ITC Sunfeast announced its latest campaign, “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.” This campaign features Tamil superstars Sneha and Simran together.
Said Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd: “With the ‘Nalladhu Thedi Varum’ campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”
On the occasion of World Milk Day, Aashirvaad Svasti, a dairy brand from ITC, has unveiled a campaign titled #AajDoodhPiyaKya.
Said Abhishek Mehrotra, Vice President & Head of Marketing – Dairy & Beverages ITC Ltd: “Milk has always been an integral part of our culture and daily lives, and the simple question ‘Aaj Doodh Piya Kya?’ is deeply rooted in the affection and care that our loved ones have shown us over the years. Through this campaign, we aim to celebrate and honour the countless caregivers – from mothers and grandparents to teachers and neighbours – who have ensured that we receive the goodness of milk every day.”
ITC Classmate notebook brand has announced launch of a new television campaign. Under the ‘Enjoy Learning’ theme, the campaign includes three commercials that propagate the idea of enabling learning in interesting and engaging ways.
Speaking about the campaign, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Ltd, said: “Classmate has always focused on relevant issues concerning children and has aspired to become an active enabler in their learning journey. Through this campaign, we want to promote the idea of joy of learning and encourage children to apply theory into everyday activities, so that they can fully understand, enjoy, and remember what they learn. This practice will help kids become more innovative and will also help parents acknowledge that academic learning goes beyond the classrooms.”
McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign. The new Happy Meal is available across all McDonald’s restaurants in West and South India only.
Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”
Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”
ITC Ltd.’s Sunfeast Bounce has released two TVCs to draw attention towards the presence of Glucose in Sunfeast Bounce crème biscuits that was not available in the category so far. The campaign will also be supported by a host of digital activations and BTL activities across core target markets, with special regional focus in markets like Uttar Pradesh, Maharashtra, Bihar and Orissa.
Commenting on the new campaign, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said: “Glucose and Crème biscuits are two of the largest segments in the biscuits category, of which the Glucose segment has been long deprived of any innovation. Furthermore, recent consumer immersions showcased how mothers are looking forward to products that comes with added goodness. With the addition of Glucose to the portfolio, It allows us to deliver consumers’ an interesting choice which offers a combination of crème and Glucose in one biscuit. Sunfeast Bounce is known for delighting its core TG, children with delightful range of crème biscuits. Encouraging consumer response has enabled the brand to become the market leader in the crème biscuits category. With this campaign we look forward to empower consumers by providing something more meaningful, especially to the mothers.”
A new television show, Bingo! Comedy Adda, curated in collaboration with Star Plus is currently being aired every Sunday on Star Plus and Star Movies, Star Bharat, Star World amongst others. Star Plus has recrafted the Bingo! Comedy Adda banner and developed it into a full-fledged show.
The show is hosted by RJ Naved of ‘Mirchi Murga’ fame and will feature a host of personalities like Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh and Sumit Vyas.
Said Shuvadip Banerjee, VP Marketing Services, ITC Ltd: “At Bingo, Our focus is to keep the fun and quirk alive in the lives of consumers. We hope that with Bingo! Comedy Adda, viewers would enjoy the line-up of fun-filled and thoroughly entertaining content. With this specially curated enthralling content, viewers are surely going to be left craving for more, just as is the case when they consumer their favourite Bingo snacks.”Hmm.
ITC Ltd.’s confectionery brand Candyman Fantastik has released a set of 12 contextual TVCs for its campaign ‘Cricket’s Snacking Partner’.
Notes a communique: “The three-phased campaign, led by contextual TVCs, amplified through subsequent influencer and extensive sampling activities, intends to sweeten up consumers’ homebound cricket cheering experience. Candyman Fantastik Chocostick’s unique cylindrical shape makes it a relevant mnemonic for stumps or the handle of a cricket bat. The contextual TVCs translate the spirit of a cricketer’s ‘Fantastik’ celebratory moment into one which can be replicated by consumers at home with the product, taking a differentiated approach to sweet snacking experience. To further elevate the consumers’ match viewing experience, Candyman Fantastik has launched an in-home mini treats pack, ideal for snacking by oneself or with friends and family during match hours.”
Devendra V Darda, Managing Director of Lokmat Media Group, was elected Chairman of Audit Bureau of Circulations (ABC) for the year 2020-2021. Darda has served on media industry bodies namely INS and IFRA in the past. He also presides over several educational institutions in Maharashtra and is on the managing committee of Western India Football Association. Karunesh Bajaj, ITC Ltd, representing advertiser category on the Council was unanimously elected Deputy Chairman of the Bureau for the year 2020-2021.
Members on the Bureau’s Council of Management for the year 2020-2021 are as follows:
Publishers Representatives:
1. Devendra V Darda – Lokmat Media Pvt. Ltd. – Chairman
Bingo!, the popular snacking brand from ITC Ltd, has launched a new campaign for its potato chips category.
The TVC features Bingo’s brand ambassador and actor Ranveer Singh. Dressed as a detective, he is on a mission to find a good potato in a place full of potatoes.
According to an ITC spokesperson: “Bingo is one of the most preferred snacking brands in the country today. While the commercials have a fun and quirky undertone…in line with Bingo! brand, our firm belief is that good quality ingredients are the reason behind great tasting chips and this new TVC is an attempt to share that message with our consumers. With Ranveer on-board, the excitement quotient is elevated in our communication with energy only he can bring.
B Natural has launched a digital campaign on International Labour Day last week thanking farmers for their tireless efforts to help ensure availability of the Ready-to-Serve Fruit Beverages.
Speaking about the initiative, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Ltd, said: “As we approach the peak of Indian summer, staying hydrated has become extremely crucial. We wanted to take this opportunity to thank the Indian farmers who have been a pillar of support during these challenging times and are amongst the many warriors who are helping with our efforts of reaching out to consumers.”
ITC Ltd.’s Sunfeast Mom’s Magic recently hosted a virtual musical concert under the aegis of the #StayStrongMoms campaign to pay tribute to mothers, who are keeping their families cheerful and safe during such challenging times.
Elaborating on the initiative, Ali Harris Shere, COO, Biscuits & Cakes, Foods Business Division, ITC Foods said: “At Sunfeast, we believe everything that a mother does for her family is truly magical. These times are a testimony of her inner strength that keeps the wheels of a household running smoothly. To salute and celebrate the spirit of motherhood and tell them that the world needs their magic more than ever; we have dedicated #StayStrongMoms campaign to all the revered mothers. We are extremely grateful to all the artists for magnanimously being a part of this fulfilling initiative.”
Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallengein the run-up to World Diabetes Day last week.
Commenting on the initiative, Hemant Malik, Divisional Chief Executive, Foods, ITC Ltd said: “Aashirvaad Sugar Release Control Atta was launched with the aim of helping individuals take control over diabetes, naturally. Its innovative formulation and clinically tested low GI values successfully aid in preventing sugar level spikes, making it an effective staple for people having existing or potential sugar concerns. Our initiative this year is aimed at encouraging individuals and families to come together and make easy lifestyle changes that can help manage diabetes effectively and enable its prevention in some cases. We hope we are able to contribute to significant improvements in diabetes care in our country.”
Aashirvaad Sugar Release Control launched a digital campaign #AashirvaadSugarControlChallenge in the run-up to World Diabetes Day last week.