MxMIndia

Tag: JCDecaux

  • Created by JCDecaux, the company which operates the ad space at Blr airport

    And also for Swiggy Instamart

    Swiggy Instamart, the quick commerce delivery platform, has taken its ‘Yeh Se Leke Woh Tak’ campaign a notch higher with an out-of-home (OOH) activation. This ongoing campaign, featuring cricket icon Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, showcasing its ability to deliver any item imaginable to your doorstep in just 10 minutes. This is at Kempegowda International Airport at Bengalur where passengers make their way to the baggage claim area.

    JCDecaux, which holds the advertising rights at the Bengaluru airport, conceptualised and executed this activity in collaboration with authorities at BAIL.

    Said Mayur Hola, VP – Brand, Swiggy: “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes.”

  • The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.

    OOH brand awareness for Om Logistics by JCDecaux

    By a Correspondent

     

    The client brief to JCDecaux was to create awareness about brand Om Logistics and its services. Om Logistics is the flagship company of Om Group, an Indian multi-modal logistics company. The outdoor campaign has been executed by JCDecaux in the city of Delhi.

     

    The idea behind the campaign was to give Om Group a higher visibility and appeal. The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months. JCDecaux displayed the creatives of the different business verticals of Om Group. The creatives were displayed on seniors and pole-mounted MUPIs in some of the prime locations in Delhi to draw attention of the commuters. The area around Pragati Maidan was used for the campaign to gain mileage during the exhibition season.

     

    The TG for Om Logistics are individuals or companies involved in the logistics of supply chain management. The objective of the campaign was to create a lasting impact and to increase brand awareness through outdoor campaigns.

     

    Lalit Kumar, Assistant Manager, Marketing, Om Logistics said, “This campaign has created impact on the arterial routes and vantage locations with its large formats and creatives. The campaign gripped people’s attention and succeeded in attracting our TGs.”

     

    Alok Duggal, General Manager, Sales, JCDecaux India said, “We are glad that we have been able to build brand awareness for Om Logistics. We always look forward to partner with niche brands and support them in reaching their objectives.”

     

  • Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message. Advertisements on bus shelters are usually lit at night with visual appeal.

    Trade bullish on bus shelter advtg

    By Robin Thomas

     

    Looking for a cost-efficient medium with high brand recall and healthy Return on Investments (ROIs) to advertise your product, then you should head to the nearest bus stop. The bus shelters, strategically placed in areas with the target group travelling either by foot or in a vehicle, are fast becoming coveted advertising mediums. FMCG brands, television channels and retail brands have increasingly started using bus shelters as a medium to deliver their brand message as ads placed at bus shelter make it easy to see the brand and its message.

     

    Many advertisers prefer to go for bus shelter advertising as it is cost-efficient and has a high brand recall, especially in the metros like Mumbai, Delhi and Chennai. Hindustan Unilever and P&G are two big instances of big OOH spenders which are very active in bus shelter advertising, particularly in Mumbai and Delhi. According to Bikas Verma, Associate Vice President, Outdoor Advertising Professionals (OAP) Pvt Ltd, bus shelter advertising contributes approximately 10-15 per cent of the overall OOH advertising spends.

     

    Gurjit Singh, COO, Crayons Advertising observed, “Compared to other OOH formats, bus shelter ads give more frequencies to the campaign as the strategic look gives an edge to the campaign.”

     

    “Bus shelters are primarily service-oriented street furniture item. They also prove to be a very effective OOH format as they offer an efficient channel for the brands to reach out to the consumers in every nook and corner of the city. Advertisers have acknowledged this medium as very cost-effective, offering best in class ROIs. Bus shelters also provide widespread exposure to their campaigns, catering to a wide range of target groups,” explained Ayush Kakkar, Assistant Manager – Marketing, JCDecaux.

     

    The road ahead

    Mr Verma is of the opinion that since billboards are now facing government restrictions, bus shelter advertising, which is high-impact and high-frequency advertising, is bound to grow further. “In markets like Mumbai or any other metro, bus shelter and likewise street furniture will be the future of OOH advertising, as these serve the dual purpose of being a utility as well as an ad revenue stream. This format of OOH media is very apt for the female TG and since billboards will not be permitted in these markets in future, their growth potential is nearing the end.”

     

    Mr Kakkar of JCDecaux noted, “The growth potential in case of bus shelter advertising is huge and it will continue to grow as more and more cities adapt to these service-oriented formats. Globally, bus shelters are already a very popular communication vehicle in the world’s best cities.”