Nex, the latest appliance brand launched by Bajaj Electricals Limited, unveiled its high-end models of Internet of Things (IoT) and Brushless Direct Current (BLDC) ceiling fans – the Dryft and Glyde series – though a digital campaign.
Said Ravindra Singh Negi, COO at Bajaj Electricals Ltd. commenting on the launch: “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customisable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”