By A Correspondent
BankBazaar.com has unveiled a video film as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.
While describing the concept, Prince Thomas – Head Brand Marketing at BankBazaar.com said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.â€
Speaking about the digital campaign, Adhil Shetty, CEO & Co-founder BankBazaar.com, said: “Wedding seasons are a busy time with a lot of traction from customers across the country looking for financial products across categories. So this was the right time for a campaign that underscored the emotions of the season and made the viewers connect with an idea that is empowering and disruptive at the same time – that of funding at least part of your wedding yourself. We believe this campaign will help us build a connect with the right audience at the right time in the right manner.â€
The new digital advertising campaign will be promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram.