APL Apollo Steel Tubes Ltd has launched a new TVC featuring actor Akshay Kumar. The 60-second ad has been produced in collaboration with Crayons.
Said Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Limited said: “At APL Apollo, we are committed to innovation and delivering products of the highest quality. Our collaboration with Akshay Kumar for the Roof Tuff TVC exemplifies our dedication to excellence and toughness, ensuring that our customers receive only the best. We are happy to launch this promo as we aim to promote this product in as many industries as possible.”
Added Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd: “The launch of our new TVC with Akshay Kumar underscores our relentless pursuit of finding new and impactful ways to connect with our audience. Through this engaging narrative, we aim to highlight the durability and reliability of APL Apollo’s Roof Tuff, setting new benchmarks for toughness and performance in the industry. We aim to extensively promote the campaign with a comprehensive integrated marketing strategy including TV/Radio/Cinema & Digital.