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Tag: BankBazaar.com

  • She joins BankBazaar from FreshMenu where she was the CMO

    Bankbazaar.com appoints Aparna Mahesh as CMO

    By A Correspondent

     

    Bankbazaar.com has appointed Aparna Mahesh as CMO. Based out of Bengaluru, Mahesh will lead the company’s marketing strategies, to drive the next phase of growth at BankBazaar.

     

    Mahesh joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr.com.

     

    Commenting on the appointment, Adhil Shetty, Co-founder and CEO, BankBazaar.com, said: “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”

     

     

  • The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding

    BankBazaar.com campaign urges youth to “#PlayYourPart”

    By A Correspondent

     

    BankBazaar.com has unveiled a video film as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

     

    While describing the concept, Prince Thomas – Head Brand Marketing at BankBazaar.com said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

     

    Speaking about the digital campaign, Adhil Shetty, CEO & Co-founder BankBazaar.com, said: “Wedding seasons are a busy time with a lot of traction from customers across the country looking for financial products across categories. So this was the right time for a campaign that underscored the emotions of the season and made the viewers connect with an idea that is empowering and disruptive at the same time – that of funding at least part of your wedding yourself. We believe this campaign will help us build a connect with the right audience at the right time in the right manner.”

     

    The new digital advertising campaign will be promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram.

     

     

  • BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards

    BankBazaar.com entrusts Enormous with creative mandate

    By A Correspondent

     

    BankBazaar.com, a leading financial market place, has awarded the creative mandate to Enormous, after a multi-agency pitch in Mumbai. As part of the scope of engagement, Enormous will work towards further strengthening Bankbazaar.com’s brand positioning as an online financial marketplace offering end-to-end financial services catering to the country’s growing tech-savvy customers. The account will be serviced from Enormous’ Mumbai office.

     

    Established in 2008, BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards.

     

    Commenting on the development, Adhil Shetty, CEO of BankBazaar.com, said, “The e-commerce segment of the country has successfully spearheaded interesting communication campaigns to enable it as a high involvement sector. On the other hand, financial services, being an important aspect of our lives, remains a low involvement category due to complexities in information dissemination. We are delighted to have Enormous partner with us to simplify financial services through unique creative communication campaigns and to offer optimized benefits to our audience.”

     

    Ashish Khazanchi – Managing Partner, Enormous, “We are delighted to be appointed the agency for Bankbazaar.com. It was a hard-won pitch with Enormous being the only mid-sized agency as part of the process. It is a delight to be working with a team that is driven to effect a large behavior shift in the country. I always believe that ambitious clients help develop ambitious campaigns. Glad to be a small part of the process.”