MxMIndia

Tag: Ather Energy

  • As their Brand & Communications Agency

    Ather Energy partners with Tilt Brand Solutions

    Ather Energy, electric scooter manufacturers, has partnered with Tilt Brand Solutions as their brand and communications agency, for its upcoming product line.

    Said Ravneet Phokela, Chief Business Officer, Ather Energy: “We are thrilled to welcome Tilt as our agency partners, as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”

    Added Joseph George, Founder and Group Chairman, Quotient Ventures added: “We are thrilled to partner Ather for this critical addition to their portfolio. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. As an agency, working alongside not just the pioneers in mobility of the future, but also such a passionate bunch, is both exciting and fulfilling.”

  • To oversee the next phase of growth

    Ather Energy appoints Pranesh Urs as VP Marketing

    By Our Staff

     

    Pranesh Urs
    Pranesh Urs

    Ather Energy, electric two-wheeler manufacturer, has announced the appointment of Pranesh Urs as Vice President, Marketing to strengthen its leadership team. The appointment will play a crucial role as the company embarks on its next phase of growth.

     

    Commenting on the appointment, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said: “We are at an exciting phase of our journey, and I am delighted to welcome Pranesh to lead our marketing efforts into the next phase of growth. While we continue building on the solid brand foundation that we’ve set, Pranesh’s fresh perspective and experience gained across multiple categories will be very valuable in bringing our brand vision to life.”

     

    Added Urs: “I am delighted to join Ather during this exciting period of expansion and brand evolution. E2W is a growing sector in terms of consumer adoption, and opportunities are galore to delight our consumers.  Along with the incredibly amazing colleagues at Ather, I look forward to taking the brand to greater heights while creating exciting experiences for our consumers.”

     

  • To celebrate its partnership with Kerala Blaster FC for the 7th season

    Ather Energy rolls out new digital campaign

    By Our Staff

     

    Ather Energy, the electric vehicle company, has rolled out a new digital campaign, ‘Kali Ini Electric’, to celebrate its partnership with Kerala Blaster FC for the 7th season of the Indian Super League (ISL). Through this campaign, Ather Energy aims to build recognition for their electric scooters in Kerala and establish a seamless connection between their flagship product – the Ather 450X – and the people of Kerala.

     

    Notes a communique: “The campaign played on the inherent love and passion the people of Kerala have for football and for their favourite sports teams. The campaign used a background voice-over in the style of the famed Malayalam commentator Shaiju Damodaran to showcase the beauty of an electric game – on the football pitch and while riding the Ather 450X electric scooter. The Ather 450X has seen a resounding response from consumers in Kerala, which is an important market for Ather Energy.”

     

    The campaign is conceptualised and executed by Stark Communications.

     

  • The TVC will bring to life Ather Energy’s ideology of breaking through

    Ather launches TV campaign inspiring us to go electric

    By A Correspondent

     

    December 7th, 2020: Ather Energy, the electric vehicle manufacturer, launched its first TVC campaign during the ongoing India-Australia T-20 series. The TVC aims to gain mindshare for Ather as a “Make in India’ company which is part of a visionary ecosystem of products and services that have been carefully poised to redefine automobiles in India.

     

    Said Nilay Chandra, Head of Marketing, Ather Energy: “Ather has been instrumental in ushering change and bringing a transformation in India’s EV category. Over the past two years, we have been extensively investing in driving awareness about electric vehicles being a viable alternative that is higher on quality and performance. Our current TVC is a step further to educate users across the country about the EV category and our brand. Similarly, we are associate sponsors of the ongoing Indian- Australia T20 series, since cricket is a great medium to build awareness across the country and that’s what adoption of electric vehicles needs at this point.”