MxMIndia

Tag: Bartle Bogle Hegarty

  • The film is conceptualised by Bartle Bogle Hegarty (BBH)

    Bajaj Electricals’ Nex unveils IoT & BLDC ceiling fans with digital campaign

    Nex, the latest appliance brand launched by Bajaj Electricals Limited, unveiled its high-end models of Internet of Things (IoT)  and Brushless Direct Current (BLDC) ceiling fans – the Dryft and Glyde series – though a digital campaign.

    Said Ravindra Singh Negi, COO at Bajaj Electricals Ltd. commenting on the launch: “We are thrilled to introduce our latest innovation, the Nex range of high performance, smart ceiling fans. Through research, we have actioned what our consumers want, and have created a range that goes beyond expectations in style, function, and energy efficiency. A range that offers 20% higher air thrust, coupled with low noise operation, sleek designs, and customisable settings, it’s perfect for any modern home. Join us in reimaging summer, join us to feel the future with Nex!”

  • The Publicis Groupe’s 100 percent acquisition of BBH will not impact India operations, we are told

    It’s business as usual at BBH India

    By A Correspondent

    It is business as usual at BBH India post the agency’s acquisition by Publicis Groupe. The Publicis Groupe which previously held 49 per cent stake in BBH has upped its stake to 100 per cent. In another related development, Publicis Groupe has also acquired 100 percent stake in NEOGAMA/BBH.

     

    Partha Sinha, Managing Partner, BBH India, told MxMIndia: “Nothing changes as far as BBH India is concerned. The shareholding pattern remains the same and we continue to report to BBH global leadership based out of London.”

     

    In an official communique on the BBH site, Nigel Bogle, Founder of BBH, said: “The decision was very clear. We were looking for an opportunity that would ensure that our agency maintained a high degree of autonomy and could continue to abide by the values characterized by the black sheep. The key point for us was the preservation of our operational independence in managing the BBH brand, which has produced almost uninterrupted growth for thirty years. The new ownership not only ensures our autonomy, but brings us considerable advantages through Publicis Groupe’s resources and global infrastructure.”

     

    BBH was launched officially in India in the year 2008 with much fanfare with Priti Nair, Partha Sinha and Subhash Kamath taking the role as managing partners. However, Nair has since moved on to her own venture. Mr Sinha and Mr Kamath continue to steer the India ops.

     

    Bartle Bogle Hegarty (BBH) is known for its creative work. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has been steadily expanding its footprint and now has offices in London, New York, Sao Paolo, Singapore, Shanghai, Los Angeles and Mumbai.

     

    Read Advertising Age interview with Mr Nigel Bogle where he says: “Publicis Groupe can never merge us with another agency. They can’t make us take business we don’t want to. We’re not obliged to pitch for anything. They can’t move us into one of their buildings.”

     

    Link: http://adage.com/article/global-news/questions-bbh-s-nigel-bogle-publicis-deal/235781/