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Tag: Vineet Sharma

  • Reiterates the "Mountain Dew's philosophy of "Darr Ke Aage Jeet Hai"

    Hrithik shoots atop Burj Khalifa for new TVC of Mountain Dew

    By Our Staff

     

    Mountain Dew has unveiled its new TVC featuring brand ambassador Hrithik Roshan. The film has been shot on the top of the Burj Khalifa in Dubai.

     

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear & self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.”

     

  • To stress on PepsiCo’s energy drink brand mantra

    Akshay Kumar to be brand ambassador of Sting

    By Our Staff

     

    PepsiCo India’s energy drink Sting has announced Akshay Kumar its brand ambassador in India. The collaboration is expected to extend the brand’s ‘Energy Bole Toh Sting’ mantra. Akshay Kumar will feature in the brand’s new TVC campaign in the coming year.

     

    Speaking about the announcement, Vineet Sharma, Category Director, Mountain Dew and Sting, PepsiCo India said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”

     

  • The actor to reinstate 'Darr Ke Aage Jeet Hai' philosophy

    Mahesh Babu to be brand ambassador of Mountain Dew

    By Our Staff

     

    Mountain Dew announced actor Mahesh Babu as its brand ambassador. This partnership between Mountain Dew and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

     

    Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said: “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”

     

     

  • Campaign features brand ambassador Hrithik Roshan

    PepsiCo launches Mountain Dew Ice with new TVC

    By Our Staff

    PepsiCo has unveiled its first TVC campaign to introduce Mountain Dew Ice. The ‘Made for India’ Mountain Dew Ice has been developed to suit the Indian palate and reiterates the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ with new tagline “Har chunauti hogi paar, bas chahiye jeetne ki aag aur thanda dimaag”, notes a communique.

    Said Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India: “We are very excited to unveil the first-ever brand campaign for Mountain Dew Ice. The launch of Mountain Dew Ice has been a significant milestone for us in our beverage category innovation journey. With the new campaign, we are taking the Mountain Dew core brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and giving it an ‘Ice’ twist. The idea is to inspire the youth that they can overcome any obstacles in their way if they just keep a cool mind along with the fire to win while facing  their fears head-on. We are confident that consumers will relate to the new campaign strongly and shower Mountain Dew Ice with the same love that our other campaigns for Mountain Dew have received over the years.”

  • Influencer-led campaign to position #SliceKiPeti as the perfect solution for consumers’ mango taste cravings

    #SliceKiPeti Makes Aam ka Mausam Khaas

    By A Correspondent

     

    Mango drink Slice has launched a influencer-led campaign to give a fun twist to the age-old consumer behaviour of buying an ‘aam ki peti’ every summer and  positioning Slice packs as #SliceKiPeti the perfect solution to satiate the mango taste craving.

     

    Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India said: “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the season often buying and gifting “Aam ki petis” to enjoy their  favourite fruit.  Keeping this in mind, Slice is offering a thicker and tastier mango experience with  #Slicekipeti to consumers for the perfect summer indulgence.”

     

     

  • Conceptualised by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

    Slice celebrates thick mango drink in new ad

    By A Correspondent

     

    PepsiCo has announced the launch of a new avatar of Slice and launched new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif.

     

    Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said: “Mango-based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

     

    Added Sumati Singh, Executive Creative Director and VP, Wunderman Thompson: “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

     

     

  • The campaign features Katrina Kaif and celebrates today’s time pressed youth who seek and adopt various health hacks to suit their individual lifestyles

    Tropicana celebrates health habits of the youth in latest brand campaign

    By A Correspondent

     

    Tropicana seeks to celebrate the evolving relationship of millennials with their health, with its new ‘My Health My Way’ campaign. In line with this, the brand has brought on board Bollywood actor and youth icon, Katrina Kaif, as its first ever brand ambassador in India.

     

    Conceptualised by J Walter Thomson, the TVC features a series of health-hacks from today’s fast-paced millennials, reflecting their ‘My Health My Way’ lifestyle. Said Vineet Sharma, Brand Manager – Tropicana: “We are happy to have the young and dynamic Katrina Kaif as the face of Tropicana. Given her zeal for fitness despite a very demanding work schedule, she is a great fit for our new ‘My Health My Way’ campaign. The new campaign will surely resonate with youth in the country, who seek and adopt health hacks that work for them and fit their individual lifestyle. We will also work with Katrina to create awareness about our hero product, Tropicana Essentials IRON, which helps bridge the gap in iron intake given iron deficiency is a prevalent issue in India.”

     

    Added Sumati Singh, Executive Creative Director at JWT: “Through the TVC we aim to connect with a young audience who are often seen incorporating healthy hacks in their lives versus adopting a rigorous fitness regime. The campaign showcases Tropicana as an easy convenient way for millennials to include nutrition in their day-to-day lives.”