MxMIndia

Category: RADIO

  • The idea is to go behind the mask and identify and help the people who might be victims of abuse

    82.5 partners Aangan Trust to highlight domestic abuse

    By A Correspondent

     

    During the nationwide lockdown, groups like women, children and the elderly have faced violence of unspeakable proportions where they should be the safest: in their own homes. In the first week of lockdown alone, one hotline received double their usual number of calls to report abuse. But because survivors are trapped indoors with their abusers, and making an emergency call may be impossible for many and it is more important than ever that we be vigilant as their friends and neighbours.

     

    Notes a communique: “The mask is a regular feature of our lives today. The idea is to go behind the mask and identify and help the people who might be victims of abuse. Aangan Trust believes that community support is crucial in addition to the efforts of the government and police. At this time, it is more important than ever for all as community members to remember that folks we know may be facing violence at home. The campaign aims to shed light on our sisters, brothers and children who are feeling unsafe. “

     

     

  • #LockdownWaaliMaa celebrates unexpected mothers

    Jeeru salutes the maternal instinct in adversity

    By A Correspondent

     

    Jeeru, a jeera-based drink from Xotik Frujus, has been engaging with consumers and fans on different digital platforms during the lockdown period. Starting Mother’s Day, Jeeru has launched a new campaign, #LockdownWaaliMaa celebrating unexpected mothers – people who are displaying their inherent maternal instincts and caring for others, during the lockdown.

     

    Speaking about the idea, Rajeev Sehgal, Chairman, Xotik Frujus said: “In these unprecedented times the positive thing we are seeing is people stepping up to help each other by being more caring in so many ways. There is no better caregiver than one’s mother and in these times of lockdown, all of us are embracing the qualities and strength of a mother. Taking inspiration from our daily lives, we decided to dedicate and give a refreshing salaam to our #LockdownWaliMaa. Happy Mother’s Day.”

     

    Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “What makes this film different is that it focuses not on ‘real’ mothers but their ‘stand-ins’. If all of us could provide a bit of ‘maternal affection’ to those around us in need of it, the world would be a sweeter place.”

     

     

  • It is titled ‘#JeeruInside #JeeruOutside’

    82.5 Communications and Xotik Frujus release new campaign for Jeeru

    By A Correspondent

     

    Jeeru, the Jeera Masala drink from the house of Xotik Frujus, has a new campaign conceived by by 82.5 Communications. It is titled ‘#JeeruInside #JeeruOutside’.

     

    Said Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “It’s wonderful when a brand gives you the opportunity to be whacky — in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “The monsoon always brings about mixed emotions. Some love the rains, others love to hate it. With this fun campaign, we wanted to reiterate, whatever your stance this monsoon – make the moment more refreshing, with Jeeru. Inside or outside.”

     

     

  • The campaign encourages people to join the Pride rally from the safety of their homes…

    Big FM and Mcgarrybowen India launch #PrideFromHomeByBigFM

    By A Correspondent

     

    Big FM has together with Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.

     

    Notes a communique: “The Covid-19 induced global pandemic that enforced a strict national directive that everyone follow physical distancing, has led people to stop expressing themselves at public gatherings including the Pride March. Therefore, Big FM, in association with Mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes.”

     

     

  • Wavemaker and Red FM have partnered the conceptualisation as well as the execution

    Mother Dairy unveils new ad for Rocket Ice Cream Chocolate

    By A Correspondent

     

    Mother Dairy Ice Creams along with Wavemaker and Red FM has conceptualised and executed  the brand’s latest campaign for Rocket ice cream chocolate.

     

    Speaking on the initiative, a Mother Dairy spokesperson said: “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable inter galactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s color as referred to the color Blue in Hindi, but it is also the word Alien spelt in reverse – Neila.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India: “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM”.

     

    Commenting on the association, Nisha Narayanan, Director and COO, RED FM and Magic FM, said: “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

     

     

  • 82.5 Communications is the creative advertising partner

    Hero Lectro launches e-cycles with digital films

    By A Correspondent

     

    Hero Lectro has successfully launched its e-cycle range with a series of digital films with 82.5 Communications as partner.

     

    Said Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”

     

    Added Chandana Agarwal, President North, 82.5 Communications: “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”

     

    And this is what Preeta Mathur, Group CD, North, 82.5 Communications said: “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle.  Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”

     

    No more quotes. Watch the film.

     

     

  • The proposition: a two-week celebration of companionship for the music-loving community

    Smule & Radio Mirchi bring together Friendship Anthem

    By A Correspondent

     

    Smule and Radio Mirchi is observing a two-week celebration of companionship for the music-loving community.

     

    Candid jam sessions with renowned music celebrities, live online events with Radio Mirchi’s top RJs and special Smule Friendship Jam playlist are some things Indian music lovers can look forward to.

     

    Excited about the Smule Friendship Jam, Viral Jani, Senior VP Investments Operations, Times Bridge, said: “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule – Making friends with Music and Music with friends.”

     

    Added Yatish Merhrishi, COO, Radio Mirchi: “Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous to music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country.”

     

     

  • After almost two decades of being the leader in FM, the new identity demonstrates its evolving content capabilities across Digital, Live and FM platforms, notes a communique

    It’s just Mirchi

    By A Correspondent

     

    Premier radio station network brand Radio Mirchi will now be just called Mirchi as it has transformed itself to a city-centric music and entertainment company. After 19 years, the brand has undergone a complete overhaul and has pivoted to just Mirchi. Capturing the essence of the company’s transformation in its campaign- “Sirf Radio nahi, har Entertainment Mein Mirchi Hai”, the brand has dropped the word radio from its logo. Notes a communique: “The change in the branding strongly reflects Mirchi’s hyperlocal, multi-format and multi-platform content and solutions capabilities that cut across Digital, Live and FM.”

     

    Commenting on the new identity launch, Prashant Panday, Managing Director & CEO, Mirchi said: “Over two decades, we have built a strong brand. Over the last few years we have been diversifying into content capabilities across multiple formats and platforms. The new brand identity signals our strategic pivot from a pure play radio company to a full-suite solutions provider for our consumers and advertisers. This marks the beginning of a new era for us and depicts our transformation to become India’s No. 1 city-centric music and entertainment company.”

     

     

  • The agency's Bengaluru office will handle the business

    82.5 BLR wins Slice mandate

    By Our Staff

     

    82.5 Communications has bagged the creative duties Bengaluru-based fintech startup Slice. The agency’s Bengaluru office will handle the business.

     

    Speaking of the win, Kapil Arora, CEO & Co-Chairman, 82.5 Communication said: “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.”

     

    Added Rajan Bajaj, Founder & CEO, Slice: “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 comm on this journey with us.”

    for their clients.

     

     

  • Fans have fun as actor Tovino Thomas sports new logo

    Club FM gets new identity

    By Our Staff

     

    On January 18, Club FM, Kerala’s No. 1 FM station embarked on a new journey – a new brand identity and a new way in which the RJs will be engaging listeners.

     

    The launch began with a teaser on January 17 evening when Club FM brand ambassador and Malayalam actor Tovino Thomas, changed his social media profile picture to the “U” in the brand’s new logo which made his fans go crazy trying to figure out what this was about.

     

    Speaking about the change, Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group said: “This was a much deliberated attempt internally.  Club FM reached break-even in its second year of operation, perhaps unheard of in the Radio business.  The 13 long years have been nothing less than an absolutely amazing journey.  The question was why one would want to disrupt something that’s already doing well and staying in the No.1 position.  We didn’t have to go too far for the answers.  What we have been experiencing in the last one year has been unpresented.  There’s no status-quo any longer.  Our teams have been interpreting various signals on the music preference of our listeners, including their media consumption patterns and we decided to change ourselves proactively before those signals become a trend and we are forced to change.  As a company we have embarked on various transformation projects in the last few months with the view to be relevant to the 3 generations of readers, viewers and listeners we are connected with.  I would like to take this opportunity to congratulate and wish the entire Club FM team the very best and also express my gratitude to all our advertisers”

     

     

  • With Cinema Katha, listeners meet top directors to co-create audio cinemas

    Club FM weaves new campaign

    By Our Staff

     

    Club FM has launche Cinema Katha, a distinctive way of story creation, orchestrated by three famous film directors. A week is dedicated to each of the directors. The final audio cinema, curated by each of the directors will be around 20 minutes’ long and will feature a mix of Club FM voice artists and selected listeners. It will be launched in Club FM and our digital/social assets.

    Said M V Shreyams Kumar, Managing Director, Mathrubhumi Group: “We have disrupted the radio space in Kerala. As the No.1 station, it was the most daring act of a complete transformation. We were more than sure our listeners would receive it well as we did nothing other than putting them at the center of our framework. Cinema Katha is yet another challenger initiative from us. We are delighted that Pulsar NS200 saw the merit in the lead association with the property, along with other clients. We also have immense satisfaction that our audience has received this initiative too with open arms.”

  • Aims to become India’s #1 city-centric music and entertainment company

    Mirchi restructures beyond radio

    By Our Staff

    Mirchi has restructured its organisation. While radio continues to be the foundation, the brand aims to build and strengthen its solutions business by pivoting to multiple platforms and formats. As a part of the rejig, Mirchi has eliminated the regional structure entirely, expanded jobs and given larger geographies to its business heads.

    Said Vivek Kulkarni, Senior Vice President and Head – Human Resources, Mirchi: “Over the last 13 years, Mirchi has grown to become the one-stop solution provider for marketers. With our deep consumer insight, hyperlocal reach, leadership in the radio industry, strong team of talented members, unparalleled content library and a multi-media presence, we have been providing customized solutions to our clients. Today, as we inch closer to becoming India’s no.1 city-centric music and entertainment company with a refreshed brand identity, we also look to restructure our organization in line with our vision.”