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Tag: Apollo Tyres

  • Ideacafe has conceptualised the OOH and DOOH campaign

    Apollo Tyres launches campaign with Ideacafe

    By Our Staff

     

    Apollo Tyres Ltd has launched OOH and DOOH (Digital Out-Of-Home) campaigns for its Vredestein tyre brand.  Ideacafe has conceptualised the campaign in sync with Team Vredestein.

     

    Speaking about this campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa Apollo Tyres Ltd said: “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

     

    Added Nabendu Bhattacharya, CEO, Ideacafe.agency: “We are so proud to have associated with Vredestein and conceptualized what we believe to be a true clutter breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success.”

     

  • Created by Wunderman Thompson

    Apollo Tyres unveils latest campaign with Sachin Tendulkar

    By Our Staff

     

    Apollo Tyres has announced the latest chapter in its partnership with Sachin Tendulkar – Performance 10: Where Legends Drive. Wunderman Thompson India has conceptualised and brought Performance 10: Where Legends Drive to life.

     

    Said Satish Sharma, President of Apollo Tyres: “When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”

     

    Added Joy Chauhan, Chief Client Officer at Wunderman Thompson India, who expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”

     

  • To spearhead the regional marketing team

    Apollo Tyres appoints Vikram Garga as Group Head, Marketing

    By Our Staff

     

    Vikram Garga
    Vikram Garga

    Apollo Tyres has appointed automotive industry senior Vikram Garga as Group Head, Marketing for the Asia Pacific, Middle East & Africa (APMEA) region. Garga would be spearheading the regional marketing team and would be responsible for marketing and product strategy for all product categories, dealer programmes, brand positioning and monitoring performance in conjunction with sales.

     

    Commenting on his appointment Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd said: “Vikram joins us in a senior leadership role for the region, and given his strong track record of providing strategic and operational leadership in FMCG and Automotive Industry, he would be a key asset for us going forward.”

     

  • The TVC has been created by Wunderman Thompson

    Ganga, Sachin, Rahman and Apollo

    By A Correspondent

     

    Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums. Musician and singer A R Rahman has composed and sung a song for this television commercial created by Wunderman Thompson.

     

    Notes a communique: “Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece.”

  • This association marks the entry of the tyre major into Indian Football

    Apollo Tyres associates with Chennaiyin FC as its Principal Sponsor

     

     

    Apollo Tyres announced its association with Chennaiyin FC as its principal sponsor for the 2017-18 Hero Indian Super League season. This will be Apollo Tyres’ first association with Indian football, after having established a successful alliance with various top brands in world football.

    Apollo Tyres is the Global Tyre Partner for two current English Premier League clubs — Manchester United and Crystal Palace, and the company also has a presence in the German Bundesliga, with its association with Borussia Monchengladbach. The tyre manufacturer aims to further build on this reputation through the new partnership with Chennaiyin FC.

    “We are extremely delighted to announce this association with Chennaiyin FC, one of the most successful franchises in the Indian Super League. This association with one of India’s leading football clubs allows us to engage with the large fan following of this growing sport, especially the youth. Chennaiyin FC with its strong following in Tamil Nadu, and an ever growing fan-base, provides us the opportunity to have a greater visibility for our brand across the country,” said Satish Sharma, President of Apollo Tyres Ltd for Asia Pacific, Middle East and Africa (APMEA).

    Chennaiyin FC co-owner Vita Dani said, “We are delighted to have Apollo Tyres as our principal sponsor, and look forward to supporting each other during the upcoming ISL season. They have already been associated with football through various clubs around the world, and we are now happy to welcome them to Indian football.”

  • Will have exposure in nearly 200 English Premiere League and Bundesliga matches in this season

    Apollo Tyres makes a mark with its tie-up with EPL

    By A Correspondent

     

    Football is helping Apollo Tyres score with its consumers across geographies, notes a communique. The tyre major’s association with Manchester United Football Club and recently, with Crystal Palace Football Club, as their Official Tyre Partner, has provided the impetus to the company’s global growth journey, it is claimed.

     

    Several campaigns have been created by Apollo Tyres to engage with the youth and the football fans world over. The company has also used Augmented Reality to engage with the football enthusiasts. Taking the association with Manchester United to the next level, Apollo launched the special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.

     

    Said Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres: “We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally.”

  • The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management

    Apollo Tyres appoints Brooklyn Brothers as global creative agency

    By A Correspondent

     

    Apollo Tyres, a leading tyre major, has announced the appointment of The Brooklyn Brothers as its global creative agency. The agency’s London office will service the account, which it won after a multi-agency pitch process. The new creative partners would be tasked to help build the global Apollo brand using the print, electronic and digital mediums. Publicis Capital continues to be Apollo Tyres’ creative agency in India currently, Rohit Sharan, who heads Corporate Brand and Relations clarified.

     

    The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United Football Club (MUFC). Commenting on this association with The Brooklyn Brothers, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said “At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres. Their unique methodology — ‘Invite, Activate, Amplify’ — along with their community-focused approach on our association with Manchester United Football Club, led to their selection over others.”

     

    Apollo Tyres has recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management.

     

    On winning the Apollo Tyres account, George Bryant, Planning Partner, The Brooklyn Brothers commented, “Apollo Tyres is a highly ambitious company which continues to set new benchmarks in this dynamic global industry. Together, we share a great passion for football and the value of ‘people power’ and we’re really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the UK and India. ”

     

  • Apollo Tyres announces a three-year partnership with Manchester United

    Apollo Tyres inks 3-yr pact with ManU

    By  A Correspondent

     

    Leading tyre-maker and distributor Apollo Tyres  has announced a three-year regional partnership with Manchester United Football Club which will see Apollo Tyres become the Club’s official Tyre Partner in the UK and India.

     

    While Apollo is a leading brand in India with annual revenues of over US$ 2.34 billion, it will leverage the high profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences around the world.

     

    Commenting on the announcement, Onkar S Kanwar, Chairman, Apollo Tyres Ltd said, “This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand.”

     

    A key element of the partnership will be a joint community commitment to encourage young people to ‘go the distance’ and seek a higher level of excellence in building sporting skills and developing healthy lifestyles. Drawing on its philosophy, Apollo will build football pitches made from recycled rubber in local communities across the UK and India.

     

    The first ‘go the distance’ pitch will be built within the grounds of Old Trafford before similar pitches are rolled out across the UK and India. This initiative will include some specific skills challenges, encouraging users of the Apollo football play zones to achieve excellence in control, agility, speed and precision.

     

    Manchester United Group Managing Director, Richard Arnold commented, “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a captive audience. This partnership will allow Apollo not only to promote its brand, but also to engage and communicate with our fans, like we observed today with the skills demonstration.

     

    The announcement was made at a launch event at the Club’s Aon Training Complex, which was attended Mr Kanwar and Mr Arnold.

     

  • Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London

    Marco Paracciani is CMO, Apollo Tyres

    By A Correspondent

     

    Marco Paracciani

    Marco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres Ltd. Mr Paracciani will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies.

     

    Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd, said, “In a rapidly growing organization like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition. Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”

     

    Mr Paracciani’s last assignment was with Electrolux, where he served as the Senior Vice President, Product and Brand Marketing, Asia Pacific, and Senior Vice President, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand. Having worked with various organizations across a multitude of geographies and cultures, Marco brings a wealth of experience and a clear performance track record to Apollo Tyres which will prove valuable as the company continues on its growth trajectory.

     

    Mr Paracciani will be based out of London and report to Mr Kanwar. Mr Paracciani said, “I have seen Apollo Tyres taking giant strides in the past few years. With two overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market- and customer-driven company.”

     

  • At AIMA's 3rd World Marketing Congress, Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award

    It’s an era of brand experience, not of product branding: D Shivakumar

    By A Correspondent

     

    All India Management Association (AIMA) kickstarted its two-day 3rd World Marketing Congress in the capital. The congress, themed Marketing Myopia 2.0, aimed to explore the future of marketing and to identify the challenges that marketers face due to the changing market scenario.

     

    Srinivasan K Swamy

    Inaugurating the event, the congress chairman and R K Swamy BBDO Chairman & Managing Director Srinivasan K Swamy said, “The consumer today wants more for less and quickly, which is making product lifecycle progressively shorter. Also, there is a lot of media today but not enough consumer engagement. The marketers face significant challenges in this age of digital media.”

     

    The congress took up several marketing issues for discussions, including the new age customers and grabbing their attention, extending product lifecycles, defining business based on customers and not products, using the internet to gain competitive advantage and the rising importance of earned media.

     

    Making a presentation on the occasion, D Shivakumar, President, AIMA and Senior Vice President, IMEA, Nokia Ltd, said, “Marketing has changed fundamentally. It’s an era of brand experience and not of product branding. Also, today, space is no longer only the physical location of business but any space where consumers can access it.” He also stressed that marketers could no longer treat the digital media as a niche. “In fact, digital media is becoming the main media to reach out to the youth,” he added.

     

    Mick Gordon, CEO, Ipsos highlighted that with digital platforms converging, it is important that brands start dreaming in digital. Anisha Motwani, Director and CMO, Max Life Insurance was of the view that brands need to connect with consumers every day. Concurring with Ms Motwani’s view BCCL President Arunabh Das Sharma said, “In the digital age, the concept of product life is dead and thus, one should focus on brand life cycle and values.”

     

    Gyan Gupta, CEO, Dainik Bhaskar, Digital Business, IMCL said, “The need for news has not changed, only the way people access the content has changed. Paper is not the mainstay, it is the content.” He further added  brands need to adapt themselves according to how the consumer wants to see the brand.

     

    Talking about earned media and paid media, Bhaskar Sharma, Director and GM, Red Bull India said, “Earned media for any brand remains distinct and credible, it is cool to share on all platforms. It results in high level of reach and engagement. The only issue being there is no control on how, and where it would appear.” Suhel Seth, Managing Partner, Counselage India said, “Earned media is about hinging on credibility of the brand. Earned media adds as a short buffer. What is more important for brands is that they remain relevant to their brand promise.”

     

    More than 250 marketers attended the Congress on its first day. The highlight of the event was the presentation of the AIMA’s R K Swamy High Performance Brand of the year Award, which was bagged by Apollo Tyres this year. Rajesh Dahiya, National Head, Sales & Marketing, Apollo Tyres received the award. Speaking on the occasion, Rekha Sethi, Director General AIMA, said “It is perfect time to debate marketers’ response to the revolutionary changes in the technologies and consumer behaviour.”