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Tag: Sanjay Singal

  • The new Happy Meal will now ITC’s B Natural mixed fruit beverage

    McDonald’s partners ITC for beverage

    By Our Staff

     

    McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign.  The new Happy Meal is available across all McDonald’s restaurants in West and South India only.

     

    Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”

     

    Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”

     

  • It features actor Rachna Banerjee presenting a ‘Doodh-er Report Card’ to Kolkata consumers

    ITC Aashirvaad Svasti Select Milk’s new TVC

    By A Correspondent

     

    ITC’s Aashirvaad Svasti recently launched a premium milk – Aashirvaad Svasti Select Milk in Kolkata. This comes with a ‘Doodher Report Card’ – a daily quality report of the pack of milk that consumers would buy. Aashirvaad has launched a new TVC, which features actor and TV host Rachana Banerjee as the brand ambassador. The film has been developed by Lowe Lintas, Bengaluru.

     

    Said Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “The key takehome point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.”

     

    Added Sonali Khanna, Executive Director and Head of Office – Lowe Lintas, South: “Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child’s Report Card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.”

     

     

  • Releases a special digital campaign on the occasion of International Labour Day

    B Natural salutes Indian farmers for their hard work

    By A Correspondent

     

     

    https://www.facebook.com/BNaturalFruitBeverages/videos/667051830817691/

     

    B Natural has launched a digital campaign on International Labour Day last week thanking farmers for their tireless efforts to help ensure availability of the Ready-to-Serve Fruit Beverages.

     

    Speaking about the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd, said: “As we approach the peak of Indian summer, staying hydrated has become extremely crucial. We wanted to take this opportunity to thank the Indian farmers who have been a pillar of support during these challenging times and are amongst the many warriors who are helping with our efforts of reaching out to consumers.”

  • Popular singers lend their voice to this multilingual tribute to the country

    B Natural celebrates India in digi campaign

    By A Correspondent

     

    ITC’s B Natural Fruit Beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent and resources. Through its narrative, B Natural celebrates the idea of ‘One Nation One Music’ and promotes the feeling of Indian-ness.

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited, said: “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the Brand takes pride evidenced by our proposition as we bring to consumers the fruits of the labour of our Indian farmers through our beverages.  We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.

     

     

  • B Natural celebrates the efforts of thousands of Indian farmers who delight millions of Indian consumers

    ITC’s B Natural celebrates the spirit of ‘Indianness’ in its digital campaign

    By A Correspondent

     

    ITC’s brand B Natural Juices and Beverages has dedicated a video that celebrates the spirit of Indianness, through an emotional rendition of the patriotic song ‘Vande Mataram’. The video has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd said: “Since its inception, B Natural’s endeavour has been to redefine the way packaged beverages have been consumed in India. Last year the brand made a paradigm shift when it moved its entire fruit beverage portfolio to ‘Not from Concentrate’, which in essence meant we strengthened our long-standing relations with the Indian farmers by procuring and processing 100% Indian fruit and delighting Indian consumers with fruit beverages made truly and only from the fruit pulp, not from concentrates. The video is a reflection of our unwavering commitment towards empowering a self-sustainable economy through sustainable and inclusive value chains.”

     

     

  • B Natural from ITC wants to put a spotlight on healthy habits in general, and fruit juices in particular

    Grey advert for ITC challenges the consumer’s belief about fruit juices

    By A Correspondent

     

    Grey Group has unveiled a TVC-led campaign for ITC Food’s recently launch B Natural.

     

    The commercial, conceptualised and executed by Grey India, challenges consumer’s longstanding notion that every juice they pick up is pure.

     

    Said Sanjay Singal, Chief Operating Officer, Dairy & Beverages, ITC Limited:“Team Grey has really addressed the challenge of communicating a product story in a refreshing and engaging manner using the yoga concept and leveraging our new brand ambassador”

     

    Added Gautam Bhasin, Senior Creative Director – Grey Group Bangalore: “The creative challenge was to deliver a strong message about other juices containing concentrate in an entertaining and effective way without losing its core essence. And having Shilpa Shetty add a twist to how we know yoga became the answer.”

     

    Added Vishal Ahluwalia, Vice President – Grey Group Bangalore: “The task for Grey was dual, launch B Natural 100% Pomegranate juice and bust the myth around juices with concentrate.  The common category belief is that all juices are made from fruit pulp. While we were disrupting the category the execution also had to be disruptive and visually delightful for the consumers to take notice. The campaign is surely going to make us think on how we perceive and receive juices and hopefully resolve the conflict by sipping onto a new pack of B’Natural 100% Pomegranate juice!”