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Tag: American Oncology Institute

  • To raise awareness on Head & Neck cancer

    American Oncology Institute campaign

    Cancer hospital network American Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow,” aimed at raising awareness about head and neck cancer. This campaign is an extension of the “Kal Ki Soch” short film released last year.

    Talking about the campaign, Harish Trivedi, CEO, CTSI-South Asia, said: “The rise in head and neck cancers in India is largely attributed to widespread tobacco usage. Crafting a campaign that captures the attention of our target audience, particularly the youth, presents unique challenges. It is crucial to select the appropriate message and platform, maintaining both creativity and simplicity. Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease. With promising initial engagement, our goal is to reach a broader audience and enhance understanding of head and neck cancer awareness.”

  • American Oncology Institute’s #PassTheQRCode campaign

    By Our Staff

     

    Aiming to encourage awareness on early detection of breast cancer through self-breast examination, American Oncology Institute (AOI), a leading chain of cancer care hospitals, has introduced its extended breast cancer awareness initiative, ‘Pass The QR Code’.

     

    Said Tina Choudhury, Campaign Brand Lead, CTSI: “Breast cancer is a battle that we can win through early detection. With this principle in mind, we launched the ‘The Pink Ribbon Collection’ campaign in 2022. In a significant achievement, this thought-provoking campaign received five prestigious accolades at the Abby One Show Awards 2023. It surpassed our expectations, garnering broad recognition for its profound impact of touching millions of lives. Subsequently, we expanded its scope with ‘Pass The QR Code’ to encourage individuals to share this heartfelt reminder with their loved ones, reinforcing the importance of routine self-breast examinations and the potential to save lives. We urge everyone to embrace this initiative as an emblem of empathy and care, seamlessly integrating it into their daily lives.”

     

  • Through #ThePinkRibbonCollection

    American Oncology Institute starts a dialogue on self-breast examination

    By Our Staff

     

    American Oncology Institute (AOI) has launched #ThePinkRibbonCollection campaign to make Breast Self-Examination awareness a nation-wide movement. The campaign is a personal reminder for every woman to examine herself for early signs of breast cancer while adding it to their daily routine.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI, said: “Even if women are aware of breast self-examination, it is not being practiced enough. The Pink Robbin Collection campaign will serve as a personal reminder for women for breast self-examination while making it a daily body care ritual. With the limited edition of the Breast Cancer Push Away Bra, we have taken a bold step of printing the 6-step of breast self-examination on the bra. The collection is not for commercial purpose but a social cause to start a dialogue on social media through influencers.”

     

     

  • To encourages men to get the PSA test for early detection

    American Oncology Institute launches #ProstateShy campaign

    By Our Staff

     

    American Oncology Institute (AOI) has launched a campaign, #ProstateShy, to create awareness on prostate related problems and early diagnoses of prostate cancer. The campaign aims to inspire men to talk about their prostate problems while encouraging for early detection. The campaign also highlights the importance on how early detection can help with improved outcomes and survival rate.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI, said: “We endeavour to educate and encourage public for early diagnoses of cancer through all our campaigns. Our recent campaign #ProstateShy, is intended to create positive conversation about prostate cancer and motivate men for early detection and not shy away from talking about it. We all have a part to play in normalizing these discussions and encouraging men for early detection.”

     

     

  • To observe World No Tobacco Day on May 31

    American Oncology Institute spreads awareness on Oral & Mouth Cancer

    By Our Staff

     

    The American Oncology Institute (AOI) has launched an awareness campaign on oral and mouth cancer to observe World No Tobacco Day on May 31. As part of this campaign, AOI has conceptualised and released a short film on public health interest called Kal Ki Soch. The digital campaign is live across AOI’s social media channels and further released in 10+ states in the form of outdoor and other in-house advertising.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI South Asia, said: “Working on a campaign relating to healthcare comes with its unique set of challenges that are unlike any other industry. We must choose the right message and medium keeping the creativity intact yet very simple. Our latest campaign on Oral Cancer awareness is specially curated to close the gap between communication and relevant messaging. Tapping into the power of social media, with a right media mix, we aim to create awareness that smokeless tobacco products are not an alternative and can cause cancer. As a part of this campaign a short film ‘Kal Ki Soch’ is issued in public health interest. We are already seeing a traction in the campaign, and I hope to reach to a larger set of audience to spread awareness on Oral & Mouth Cancer.”