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Tag: Sachin Tendulkar

  • Sachin Tendulkar honoured with the Master of Creativity award

    Kyoorius announces winners at the Kyoorius Creative Awards 2024

    Kyoorius has announced the winners of the 2024 Kyoorius Creative Awards, that was held in Mumbai on Friday. According to a communique over 1450 professionals attended the event.

    While no entry was conferred the coveted Black Elephant award that recognises work deemed to be the Best Of Show, though there were two contenders – ‘Motorola Deep Connect’ for Motorola India by Dentsu Creative and ‘Megh Santoor’ for Hindustan Unilever’s Brooke Bond Taj Mahal by Ogilvy India. For the first time ever, they were awarded Baby Black Elephants.

    Kyoorius also presented the cricketer Sachin Tendulkar with the Master of Creativity award.  As was reported, Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever in history. Only 1060 entries made it to the First List after the first round of online judging. Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). Out of these 282 Baby Elephant winners, 89 entries were awarded Blue Elephants across disciplines. Seven entries were awarded Purple Elephants as part of the Zee Equality Awards.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year. While there was no Black Elephant winner this year, we have two Baby Black Elephant winners to celebrate.”

    Added Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.: “I am pleased to recognise and applaud the immense creative potential of the industry, and further encourage innovation by extending our support to the Kyoorius Creative Awards year on year. At ZEE, we are humbled to play a small role in nurturing the creative quotient through the ‘GiveBack’ initiative, and we stay committed towards supporting the advertising fraternity and celebrating memorable brands and campaigns. I would like to extend my heartiest congratulations to all the participants, wishing them continued success and an abundant creative spirit to create more such enthralling campaigns in the future.”

  • Featuring Sachin Tendulkar

    Ageas Federal Life Insurance unveils campaign

    Ageas Federal Life Insurance has unveiled a campaign conceptualised by VML, featuring Sachin Tendulkar.

    Speaking about the brand film, Erum Kidwai, Seniro Vice President and Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Mukund Olety, CCO VML, added: “By using Sachin Tendulkar’s journey, we aim to redefine the narrative around financial planning and insurance, emphasizing that there’s no fixed age or time to prioritize financial security. VML is proud to create a campaign for AFLI, making it the first brand in India’s BFSI sector to use DeepFake technology positively. This combination of creativity and technology allows us to educate audiences about the importance of life insurance in a way that connects with today’s tech-savvy generation.”

  • Brings debut to life in new Cradle to Crease campaign

    Tendulkar features in Ageas Federal Life

    Ageas Federal Life Insurance, introduces its latest brand campaign film, “Cradle to Crease,” an initiative focusing on financial planning and investing in life insurance.

    The campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

    Speaking about the brand film, Erum Kidwai, Senior Vice President & Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Adddd Mukund Olety, CCO VML: “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”

  • Created by Wunderman Thompson

    Apollo Tyres unveils latest campaign with Sachin Tendulkar

    By Our Staff

     

    Apollo Tyres has announced the latest chapter in its partnership with Sachin Tendulkar – Performance 10: Where Legends Drive. Wunderman Thompson India has conceptualised and brought Performance 10: Where Legends Drive to life.

     

    Said Satish Sharma, President of Apollo Tyres: “When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”

     

    Added Joy Chauhan, Chief Client Officer at Wunderman Thompson India, who expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”

     

  • Conceptualised by BBH, directed by Lloyd Baptista

    Tendulkar bats for DP World

    By Our Staff

     

    DP World, a multinational logistics company, has unveiled a new TV campaign in partnership with  former cricketer Sachin Tendulkar. Titled “We move Cricket, so that Cricket moves you”. It is conceptualised by BBH, directed by Lloyd Baptista and is produced by Prodigious.

     

    Said Rizwan Soomar, MD and CEO Middle East, North Africa & India Subcontinent at DP World: “We are truly proud to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever. So far, the ICC Men’s Cricket World Cup has been a showcase of sporting excellence and enjoyment for cricket fans. We are committed to partnering with ICC in taking the game beyond boundaries so that more fans and aspiring cricketers enjoy the game in the years to come.”

     

    Added Parikshit Bhattaccharya, CCO (Chief Creative Officer), BBH India: “We are happy to ship this global film for DP World featuring the one and only Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else.”

     

     

  • Utterly Butterly Tendulkaricious: 50 Amul ads charting the Sachin Tendulkar story

    On April 24, 2013, to coincide with Sachin Tendulkar’s 40th birthday, we had published a spread on the Amul Butter topicals, as they are called, featuring the master batter. But post the 40th, the Big Man had retired, and wasn’t really top of mind in the last decade. But, then, it’s Sachin Tendulkar we are talking about, and Gujarat Cooperative Milk Marketing Federation Ltd, the makers of the Amul brand, and the folks at da Cunha Communications have a special affinity for the man.

     

    So here are 50 ads that capture major moments from the master blaster’s life. Enjoy

     

    By Our Staff

     

    Tribute to Ramakant Achrekar, the man who shaped many a battter’s careers, including Sachin’s (Jan 2019)

     

    On being unable to make a speech in the Upper House thanks to sloganeering (Dec 2017)
    On being unable to make a speech in the Upper House thanks to sloganeering (Dec 2017)

     

    (Sachin felicitates our Rio Stars, 2016)

     

    (Tendulkar lashes out at former coach in his autobiography, Nov 2014)

     

    (The tennis star hasn’t heard of our God of Cricket!, July 2014)

     

    (The Taliban bans Pak media praising Sachin, Nov 2013)

     

    (Sachin dedicates his Bharat Ratna to all mothers, Nov 2013)

     

    (Sachin’s final Test match, Nov 2013)

     

    (On his retirement, Oct 2013)

     

    (Umpire Dickie Bird keeps Sachin out in his World XI, April 2013)

     

    The latest Amul ad on turning 40 (April 2013))

     

     

    Tendulkar retires from One Day International – Dec’12

     

    Good wishes for Sachin Tendulkar to return to form – Nov’12

     

    Legend Sachin Tendulkar to be conferred with the membership of The Order of Australia – Oct’12

     

    Dismal performance by Sachin Tendulkar in the ongoing Test Series.- Sept’12

     

    New hairstyle being donned by ciricketer Sachin Tendulkar – May’12

     

    Veteran cricketer Sachin Tendulkar nominated to Rajya Sabha – April ’12

     

    Sachin Tendulkar achieving a record hundredth Century – March 2012

     

    India’s obsession with Sachin Tendulkar’s 100th hundred (January 2012)

     

    Former Pakistani fast bowler Shoaib Akhtar’s ouburst against Sachin Tendulkar in his autobiography (September 2011)

     

    Indian cricketers injured in the ongoing ODIs (Sachin had injured his big toe) – September ’11

     

    Sachin Tendulkar, the first batsman to score 50 test centuries (December 2010)

     

    Special edition autobiography of iconic Indian cricketer, to have his blood on the signature page-July’10

     

    Sachin Tendulkar scores a double century against South Africa in the second one-dayer (February 2010)

     

     

    Controversy surrounding the friendship of Sachin Tendulkar and Vinod Kambli (July 2009)

     

    Controversy surrounding Adam Gilchrist accusing Sachin Tendulkar of not having a sporting attitude & being a liar, in his about to be released autobiography (October 2008)

     

    Indian master blaster Sachin Tendulkar missing century in cricket one-dayers.(November 2007)

     

    Indian batting maestro Sachin Tendulkar – the Master Blaster to appear as superhero in a new range of comic books, animation and games (March 2007)

     

    On master blaster Sachin Tendulkar’s 35th Test Hundred making him the highest century maker in the history of Test Cricket (December 2005)

     

    Sachin Tendulkar marks his return to international cricket with a sparkling knock (October 2005)

     

    On Indian star batsman Sachin Tendulkar’s tennis elbow aliment which has kept him out of cricket (October 2004)

     

    Disappointing performance by Indian Cricket Team in Holland Tri-Series, NatWest Trophy and ICC Championship Trophy. They seem to be concentrating on testimonial advertising rather than Cricket – September’04

     

    About new found team spirit in South Africa – March 2003

     

    On Indian cricketers extremely high levels of endorsements on T.V. – February 2003

     

    On the launch of the restaurant `Tendulkars’ in Mumbai – October 2002

     

    On the waiver of import duty on the Ferrari gifted to Sachin Tendulkar (September 2002)

     

    On Sachin Tendulkar playing his 100th Test Match (September 2002)

     

    Sachin Tendulkar accused of ball tampering (November 2001)

     

    Mike Denness finds Sachin Tendulkar guilty of ball tampering (November 2001)

     

     

    On Sachin Tendulkar’s foot injury (July 2001)

     

    On a stand in a cricket stadium being named after Tendulkar and signing a billion rupee contract – May 2001

     

    Questions being raised on the resignation of Sachin Tendulkar from the captaincy of the Indian Cricket Team.” (Feb 2000)

     

    Media speculations on Sachin Tendulkar’s back trouble affecting his future career (September 1999)

     

    On the lone success of Sachin Tendulkar, while his team-mates keep failing (1999)

     

    Sachin Tendulkar’s back injury (1999)

     

    About the similarities between Don Bradman and Sachin Tendulkar (1998)

     

    On Sachin Tendulkar winning a car for the cricket finals between India & Australia (1998)

     

    Ajit Wadekar wants Wonderkid Sachin Tendulkar to be given a flat in Sportsfield – a highrise specially built by the Government for sportsmen – as a gesture of appreciation (1998) 

     

    Indian cricket team’s victory over England (1992)

     

     

    On the smashingly successful partnership between Tendulkar & Sehwag in Kanpur. – January 2002

     

     

  • … to inspire billions to wash hands

    Tendulkar bats for Savlon

    By Our Staff

     

    Savlon Swasth India Mission unveiled former cricketing star Sachin Tendulkar as its ‘Hand Ambassador’.

     

    Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited: “Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build a healthy habit for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioral change in hand hygiene.  We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission”

     

    https://www.youtube.com/watch?v=jWPi84_oqaE

     

  • It's the next leg of the association’s mutual fund investor education campaign

    AMFI campaign with Sachin & Dhoni

    By Our  Staff

     

    The Association of Mutual Funds in India (AMFI) launched the next leg of its mutual fund investor education campaign featuring cricketers Sachin Tendulkar and MS Dhoni.

     

    Said AMFI Chairman Mr. A. Balasubramanian: “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds route, investors will be able to capitalise on India’s growth story.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “If you want to achieve long term financial goals like your child’s future or your own retirement, Mutual Funds ke maidaan mein utarna padega” is what the two cricketing legends convey to the fence-sitters. SIP in mutual funds is the ideal route for retail investors to participate in the India growth story and create wealth over the long term”

     

    https://www.facebook.com/MSDhoni/videos/5990539517646740/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C

     

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • On market volatility, unregulated deposit schemes, new age digital trends emerge as key concerns

    Sachin Tendulkar educates small investors on mutual funds

    By Our Staff

     

    We received an invite to the preview just the evening before so couldn’t attend it ourselves. But here’s a report based on a communique we received: The Association of Mutual Funds in India (AMFI) unveiled three TVCs featuring Sachin Tendulkar and Mithali Raj to address each of the three identified key fears impacting the investors’ psyche – market volatility, new age digital trends and unregulated schemes.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said in the statement: “We at AMFI, want to educate small savers to shift towards formal and regulated mode of investments, and opt for Mutual Funds as the preferred investment avenue. Last financial year the Mutual Fund Industry added 1.09 crore new Mutual Fund investors. A significant section of retail savers voiced their concerns about continued market volatility in the light of various global geo-political events. We wanted a voice of reason, someone who people trust to address the concern and educate them that it is best to ignore short term volatility and focus on long-term goals. Hence, we chose Sachin Tendulkar, our brand ambassador for this.”

     

    Sirs/Mesdames, investment in mutual funds may be fine, but press event mein invitation itna late bhejna is surely not sahi.

     

  • Sachin Tendulkar and Anil Kapoor reminisce about their journeys on BEST buses, promote digital bus travel

    BEST Launches Pudhe Chala campaign

    By Our Staff

     

    The Brihanmumbai Electric Supply and Transport (BEST) Undertaking – best known for its BEST buses and electricity supply services to South Mumbai, has launched two brand films under the Pudhe Chala campaign. Made by filmmaker Abhinay Deo, the films star cricketer Sachin Tendulkar and actor Anil Kapoor reminiscing their BEST bus journeys from their younger days.

     

    Notes a communique: “Just like for all Mumbaikars, BEST buses played an important role in Mr. Tendulkar’s and Mr. Kapoor’s lives. In the films, we see them re-living these experiences. Mr. Tendulkar recalls how he used to take a bus early morning to reach Shivaji Park for cricket practice on time; and Mr. Kapoor reveals that he took buses from his then Chembur home to studios and auditions across Mumbai. Both stars generously volunteered details of their real life bus experiences, which were crafted into the script. Both end the films by saying that BEST helped them move ahead in life and achieve their dreams, and highlight that now BEST itself is moving ahead with its new digital travel services.”

     

  • #FutureFearless brand campaign primarily targeted at parents

    Ageas Federal Life Insurance recreates ‘young Sachin’ in new campaign

    By Our Staff

     

    Ageas Federal Life Insurance announced the launch of its #FutureFearless brand campaign primarily targeted at parents. The brand campaign portrays a perspective to #FutureFearless, told through the lens of Ageas Federal’s Brand Ambassador, Sachin Tendulkar. The #FutureFearless campaign was conceptualised and created in partnership with VMLY&R India.

     

    Speaking on the importance of the campaign, Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance said: “Our Brand Ambassador, Sachin Tendulkar is the perfect embodiment of being #FutureFearless. Un-deterred by any hurdles that life threw at him, he persevered with determination to achieve his dreams and build his future. Our aim through this campaign, is to use Sachin’s example to encourage parents to wisely plan for their children’s future. We are going through uncertain times but with financial discipline and timely investment in life insurance, parents can help fulfil the fearless dreams of their children.”

     

    Commenting on the campaign, Mukund Olety, Chief Creative Officer, VMLY&R India said, “It’s amazing what we can do with technology. We can tell stories that could have never been told before. We wanted an inspiring figure to convince parents to overcome their fears with better financial planning from Ageas Federal Life Insurance, and who better than our protagonist – the 11-year-old Sachin. While we knew this was something we could achieve using technologies such as DeepFake AI, unfortunately for us, we didn’t have any pre-existing videos of Sachin as a child. Instead of letting that stop us, we found our way through custom tech innovations.”