MxMIndia

Category: Top Stories

  • For Madhusudan, a dairy brand

    Sociapa bags digital mandate for Creamy Foods

    Sociapa, a marketing agency, has bagged the digital and creative mandate for Creamy Foods Limited – Madhusudan, a dairy brand.

    Said Dheeraj Raj, Founder of Sociapa: “We are extremely excited to partner with Creamy Foods Limited – Madhusudan, a brand synonymous with dairy excellence. This partnership presents a fantastic opportunity to combine our digital marketing expertise with Madhusudan’s esteemed legacy to create compelling and effective campaigns.”

    Added Sandeep Aggarwal, Director and Yash Srivastava, Marketing Head at Creamy Foods Limited – Madhusudan: “We are thrilled to work with Sociapa, recognising their innovative approach and proven success in digital marketing. We look forward to this partnership enhancing our brand presence and engaging with our audience more effectively.”

  • Campaign film created by Ogilvy

    Project Nanhi Kali promotes education and sports for underprivileged school girls

    The K C Mahindra Education Trust has announced the re-defined intervention from Project Nanhi Kali with a campaign created by Ogilvy that integrates football into the curriculum for underprivileged schoolgirls across India.

    Commenting on the new film, Sheetal Mehta, Trustee and Executive Director, K C Mahindra Education Trust said: “At Project Nanhi Kali, we empower underprivileged girls through a transformative blend of education including 21st-century skills and sports leadership training. This holistic approach provides the girls with the essential tools to succeed in life. Our ‘Lessons from a Football’ film vividly showcases how football teaches crucial values like teamwork, leadership, and perseverance. By incorporating sports into our program, we see Nanhi Kalis evolving into strong, confident leaders who are ready to take on the world.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers of Ogilvy India: “We visited a rural Nanhi Kali centre and spent a lot of quality time interacting with several Nanhi Kalis, and their coaches. The raw, captivating, and liberating stories of what the simple game of football has come to mean for these little girls and their sense of confidence and self-worth, is what inspired us to create this piece of communication.”

  • Urges parents to support their children’s future

    GSK launches campaign for 7 crucial vaccinations

    Biopharma company GSK has launched its new multichannel campaign ‘Ab India Banega 7-Star’. The campaign shows parents that the future of India is in their hands. It encourages them to secure their children’s future with seven essential vaccinations against 14 diseases, which include chickenpox, hepatitis A, hepatitis B, meningitis, measles, mumps, rubella, pneumonia, influenza, diphtheria, tetanus, pertussis, HiB infection, and polio.

    Said Dr Shalini Menon, Medical Director, GSK, said: “After a child’s first birthday, it is critical to build robust immunity against serious vaccine-preventable diseases. The immunity granted by the vaccination can extend to the community thereby preventing the spread of disease and could help address threat of increasing antimicrobial resistance by reducing the need for antibiotics. The seven essential vaccinations given at this age protect them from 14 dangerous diseases and help them grow into healthy adults. Through this campaign, we want to communicate to parents the critical need to give their children the recommended vaccinations between the ages of one and two years.”

  • Features in latest campaign as value conscious shopper

    Sara Ali Khan is brand ambassador for Shopsy

    Shopsy has launched its latest campaign ‘Apna Swag, Bina Brand Tag’ starring brand ambassador Sara Ali Khan. The campaign centres around the value-conscious consumer’s tendency to stretch their rupee to get the best product quality and style in their budget.

    Commenting on the campaign, Prathyusha Agarwal, Business Head at Shopsy, said: “As one of the country’s fastest-growing hypervalue platforms, at Shopsy we provide a unique opportunity to millions of Bharat e-shoppers to bridge the gap between their dreams and means.

  • To keep customers engaged with important safety messaging

    British Airways releases new safety video

    British Airways has premiered its brand-new safety video ‘A British Original Period Drama’ inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues.

    The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.

    When it came to location, the airline selected grand British country estates, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire to shoot the video.

    Said Calum Laming, British Airways’ Chief Customer Officer: “We know that these videos deliver vital safety information, and it is so important that we do everything we can to keep our customers engaged throughout. When it came to selecting a genre, we wanted something that would enable us to do this, while resonating with global audiences, so a period drama with a little bit of humour seemed like the perfect fit,” adding: “We have created something truly original and entertaining that celebrates what makes Britain – and British Airways – unique while communicating the importance of safety on board. I am also incredibly proud that more than 40 colleagues star in the film as we have always said it is our people who make us who we are.”

  • Galvanises sporting stalwarts to come together for the cause

    Sony Sports launches movement to combat drug abuse

    Sony Sports Network has launched a movement aimed at combating drug abuse amongst Indian youth. The broadcaster has embarked on a mission of motivating the youth of India and intends to drive a long-term commitment to this cause. Called ‘Iss Baar Drugs Ki Haar’, the campaign is aimed at potential first-time drug users to make the right choice and saying no to sampling drugs.

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “Sony Sports Network is extremely proud to launch the Iss Baar Drugs Ki Haar’ movement and we sincerely believe that sports has the power to instil and bring about a positive change among the youth. In association with India’s top athletes across disciplines, we are confident of making a statement and inspiring young India to stay away from the influence of drugs.”

  • Soie’s new campaign on father-daughter bond

    Soie, a lingerie brand from Ginza Industries Ltd, has launched a campaign highlighting a father-daughter relationship. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends.

    Talking about breaking stereotypes Amrit Sethia, Vice President, Soie – Ginza Industries Ltd said: “We wanted to create a campaign that not only showcases our new activewear collection but also tells a heartfelt story that resonates with our audience. The bond between a father and daughter is special, and through this campaign, we celebrate those small yet significant gestures that show love and support. Our campaign illustrates the same, as we showcase the emotional support by a father making his daughter feel confident and comfortable. Meticulously crafted for durability, flexibility and style, at Soie, we ensure premium craftsmanship and thoughtful details, with utmost importance given to quality, in order to celebrate every body type.”

  • With actor Sonam Bajwa

    Campus unveils new brand campaign ‘You Go Girl’

    Campus Activewear has unveiled its latest brand campaign ‘You GO Girl’ featuring actor Sonam Bajwa.

    Speaking of the campaign, Prerna Aggarwal, CMO, Campus Activewear Ltd said: “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”

  • To elevate brand

    82.5 Communications wins mandate for Mother’s Recipe 

    Mother’s Recipe, the homegrown food brand, has assigned its creative mandate to 82.5 Communications. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

    Said Sanjana Desai, Executive Director, Desai Foods Pvt. Ltd: “We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”

    Added Anuraag Khandelwal, Chief Creative Office, 82.5 Communications India: “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a  fast food culture.”

  • Joins hands with Ek Desh for short film

    Chef Vikas Khanna promotes education among adolescent girls

    Michelin Star chef Vikas Khanna has joined hands with Ek Desh, the social impact vertical of House of Omkar, to craft a three-minuteshort film, titled Pinky Ka Basta.

    “Pinky Ka Basta” is the story of countless number of girls who stopped going to school and have either got married young or have been pulled into domestic work..

    Said Chef Khanna: “In a fast-growing world where technology has reached Space, it is distressing that lakhs of adolescent girls even today, do not have access to basic privileges like education and sanitation, while also facing the increased burden of domestic work. According to the World Bank, one year of secondary education can make a 25% difference in wages for women. Therefore, unlocking the potential of women and girls can have a huge impact on economic and societal growth.  “Pinky Ka Basta” is a call to action, urging an average Indian to recognize the gravity of this situation and work collectively towards a brighter future for the young girls.”

    Further sharing her thoughts, Poonam Kaul, Founder at EkDesh and House of Omkar added: “Education is not just a step into the window of opportunity for girls but also a leap forward for a better future. “Pinky Ka Basta” is small step that we believe that can act as a catalyst to bring them back into the academic or skilling ecosystem so that they can be self reliant and independent.We hope Pinky Ka Basta  inspires many more people to join us and supports girls in returning to school, pursuing their dreams, and reaching their full potential.”

  • Mumbai office led by Devdatta Potnis

    Dori Media Group opens first sales office in India

    Dori Media Group (DMG), the studio behind such global hits as Losing Alice, Lalola, The New Black, In Treatment and Power Couple, has opened its first sales office in India, it was announced today by Nadav Palti, CEO & President of Dori Media Group.

    Devdatta Potnis, who has nearly 20 years of experience in the Indian media content industry, will lead Dori’s sales operations out of Mumbai, India.

    Potnis most recently served as CEO of Animeta, an India-based Gen AI tech startup and he previously was Chief Growth Officer at India and Singapore-based animation studio Cosmos-Maya, where he played an instrumental role in leading the company’s sales of more than 25 TV series.

    Dori’s new India office joins the company’s other global outposts, which include Israel, Spain, Switzerland and Argentina.

    “We’re thrilled to have someone with Devdatta’s tremendous industry experience joining our team at Dori Media and helping us further expand our global sales reach,” says Palti. “We’ve been successfully selling content in India for years now and the dynamic growth that we’ve seen in that marketplace recently made it a no-brainer for us to open an office in Mumbai.”

    Added Potnis: “Dori Media has a world-class catalogue of programming and produces and distributes many of the top hits in our industry, series often filled with powerful human emotions that resonate with audiences and win hearts globally, including here in India. So, I am really excited to be joining the team to help the company further grow its presence in India.”

  • Film created by Thought Blurb Communications

    Parle G releases its latest campaign celebrating Friendship Day

    Parle G has released its latest campaign celebrating Friendship Day (Aug 4). The film is created by Thought Blurb Communications and released on the social media and video distribution platforms like YouTube on the eve of World Friendship Day.

    Said Mayank Shah, Vice President at Parle Products Pvt. Ltd: “The Parle-G brand fulfils many roles in our everyday lives just a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    Added Vinod Kunj, Chief Creative Officer at Thought Blurb Communications: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”