MxMIndia

Category: RADIO

  • Urges pillion bike riders to adhere to the rule and wear a helmet

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has launched a public service campaign to promote road safety awareness. With new traffic laws, Radio City Mumbai has put forth a initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said:“Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, our endeavor is to enhance the lives of our listeners and support a larger cause.”

     

  • Radio City’s ‘Concert From Home’ enthrals listeners across the nation

    Radio City hosts ‘Concert From Home’

    By A Correspondent

     

    In the wake of the Covid-19 outbreak, Radio City has launched ‘Concert From Home’ to entertain its listeners across the nation. The initiative has been witnessing more than 100 plus artists, including famous singers and music composers, perform from their homes to engage Radio City’s audience spread across 39 stations in 12 states for 30 days.

     

    Sharing his thoughts about the initiative, Kartik Kalla, Chief Creative Officer, Radio City said: “Due to the pandemic, the world has come to a standstill and everyone is doing their bit by staying at home to flatten the curve. Radio City has always been at the forefront in executing initiatives that keep our listeners entertained and engaged. Radio City was the first FM broadcaster to initiate the Concert From Home concept way back in 2017, which we continue to do every year. This year, however, we started it early to entertain our listeners amidst the lockdown. With this initiative, we have been bringing together 100 national and regional artists over a period of 30 days, to entertain our listeners across 39 cities. We advise everybody to stay indoors, stay safe, and tune in to Radio City to enjoy the concert by their favourite singers and performers, from the comfort of their homes!”

     

     

  • Radio City across all its 39 cities, applauds the efforts of doctors, nurses, police, soldiers etc with this campaign

    Radio City salutes frontline warriors during Covid-19 fight

    By A Correspondent

     

    In the wake of Covid-19 outbreak, Radio City has launched its initiative called ‘Radio City ka Salaam, Corona fighters ke Naam’ across 39 cities to laud the frontline warriors like doctors, nurses, soldiers, etc. who are ensuring our safety by putting themselves at risk. The campaign has been leveraged across Radio City’s social media platforms for listeners to stay updated.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can’t do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly Covid-19 from the frontlines for the health and safety of the nation. ‘Radio City ka Salaam, Corona fighter’s ke Naam’ a campaign executed across all our 39 stations, is our humble endeavour to salute the efforts of these heroes. We hope the threat of COVID-19 settles soon; until then, let’s all give a hats off and say a quite prayer for our Corona fighters. We can’t thank them enough for their dedication and spirit!”

     

     

  • The novel initiative has been done in association with Mindtree foundation

    Radio City sets up community radio in Bangalore Central Jail

    By A Correspondent

     

    Radio City has contributed in the setting up of Karnataka’s first community radio at the Bangalore Parappana Agrahara Central Jail. The initiative, in association with Mindtree Foundation, will witness inmates and cops come together to manage the radio station for the jail and entertain the inmates.

     

    With this move, Radio City successfully showcased the brand’s philosophy of ‘Rag Rag Mein Daude City’, by bringing cheer and warmth to the prisoners and staff of the Bangalore Parappana Agrahara Central Jail.

     

  • #EkBaltiSunday, a four-week campaign by inext and Radio City created awareness in 4 states and 12 cities, saved 1,07,58,400 litres of water

    Radio City culminates initiative to save water in Eastern markets

    By A Correspondent

     

    Owing to the major water crisis plaguing the country, Radio City in association with Sunday-Mid-day initiated ‘Bucket Sundays’ campaign to address the issue of increasing scarcity of water. The campaign urged Mumbaikars to use only one bucket of water every Sunday instead of taking a shower to avoid excess wastage of running water.

     

    Following suit, Radio City in association with inext extended the initiative to Uttar Pradesh, Eastern markets with ‘Ek Balti Sunday’ – Iss baar kasam khao, har Sunday sirf ek Balti paani se nahao’ campaign.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “We at Radio City have always been the forerunners in addressing issues that plague the city and its citizens. Water scarcity is one of the major issues that country is currently battling and as a mass platform, Radio City took up the mantle to bring about a change with ‘EK Balti Sunday’ and ‘Bucket Sundays’ campaigns. By extensively and aggressively promoting the campaigns on-air, on-ground, in print and on digital platforms, 1,07,58,400 liters of water was successfully saved in just four weeks. This incredible feat is a testimony to our belief that initiatives like these will go a long way in bringing about the change we are waiting to see in our society, and it makes us really glad to see the impact created by these campaigns.”

     

     

  • Music Broadcast Ltd has been recognised among ‘India’s Best Workplaces for Women 2019’ based on an assessment conducted by the Great Place to Work Institute

    Radio City is amongst ‘India’s Best Workplaces for Women 2019’

    By A Correspondent

     

    Radio City, a part of Music Broadcast Ltd., was recognized amongst ‘India’s Best Workplaces for Women-2019’ and ranked amongst the Top 75 organisations on the list. As many as 747 organisations were evaluated for consideration in this list out of which 360 organizations met the eligibility criteria.

     

    Said Apurva Purohit, President Jagran Group: “It’s a moment of pride for Radio City to not only be recognised as one of the Best Places to Work at but also be ranked as one of the Best Workplaces for Women. Women at work and consequently gender diversity as a cause is something I deeply care about. Infact, this recognition strikes a personal chord as I feel strongly about championing inclusivity not only at the workplace but having more women in leadership positions as well. While I firmly believe that the onus to make it big lies on women, organizations are equally responsible for providing an enabling and supportive environment to help women achieve their potential to the fullest. At Radio City, it has been a constant endeavour to stand by each and every woman in her journey by ensuring that the policies and practices we put in place create a conducive and welcoming environment for everybody.”

     

     

  • A Month-Long Extravaganza of Rejoicing Independent Music begins

    Stage set for the 6th edition of Radio City Freedom Awards

    By A Correspondent

     

    Radio City will look out for the top independent music talent with the launch of the sixth edition of ‘Radio City Freedom Awards’ (RCFA 6.0) with six gigs across seven cities and one grand finale. The month-long indie movement, will kick start on 13th February in Pune and will move to five other cities and culminating with a grand finale in Mumbai.

     

    Commenting on the launch, Rachna Kanwar, COO, Digital Media-Jagran Prakashan Limited said: “Over the years, Radio City Freedom Awards has become synonymous with independent music in India. Today, the property undoubtedly holds an aspirational value for the wave of budding independent talent in the country and we are proud to have helped lay the foundation for some of industry’s biggest talent. The growth in participation, listenership and voting is a testament to the equity RCFA commands in this space. We are thankful to everyone who has driven this success through the years and we look forward to yet another successful season ahead.”

     

     

  • Actor Ravi Kishan launched the network’s 52nd web radio station. Yes, we got the number right: 52nd!

    Radio City launched Bhojpuri web radio

    By A Correspondent

     

    Radio City launchec its 52nd web radio station , Radio City Love Guru Bhojpuri, a dedicated web radio station doling out love advice in Bhojpuri. Yes, we got the number right: 52nd web radion station. It was by Bhojpuri star Ravi Kishan.

     

    Talking about the launch of Love Guru Bhojpuri, Ravi Kishan said: “I have been listening to Love Guru for years now and it is amazing that Radio City is launching a web radio station exclusively for Bhojpuri audience with Love Guru Bhojpuri. I congratulate Radio City for this launch and I am super excited to listen to Love Guru in my mother tongue Bhojpuri and I am certain all my Bhojpuri fans will love this new avtaar of Love Guru in Bhojpuri available exclusively on radiocity.in”

     

     

  • Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval

    Radio City acquires ABP’s Friends FM

    By A Correspondent

     

    Music Broadcast Limited (MBL) has announced that its board has approved the acquisition of the radio division of Ananda Offset Private Limited by way of slump sale. The transaction allows MBL to enter into the Kolkata market and partner Friends FM which has been in the market for over a decade.

     

    Under the terms of the agreement MBL will acquire 100 per cent ownership of the radio division of AOPL, subject to MIB approval. The transaction is by way of slump sale on a going concern basis.(Slump sale means transfer of one or more undertakings as a result of the sale for a lump sum consideration, without values being assigned to the individual assets and liabilities: caindia.com)

     

    Commenting on the announcement, Apurva Purohit, Director, MBL said:“We are happy to announce that the board today approved the acquisition of the radio division of Ananda Offset Private Limited (AOPL).  This acquisition gives us access in the Kolkata market which is considered as one of the Top 5 markets in the country which was earlier not present in our bouquet.  I am very confident that the coming together of strong and established brand like ‘Friends FM’, the high quality local team it has and our national footprint across all key cities in India will give us several opportunities to create EPS accretive synergies.”

     

     

  • The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience

    Radio City launches Radiocity.in in Hindi

     

     

    Radio City has announced the launch of its web platform radiocity.in Hindi, becoming the first and only radio network in India to offer an exclusive Hindi website. Radio City was the first radio network In India to take the digital route with the launch of radiocity.in.

     

    Said Abraham ‘Abe’ Thomas, CEO, Radio City: “Regional language internet users have been growing at a much faster pace than English with 38 per cent of the total Indian internet user base expected to comprise of Hindi users by 2021. Organic engagement for local content is comparatively higher and we want to tap into this potential while providing our regional users the ease and accessibility to content in Hindi.”

     

    Commenting on the launch of the regional platform, Rachna Kanwar, COO, Digital, Jagran New Media said: “As we expand into more cities and genres this year, the first logical extension online will be to make our content available to listeners in their preferred language. As a large chunk of our audio content is in Hindi, it only follows that we make this option available to listeners who consume content in Hindi. This is a first of its kind initiative towards language personalization by any FM network in the country and we hope to further diversify into multi-lingual offerings in the future.”

     

     

  • Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes

    Radio City to offer curated playlists on Apple Music

    By A Correspondent

     

    Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

     

  • In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry

    Radio City Cine Awards 2017 to recognise achievers from Kollywood

    By A Correspondent

     

    Radio City 91.1FM has announced the Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in the country. Radio City Cine Awards 2017 Tamilwill allow listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

     

    Said Abraham Thomas, CEO, Radio City 91.1FM: “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujrati, Bhojpuri and other audience.”

     

    Voting for nomination starts from today (July 24).