MxMIndia

Category: NEWS

  • Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant

    Unilever COO Harish Manwani to retire on Dec 31

    By A Correspondent

     

    Harish Manwani, currently Chief Operating Officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service with the FMCG giant. Mr Harish will continue in his capacity as the Non-Executive Chairman of Hindustan Unilever Limited (HUL).

     

    Mr Manwani joined Hindustan Unilever as a Management Trainee in 1976 and joined the HUL Board of Directors in 1995 as a Director responsible for the Personal Products business. Under his leadership, the Personal Products business grew from a nascent business to one of the key growth engines of the company. Subsequently, he enjoyed success in many roles, covering both categories and markets, and across many parts of the world. This included stints as SVP Global Hair Care & Oral Care; President, Home & Personal Care first of Latin America and later of North America.

     

    As Chief Operating Officer of Unilever, Mr Manwani’s key achievement has been his leadership of the Global Markets where he established and aligned the market clusters across the world behind a clear agenda, creating a better and more integrated go-to-market organisation. It has also allowed the business to be managed more dynamically, resource allocation to be done more efficiently across markets and best practices to be transferred more seamlessly. This has allowed Unilever to become increasingly more competitive in a tougher business environment.

     

    Paul Polman

    Unilever CEO Paul Polman said, “Harish is an inspirational leader and leaves a remarkable legacy. He has been at my side in helping to drive the turnaround of Unilever, making this once again one of the most admired companies in the world. Over the last three years, especially as Chief Operating Officer, Harish has been instrumental in the transformation of the company. Under his leadership we have seen a step-change in our go-to-market organisation and there has been a relentless focus on flawless execution globally.  He has role-modelled the 4G sustainable growth model – Competitive, Consistent, Profitable and Responsible – which has become such a strong focal point for the Markets.”

     

    Said Mr Manwani: “I am deeply grateful to all those colleagues who have helped to make the last 38 years at HUL and Unilever so memorable and fulfilling. It has been a privilege to serve such a great company. Today, Unilever is in a strong position with a clear strategy and capabilities to drive long-term responsible growth. This makes it a good time for me to make this personal transition. I look forward to working with Paul and the leadership team over the coming months to ensure a smooth transition and to further build our growth agenda.”

     

  • Presenting nuggets from the exchange4media Conclave that we caught off the event's live webcast

    Industry experts vow trade at E4M Conclave

    Although MxMindia wasn’t invited to the exchange4media conclave, since it was webcast, we grabbed the opportunity, to ensure our readers are well-informed of what some of top industry folk present spoke. MxMIndia is media-neutral and is fine with tracking the events of organizations and publications which perceive us as competition

     

    By Sneha Johari

     

    The exchange4Media conclave drew a host of the global creme de la creme of the media, advertising and marketing agency heads. Starting off at the time of post-lunch happiness, the Conclave began at 3pm with Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever Ltd. With over 25 years of the marketing industry experience, Ms Verma has worked with some of top-draw FMCG majors.

     

    Her topic, Marketing in the New World, was based mainly upon the fact that today, we live in a highly technology-enabled world where change is the only constant. However, change itself is not the only parameter to measure anything. “The pace of change is enabling consumer patterns. It is rapid yet insidious. But what does amplifying the dimensions of change mean for us marketing and communication specialists? When you’re looking around you, nothing seems to be changing. However, the moment you decide to look back, you see that a lot has changed,” said Ms Verma in her talk. She emphasized the fact that change is not about to happen but is here and now. The technology age has revolutionised our way of life. But this is not new. If we look back in history, we see that the industrial revolutions, the light bulb, vaccines have been changing the way people live to today’s social media and apps like Uber, which is revolutionising how we travel.

     

    “There is an explosion of info and the number of users on mobile and getting online is increasing every day. However, the control of this content is no longer in our hands. You have to have really exceptional confidence in your product or brand and the rest is up to the consumers. We have to equip ourselves with the right skills,” she added. To enlighten the marketer for today’s New World, she recommended 4 Ps: product, price, place and promotion (to be used wisely) along with another 4 Ps: purpose, participation, partners and privacy. “Brands need to have a purpose which consumers can identify with. People want to connect with a purpose. Not having a purpose makes you redundant,” she signed off. Chaired by Sam Balsara, CMD, Madison World, who asked Mr Verma about the risk smaller firms take (easily) as opposed to the risks which bigger firms are wary of taking, Ms Verma said that calculated risks were easy to take but it also depended on how good the creativity of the firm was.

     

    Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc burst on the scene, literally towering over everybody. At 6’11”, he is Japan’s tallest executive, he joked. “Digital spends on marketing are currently triple as compared to that of traditional media spends,” he said without wasting any time. Speaking on ‘The Future is Technology’ and chaired by Noor Fathima Warsia, Group Editor, APAC Digital Market Asia.

     

    Mr Andree talked about the convergence of technology across platforms and geographies. People and technology are already seamlessly connected. In developing countries, the emergence of scaled infrastructure is driving social, media and mobile. “40% of users now follow a brand on social media. The industry, too, has grown consumer-centric but its connection points are always people. As digital adspends are expected to grow, media is becoming accessible on demand and in real time, especially social media,” Mr Andree explained. He further stressed that the advantage to marketers from technology was clear and inevitable. But, in order to engage, the content must be entertaining and delivered at the right time while thinking of (a user’s) personal cultural interests.

     

    “One must realise that the world is now data deterministic and technology driven. However, the data and the tech need to be used in the right way. They are just tools which help move people,” Mr Andree explained on the implications of technology and the future while adding, “We need to be visionary and brave and embrace innovation. We need to anticipate what is coming in the future. This isn’t new, technology and communication have evolved together!”

     

    Michael Wall, CEO, Global Lowe Lintas, had a slightly mixed topic to cover. He spoke about technology crossing over with creativity and what marketers needed to focus on. “The modern world is imploring us to rethink who we hire and what their skills are. We need to make a new use of the medium and technology. Technology can revitalise sectors whose health is failing by creativity. By the application of technology, the evolution of the phone happened over 150 years in a long and linear process. But emerging economies did not have to wait that long. They are now reaping the benefits of low-cost smartphones in their respective markets,” Mr Wall said. Citing an example of the Volkswagen Darth Vader Superbowl (2011) commercial, Wall stressed on how television was actually still incredibly relevant. “With the advent of digital has come the arrival of big data. Technology is a core competency today and being always on will remain relevant for users across platforms,” he concluded while maintaining that content was king. This was chaired by Rohit Ohri, Executive Chairman, Dentsu India & CEO Dentsu Asia Pacific (South).

     

    John Sheehy, President, Global Operations, StarCom Media Vest energised the audience by asking them to think about what they’d invest in if they had a dollar to invest. Well aware of the fact that he was speaking to an audience frazzled by a lot of information and the time (post 8pm!), he made a quick but important survey of the five things needed under a topic titled ‘Staying Ahead of #WhatsNext in Media’. “Change is driven by the pace of technology. The five areas to invest your dollar in are: Audiences, which is the target of your information consumption, Content, which is driven by the consumer and technology, the way to engage and drive relevancy to hit the segment at the right time, Convergence, which is everything that the traditional media is not, Programmatic, which matches the supply and demand of info and audiences in real time, and Mobility which entertains, connects, informs and enables commerce in,” were Mr Sheehy’s golden points for marketers. Coming back to the dollar he had asked the audience to think about investing in, he said that his job involves the decision making considering the following points: How to make that investment and where, What are the returns, How do we shift the mindset of our 1000+ employees to cater to the needs of certain geographies other than their own? Rajiv Dhingra, CEO, Wat Consult, and the chair of this session, helped Mr Sheehy reiterate that the next generation of businesses and business owners are going to be young, like more than 65% of the Indian population which is under the age of 35. He also mentioned that today, almost 900 million people own a phone; and that mobile search has overtaken desktop search in this new age.

     

    The event concluded with a chat with Dominic Proctor, President, GroupM Global moderated by e4m group chairman Annurag Batra on working for a balance in the fused world of creativity and technology.

     

    Note: We reported this event from a livestream/webcast. Due to a connectivity glitch, we were unable to stream the sessions of Vishnu Mohan, CEO, Havas Media, Asia Pacific (Topic: Marketing as good as it gets – Tryst with Technology), Vikram Sakhuja, Global CEO, Maxus in a dialogue with  Karthi Marshan, ‎Head Marketing, Kotak Mahindra Group, Anil Jayaraj, Chief Marketing Officer, Pidilite Industries, Sagnik Ghosh ‎Vice President & Head Marketing at Axis Bank (Topic: Only Digital matters! Or it doesn’t?) and Mike Cooper World Wide CEO, PHD (Topic: Game Change: The Future of Work is Play). Please visit exchange4media.com for detailed reports on these.

     

  • Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand

    Vivek Srivastava joins TTN as SVP & Head – English Entertainment Cluster

    By A Correspondent

     

    Times Television Network (TTN) announced the appointment of Vivek Srivastava, as Senior Vice-President and Head of the English Entertainment Cluster which includes premium channels such as Movies Now and Romedy Now. Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to MK Anand.

     

    Speaking on the announcement, M K Anand, CEO & Managing Director, TTN said, “Vivek’s experience in the broadcast sector combined with our aggressive approach to drive growth for the network will add great value to our business. The experience and calibre he brings to the table, we believe, will set new benchmarks for our channels.”

     

    Vivek moves to Times Television Network after a successful stint at Viacom 18 Media Pvt Ltd. where he handled Channel strategy for Colors as a part of their launch team, moved to handle International Business and Distribution and over the past few years has served as Head – Commercial and Digital at Colors.

     

  • The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement

    InMobi unveils real-time decision engine Guaranteed Outcomes

    By A Correspondent

     

    InMobi has announced the launch of InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).

     

    The new offering increases the engagement rate of an advertising campaign, as well as specifically guarantees an outcome as a result of this engagement, improving the overall scope of monetization for publisher partners.

     

    InMobi Guaranteed Outcomes stems from a deep understanding of users and their preferences in order to influence their buying decisions. This offering goes beyond traditional impressions or views as the only terms of measurement and ensures that the Call-To-Action or campaign parameters are achieved beyond expectations. As users go through varied phases of understanding and buying a product, InMobi capitalizes on these moments of maximum opportunity to deliver the most engaging ad experience. This engagement guarantees desired outcomes.

     

    “As a brand advertiser, you are focused on business outcomes, not just impressions. InMobi Guaranteed Outcomes is the realization of multiple years of investment in decision and predictive sciences. Using advanced machine learning algorithms, InMobi takes the uncertainty out of mobile marketing campaigns to deliver precise results,” said Preetham.V.V., Global Head – Brand & Commerce Products, InMobi.

     

  • As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm

    Havas unveils Meta DSP

    By A Correspondent

     

    Affiperf, Havas’ programmatic pure player has announced the launch of Affiperf Meta DSP solution. As technology, data and algorithmic complexity have increased; automation in the media industry has become the new norm. Despite this, the potential of automated programmatic methods for real-time buying have been limited by the fact that until now, agencies were limited to using inventory from different Demand Side Platforms (known as DSPs) in parallel. As the number of DSPs in the market exploded, this added a rather frustrating and inefficient complexity to the process of optimisation and data collection in programmatic buying.

     

    Following years of research from Affiperf, a Fields Medal holder and renowned data scientists MFG Labs, the Affiperf Meta DSP solution offers a way to unify and make sense of data sets across multiple platforms. It aggregates multiple assets using their APIs, i.e. data inventory, features and algorithms from a number of DSPs. It then uses modelling and decision engines to allow traders to recommend wider, more sophisticated strategic options and monitor them.

     

    Pierre-Louis Lions, MFG Labs co-founder and Fields Medal holder 1994 commented: “Thanks to three years of extensive R & D we have been able to bring technical neutrality to the conception, implementation and optimisation of campaigns. This works both in the real-time bidding process as well as the design for even more integrated approaches that will enable us before the end of the year, to start managing our Affiperf Meta DSP solution for online and offline data and media.”

     

    The Affiperf Meta DSP is powered by enhanced proprietary algorithms that offer clients fluid digitalisation, optimisation and addressability across formats. This ability to collate results and information into one unified marketing statistic marks the end to complexity in this critical area. Although increasing in size, the competitive landscape is not dominated by one DSP, but a fragmented ecosystem of DSP display, mobile and video, rich media DSPs, each of them having different rules, inventories and features. This makes it increasingly difficult for brands to get consistent answers and to see the bigger picture. Technologically agnostic, this is the first solution that is open to all DSPs and all technologies. Through this platform brands can therefore take advantage of the best technology available to reach out to and relate to people with greater speed in a more tailored environment than ever before.

     

  • Leading English news daily dna will publish a weekly special page on Media, Advertising and Marketing

    dna to publish weekly window to ad & marketing business with ‘dna of brands’

    By A Correspondent

     

    Leading English daily dna has announced the launch of a weekly window to advertising, media and marketing. The special section – to be called dna of brands — will start publication with effect from Monday, October 6 and will be published on all Mondays thereafter.

     

    ‘dna of brands’ will start as a one-pager, but will expand to multiple offerings, including a significant presence in the digital media.This new page serves as a perfect platform for the industry big wigs to share insights , learnings, forecast trends, discuss new launches and interact. dna of brands provides an interesting outlet for the makers of Brands and the entire fraternity to interact with readers.dna has appointed Pradyuman Maheshwari as consulting editor for this special page – dna of brands​ (* See Disclosure).​

     

    ​”dna is the only news daily that has been covering the advertising and marketing fraternity since its launch in July 2005.  There is much reader interest in these stories, and it’s good to have news and views on the business of brands move to the mainstream media,” said Mr Maheshwari.​

     

    ​* Disclosure​: Pradyuman Maheshwari is Editor-in-Chief and CEO, MxMIndia.

     

     

     

  • The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai

    IAA to host ‘Let’s get real’ seminar in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next event on marketing of real estate titled ‘Let’s Get Real’.

     

    The event assembles decision makers from real estate, advertising and media with the objective of ‘reshaping the future of communication of the Indian real estate industry’. It will focus on the causes responsible for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies.

     

    Srinivasan K Swamy

    Newly re-elected President of the IAA, Srinivasan Swamy said, “Such industry-specific seminars are unique and are receiving a lot of interest not just in Mumbai but also in smaller cities. We plan to roll out such seminars covering real estate and retail to Tier-II cities this year”.

     

    Jaideep Gandhi, Honorary Treasurer of IAA India and the Chairman of Real Estate Seminar said, “The seminar on real estate marketing has really caught the imagination of real estate developers and they have embraced this seeing its usefulness in their businesses. The one in Mumbai last year as well the one in Nashik earlier this year were both well attended. The expectation from this year’s seminar in Mumbai is huge. We have a complete buy-in both from the real estate industry and the communication industry and we hope not to disappoint them”.

     

    The speaker line-up comprises Lulu Raghavan, Managing Director, Landor Associates, Adrian Terron, Vice President, Global Communications & Marketing, Nielsen India, Josy Paul, Chairman and CCO, BBDO India, Rabe Iyer, Managing Partner, Motivator, Nitin Bawankule, Director, e-com and classified, Google India, Advitiya Sharma, Co-founder, Housing.com, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn.

     

  • In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients

    dna executes innovative campaigns for clients

    By A Correspondent

     

    Since its inception dna has managed to redefine marketing through its innovative approach for its own branding and even extending it for its clients. Having undergone a complete brand and product revamp recently, dna since has introduced many firsts in the industry and have set new benchmarks through its innovative ideas which is evident not only for their brand & marketing initiatives but also for its clients & various stakeholders.

     

    In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients. Colgate – Charcoal Toothbrush – dna front page goes black with white fonts; Bigg Boss Season 8 – dna delivers Air Sickness bag along with Bigg Boss Ad; Asian Paints – ezycolour

     

    The latest Asian Paints innovation is an exclusive-to-dna, blast of colour. On Friday, 3rd October every page of dna After Hrs was printed in a different colour. The idea was to showcase how a little colour doesn’t take away from the seriousness of a newspaper, it only adds more life to it. Similarly, according to Asian Paints, this rings true for any home, be it small, or large. The ezycolour concept by Asian Paints wants to break free of the myths and the stereotypes that bright and bold colours are only the luxury of a certain kind of home. With this innovation Asian Paints announces its new services where customers can seek expert guidance on usage of their favorite bright colors.

     

    Team dna worked closely with the Asian Paints brand team and their agency with an outside-in perspective & consumer insight to ideate and execute this innovation.

     

    dna aims to be synonymous for Innovation and wants to be the launch partner for its clients. dna looks to work closely with brands and agencies to provide customized solutions that are path-breaking, engaging and beyond just ad space.

     

  • Undergoes rebranding and emerges with a young, edgy look and a blockbuster movie library

    See it all – Zee Studio’s new brand new ideology

    By A Correspondent

     

    Zee Studio has unveiled its brand new ideology ‘See it all’ for its viewers. The channel revealed it’s all new look with a newer library of movie collection that offers a range of genres including action, comedy and animation. Zee Studio has successfully transitioned over to this new identity encompassing a sleek and edgy packaging and is all geared up to bring the best of Hollywood to its Indian audience.

     

    Anurag Bedi

    Speaking about the new brand strategy, Anurag Bedi, Executive Vice President & Business Head, Zee Studio and Zee  Café said: “Our study reflected that with vast globalization, the reach and perception of Hollywood movies has changed over a decade in our country. English cinema is not limited to a certain niche elite class anymore. The younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns. Thereby, with Zee Studio refreshed look we aim to give the viewer what he is looking for. Additionally, the research revealed that today’s tech savvy young generation who is major chunk of our viewer base expects greater quality content and a high definition experience from television channels. Hence the effort to renew Zee Studio’s look and content is a landmark moment for our business and brand.”

     

    Throwing light on an extensive marketing plan specially designed for the refresh, Sharlton Menezes, Head Marketing, Zee Studio and Zee Café stated, “As part of our 360 degree communication plan, we detailed out a multi-media, multi-touch point campaign to ensure that the refresh delivers the brand promise of See it all. We wish to create channel ‘Experiences’ to drive home the message, generate excitement and push viewers to get a taste of Zee Studio. Larger than life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel’s refreshed imagery.”

     

    See it All reflects Zee Studio’s brand new philosophy. Tapping the potential to engage with the discerning youth via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore.

     

  • It is the first segmented channel in Indian television

    Epic gears for a significant India launch

    By A Correspondent

     

    The EPIC Channel, India’s first genre specific Hindi entertainment channel, is all set to make a breakthrough in the Indian media landscape. The Epic Channel is gearing up to showcase interesting content based on Indian history, folklore and mythology, in a uniquely contemporary format. It is the first segmented channel in Indian television.

     

    The Epic Channel identified fragmentation of audiences as a huge opportunity for differentiated and genre specific content. Effectively integrating India’s rich heritage with the current consumption patterns, The Epic Channel is creating unique and original content within the Indian history, folklore and mythology genre, using a very contemporary story telling format.

     

    Mukesh Ambani, Anand Mahindra and Rohit Khattar are promoters of the company. Mr. Mahindra, Chairman and Managing Director of Mahindra & Mahindra says, “The landscape of Hindi entertainment is undergoing a dramatic transformation. In order to appeal to a far more evolved audience, and to sustain their engagement, there is definitely a need for a revolution in the broadcast space. We have all been entertained with the history and mythology of India through books and grandparents’ stories. These stories will now come to life and can be enjoyed on television in a contemporary manner.”

     

    Mahesh Samat, Founder and Managing Director, EPIC Television Network Pvt. Ltd, adds “The EPIC Channel has generated much excitement and anticipation and we are ready to deliver what we have promised. The EPIC Channel’s arrival on Indian television marks a new beginning in the experience of TV viewing. The ‘segmented’ content will allow viewers to choose and consume genre-specific content of their liking. Our vision is to create a brand in television that will translate our vibrant past into entertainment with the objective of creating new IPs, strong characters and new heroes that strike a chord with mass audiences.”

     

    The EPIC Channel will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian history and mythology. The stories will be innovative with high production quality and a distinct look & feel that will appeal to both men and women. Most of the content is shot at real locations with HD cameras. The programming line-up has a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.

     

  • Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country

    Raymond ventures into e-tailing with RaymondNext.com

    By A Correspondent

     

    Raymond Limited has announced the launch of their official online store - ‘RaymondNext.com’. RaymondNext.com integrates all Raymond products, brands and services under a common e-commerce platform.

     

    The launch of RaymondNext.com is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond acrossTextile, Apparel brands, Home Furnishing and Accessories.

     

    In a first, Raymond has launched five individual eCommerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimized to be viewed on Smartphones and Tablets.

     

    Commenting on the launch of RaymondNext.com, Vijay Basrur, Head – eCommerce, Raymond Limited said, “We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving Netizen base in the country. According to industry estimates, E tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand.”

     

    RaymondNext.com comes with an array of exciting features and the user interface has been designed to ensure the ease of discovery and selection with a quick check out. The online shopping website is a one stop shop for the entire brand season collections that can be viewed with high resolution graphics. It also plans to introduce streaming videos of garments donned on models & mannequins along with virtual dressing rooms and 360° viewing and zooming tools making online shopping a fascinating experience.

     

    ​”We have further invested in the state-of-the-art warehouse, having the capability to service a single product to a single consumer anywhere in the country and offers the capability to service a pan India consumer base with relatively minimal investment. We are confident that with the launch of exclusive lines from brands available on RaymondNext, unique E tailing features like style look purchase and online fashion advisory coupled with the first of its kind concierge service from Raymond MTM is set to offer our customers a world-class shopping experience going forward,” explained Vijay Basrur.

     

  • The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

    Young Globals Student Competition & Internship Program unveiled

    By A Correspondent

     

    The Global Awards has launched the Young Globals competition and internship program. The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn the Global Award, and the experience to test drive their career in healthcare advertising.

     

    The Global Awards for the World’s Best Healthcare & Wellness Advertising created the Young Globals student competition to identify and recognize emerging creative talent from around the world and introduce them to the rewards of working in the healthcare and wellness advertising industry.

     

    “The Global Awards are dedicated to investing in the next generation of young talent. Our commitment and that of Robin Shapiro, Chairperson of the Global Awards Executive Committee and President and Chief Creative Officer for CAHG, led us to launch the Young Globals Student Competition & Internship Program, bringing students together from around the world against the backdrop of creativity. Student award-winners earn the ultimate prize, a Global Award and the chance to experience the industry firsthand through an internship opportunity,” said Michael Demetriades, Vice President/Executive Director, Global Awards.

     

    The Young Globals competition is open to all students at the university level, including portfolio centers, who are studying advertising, marketing, art, design, creative writing or similar areas of creative focus. Entrants will be given a creative brief as inspiration and the opportunity to create a speculative campaign. Students may enter either individually or as a two-person team, and should have an interest in exploring healthcare advertising as a career.

     

    This year’s creative challenge brief invites student entrants to create a compelling campaign for a leading (fictional) maker of antidepressants to raise awareness about depression and anxiety in college-aged students. Entries will be judged by the Global Awards Executive Jury of international award-winning healthcare advertising chief creative officers and executive creative directors. The Young Globals award winners will receive a Global Award, have their work showcased at this year’s award ceremony, and be given the opportunity to experience a 2-3-month internship, based on their availability, at a prominent international healthcare advertising agency.

     

    The 2014 Global Awards will celebrate award-winners at concurrent ceremonies in Sydney, Australia and New York City, US when the winners will be officially announced on November 13, 2014.