MxMIndia

Category: Top Stories

  • The new TVC is conceptualised by DDB Tribal

    Rohit Shetty partners with Snickers as brand ambassador

    Mars Wrigley India has collaborated with film director Rohit Shetty as its new ambassador in the latest campaign for Snickers. A new TVC has been conceptualised by DDB Tribal.

    “We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the Sickers brand. Rohit’s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, adding: “Snickers reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS®’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS® is the beginning of great impactful work on the brand in India.”

    Added Iraj Fraz, Creative Head, DDB Tribal: “Snickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”

  • Showcases the nutrition startup as a complete health package

    Supply6 launches TVC featuring AB de Villiers

    Supply6, a D2C nutrition startup, has released a TV commercial featuring cricketer AB de Villiers.

    Said Vaibhav Bandari, Co-founder and CEO of Supply6: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”

  • Will continue to innovate in sporting IPs and technology

    Sports For All (SFA) strengthens leadership team

    Kumar Darpan
    Kumar Darpan
    Rohan Vyavaharkar
    Rohan Vyavaharkar

    Sports For All (SFA) has appointed Kumar Darpan as Chief Revenue Officer and Rohan Vyavaharkar as Global Head of Partnerships and Strategic Communications.

    The company was founded in 2015 by Rishikesh Joshi and Vishwas Choksi, and its mission is to get more Indians to play and experience the joy of sports.

    Speaking on the expansion of the leadership team, Joshi said: “We are delighted to have Rohan and Darpan join the SFA Leadership team. We believe this will truly boost SFA’s strength and capabilities as a business, propelling our journey to become the strongest sports platform and radically transform the way India plays and enjoys sport!

  • Conceptualised by Ogilvy

    JSW film on Indian athletes at Olympics

    With the Paris 2024 Olympic Games around the corner, Ogilvy has created for JSW Group has launched a new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by Olympic champion Neeraj Chopra on Wednesday, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the Games.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, Parth Jindal, Founder, JSW Sports, said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Sukesh Nayak, Chief Creative Officer at Ogilvy, said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

  • Campaign conceptualised by Tgthr ad agency

    Reckitt’s Robin Fabric Whitener makes a comeback

    Reckitt’s Robin Fabric Whitener has relaunched a product designed to revive whites in wardrobes.

    Commenting on the launch, Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt South Asia said: “At Reckitt, we are consistently working towards innovating our product portfolio to provide consumers the best solutions for their everyday needs. We understand that consumers often hesitate to wear or buy white clothes due to the challenges of maintaining their brightness and cleanliness. With the launch of Robin Fabric Whitener, we are dedicated to reversing this trend, offering consumers a superior solution that not only simplifies the cleaning process but also restores the radiant shine of white fabrics and removes stains. We are committed to empowering our consumers to wear their whites with pride and confidence, redefining their laundry experience.”

    Added Aalap Desai, CCO & Co-Founder, Tgthr: “In everyday life, whites are not the first, second, third, or fourth choice in a person’s wardrobe. It’s something that’s just out of reach because of the trouble in keeping whites, white. With #PehnoPhirseWhite, we want the act of wearing white everyday not to be something out of the ordinary, just like any other colour. The combination of our catchy tune and the confidence that the product bestows is what will make this launch shine.”

  • For seventh global Impact Day

    Lodestar UM collaborates with LGBTQIA+ Owned Businesses

    Lodestar UM announced its participation in the seventh global Impact Day, under the theme, “One Day, One UM, One Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

    In India, Lodestar UM has collaborated with LGBTQIA+-owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs.

    Said Aditi Mishra, CEO, Lodestar UM: “Our idea for Impact Day goes beyond commerce; we aim to foster enriching connections and meaningful experiences that positively impact the community,” adding: “By supporting LGBTQIA+ businesses, we are not only contributing to economic empowerment but also celebrating diversity and inclusion in a tangible way. Impact Day is a powerful reminder of how our collective efforts can drive meaningful change and create a better world for everyone.”

    “UMers from all over the globe look forward every year to volunteering as one connected team for our beloved Impact Day tradition,” added Andrea Suarez, Global CEO, UM. “Our theme this year, ‘One Day, One UM, One Better World’ highlights the incredible impact we can have when we harness the power of our collective action to give back to the communities in which we live, serve and flourish.”

  • To celebrate Pride Month and Beyond

    MTV launches new campaign

     

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    A post shared by Fully Faltoo (@realfullyfaltoo)

    MTV has introduced a campaign in celebration of Pride Month.

    Said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18: “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make the GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

  • Transition to AI-powered Creative and Technology

    Media.Monks is now just Monks

    Sir Martin Sorrell’s Media.Monks is now going to called Monks. Just that, but guess the objective is to move beyond the globally beleaguered media industry.

    Media.Monks, the operating brand of Sir Martin Sorrel’s S4 Capital has announced what it calls a more streamlined and more effective offerings.

    Media.Monks will transition its services into two “fully synchronised” practices: Marketing services and Technology services, both powered by Monks.Flow, the AI-powered, marketing and workflow platform.

    Said Sorrell who is S4 Capital Founder and Executive Chairman: “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

  • To raise awareness on Head & Neck cancer

    American Oncology Institute campaign

    Cancer hospital network American Oncology Institute (AOI) has launched an awareness campaign #BreakTheHabit for a Safer Tomorrow,” aimed at raising awareness about head and neck cancer. This campaign is an extension of the “Kal Ki Soch” short film released last year.

    Talking about the campaign, Harish Trivedi, CEO, CTSI-South Asia, said: “The rise in head and neck cancers in India is largely attributed to widespread tobacco usage. Crafting a campaign that captures the attention of our target audience, particularly the youth, presents unique challenges. It is crucial to select the appropriate message and platform, maintaining both creativity and simplicity. Our recent initiative, #BreakTheHabit, aims to bridge the gap in communication regarding the risk factors associated with head and neck cancers. Leveraging social media and a strategic media mix, we seek to raise awareness about the significant risks associated with tobacco and alcohol use in relation to these cancers. Our campaign focuses on addressing these modifiable risk factors through targeted prevention and cessation efforts, crucial for reducing the burden of this debilitating disease. With promising initial engagement, our goal is to reach a broader audience and enhance understanding of head and neck cancer awareness.”

  • Launches the latest campaign

    Shikhar Dhawan is MotoGP Brand Ambassador

    Eurosport India has announced the appointment of Indian cricket icon Shikhar Dhawan as brand ambassador for MotoGP. Dhawan will be seen in Eurosport India’s latest campaign, ‘Face Kar Race Kar’.

    Said Amitesh Shah, CEO, Da One Group: “We are excited to announce our collaboration with Eurosport India on their latest campaign, ‘Face Kar Race Kar,’ to bring the excitement of MotoGP to fans across the nation. Eurosport India is renowned for its comprehensive sports coverage, including motorsports, golf, cycling, and more. Together, we aim to elevate this campaign and ignite a nationwide passion for high-speed, world-class sports. With Shikhar Dhawan’s involvement, we are confident that we will unite and energize fans across the country.”

  • Unveils signature curated Ghewar and Feni gifting hampers

    Haldiram launches campaign for Teej festival

     

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    Haldiram’s, the traditional sweets and snacks major, has unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.

    Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said: “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”

  • To unveil his brand identity & distinct range of performance wear

    Hardik Pandya teams up with FanCode Shop

    Cricket all-rounder Hardik Pandya unveiled his brand identity and a premium range of performance wear, that will be available exclusively on FanCode Shop.

    Said Yannick Colaco, co-founder, FanCode: “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”