Big FM has concluded its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’ to combat water wastage. The campaign was supported by celebrities like Manoj Bajpayee, Divya Dutta, Raghubir Yadav, Faisal Malik, Mini Mathur, Alka Yagnik and Anuradha Podwal, who came together to raise awareness on water conservation .
Said Sunil Kumaran, COO of Big FM: “The need for water is perpetual for all. As demand rises and the population grows, conserving not only water but all natural resources has become crucial. Through ‘Jal Andolan,’ we aimed to further emphasise the importance of mindful water consumption and thereby the needs for its conservation. I would like to extend my gratitude towards all the dignitaries who supported this initiative; their influence is vital in fostering a healthier environment for those without access to fresh water.”