By Our Staff
Ather Energy, the electric vehicle company, has rolled out a new digital campaign, ‘Kali Ini Electric’, to celebrate its partnership with Kerala Blaster FC for the 7th season of the Indian Super League (ISL). Through this campaign, Ather Energy aims to build recognition for their electric scooters in Kerala and establish a seamless connection between their flagship product – the Ather 450X – and the people of Kerala.
Notes a communique: “The campaign played on the inherent love and passion the people of Kerala have for football and for their favourite sports teams. The campaign used a background voice-over in the style of the famed Malayalam commentator Shaiju Damodaran to showcase the beauty of an electric game – on the football pitch and while riding the Ather 450X electric scooter. The Ather 450X has seen a resounding response from consumers in Kerala, which is an important market for Ather Energy.”
The campaign is conceptualised and executed by Stark Communications.