MxMIndia

Category: RADIO

  • Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio

    Quirky annual report garners Radio Mirchi the Gold Midas

    By A Correspondent

     

    Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio.

     

    Reimagining Radio is an annual report containing the financials of 2012 but is also an example of innovation. The Annual Report in fact was a direct mailer to shareholders communicating the next big strategy of Radio Mirchi – that is, Digital. It shows the way Mirchi is redefining consumer engagement with its listeners from FM radio to the mobile and internet platforms.

     

    Reimagining Radio captures the essence of the shift from traditional to a new age media company. While listenership of FM radio has shifted almost entirely to mobile phones and digital radio sets, the public perception of radio remains the old-fashioned “box” receiver. The annual report cover juxtaposes the modern with the traditional. The design combines both, the new online platforms where Mirchi engages with its digitally savvy consumers, and the cover has an actual working radio fitted inside which catches terrestrial FM frequency.

     

    G G Jayanta, National Marketing Head said, “Gold at Midas shows that our Annual Report is as hot as our music. We are delighted to receive this award and shall continue to be innovative in our approach”.

     

    Awards that Radio Mirchi has won in the past few months include Popular Radio Channel of the Year at Global Awards for Brand Excellence, Merit at Designomics Awards for Digital Innovation Using Technology for an on air contest called Mirchi Music Housie and a Bronze at Big Bang Awards (Ad Club Bengaluru) for Excellence in Communication & Media for the Purani Jeans Direct Mailer.

     

  • The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall

    Shut down by fire, Radio City takes it online

    By A Correspondent

     

    For FM stations, the fire on the night of January 5 at the Pitampura TV Tower in New Delhi brought relaying services in the capital city to a standstill.

     

    The problem is expected to be resolved by January 11, but Radio City 91.1 FM is not waiting until then – it has found a solution to the problem by going live on http://www.planetradiocity.com/radiocitydelhi.

     

    Ashit Kukian, President and COO, Radio City 91.1, said, “As of now, your guess as good as mine as to when it will be back on air… the last we heard is that the work is underway and the technicians are working real hard to put things in place in a couple of days.”

     

    Mr Kukian told MxMIndia, “We were obviously taken aback. It was a bad accident, the cause of which we are still unaware of, but what it meant was that we along with a few other FM channels would not be able to broadcast for a few days. So we had to quickly put our thinking hats and figure out options.”

     

    The station decided to put programming on the web, and managed it in a day’s time. A delighted Mr Kukian states, “We accomplished the task in about 24 hours. If you were to knock off the time lost because of the weekend, we put up the stream in under six hours.”

     

    The station is optimistic about attracting listeners to the radio station online as it already has a web presence. Mr Kukian says, “There is a huge traction we already have for web radio. We are sure to aggregate a greater number of fans. Going by the great initial buzz, we are confident that we will be able to aggregate a large number of listeners.”

     

    The silver lining in this particular cloud may well be the long-awaited rise of web radio, which will enable listeners to access music not by city but by listening choice.

     

  • Big FM 92.7's Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the 'Best Reporting Award'

    Big FM 92.7’s Trivandrum station gets best reporting award at Kerala film fest

    By A Correspondent

     

    Big FM 92.7’s Trivandrum station has bagged top honours at the recently concluded 17th International Film Festival of Kerala (IFFK). Adjudged as the best reporters at IFFK by media experts, the station was presented the ‘Best Reporting Award’ by popular Bollywood filmmaker Priyadarshan, Kerala Chief Minister Oommen Chandy, and Kerala Film and Sports Minister K B Ganesh Kumar.

     

    Having covered the 17th International Film Festival of Kerala extensively, along with competing private radio broadcasters in the region like Radio Mirchi, Red FM and Club FM, and national broadcaster AIR, 92.7 Big FM emerged victorious as the best reporting radio network at the event. Being India’s largest FM station with presence across 45 cities and a weekly reach of 4.1 crore, the brand has taken FM as a medium of entertainment beyond the metros while offering consumers and advertisers with multiple opportunities to reach their target audiences.

     

    Commenting on the receipt of the award, a company spokesperson said, “We are extremely honoured to be awarded the Best Reporting Award at the 17th International Film Festival of Kerala. Being adjudged by a jury consisting of media experts humbles us and encourages us to put in huge efforts to provide the best content to our listeners. We would like to express our sincere gratitude for the support and inspiration and hope to continue engaging listeners across Trivandrum through our campaigns.”

     

  • The youth-based education programme won 'Best On-Ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India

    92.7 Big FM’s ‘Big Disha’ campaign wins 2 rural marketing awards

    By A Correspondent

     

    FM radio network 92.7 Big FM has garnered two awards for ‘Big Disha’, its youth-based education programme focusing on rural markets, at the Rural Marketing Awards, for the ‘Best On-Ground/Event Marketing Campaign of the Year’ and the ‘Best Initiative around Youth’. Organized by the Rural Marketing Association of India (RMAI) which promotes the cause of rural marketing, the Rural Marketing Awards applaud the best campaigns in marketing, branding, innovation and CSR.

     

    Big Disha won for its campaign designed to provide career counseling to small-town youth while preparing them for professional challenges that they might face. As a part of the campaign ‘Helping Men Look, Feel and Be at their Best’, Big Disha along with partner Gillette Guard tied up with multiple colleges and vocational outlets across Bihar, Madhya Pradesh, Uttar Pradesh, West Bengal and Gujarat. The initiative reached out to over 6 lakh youth across 325 towns through career and grooming workshops giving the youth the right kind of training and guidance towards choosing a career and shaping their personalities.

     

    Commenting on receiving the Rural Marketing Awards for Big Disha, Vineet Mittal, Business Head, Big Rural said, “It is an extremely proud moment for us to win the Rural Marketing Awards for our IP, Big Disha. It is extremely motivating for us to receive appreciation for the rural youth education campaign we conducted in partnership with the Gillette team. We started it as an ambitious venture and are very happy to see the support it has received all along. We look forward to creating more landmark concepts which will help towards the education of more youth in rural India and creating a better life for them.”

     

  • The programme aims at real-time engagement with citizens through social media

    MIB launches ‘MyIndia Initiative’, digital volunteer programme

    By A Correspondent

     

    The I&B Ministry is set to host the first Twitter conference on Community Radio today. In a major initiative to reach out to the people in the Social Media Space, the I&B Minister, Manish Tewari launched the ‘MyIndia Initiative – A Digital Volunteer Programme’. The initiative aims at disseminating the development messages across the social media platforms by registering citizens as volunteers in an effort to contribute positively towards nation building.

     

    Speaking on the occasion, Mr Tewari said that this initiative is a programme rooted in the principles of participative governance, leading to real-time engagement through social media tools. The minister called upon the youth to be part of the Digital Volunteer Family that would enable the government to have personalized interaction with the citizens. Registration for the programme is now open at Ministry’s Blog inbministry.blospot.in.

     

    MIB has also planned a live Twitter conference on the eve of the Third Community Radio Sammelan, on Friday, February 8 at 4 pm. This will be the first ever such conference by any ministry of the government of India.

     

    The topic for the Twitter conference is “Community Radio: Road Travelled & way forward”, and it will use the hashtag #ComRadio. The Twitter conference will continue for 30 minutes from 4pm to 4.30pm. At the conference, people can interact with ministry officials including the Secretary of the Ministry of Information and Broadcasting. The Twitter account for the Ministry is @MIB_India. Tweeple can ask questions by mentioning #ComRadio and @MIB_India during the stipulated time, for which they will get answers from the ministry.

     

  • The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore

    RBNL announces quarter results

    By A Correspondent

     

    Reliance Broadcast Network Limited, a Reliance Group company, has announced its un-audited financial results for the quarter ended December 31, 2012. The company’s board of directors approved the financial results at their meeting on February 9.

     

    The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore. The company’s television business also delivered healthy growth with revenue at Rs 11.7 crore. Both radio and television businesses consolidated their leadership positions delivering robust revenue growth and tight control over costs. EBIT excluding TV business was positive at Rs 4.8 crore.

     

    Tarun Katial

    Commenting on the performance, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, said, “Reliance Broadcast has delivered impressive results in both radio and television businesses, with radio recording its highest ever revenue quarter. The television business has reported significant growth in revenue and reduction in carriage, reaping benefits from digitization, and a well crafted business strategy. We are on track to deliver improved margins, and build reach and value in the long term.”

     

  • The Ministry of Information & Broadcasting convened a 'Twitter Conference' on community radio on Friday

    MIB convenes Twitter conf on Community Radio

    Some tweets at #ComRadio
    • MIB India ‏@MIB_India

    Secretary- Country like India needs 1000s of #ComRadio s. The process of setting up #ComRadio need to be stepped up.

     

    • MIB India ‏@MIB_India

    Secretary- allowing All India Radio, AIR, news on #ComRadio can be considered if general consensus arise @airnewsalerts

     

    • MIB India ‏@MIB_India

    Secretary- Ministry is in the process of settin up single window clearance, ll become reality soon. #ComRadio

     

    • MIB India ‏@MIB_India

    Secretary- There could be no other better medium to protect, promote and preserve local culture than Community Radio #ComRadio

     

    • MIB India ‏@MIB_India

    Sec- #ComRadio Movement is a collective effort. Government provides enabling environment whereas, ppl actually takin it forwad into reality

     

    • Sushil Raghav ‏@raghavsushil

    @MIB_India how many community radio operated till today? and how many will start in 2013. #ComRadio

     

    • MIB India ‏@MIB_India

    @raghavsushil . 144 CRs operational . In 2013-14 mib expects more than 100 new Crs #ComRadio

     

    • SUMIT SINGH ‏@SiinghSahab

    @mib_india please tell me about career building in this field #comradio

     

    • MIB India ‏@MIB_India

    @SiinghSahab. for one, can b CR jockey, act as a volunteer & even a managr.Offersg8 trainingopportuities for career in media #ComRadio.

     

    • MIB India ‏@MIB_India

    @SiinghSahab. on our website http://www.mib.nic.in

    Details

     

    • SUMIT SINGH ‏@SiinghSahab

    @mib_india what is the minimum education required and if there is age limits

     

    By A Correspondent

     

    The Ministry of Information and Broadcasting convened its first ever Live Twitter Conference on the theme “Community Radio: Road Travelled & Way Forward” last Friday (February 8). The live conference was chaired by I&B Secretary Uday Kumar Varma who responded to the questions/queries. Senior officials of the Ministry were also present on the occasion.

     

    The Live Conference scheduled for half an hour went on for over an hour and more than 200 questions were received on different aspects of the community radio programme. Mr Varma responded to 45-odd questions. The questions related to spectrum fee waiver, licensing, sustainability of the Community Radio Model and career prospects.

     

    Speaking on the occasion, Mr Varma said that the ministry would continue to do such exercises on other issues in the near future.

     

  • The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth

    Radio City 91.1 wins the ‘most popular youth brand’ award

    By A Correspondent

     

    Radio City 91.1 was named the ‘Most Popular Youth Brand’ of the year at the 5th Youth Marketing Awards held recently. The awards, hosted by the Global Youth Marketing Forum (GYMF), felicitate outstanding achievement and brand recall among youth, across various sectors.

     

    Apurva Purohit

    Radio City CEO Apurva Purohit said, “We are elated at winning the ‘Most Popular Youth Brand’ of the year. The award testifies to our efforts in establishing a youth connect. It reflects the top of the mind recall that Radio City has been able to establish amongst its target audience.”

     

    Radio City has engaged the youth through their pan-India properties like Gully Premier League and Radio City Super Singer. Streams like ‘Radio City Freedom’ or ‘Radio City Indipop’ on its web radio, PlanetRadiocity.com, are also popular with the youth.

     

    The Youth Marketing Awards are celebrated annually to recognize and appreciate outstanding contributions by young individuals, groups or brand in the areas of business, leadership and development. The selection of winners is done by the research cell which constitutes researchers and senior professionals from the industry.

     

  • The objective was to popularize Red FM Delhi's evening show host RJ Raunac's character Bauaa through an OOH medium

    Red FM & DDB MudraMax brings ‘Bauaa Hawa Mein’ on ground

    By A Correspondent

     

    Take an RJ, his on-air prankster alter-ego Bauaa, a wish to connect the RJ directly with his audience, DDB Mudra Max – and you have Bauaa Hawa Mein, a series of live radio shows by 93.5 Red FM from studios fabricated on billboards.

     

    The objective was to popularize Red FM Delhi’s evening show host RJ Raunac’s character Bauaa through an OOH medium that allowed for live performance and face-to-face interaction with the audience and fans. The idea was to have Bauaa seen, and not just heard. With the DDB MudraMax innovation, the execution was literally from up in the air.

     

    To connect to the listener, live studios were set up at three different locations of the NCR. RJ Raunac along with the Bhagra Pop Singer Daler Mehendi did the entire show live from a radio booth mounted on a billboard at Rajouri Garden on January 29. Similar shows were conducted from unipoles in Noida on February 1 and Gurgaon on February 6.

     

    Nisha Narayanan
    Mandeep Malhotra

    Commenting on the campaign, Nisha Narayanan, Senior VP – Projects and Programming, 93.5 Red FM, said, “We always strive to think different and innovate to connect with our listeners. Thus, it is our constant endeavour to set higher standards of radio programming. Initiatives like Bauaa Hawa Mein help in bringing the brand and our jocks closer to the listeners.”

     

    Commenting on the campaign, Mandeep Malhotra President, DDB MudraMax, said, “It’s always a wonderful feeling to take up challenging assignments and deliver clutter-breaking work for any media brand.”

     

  • The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories

    Get ready for 92.7 Big FM Marathi and Telugu awards

    By A Correspondent

     

    The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories including films, television, theatre, and music among others.

     

    Ashwin Padmanabhan

    Ashwin Padmanabhan, Business Head – 92.7 Big FM said “The Big Marathi Entertainment Awards is a premier platform in the region which recognizes outstanding talent from the entertainment industry. After the phenomenal success of the event’s first edition, we are really excited to be back while bringing on-board an incredible panel of jury members and great lineup of partners. This year’s awards ceremony promises to provide excellent integration options to our marketers and advertisers thereby enabling them to reach out to their target audiences in the region.”

     

    These awards will be presented to the best-of-the-best from within the industry through combined votes received from the jury members and 92.7 Big FM listeners. They will be partnered by Majhi Saheli, a magazine, and OOH partner Bright Outdoor to accelerate the visibility and reach of the show thereby facilitating an overwhelming opportunity and platform for brand marketers to tap into a wider audience and consumer base.

     

    Renowned film and theatre personality Bharat Dabholkar and actor Vinay Apte have been roped in as jury members for the second edition of the awards which will also witness a high level of listener engagement via on-air voting polls.

     

    Similarly, 92.7 Big FM Andhra Pradesh, today announced the jury for the upcoming Big Telugu Entertainment Awards. Movie Artists Association President and director-producer Tammareddy Bharadwaja, Television Artists Association President and actor Vinod Bala and veteran actress Raasi will collectively judge the entertainers in categories from across fields which include movie, television and sports.

     

    Telecast partner for the Big Telugu Entertainment Awards, ETV will further expand the reach of the awards ceremony enabling audiences from across the region to watch their favourite entertainers receive the top honours.

     

    Mr Padmanabhan said, “Furthering our promise to award the best talent from the Telugu entertainment industry, we are proud to rope in Tammareddy Bharadwaja, Vinod Bala and Raasi as our esteemed jury members for the Big Telugu Entertainment Awards. We are sure that their inputs along with the volley of votes we have been receiving from our listeners for the popular choice awards will make the grand awards night an unforgettable affair. The 21 categories encompass the most outstanding talent from within the industry enabling us to provide multiple opportunities to our marketers and advertisers to reach out to their target audiences.”

     

     

  • AdoRoi Marketing Science has introduced two new product offerings – Response Led Media Planning and Ad Insertion-to-Sales tracking

    AdoRoi launches response-led media planning

    By A Correspondent

     

    Mumbai-based AdoRoi Marketing Science has introduced two new product offerings – Response Led Media Planning and Ad Insertion-to-Sales tracking.

     

    Amit Nevrekar

    Said Amit Nevrekar, Chief Operating Officer, AdoRoi, “It’s a scientific way to study the effectiveness of the media plan through Response per Spot (RPS) and Cost per Response (CPR)”. Explaining the concept, Mr Neverkar said: “The Ad exposure/ response are identified through unique Ad-Tracking codes for each media vehicles across TV, Print, Radio and Internet.” The response is analysed through a proprietary real time reporting software and Client Dashboard. The main advantage of this methodology is it provides Advertisement Exposure for a particular issue/insertion as against the current Media Vehicle Exposure based on Reach & Frequency model. The responses can further be analysed by media, creative, spot duration, placement, Ad-size, page no etc. The model, according to Mr Nevrekar, is beneficial for brands, which don’t just carry out brand awareness creation exercise but aggressively practise direct marketing for instant conversions through call for action or promotional offers.

     

    In this method, the dealer panel in PAN India Print campaign is replaced by AdoRoi’s unique Ad-Track tele code per media vehicle, thus saving the effort and also cost per sq cm. When any customer calls for an enquiry, his/her call is directly patched with the nearest dealer basis his Geo-position and the dealer database through our patented technology. Each customer enquiry is provided with a promo-code linked to media vehicle which can be tracked against sale. The responses generated per insertion across media vehicles can be analysed on real-time client dashboard. The learnings can be efficiently used for optimizing the media plan for better ROI by maximizing RPS and minimizing CPR.

     

  • Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi

    Radio Mirchi felicitates the best of Marathi music

    By A Correspondent

     

    Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi powered by Indus Health Plus.

     

    Prashant Panday

    Prashant Panday, CEO at ENIL said, “Music, Fun and Entertainment are what we provide our listeners with. Mirchi Music Awards Marathi Powered By Indus Health Plus proved to be one of the biggest musical extravaganza for the Marathi music industry. We have always believed in appreciating and encouraging talents and Mirchi Music Award Marathi is our way to thank everyone contributing to the Marathi music industry.”

     

    Hosted by Jeetendra Joshi and Pushkar Shrotri, the awards night included some stellar acts by musicians, actors and performers of the Marathi industry.

     

    Nitin Singh

    Nitin Singh, VP and Cluster Head, Rest of Maharashtra said, “At Radio Mirchi we believe in promoting and appreciating good music. Though in the first year, the P N Gadgil Constructions presents Mirchi Music Awards Marathi Powered by Indus Health Plus saw the creme-de-la-creme of the Marathi music industry come together and celebrate outstanding contribution to Marathi music. This presence and support has really contributed to our success tonight. We also appreciate the support shown by our sponsors in making this awards night a great success.”

     

    Agreeing with him, Ninad Sonawane, Cluster Programming Head, Rest of Maharashtra and Goa at Radio Mirchi – ENIL said, “Mirchi Music Awards is our way to thank, appreciate and support the illustrious Marathi music industry. It is a platform for everyone to come together and showcase their talent. Though in the first year, we have had the privilege to work with the most prestigious Jury. Their presence on the panel speaks volumes about the credibility of the awards ceremony.”

     

    On his association with the awards, Suresh Wadkar, Jury Chairperson, said, “It truly feels good to know that Radio Mirchi has taken this initiative to award the Marathi music industry. It is a tremendous platform for us to come together and raise a toast to good music. Such awards ceremony is an affirmation to our efforts & good music and we need to keep providing our fans and listeners with more foot tapping music. As a Jury Chairperson we were very cautious and careful in picking the categories. I have personally ensured fairness to the talent and be absolutely unbiased to any talents.”

     

    The awards recognized winners in 12 categories and 12 Listener’s choice awards – Album of the Year and Song of the Year. Besides these, the night saw 4 non-competing categories viz Life Time Achievement Award – Pt Hridaynath Mangeshkar, Special Contribution to Marathi Music – Sulochana Chavan, Best Album from the Golden Era – Lakhachi Goshta, and Jury Special Recognition – Enoch Daniel.

     

    The winners were decided by eminent jury. Suresh Wadkar, the Jury Chairperson shouldered the responsibility with the veteran Ashok Patki as the Head of the Jury. Some of the other names on the jury include Aarati Ankalikar, Abhijit Pohankar, Bela Shende, Kaushal Inamdar, Soumitra, Sadhana Sargam, Dr Salil Kulkarni, Sandeep Khare, Shridhar Phadke, Sudhir Moghe, Vaishali Samant and Vijay Dayal.