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Tag: Bajaj Allianz Life Insurance

  • Team ISRO and Taapsee Pannu join initiative

    Bajaj Allianz organises 4th edition of Plankathon

    Bajaj Allianz Life organised the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organisation’s (ISRO) achievements with Chandrayaan and the Solar Mission, Aditya L1.

    Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, Director, Capacity Building and Public Outreach, Indian Space Research Organisation HQ, said: “This is indeed an extraordinary event that showcases the collective Indian spirit. With the initiative like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who have participated for their efforts. Your wishes will further fuel our endeavor to make India proud, as we set our focus on the new frontiers within space research.”

    Commenting on the success of #PlankForAces and setting a new world record for the Company, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, added: “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that makes us all immensely proud. Anything less than the world-record breaking feat would have been inadequate to the applause ISRO deserves.”

  • The company is encouraging more and more people to keep themselves fit and healthy

    Bajaj Allianz Life rolls out second edition of plank initiative

    By A Correspondent

     

    Bajaj Allianz Life has bought back its popular plank Initiative this year with #PlankForIndia. Bajaj Allianz Life is raising the bar with the second edition of their plank initiative for two reasons – first, for every plank the company will contribute monetarily towards the training and development of India’s emerging sports stars and second, through the cause of supporting India’s future athletes, the company is encouraging more and more people to keep themselves fit and healthy.

     

    Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”

     

    The initiative was flagged off on social media by actor Anil Kapoor.

     

     

  • #GameOfLifeGoals is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018

    Bajaj Allianz launches 3-part web series

    By A Correspondent

     

    Bajaj Allianz Life Insurance has launched a three-part web series titled #GameOfLifeGoals.  Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: “Through insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with Life Maximisers i.e. Millennials, our core target group. #GameofLifeGoals supplements our brand re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with Life Goals Enabler.”

     

    Bajaj Allianz Life Insurance has roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun to bring alive the #GameOfLifeGoals. It is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018. These digital initiatives are a part of the company’s campaign SamjhoHo Gaya, Life Goals. DONE.

     

     

  • Media vehicles used to promote the campaign include prime television channels across genres, print, OOH, radio and digital

    Bajaj Allianz captures the essence of its philosophy in latest film

    By A Correspondent

     

    Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals.

     

    Speaking on the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said: “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximizers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360 degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”.