Category: RADIO
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Original content expansion will remain one of the pillars of Radio Mirchi’s transformational strategy Radio Mirchi expands its footprints in digital video content
By A Correspondent
Radio Mirchi has embraced the digital video business by significantly scaling its original content operations. Kickstarted last year with original web series in multiple languages launched on its YouTube channels, the company has now started licensing its original content to multiple platforms including national OTT players.
Said Prashant Panday, MD & CEO, Radio Mirchi: “Our business derives its strength from the company’s deep understanding of and rich access to the content and talent ecosystems in Hindi and regional markets; including its many own popular RJs. Given that the next round of content viewing explosion is coming from the regional markets, we find ourselves in an exciting position to cater to this need and are already in conversations with a few big video platforms to license our upcoming multi-lingual content slate. We also have an inherent ability to market and monetise the content aggressively through our existing radio and digital assets and with our access to over 10000 brands across the country through our vast sales network, which makes us ideal partners for branded video content.”
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The rate is effective from August 1 till September 30, primarily targeting the festive season Big FM revises ad rate card for the festive season
By A Correspondent
Big FM has introduced its new rate card that will enable advertisers to further increase their footprint across markets within a cost-effective budget, notes a communique. The rate is effective from August 1 till September 30, primarily targeting the festive season.
Rashi Mahajan Said Rashi Mahajan, Business Head – Metro Markets, at Big FML “With festivals around the corner, we wanted to offer a complete package to the advertisers who can make the most of our offerings. The dynamic packages are designed basis thorough in-house research and the valuable feedback of the clients who buy inventory. The radio landscape today is changing rapidly which gives us an opportunity to create and offer the best in store. This dynamic rate card is an endeavor to not only understand but meet the needs of the advertisers this festive season.”
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Apart from a new positioning statement FM Tadka also sports a new logo indicating dialogue within for a positive change FM Tadka launches in a new avatar in India
By A Correspondent
The Patrika group has launched FM Tadka in a new avatar after undertaking a brand repositioning exercise. The radio network that spans six states and 18 cities, started its teaser campaign on August 1 with a mascot named Mr. Mannki who ignited people’s minds on the new message hidden in its distinct pose.
Gaurav S Karrir Said National Programming Head Gaurav S Karrir: “The prospect of a product change around was quite exciting. We took innovative ways like making Mr Mannki our mascot, mask inserts in newspapers, celeb-led Apni Suno life changing stories and using Patrika power in digital, outdoor, print and TV to make people notice the new message of Apni Suno”.
Saurabh Bhandari Added Saurabh Bhandari, National Head Marketing, Patrika Group: “We at Patrika Group always believe to bring change in the lives of people. Our endeavour FM Tadka’s “apni suno” positioning is yet another step in same direction, there has been a deep study and long research behind this, we are confident listeners and our trade partners will continue their love n support to FM Tadka.”
Apart from a new positioning statement FM Tadka also sports a new logo indicating dialogue within for a positive change.
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10 Lakh listeners tune-in while 500,000 watch video within 12 hours ‘Big Mahalaya’ ad campaign gets good social media traction
By A Correspondent
Big FM, aided by Dentsu Webchutney, had a special programme on Septmeber 28 on Mahalaya.
Said Aalap Desai, Executive Creative Director, Dentsu Webchutney: “For 87 years, Bengalis all over the world have been following the iconic Mahalaya programme created by the Birendra Krishna Bhadra, which narrates the story and praises the goddess Durga. This year, keeping in line with Big FM’s positioning, we thought of creating a modern-day rendition of this iconic piece but with a powerful message. #BIGMahalaya’s concept revolves around adapting progressive thoughts and inclusion, resulting in a new outlook of equal opportunities. The idea was simple and needed a lot of people to come together to make it happen and today we are proud of what we have achieved.”
Speaking about the association, Sunil Kumaran, Country Head – Product, Marketing & Thwink Big, Big FM said, “Over the years, women have refrained from being a part of many traditions due to pre-set mandates. But with changing times, one can see how our thoughts are progressing and becoming more and more inclusive. Backed by our aim to create thought changing content which breaks stereotypes, BIG Mahalaya is our attempt to pack the message of inclusiveness and create a modern-day version of this age-old tradition. The original piece is iconic and cannot be replaced, but our 40 min rendition is an attempt at progressing towards a more inclusive and equal approach. We are extremely proud of this initiative which will create an impact in the society.”
