Tag: CTSI

By Our Staff

Aiming to encourage awareness on early detection of breast cancer through self-breast examination, American Oncology Institute (AOI), a leading chain of cancer care hospitals, has introduced its extended breast cancer awareness initiative, ‘Pass The QR Code’.

Said Tina Choudhury, Campaign Brand Lead, CTSI: “Breast cancer is a battle that we can win through early detection. With this principle in mind, we launched the ‘The Pink Ribbon Collection’ campaign in 2022. In a significant achievement, this thought-provoking campaign received five prestigious accolades at the Abby One Show Awards 2023. It surpassed our expectations, garnering broad recognition for its profound impact of touching millions of lives. Subsequently, we expanded its scope with ‘Pass The QR Code’ to encourage individuals to share this heartfelt reminder with their loved ones, reinforcing the importance of routine self-breast examinations and the potential to save lives. We urge everyone to embrace this initiative as an emblem of empathy and care, seamlessly integrating it into their daily lives.”

By Our Staff

American Oncology Institute (AOI) has launched a campaign, #ProstateShy, to create awareness on prostate related problems and early diagnoses of prostate cancer. The campaign aims to inspire men to talk about their prostate problems while encouraging for early detection. The campaign also highlights the importance on how early detection can help with improved outcomes and survival rate.

Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI, said: “We endeavour to educate and encourage public for early diagnoses of cancer through all our campaigns. Our recent campaign #ProstateShy, is intended to create positive conversation about prostate cancer and motivate men for early detection and not shy away from talking about it. We all have a part to play in normalizing these discussions and encouraging men for early detection.”