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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Bajaj Allianz launches 3-part web series

#GameOfLifeGoals is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018

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Digital, MARKETING, PRODUCTS

By A Correspondent

Bajaj Allianz Life Insurance has launched a three-part web series titled #GameOfLifeGoals.Â Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: â€œThrough insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with Life Maximisers i.e. Millennials, our core target group. #GameofLifeGoals supplements our brand re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with Life Goals Enabler.â€

Bajaj Allianz Life Insurance has roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun to bring alive the #GameOfLifeGoals. It is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018. These digital initiatives are a part of the companyâ€™s campaignÂ SamjhoHo Gaya, Life Goals. DONE.

Bajaj Allianz Bajaj Allianz Life Insurance Chandramohan Mehra

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