MxMIndia

Category: Top Stories

  • With Tamil Superstars Sneha and Simran

    Sunfeast SuperMilk launches new campaign

    ITC Sunfeast announced its latest campaign, “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.” This campaign features Tamil superstars Sneha and Simran together.

    Said Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd: “With the ‘Nalladhu Thedi Varum’ campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”

  • Created by JCDecaux, the company which operates the ad space at Blr airport

    And also for Swiggy Instamart

    Swiggy Instamart, the quick commerce delivery platform, has taken its ‘Yeh Se Leke Woh Tak’ campaign a notch higher with an out-of-home (OOH) activation. This ongoing campaign, featuring cricket icon Rohit Sharma, positions Swiggy Instamart as the ultimate ‘Sab Milega’ (everything) store, showcasing its ability to deliver any item imaginable to your doorstep in just 10 minutes. This is at Kempegowda International Airport at Bengalur where passengers make their way to the baggage claim area.

    JCDecaux, which holds the advertising rights at the Bengaluru airport, conceptualised and executed this activity in collaboration with authorities at BAIL.

    Said Mayur Hola, VP – Brand, Swiggy: “We kicked off the ‘Yeh se leke woh tak’ campaign with Rohit Sharma earlier this month to showcase our extensive assortment at Swiggy Instamart. Our intention with the airport activation was to surprise and delight travellers by showcasing our swift service, turning an ordinary moment into a delightful and engaging experience, much like ordering on Swiggy Instamart. Meanwhile, our hoardings with Rohit Sharma highlight the extensive range of products available on Swiggy Instamart, emphasizing our commitment to delivering convenience and variety in just minutes.”

  • Conceptualised and conceived by BBH India

    CaratLane launches new campaign

    CaratLane, omni-channel jewellery brand, has launched a new brand campaign. It aims to empower women by encouraging them to reward every win – big or small, professional or personal.

    Talking about the launch, Jennifer Pandya, VP of Marketing, CaratLane, said: “Enabling our customers to express themselves is our brand’s purpose. While most women are quick to appreciate their loved ones and their achievements, they are hesitant to acknowledge their own wins, whether personal or professional. According to a study* we did with Quantum only 3 out of 10 women celebrate their wins. As a brand that champions expressions, we wanted to urge women to stop undermining their wins. Rather we want them to acknowledge and reward themselves for these wins. We see this as a cultural movement rather than a campaign.”

    Conceptualised and conceived by BBH India, Parikshit Bhattaccharya, Chief Creative Officer of BBH India, added: “Research has confirmed some disheartening facts. Women discount their own effort; they don’t acknowledge their own achievements, and they don’t celebrate their own wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewellery brand to inspire women to celebrate their victories through Wear Your Wins. The initiative comprises a film, social interventions, and many more executions to inspire women to adorn their wins with jewellery – like dazzling tattoos as reminders of wins that are important to them.”

  • To be part of all marketing and communication channels of Wavin

    Rohit Sharma roped in a brand ambassador of Wavin

    Wavin, an Orbia business and a piping solutions and advanced water management systems provider, has announced Rohit Sharma as its brand ambassador for the Indian market.

    Said Randhir Chauhan, President, Orbia India: “For years, Wavin has been dedicated to addressing the needs of an aspirational nation by ensuring widespread penetration of quality plumbing and drainage systems across India’s diverse cities and communities. We are now thrilled to have Rohit Sharma, a cricket icon admired by millions and known for his stellar performances, as the face of our company that reflects our own commitment towards providing breakthrough infrastructural solutions and superior products. After recently leading India to a historic win, we truly believe that his persona aligns perfectly with our brand values and together showcase a strong spirit that we are sure will resonate with our business excellence.”

  • Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani join senior management team

    In10 Media strengthens top deck

    In10 Media Network has announced the addition of four senior industry professionals to its leadership team. These being: Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani.

    On the appointments, Aditya Pittie, MD of In10 Media Network said, “These strategic appointments align with our vision to drive excellence in content creation and enhance our content studio library. We are confident that the expertise and leadership of Amarpreet, Manish, Vinod and Dipti will significantly contribute to the growth and success of our channels and platforms.”

    While Amarpreet Singh Saini joins as Vice President – Content & Strategy at Filamchi Bhojpuri from Zee Entertainment, where he was Chief Channel Officer for the Bhojpuri cluster (Bhojpuri GEC Zee Ganga and Bhojpuri Film Channel Zee Biskope), Manish Soni has been appointed Vice President – Content & Strategy at Ishara. With over 24 years of experience in the broadcast industry, he was the Chief Channel Officer of Zee Anmol Cinema at Zeel before joining Ishara.

    Meanwhile, Vinod Rao joins as Vice President – Content & Strategy at Nazara. He has worked with Zee Entertainment, Sab TV, and Shemaroo TV  and Dipti Kalwani has been appointed Senior Vice President – TV & AVOD at Juggernaut Productions. She has produced shows like Badho Bahu, Namak Issk Ka and Fanaa – Ishq Mein Marjawan amongst others.

  • To manage social media for RPPL's Indian Racing League and FIA Formula 4

    Interactive Avenues wins social media mandate for RPPL

    Interactive Avenues, the digital arm of IPG Mediabrands, has bagged the social media mandate of Racing Promotions Pvt. Ltd. (RPPL), formula racing and motorsports management enterprise. The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League (India’s first franchise-based motorsports league) and FIA Formula 4 (the country’s first FIA-graded racing championship). Interactive Avenues will handle the account out of their Mumbai office.

    Commenting on the collaboration, Akhilesh Reddy, Chairman, RPPL, said: “Our vision is to place India on the global motorsports map and social media is a crucial part of this journey. Interactive Avenues presented a compelling long-term strategy and we’re confident that their expertise in sports marketing will help us consistently grow our fanbase and elevate engagement around the Indian Racing Festival.”

    Added Shantanu Sirohi, COO, Interactive Avenues: “Our partnership with RPPL aligns perfectly with our commitment to drive meaningful engagement and awareness in the sports sector. RPPL is fostering a world-class motorsport ecosystem in India, and we are excited about crafting a distinct social media identify for them, integrating FIA F4 and the Indian Racing League into everyday conversations among sports enthusiasts.”

  • To enhance brand visibility

    DigiStreet bags mandates for Jagat Pharma & Dr Basu Eye Hospital

    DigiStreet Media, an independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions. The mandate also includes Dr Basu Eye Hospital, known for its Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues.

    Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said: “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”

  • For reputation management and brand communications

    Birla Opus Paints appoints Burson

    Burson has been named the strategic communications partner in India for Birla Opus Paints, a brand under the Aditya Birla Group’s Grasim Industries. The agency will be responsible for developing and executing a comprehensive communications strategy to establish Birla Opus Paints as a leading player in the Indian paint industry.

    Said Inderpreet Singh, Head, Marketing, Birla Opus Paints: “We are delighted to partner with Burson India. The team’s proven expertise in brand-building, reputation management and strategic communication aligns with our vision to establish Birla Opus Paints as a formidable player in the industry. We are looking forward to partnering with Burson to create engaging and powerful stories.”

    Added Deepshikha Dharmaraj, CEO, Burson Group India: “At Burson India, we reinvent how reputation creates competitive advantage for our clients, enabling them to lead today and into the future,” adding: “We are thrilled to partner with Birla Opus Paints which shares the same values of innovation and quality. The brand’s commitment to expanding the decorative paint market perfectly aligns with our expertise in launching new brands and establishing market leadership. We are confident that our experience in reputation management and brand communications will help establish Birla Opus Paints as a household name and a trusted brand in India.”

  • As Head of Brand & Communications

    Rahul Dayama joins SwiffyLabs

    Rahul Dayama
    Rahul Dayama

    Journalist Rahul Dayama has joined SwiffyLabs, a global financial services SaaS company, as Head of Brand and Communications. Previously, he led communications for Pincode at PhonePe and BNPL platform ZestMoney.

    Headquartered in Bengaluru, SwiffyLabs is building a full-stack technology platform to empower institutions to launch and scale diverse financial solutions. Dayama started his career as a journalist at ET Now where he extensively tracked listed companies and startups.

  • Comes on the back of the company recently repositioning itself as ‘The Outcome People’

    IdeateLab gets Ravi Bhaya as CEO

    Ravi Bhaya
    Ravi Bhaya

    IdeateLab, an independent, digital-first, marcom solutions company, has announced the appointment of Ravi Bhaya as its new Chief Executive Officer (CEO). This comes on the back of the company recently repositioning itself as ‘The Outcome People;.

    Welcoming Bhaya to the team, Vrutika Dawda, Director of IdeateLab, said: “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success. With Ravi at the helm, IdeateLab is set to further solidify its position as a leader in the digital-first marcom solutions space, committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.”

  • To boost brand

    KFC appoints FCB India as its creative AoR

    KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.

    Said Aparna Bhawal, Chief Marketing Officer, KFC India and partner countries: “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners”

    Added Dheeraj Sinha, Group CEO – FCB Group India & South Asia: “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

  • For the launch campaign of their new brand CMF

    Kulfi Collective partners with Nothing

    London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their highly anticipated CMF Phone 1.

    Said Ryan Latham., Senior Director Global Brand & Creative, Nothing: “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our  brand and our global campaign.”

    Added Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective: “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide.”