MxMIndia

Category: RADIO

  • Aims to address the Hindi content demand in UAE and Qatar

    Mirchi expands to Middle East

    By Our Staff

    Mirchi has announced the launch of its radio platform and solutions in the UAE and Qatar. In line with its aim to expand its international presence and cater to the Hindi music and entertainment demand, the company brings its content and RJs to the niche consumer set in these markets.

    Having established its stronghold in Dubai for over eight years, it is re-entering the market through a partnership with Suno FM – rebranding it to Mirchi 102.4 FM. Launching through a partnership with One FM, Mirchi will be known as Mirchione 89.6 FM in Qatar

    Said Prashant Panday, MD and CEO of Mirchi: “The international radio industry is vast with immense potential, especially in the Middle East. This region houses a significant number of Indians and Southeast Asians – more than 50% of the population, who seek Hindi music and entertainment. While Dubai was a market where we enjoyed the pole position for years. Qatar, however, is a new market, with only one private station that addresses this demand. In the coming months, we also plan on entering Bahrain. Thus, leveraging our expertise, talent and extensive content library, we are excited to expand our reach in these three markets and look forward to entertaining our discerning consumers with some hot music and shows.”

    Added Kish Bandopadhyay, Mirchi’s partner in UAE, Director of Dolphin recording Studio LLC:  “We are absolutely delighted to announce our partnership with Mirchi, India’s premier music and entertainment brand, which is a sure trendsetter for innovation and excellence in the commercial radio space. We have no doubt that this strong alliance with Dolphin Studios, the oldest commercial radio broadcasters in the Gulf, will deliver a product that represents the best and most enjoyable listening experience.

  • Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign

    Red FM’s Campaign ‘Hausla High Rakh’ promotes hope

    By Our Staff

     

    Radio network 93.5 Red FM has launched a campaign ‘Hausla High Rakh’.  The campaign focuses at keeping the spirits high of Red FM’s listeners by promoting positive content. Cricketer Suresh Raina and music composer Shekhar Ravjiani are the face of this campaign. RJ Raunac from Delhi will lead the campaign across the network.

     

    Said Nisha Narayanan Director & COO, Red FM and Magic FM: “With the world battling the second wave of the coronavirus pandemic for some time now, it is important that we also promote the acts of kindness, positivity and encourage people to keep their hopes intact. Red FM’s ‘Hausla High Rakh’ is a humble step to showcase some of the positive stories from the society. It is aimed at giving people a sense of resilience and positivity, even as the dark clouds of Covid-19 continue to hover around.”

     

  • He replaces Rishabha Nayyar as Chief Strategy Officer

    82.5 onboards Anirban Mozumdar as CSO

    By Our Staff

     

    Anirban Mozumdar
    Anirban Mozumdar

    82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.

     

    An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C,  B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.

     

    Sumanto Chattopadhyay and Kapil Arora

    Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

     

    Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”

     

    On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”

     

  • To promote high quality international brands in the eyewear category

    82.5 bags mandate for SpexMojo

    By Our Staff

     

    In a multi-agency pitch, 82.5 Communications has bagged the creative duties of SpexMojo, a new venture of GKB Hitech, lens manufacturing company, and Shivkumar Janardhanan, former CEO of Essilor India and South Asia. The agency’s Bengaluru office will handle the business.

     

    Said Kapil Arora, Co-Chairman & CEO, 82.5 Communications: “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and hope to channelise that, into a meaningful and disruptive offering for consumers.”

     

  • In Telangana and Andhra Pradesh

    82.5 launches ABP Desam

    By Our Staff

     

    The Bengaluru office of 82.5 Communications and ABP Group have partnered once again, this time for the launch of ABP Desam in Telangana and Andhra Pradesh.

     

    Said Avinash Pandey, CEO ABP Network: “It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam. They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam.”

     

    Elaborating on the launch, Naveen Raman, Senior Vice President and Branch Head, 82.5 Communications – South, added: “Telugu is more than a language. It’s a sense of belonging, it’s a matter of pride, it’s a way of building community. That’s how passionate the people of Andhra Pradesh and Telangana are towards their language. We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best – be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

     

    Speaking further on the launch campaign, Sangeetha Sampath and Ravi Cherussola, Group Creative Directors, 82.5 Communications – South said: “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyperlocal approach is of absolute essence, because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work and more.”

     

  • Campaign consists of five digital film

    82.5 launches initiative on wearing masks properly

    By Our Staff

     

    Glori Handwash (RSPL’s Product) has launched a social awareness campaign that asks people to wear mask properly. Conceptualised by 82.5 Communication, this campaign consists of five digital films.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer 82.5 Communications India: “We’ve addressed an important issue with a light touch — using a Hindi expression that has a connect both with soap and the behaviour we are encouraging — making it an apt way for Glori soap to deliver a social message.”

     

    Added Rahul Gyanchandani, JMD, RSPL: “It was time for the honest brand to be a little honest with their consumers about something that is amiss. People have stopped caring about wearing the mask and as their well-wisher Glori wants to remind them to keep the mask on. Through this campaign we urge people to follow safety measures and ensure that others do it as well.”

     

  • With cater to the spoken word, Shayari and poetry community

    Mirchi rebrands storytelling platform to Mirchi Mehfil

    By Our Staff

     

    Mirchi, eka Radio Mirchi, has announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil.

     

    Said Prashant Panday, Managing Director & CEO, Mirchi: “Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub; thereby enabling and creating an ecosystem for talented individuals across art forms. Through Mirchi Scribbled we have built a large community of spoken word artists with a huge, ever-growing subscriber base. With a growing community of artists that cut across storytelling formats like Shayari, poems as well as spoken word, we are excited to relaunch Mirchi Scribbled as Mirchi Mehfil. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”

     

  • Partners with Akshara Centre, NGO for women and children

    82.5 films for GOI to fight child marriage

    By Our Staff

     

    Akshara Centre, an NGO for women and children, in collaboration with the Government of India’s Ministry of Women and Child Development, have commissioned an ad film, #JustAChild.  The ad is conceptualised by 82.5 Communications, directed by filmmaker Pradeep Sarkar and features voice of Ila Arun.

     

    Speaking about the ad, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications-India, said: “Amid the many crises of the pandemic, child marriage is one serious problem that was not getting enough attention. Our attempt is to correct that. Director Pradeep Sarkar and singer Ila Arun have helped us create a film with a strong impact. We hope it will be seen widely and its message taken to heart.”

     

    Added Mayur Varma, ECD and Creative Head, Mumbai & Kolkata, 82.5 Communications: “The attempt is to use unmissable storytelling to make the message of ending child marriage unmissable.”

     

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • The information will be given by a subject expert/doctor from Project StepOne

    Red FM belts out info on new Covid variant

    By Our Staff

     

    Radio network 93.5 Red FM, along with Project StepOne, has announced a new campaign titled ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.

     

    The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of RED FM across 40 cities.

     

    Speaking on the initiative, Nisha Narayanan, Director & COO, RED FM and Magic FM, said: “Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant. Therefore, Red FM along with Project StepOne hereby announces its new campaign “Wave Se Safe” to deliver indispensable instructions and spread awareness. We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”

     

    Speaking on the initiative, Dr Shuchin Bajaj, Founder, Ujala Cygnus and Core Team Member, Project StepOne, said, “We are proud and privileged to have been associated with Red FM since the very beginning of this fight against the Pandemic. Red FM has driven many educational campaigns including ‘Doubt ko out Kar’ and ‘Nation ka Vaccination’ to urge the community to adopt COVID appropriate behaviour. ‘Wave se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly.”

     

  • A short-video news program

    Dailyhunt and RedFM collaborate to launch Vibe Check

    By Our Staff

     

    Dailyhunt, the content aggregation platform, has collaborated with RedFM, to launch ‘Vibe Check’. The new programme will bring RJs like RJ Akriti to the Dailyhunt newsroom to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (IDEA)—an association that works on livelihood opportunities for differently abled individuals has joined this initiative as an inclusion partner to enable the delivery of content to those with speech and hearing disabilities.

     

    Said Ravanan N, Head of Content, Eterno Infotech:  “We’ve witnessed the power of short-video in its ability to effectively communicate with users within a short span of time. Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have IDEA on board with us as we strive to create content that is more accessible, especially to those with speech and hearing impediments. With RedFM and IDEA, we are set to revolutionize the space of news content as we take on an effective and humane approach.”

     

    Added Nisha Narayanan, COO & Director, Red FM : “We live in a world today that’s driven by technology. From healthcare to education, from entertainment to manufacturing, technology is everywhere. As digital technologies dramatically reshape industry after industry, Red FM yet again enters into one more such Digi-tech. Tech is the future of Content and Innovation. And to build our presence in the space, we are excited to announce our Strategic Alliance with a tech-based conglomerate, with multiple content planforms like Dailyhunt, One India and many other. This is what we call – Hyper digital meets Hyper local. It’s a first-of-its-kind collaboration, with the sole purpose of creating Innovative Content that leads to newer revenue opportunities. One of the flagship initiatives of this collaboration with Dailyhunt is –“Vibe Check”, a short format news bulletin for the speech & hearing impaired. We believe in working in an inclusive way and this is a great start to create content for specially abled people. Many more such market-firsts are soon to follow in the near future.”

     

    Said Mallikarjuna Iytha, Founder and CEO, Inclusive Divyangjan Entrepreneur Association-IDEA: “Inclusive Divyangjan Entrepreneur Association – IDEA is committed to the mission of Making India as Inclusive Capital of the World. Dailyhunt launching this campaign is a milestone towards Inclusive News and Information movement. IDEA is proud to be an Inclusion Partner with Dailyhunt in this mission to make inclusive media platform.”

     

  • The campaign contemporises the song Baar Baar Dekho for oil free skin

    82.5 creates film for Himalaya Facewash

    By Our Staff

     

    The Himalaya Drug Company has launched a new campaign for its Fresh Start Facewash. The campaign contemporises the fun 1960s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on skin.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “’Oil-clear’ is a key consumer-benefit segment within Face Wash category. Being the leader in overall face wash, we wanted to resonate with the recurring oily skin problem of teenagers and offer them the effective solution in Fresh Start Lemon Oil Clear Face Wash. The film exhibits efficacy of the product rooted in nature & science and talks to our potential consumers in an engaging manner.”

     

    Added Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “Hazar baar dekho. It’s the mantra of the young woman who’s at that age when looks are so important and oily skin is a constantly recurring annoyance —making mirror-gazing a bit of an obsession. That’s the story of our latest ad for Himalaya Fresh Start Face Wash, expressed in the form of a light-hearted musical.”