MxMIndia

Category: Top Stories

  • India will house 17% of the global elderly population by 2050

    TOI to hold Right To Excellence – Senior Well-being Summit

    A recent report by real estate consulting firm CBRE estimates that India, currently one of the world’s youngest countries, will house 17% of the global elderly population by 2050. As India’s senior citizen demographic grows, the need for comprehensive support systems becomes increasingly urgent. Recognizing this critical issue, The Times of India proudly announces the launch of Right To Excellence – Senior Well-being Summit.

    Set to take place in New Delhi on July 22, this summit aims to bring together leading healthcare experts, policymakers, real estate giants, and industry professionals to address the multifaceted challenges faced by India’s elderly population. The event will foster dialogue and collaboration, exploring innovative solutions to enhance geriatric care, improve accessibility, bolster financial security, and provide essential mental health support for senior citizens.

    “India is poised to house one of the largest senior citizen populations, and planning for their quality of life is of paramount importance,” said Prasad Sanyal, Business Head of Timesofindia.com. Right To Excellence. “Through this summit, we aim to create a platform for stakeholders to share best practices, exchange ideas, and develop a sustainable roadmap for the well-being of our senior citizens.”

    The event will delve into several key areas crucial for enhancing senior citizens’ quality of life. These include improving geriatric care services, developing accessible infrastructure, ensuring financial security for the elderly, providing essential mental health support, promoting inclusion and diversity in the retirement living sector, and exploring the future of senior living. By addressing these critical aspects, the summit aims to create a comprehensive approach to senior well-being in India.

    These areas will be explored by various thought leaders & experts in this industry such as, Cdr. Navneet Bali, Group CEO, Clear Medi Healthcare, Neha Sinha CEO & Co-founder, Epoch Elder Care | Dementia specialist, Dr K Madan Gopal, Advisor, Public Health Administration, National Health Systems Resource Centre, Amit Chhabra, Chief Business Officer, GI, Policybazaar.com and many more.

  • An ad testing solution generating actionable insights within minutes

    Ipsos launches Creative|Spark AI

    Ipsos, the market research major, has announced the launch of Creative|Spark AI, an ad evaluation solution to predict human reactions to linear and social videos, delivering actionable insights within minutes.

    Shaun Dix
    Shaun Dix

    Said Shaun Dix, Ipsos’ Global Leader of Creative Excellence: “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes.”

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customised prompts,”

  • …. for its 100th anniversary through integrated marketing approach

    Three Fourth Solutions to boost Halder Group’s brand visibility

    Marketing agency Three Fourth Solutions (TFS) has been awarded the mandate for Halder Group to “elevate” the brand’s visibility through a comprehensive integrated marketing approach.

    Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group’s vision and enhance its brand presence across multiple platforms.

    Said Pragati Agarwala Jain, Partner and PR Strategist at TFS: “We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position.”

    Meanshiel Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, believes that teaming up with Team TFS will help Halder Group shift to a “digital-first” strategy. “This alliance could also open up new opportunities for the brand to grow and expand,” he added

  • Patil will report to Vikram Sakhuja

    Pallavi Patil back with Madison Media as VP – insights & strategy

    Pallavi Patil
    Pallavi Patil

    Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Patil will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.

    Said Sakhuja on the appointment: “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Added Patil: “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

  • …. to create content hub

    Mindshare helps Times Network & Britannia partner

    Times Network has partnered with Britannia The Laughing Cow Cheese and Mindshare to launch ‘Cheeseitup.in’, a content destination to enhance cheese awareness in India and provide culinary inspiration.

    Said Abhishek Sinha, CEO Britannia Bel Foods, and CBO Britannia Dairy: “CheeseItUp.in is Britannia The Laughing Cow Cheese’s effort for all cheese enthusiasts and novices who are constantly looking for gathering knowledge about the product category. After the joint venture between Britannia and Bel group, we began the journey of creating awareness about the category benefits, with borrowed learnings and expertise from the French conglomerate. We realised that as a nascent category in India, the awareness about cheese, its benefits, and usage is still limited and fragmented. We took up this challenge with our partners – Times Network and Mindshare to build an inclusive platform which could cater to this gap for all Indians.”

    Commenting on the partnership, Rohit Gopakumar, CEO- ZENL & BCCL(TV Division) added: “Our endeavour is always to provide a balanced platform for both our audience and clients. The satisfaction of achieving brand objectives through targeted content offerings excites our team. Britannia has consistently led the way in creating cutting-edge communication ideas for its various products. This partnership between Britannia The Laughing Cow Cheese and Times Network Digital platforms will undoubtedly break new ground in the cheese category. Collaborating with Britannia and Mindshare to introduce a new and innovative concept that marries content with brand thought leadership is the way forward for deep audience engagement. It’s time to CHEESEITUP!”

    Speaking on the partnership, Rohit Chadda, President & COO – Digital, Times Network said: “Content-driven commerce strategically integrates content into the shopping process to provide customers with the highest quality experience. Times Network Digital has the largest base of premium, influential audience in the country across news & lifestyle categories. Our brand TimesFoodie.com, an industry-leading platform in food content, is the perfect partner to create such a food destination for Britannia. The idea of ‘CheeseItUp.in’ is to instil product knowledge and usage, while also taking an innovative approach to ecommerce that directly drives revenue for the brand.”

    Said Amin Lakhani, CEO, Mindshare: “CheeseItUp.in isn’t just a platform, it’s your fun and flavourful culinary playground! We want to make cheese a delicious and healthy part of everyday meal planning. We use real consumer data to craft healthy and inspiring recipes with Britannia The Laughing Cow cheese. It’s connected commerce powered by content. Mindshare has architected a partnership between Britannia Bel Foods and Times News Network. Get ready to experience a whole new world of cheese-based creations! We are excited to see how this platform will revolutionise the way people enjoy Britannia The Laughing Cow cheese in their daily lives.”

  • With a billboard that has a pakoda-in-the rain twist

    Adani Wilmar’s #MonsoonWithFortune campaign

    Adani Wilmar has gone in for a 3D twist to the newly launched #MonsoonWithFortune campaign.

    Said Mukesh Mishra, Senior Vice President, Sales and Marketing, Adani Wilmar: “This innovative campaign is our way of celebrating the joy of monsoon and connecting with our consumers on a deeper level. We believe this creative approach will resonate with our audience and reinforce Fortune’s position as a brand that understands and embraces the traditions and flavours of Indian households.”

  • Launches new tool Ormax Star Image Pulse

    Ormax Media forays into celebrity image consulting

    Media consulting firm Ormax Media announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity image consulting to help actors in the film and streaming categories, as well as social media influencers, craft their market positioning based on audience intelligence provided by Ormax Media.

    Shailesh Kapoor
    Shailesh Kapoor

    Speaking about Ormax Star Image Pulse, Shailesh Kapoor, Founder and CEO, Ormax Media, said: “In a world where a celebrity is surrounded by people who are always putting them on a pedestal – fans, followers, media, employees, industry colleagues – objectivity invariably gets compromised. The distance between the celebrity and the audience increases as the celebrity gets more famous and successful. To hear independent, objective voices, from outside this echo chamber, is a pressing need, which Ormax Star Image Pulse has been designed to fulfil, by acting as a bridge between the celebrity and their real audience”.

  • Updates will help customers seamlessly navigate across Prime Video

    Prime Video revs streaming experience

    Prime Video has introduced some improvements to its user experience that will begin to roll out globally, and will become available to all customers in the coming weeks.

    “We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” said Kam Keshmiri, Vice President of Design at Prime Video. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.”

    It may be noted that MxMIndia hasn’t reviewed the new introductions in the Prime Video platform and the information published in this report is based on information received from Prime Vieo. We urge readers to familiarise (and satisfy) themselves with the features before taking a new purchase/subscription decision.

  • Additionally, the tournament will be powered by Garnier Men

    Nodwin Gaming ropes in Android as title partner for BGMS Season 3

    Nodwin Gaming, the leading gaming and esports company, has officially announced Android as the Title Partner for Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out. The entire tournament will be played on high-performance Android devices.

    Said Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming: “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,”

  • Unlocking fresh design possibilities for creative Pros

    Adobe unveils new innovations in Illustrator and Photoshop

    Adobe, computer software company, announced a set innovations in popular professional design apps Adobe Illustrator and Adobe Photoshop. From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and icons, product packaging, marketing deliverables, pattern creation and beyond. The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts and jumpstart asset creation to achieve complex, custom outputs with differentiated colour and style more efficiently.

    To accelerate creative workflows, Illustrator is introducing new tools including all-new Generative Shape Fill (beta) to empower designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Generative Shape Fill is powered by the latest Firefly Vector Model (beta) which is designed to support creators with additional speed, power and precision. Additional innovations in Illustrator including the Dimension Tool, Mockup (beta), Contextual Taskbar, Retype, enhanced selection tools, Text to Pattern (beta),

    “The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximize productivity and accelerate workflows across ideation, design and production,” said Ashley Still, senior vice president, digital media at Adobe. “Adobe’s new innovations in Illustrator and Photoshop are built directly into designers’ existing workflows, offering new ways to create and helping them to work faster and focus on what they do best – drawing, designing and bringing their creative visions to life.”

    It may be noted that MxMIndia hasn’t reviewed the new introductions in the platforms and the information published in this report is based on a communique received. We urge readers to familiarise (and satisfy) themselves with the features before taking a purchase/subscription decision.

  • Across the marketing supply chain

    MMC and ISBA join forces to enhance transparency

    Media Marketing Compliance (MMC), an independent financial compliance auditor, and ISBA, the association representing brand owners advertising in the UK, have announced a strategic partnership aimed at fostering greater transparency across the marketing supply chain.

    ISBA is dedicated to supporting advertisers by increasing their knowledge and improving the management of their agency relationships. MMC will leverage its expertise to assist ISBA and its members in navigating critical issues and the complexities of contract management in today’s marketing landscape.

    The partnership will feature a programme of joint events and content accessible to ISBA members as part of their membership benefits. MMC will also assist members who need their expertise and thought leadership.

    Said Nick Louisson, Director of Agency Services, ISBA: “MMC and ISBA have shared priorities to drive greater transparency and accountability in our industry. MMC’s insights have assisted how ISBA supports members, and we look forward to a formal partnership to advance transparency and accountability in agency relationships.”

    Added Stephen Broderick, Senior Director (Global), Media Marketing Compliance: “MMC has a well-established relationship with ISBA, having previously advised them on financial transparency and contract templates across the marketing disciplines. This new partnership underscores the growing importance of transparency and the necessity of educating advertisers. We are excited to collaborate with ISBA and the members to help them safeguard their interests.”

    Now, what’s stopping something like this happening in India? Or is that an incorrect question to ask in public? Shhhh!

  • Ahead of Marvel Studios’ Deadpool & Wolverine theatrical release

    BookMyShow introduces a Fan-First campaign

    [updated]

    BookMyShow has launched a fan-first campaign celebrating the upcoming release of Marvel Studios’ Deadpool and Wolverine.

    Said Dolly Davda, Head – Marketing, BookMyShow: “There is an incredible fandom for Deadpool & Wolverine and we’ve partnered with the Studio to make this movie experience unforgettable for fans across the country. We’ve curated an out-of-the-box campaign to reward these early birds who book tickets in advance with personalised letters from Deadpool in his unique wisecracking style. Plus, a few lucky fans will score exclusive, official movie memorabilia! We are super thrilled to bring these memorable experiences to our amazing fans!”