MxMIndia

Tag: Adhil Shetty

  • She joins BankBazaar from FreshMenu where she was the CMO

    Bankbazaar.com appoints Aparna Mahesh as CMO

    By A Correspondent

     

    Bankbazaar.com has appointed Aparna Mahesh as CMO. Based out of Bengaluru, Mahesh will lead the company’s marketing strategies, to drive the next phase of growth at BankBazaar.

     

    Mahesh joins BankBazaar from FreshMenu where she was the CMO. Prior to this, she headed Brand Marketing at Quikr.com.

     

    Commenting on the appointment, Adhil Shetty, Co-founder and CEO, BankBazaar.com, said: “We started our journey with a digital-only strategy aimed at the metros, as that is where the bulk of our customers existed then. Today, cashless, paperless finance is gaining acceptance across India, and it is time to revisit our marketing strategy. It is the time we look beyond the online space exclusively, and reach out to more people than ever through mass media as well. As we explore newer strategies and experiment with other media, we are thrilled to have an industry stalwart like Aparna to support us and guide our efforts.”

     

     

  • The brand comes back to the mass media after more than two years

    BankBazaar urges viewers to go #paperless

    By A Correspondent

     

    BankBazaar has announced its return to the television space after 30 months with a new ad as it looks to attract more users in a rapidly growing financial services market in the country.

     

    The ad highlights the travails of paperwork and presents BankBazaar as the paperless alternative for accessing personal finance products. Speaking on the decision to leverage television, Adhil Shetty, CEO, said: “BankBazaar has always believed in charting its own course. At a time when everyone was looking to TV to build a brand, we went the other way and chose to go digital to connect with our audience in their own space. Today, we have proved our point by growing by almost 7X in the last two years from 3M visitors to 21M visitors a month—with more than 15% of them opting for the paperless route in the last one year. At this point, our business is not only stable with positive unit economics, it is also on a path of aggressive growth. So we are looking at TV to take our message of paperless financial products to an even wider audience, so that they could also experience the world class paperless platform and leverage its benefits.”

     

     

  • BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available

    Bank Bazaar unveils #GoPaperless campaign on the digital platform

    By A Correspondent

     

    BankBazaar is working towards changing the paper-based mindset and is urging customers to look beyond paper. Though the brand has been talking about #PaperlessFinance since 2015, this year they chose a unique occasion to spread more awareness. On January 27, the day after Republic Day, millions of newspapers did not get printed in India. BankBazaar marked the day after Republic Day – a “paperless day”, by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available.

     

    Speaking on the unique marketing initiative, Prince Thomas – Head Brand Marketing at BankBazaar said: “As an online business, BankBazaar is all about going the paperless route. Normally, people associate digital processes with convenience and speed, but rarely do they connect the environmental cost of paper-based processes. So we chose plants as our symbol to remind people to do their bit to nurture the world and their finances, and encourage them to think of #PaperlessFinance as not just an easier and faster but also environmental friendly option.”

     

    Speaking about the digital campaign, Adhil Shetty, CEO and Co-founder BankBazaar, said: “As an online marketplace for financial products, BankBazaar has always focused on processes that are simple, secure, and swift. We believe that paperless processes and the environment both go hand-in-hand and together, they tell a bigger, more inclusive story.”

     

  • The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding

    BankBazaar.com campaign urges youth to “#PlayYourPart”

    By A Correspondent

     

    BankBazaar.com has unveiled a video film as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

     

    While describing the concept, Prince Thomas – Head Brand Marketing at BankBazaar.com said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

     

    Speaking about the digital campaign, Adhil Shetty, CEO & Co-founder BankBazaar.com, said: “Wedding seasons are a busy time with a lot of traction from customers across the country looking for financial products across categories. So this was the right time for a campaign that underscored the emotions of the season and made the viewers connect with an idea that is empowering and disruptive at the same time – that of funding at least part of your wedding yourself. We believe this campaign will help us build a connect with the right audience at the right time in the right manner.”

     

    The new digital advertising campaign will be promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram.

     

     

  • BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards

    BankBazaar.com entrusts Enormous with creative mandate

    By A Correspondent

     

    BankBazaar.com, a leading financial market place, has awarded the creative mandate to Enormous, after a multi-agency pitch in Mumbai. As part of the scope of engagement, Enormous will work towards further strengthening Bankbazaar.com’s brand positioning as an online financial marketplace offering end-to-end financial services catering to the country’s growing tech-savvy customers. The account will be serviced from Enormous’ Mumbai office.

     

    Established in 2008, BankBazaar.com has been a pioneer and a one-stop provider of hassle-free solutions for all personal finance products including insurance policies, bank loans and credit cards.

     

    Commenting on the development, Adhil Shetty, CEO of BankBazaar.com, said, “The e-commerce segment of the country has successfully spearheaded interesting communication campaigns to enable it as a high involvement sector. On the other hand, financial services, being an important aspect of our lives, remains a low involvement category due to complexities in information dissemination. We are delighted to have Enormous partner with us to simplify financial services through unique creative communication campaigns and to offer optimized benefits to our audience.”

     

    Ashish Khazanchi – Managing Partner, Enormous, “We are delighted to be appointed the agency for Bankbazaar.com. It was a hard-won pitch with Enormous being the only mid-sized agency as part of the process. It is a delight to be working with a team that is driven to effect a large behavior shift in the country. I always believe that ambitious clients help develop ambitious campaigns. Glad to be a small part of the process.”