MxMIndia

Category: RADIO

  • 43 web radio stations, 8 languages, 2700 + podcasts on Radiocity.in

    Radio City expands digital offering in India

    By A Correspondent

     

    Radio City has announced a strategic expansion of its digital presence with radiocity.in. As a part of its digital strategy, listeners will be able to enjoy select terrestrial shows, along with exclusive digital content on Radio City’s web avatar. RadioCity.in will see best of terrestrial and web radio shows and will serve as the e-face of Radio City’s 39 stations.

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media (Radio City is part of the Jagran group): “radiocity.in will be an integral part of our mobile-first approach. It will allow our listeners to listen to their favourite terrestrial content, in addition to the 43 web-exclusive stations, right on their digital devices, wherever they want, whenever they want. Our new digital strategy will also see us adding more content, across languages to our existing digital bounty, in order to make the platform more relevant to listeners across different geographies. This will truly allow us to cover the kona kona of the country.”

     

    Added Abraham Thomas, CEO, Radio City 91.1 FM: “At Radio City we have always believed in creating clutter breaking content across platforms for our listeners globally. RadioCity.in solidifies our position as the forerunner in the digital space while helping us retain us the numero uno spot across social media platforms. We are happy to provide our listeners with an all new digital experience which is a perfect blend of entertaining music and engaging content.”.

     

  • The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride – Naadi nerambellam Madurai city

    Radio City 91.9 FM launched in Madurai

    By A Correspondent

     

    Radio City has launched Radio City 91.9 FM in Madurai. With this launch, Radio City now becomes a 37 network station nationally and expands its footprint in the south by adding six stations to its roster.

     

    Radio City Madurai 91.9 FM presents entertaining, innovative and creative content that resonates with the pulse of the city. Keeping in mind the stations brand ideology “Rag Rag mein Daude City” the RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride – Naadi nerambellam Madurai city.

     

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said, “With the launch of our 37th station, Radio City 91.9 FM in Madurai we mark our expansion in the southern belt.  Since inception, Radio City has been the most loved and the leading station in the south and we are all geared up to take this legacy forward and set a new benchmark with each new city.”

     

    Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase of expansion has recently launched Kanpur, Ajmer, Kota, Udaipur, Patiala, Nashik, Jamshedpur, Kolhapur and Madurai and will be launching Patna, Bikaner soon. Radio City also operates a web radio on planetradiocity.com which has 40 stations as of date.​

     

  • Bollywood heartthrob HrithikRoshan andMarathi diva Sai Tamhankar launch Radio City 95 FM in Kolhapur

    Radio City launches eleventh Maharashtra station in Kolhapur

     

     

    Radio City has launched its eleventh station in Maharashtra with Radio City 95 FM in Kolhapur. With this launch, notes a communique, Radio City becomes the leading radio network with respect to footprint in Maharashtra with stations in Pune, Ahmednagar, Solapur, Sangli, Nanded, Jalgaon, Akola, Nagpur, Nashik, Kolhapur and of course Mumbai.

     

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said, “With the launch of Radio City 95 FM in Kolhapur, we are proud to become the leading radio network with respect to footprint in Maharashtra covering 11 cities. Kolhapur being one of the fastest growing cities of Maharashtra, we are all geared up to redefine radio entertainment post carving our footprint in metropolitan and Tier 2 cities. We are certain that we will see an overwhelming response from Kolhapur like our other stations in Maharashtra”.

     

    A rally was organised from the famed Mahalaxmi Temple in the city to the Radio City Kolhapur 95 FM station. Marathi film diva Sai Tamhankar participated in the rally along with the RJs of the FM channel.

     

     

  • Radio City, a part of Music Broadcast Limited strengthens its presence in Rajasthan with the launch of 4 stations: Ajmer, Udaipur, Kota, Bikaner

    Radio City expands base in Rajasthan

    By A Correspondent

     

    Radio City strengthens its presence in the state of Rajasthan by launching four more stations in Ajmer, Udaipur, Kota and Bikaner. Close on the heels of the launch of its sixth station in UP; Radio City now expands its reach to five stations in Rajasthan. Fortifying its footprint, Radio City launched Radio City Ajmer 104.8 FM on 10th December 2016 and now announced the launch of Radio City 91.9FM in Udaipur and Radio City 91.1FM in Kota followed by an upcoming station in Bikaner.

     

    Said Abraham Thomas, CEO, Music Broadcast Limited:  “With launch of our four new stations in the key markets of Rajasthan, we are excited to become a strong radio network, covering 5 cities in the state now. After a heartwarming response in Jaipur, we are all set to entertain our listeners in Ajmer, Udaipur, Kota and Bikaner. We want to give our listeners the best of localized content and entertainment in sync with our ideology Rag Rag mein Daude City.”

     

  • Sukhwinder Singh, Keerthi Sagathia and Karthik star in the anthem-led brand campaign

    Radio City adopts new brand anthem

     

     

    Leading FM radio network Radio City 91.1FM has launched a new campaign “Rag Rag Mein Daude City” with 20 different city-specific tunes. With this new campaign, the brand focuses on being identified with local culture, sights and sounds.

     

    The anthem Rag Rag Mein Daude City has Sukhwinder Singh, Keerthi Sagathia and Karthik lending their voice.

     

    “City is not just in our name, it runs through our veins and that is the thought behind this campaign. The passion a person feels for his city and the pride associated with the spirit of the city is something that runs deep through the DNA of Radio City. Radio City is not just 1 national brand but 39 (soon-to-be) local brands, and to capture this ideology we launched Rag Rag Mein Daude City, yet another pioneering initiative”, said Abraham Thomas, CEO, Radio City 91.1FM.

     

    Talking about Rag Rag Mein Daude City, Kartik Kalla, EVP – National Programing, Creative and Marketing Head says “Since inception, Radio City has always strived towards connecting with its listeners across the length and breadth of various cities. With the Rag Rag Mein initiative, we aim to enhance this bond through countless activities engaging listeners and encouraging the proud localite in our listeners.”

     

  • There will be multiple platforms for singers to register and audition in each city

    Radio City launches ‘Super Singer Season 8’

    By A Correspondent

     

    Radio City 91.1FM, announced the launch of the singing talent hunt-Radio City Super Singer Season 8. This year the contest has been extended to eight more cities. It invites all aspiring singers to showcase their talent.

     

    Speaking about the launch, Kartik Kalla, EVP and National Head – Programming, Marketing, AudaCITY, Radio City said, “The journey of seven seasons of Radio City Super Singer has been an endeavor in itself. It has undoubtedly carved its mark and given some great talent to the industry. We are certain that Season 8 will also be a phenomenal success across the country.”

     

    The theme this year of ‘Jinki Rag Rag Mein Hai Singing’ takes forward the brand proposition of ‘Rag Rag mein Daude City’. The final five contestants will be battling it out in each city for the top position and participants will get a chance to win cash prize of lakhs along with a chance to be featured live on Radio City 91.1FM.

     

    Speaking of the association, A.Mahendran, CMD and Founder of Global Consumer Products, the presenting sponsor said “LuvIt Chocolates and Confectionery is a young and vibrant brand which is targeted to youth and the brand ethos is that there is one life and best way to live this life is with love and passion. Radio City Super Singer has been a benchmark for the last seven years to acknowledge singing talent across the country and inspiring youth to follow passion of singing. It is one of the finest singing talent hunt that has given some great singers to the industry. Super singer seemed like the natural fit with the LuvIt brand.”

     

    Radio City Super Singer 2016 is presented by LuvIt Chocolates .There will be multiple platforms for singers to register and audition in each city. Singers can register by Call or SMS , by simply going to Infiniti mall – Malad ( Mumbai) ,  colleges or by walking in to the Radio City studios.Radio City branded vehicles moving around the city will also be used as a medium to audition. Digitally, Radio City will facilitate the option to upload/record voice clips on https://www.planetradiocity.com/radiocitysupersinger.

     

  • In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group

    Abraham Thomas joins Radio City 91.1 FM as CEO

    By A Correspondent

     

    Abraham Thomas

    Abraham Thomas is slated to join as CEO Radio City 91.1 FM from this coming Monday. Abe is an experienced leader with a proven track record of running large media businesses, having demonstrated the ability to work with high performance teams to build & scale businesses within a competitive environment. He has deep knowledge across various media platforms such as print, broadcasting (TV & Radio), online & mobile, backed with over 20 years of hands-on leadership experience across organizations such as Red FM, MTV,  Sony and Indian Express.

     

    Apurva Purohit

    In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group post its acquisition of Radio City earlier in the year.

     

    “We couldn’t have got a better person than Abe to run Radio City. He is not only a highly experienced business manager but also extremely passionate about radio’s various facets- content, marketing and new distribution platforms like digital. Over the last decade we have built Radio City into a market leader in the FM industry, as well as a Great Place to Work across industries. Abe brings with him maturity and an outstanding ability to work with high quality teams which will only help take the culture of Radio City to greater heights,” announced ApurvaPurohit.

     

    Commenting further, Abe Thomas added, “I am very excited to be part of Radio City – India’s leading radio brand and most preferred media employer, at this critical juncture as the organization expands its footprint to become the leading radio network in the country. With Radio City, Radio Mantra and the recently acquired new licenses, the group is strategically poised to become the leading radio player of the future.”

     

  • Consistently named a 'Great Place to Work' for the 5th year in a row

    Radio City retains ‘Best Place to Work’ tag

    By A Correspondent

     

    Standing a cut above the rest for the fifth time in a row, Radio City 91.1 FM was ranked high amongst the top 25 ‘Great Place to Work’ in the country. Radio City stayed right on top having been awarded as the ‘Best Company’ in the Media & Entertainment space consequently for the second year.

     

    Radio City also improved its overall ranking to 18 amongst India’s Best Company to Work For 2015.

     

    In all, Radio City bagged several esteemed titles- India’s Best Company to work For 2015 – Rank 18; India’s Best Company to work For 2015 – Rank 1 in Media; India’s Best Company for Employee Participation and Involvement – Rank 3; India’s Best Company for Fairness in Performance Management Systems – Rank 1;   India’s Best Company for Hiring & Welcoming – Rank 2.

     

    Apurva Purohit

    Commenting on this feat, Apurva Purohit, CEO, Radio City 91.1 FM said, “It is a remarkable recognition. Reaching the top is never as difficult as sustaining that position & we are extremely elated that Radio City retains this honour year after year. One of the major factors that differentiate us from the rest of the companies is the work culture that empowers our employees & where people are given the support and encouragement to perform to their full potential. We are delighted and humbled to receive this accolade. This, to me, is a reflection of what the employees think of us and that is a true reflection of our success. Leadership can only be sustained by creating a culture of innovation and employee engagement. This result truly completes the pipeline of what our true input is, the resultant domination and pioneership in the category. From that perspective, it is also gratifying.”

     

    Adding further, Sagorika Kantharia, Chief People Officer, Radio City 91.1 FM said, “This is definitely an achievement that everyone should be proud of.  A great team is what makes Radio City a ‘Great Place to Work’. To imbibe and enhance the collaboration between the zones and heighten the sense of harmony, special initiatives like the Zonal Olympics & Fitness Frequency were introduced this year. We have always believed in investing in our people & I am glad that our efforts have paid off handsomely.”

     

  • The Ministry of Information and Broadcasting has approved the Jagran-Radio City deal

    Radio City 91.1FM is now part of a Jagran Prakashan

    By A Correspondent

     

    Radio City 91.1FM is now officially a part of Jagran Prakashan Pvt. Ltd. The deal was signed off by the Ministry of Information and Broadcasting on Friday (May 28).

     

    Apurva Purohit

    While being a part of Jagran family will enable Radio City to offer a more comprehensive bouquet of services to the advertisers, the radio network will continue to operate under the management control of its current leadership.

    Talking about the development, Apurva Purohit, CEO, Radio City 91.1FM said “This is great news for both Jagran and Radio City and more importantly, signals a desire amongst all stakeholders to see that the FM industry flourishes and grows. I am glad that the approval is in place now.  With this, the pioneer and leader in FM gets to be a part of one of the largest media houses in India. We now look forward to expanding aggressively in the upcoming Phase III and cross leveraging on strengths”

     

    Shailesh Gupta

    Commenting on this, Shailesh Gupta, Director, JPL said, “The deal further consolidates JPL’s leadership position and complements our other businesses of print, OOH, digital and activations. It gives us a greater leverage to provide better solutions to our advertisers.”

     

  • Titled 'Lay Bhaari' celebrating Mumbai's Lifeline

    Malishka stars in Red FM’s collaborative music video with WR

    Red FM has joined hands with Western Railway to create a music video with RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video is titled ‘Lay Bhaari’. The move is interesting as the RJ has been known to taken on Mumbai civic infrastructure (essentially the roads) every monsoon. And since the tune is catchy, the video has gone viral several times over, embarrassing the governments of the day.

    Commenting on the collaboration, Sumit Thakur, Chief Public Relations Officer of Western Railway, said: “The ‘Lay Bhaari’ song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.

    Added Nisha Narayanan, COO & Director, Red FM & Magic FM: “Our association with Western Railway goes beyond a conventional collaboration. ‘Lay Bhaari’ is not just a song; it’s a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, ‘Lay Bhaari’ is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.

  • Conceptualised and executed by The Ensemble creative agency

    Kuku FM introduces new campaign

    Kuku FM, the platform for audiobooks and shows, has launched a new ad film titled ‘Koi Baat Nahi’, conceptualised and executed by The Ensemble.

    Speaking about their collaboration with The Ensemble, Kunj Sanghvi, Head of Content at KuKu FM, said: “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.

    As the co-founder of The Ensemble and the director of the ad films, Abhishek Dixit added: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”

  • For advertisers to efficiently engage with the Spotify audience

    Spotify launches inhouse creative agency

    Audio streaming and media service provider Spotify has launched its new in-house creative agency – Creative Lab.

    As part of this, the local Creative Lab teams in the markets will provide “more local and nuanced insights, and work closely with brands and agencies to build campaigns through workshops, inspiration sessions, and collaborative ideation and concepting”. Brands such as The Coca-Cola Company and Royal Enfield, among others, are already using Creative Lab to strengthen their brand storytelling in India.

    Said Arjun Kolady, Head of Sales – India, Spotify: “Spotify inspires artists, creators and advertisers at every stage to do what they do best: create. We currently work with brands to help them reach new customers, strengthen brand reputation, and deepen trust. Through Creative Lab, we want to focus on providing an additional service that enables brands and agencies to design their campaigns and messaging for the Spotify audience.”