Prime Video revs streaming experience

Prime Video has introduced some improvements to its user experience that will begin to roll out globally, and will become available to all customers in the coming weeks.

“We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” said Kam Keshmiri, Vice President of Design at Prime Video. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.”

It may be noted that MxMIndia hasn’t reviewed the new introductions in the Prime Video platform and the information published in this report is based on information received from Prime Vieo. We urge readers to familiarise (and satisfy) themselves with the features before taking a new purchase/subscription decision.