MxMIndia

Category: NEWS

  • The communication was developed as a tool to warm up the lady to the needs of her man

    Sequel to the Beer Shampoo man takes off

    Taking its Beer Shampoo proposition further, Publicis has unveiled a new TVC for the brand. The thought process that was followed for Beer shampoo was that while every man is entitled to buy his own manly Beer Shampoo for his own hair, there was a practical barrier. In most cases, the lady of the house reserves the first right to the shopping cart. Hence, it was critical for the brand to encourage the lady of the house to buy into Beer Shampoo.

     

    The communication was developed as a tool to warm up the lady to the needs of her man. It seeks to make the shampoo as essential to her own happiness as it is to her man’s. The communication achieves this by igniting the emotional trigger of every woman wanting her man to be manly, particularly in romantic situations.

     

    Commenting on the new TVC, Raja Chakraborty Head Marketing – J K Helene Curtis Limited said, “The recent Park Avenue Beer Shampoo creative has been conceptualised to generate more trials for the product among those who are aware but having some apprehension or the other to use it. We are sure this creative will put those apprehensions aside and get more trial into the product”.

     

    Bobby Pawar

    Bobby Pawar, Director – Chief Creative Officer – South Asia at Publicis Worldwide said, “This is Beer Shampoo Part Do – the sequel. It stars the epitome of manly man-ness, the peak of the pinnacle of male perkiness; Rockland Steel. He became quite a hit with the people in his debut. In this go-around we see the softer side of the man, as he waxes eloquent about what man hair feels like with his own style of poetry, which admittedly veers more towards cheesy than Shakesparean (I doubt if he can spell Shakesparean). Armed with a pan flute that magically transports you from place to place, he drops hair wisdom that is as golden as, well, his outfit.”

     

  • The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

    8th edition of RB Mavericks takes off

    By a correspondent

     

    Leading consumer health and hygiene company, RB has announced the launch of RB Mavericks – the 8th Annual Marketing Case Study Challenge in a new avatar. Successfully identifying and rewarding the sharpest minds across top B-Schools in the country for seven consecutive years, RB is back to challenge the young turks and offer them a real life business challenge on Durex, the global leader in sexual wellbeing category. The top 6 participants this year will be offered a PPI and the winning Maverick will have a once in a lifetime opportunity to get his MBA tuition fee completely sponsored by RB.

     

    RB Mavericks is the Annual Marketing Case Study Competition which aims to identify the game changer who can redefine the norms in marketing and has the ability to provide solutions with his creative thinking. With an increasing focus on digital medium across RB brands, the mode of entry and shortlisting this year will also be also be driven primarily on the digital medium. The details of the case study are available on the website and the last date to submit entries is 28th August, 2014.

     

    The top 20 entries will move into a unique on-ground boot camp where various aspects of their personality and capability will be put to test. Only the best 6 Mavericks from this round will make it to the grand finale to fight for the coveted title.

     

    Commenting on the announcement, Nitish Kapoor, General Manager at RB India said, “At RB, we pay a lot of emphasis on shaping our talent for future growth. The last seven editions of the case study competition has generated a lot of excitement amongst students and have attracted the brightest and smartest brains from leading B-Schools across the country. With RB Mavericks, we are looking for the next generation of game changer who can mesmerize us with their creative ideas. The winner will not only have the MBA tuition fee sponsored by RB, but will also get an opportunity to secure a truly global career.”

     

  • The agency will be involved in translating India Online Fashion Week's vision across all media platforms

    10 Minutes to 1 appointed creative partner for IOFW

    Online fashion brand Jabong.com has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW). 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same. The agency will be involved in translating India Online Fashion Week’s vision across all media platforms.

     

    Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”

     

    Expressing her delight on this creative collaboration Reena Bhattacharya, Director, 10 Minutes to 1 said, “At 10 Minutes to 1, effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”

     

    The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW’s launch video and its website, which will act as the hub of all IOFW action where the shortlisted participants will showcase their creations from July 28th to 30th, 2014

     

  • Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally

    Gunning for more ad awards, creativity loses plot

    By Ravi Balakrishnan

     

    A little over a decade ago, when the Abby awards were still the only show in town, the after party found Prasoon Joshi in a pensive mood. As team Ogilvy celebrated their ‘agency of the year’ win with a characteristic lack of subtlety – drums, horns, and people in black posing for interminable photoshoots – Mr Joshi, then early in his stint at Mc-Cann Erickson reasoned, “There are youngsters from many agencies who’ve won their first trophy tonight. But all of that is being forgotten in this obsession with who won most. We should celebrate the work and not the numbers.”

     

    Mr Joshi may have been among the first to voice this concern, but he’s far from the last. Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally.

     

    Festivals like Cannes Lions have arguably made things worse, adding layers to the competition like Holding Company of the Year. WPP won for the fourth time running in 2014, which according to media reports led Interpublic to boast of its far better win to entry ratio. Closer home, Goafest officially scrapped ‘agency of the year’, ostensibly to make it more about the work and less about the numbers. It however resulted in a cottage industry where previously math-phobic creatives sliced and diced the numbers till they were left with a rank that satisfied them.

     

    Apart from no year being complete without some controversy, protest or conspiracy theory, the numbers game is tainting large parts of the industry.

     

    Remember all the worldwide chief creative officers who’ve lashed out against scams? Creative directors in their employ will tell you, off the record of course, that the scamming happens entirely with their approval, frequently on their insistence. Truth be told, it’s hard to say no when even a laggard that gets lucky and scores bronze adds one more to the total tally. It’s resulted in a business where scams are the worst thing to happen only so long as you get caught.

     

    The judging process too is compromised as long as tallies – official or unofficial – continue to be important. Says Bobby Pawar, chief creative officer, Publicis, “Judges may be more open to acknowledging how they feel about a piece of work when voting for it doesn’t make them losers. When you have younger people on the jury who haven’t won that much, it’s hard (for them) to be charitable.” In every award jury, if some industry folk are to be believed, there are people wondering “what’s in it for me?”

     

    With the role of tallies coming into question, the Gunn Report is perceived to be the biggest villain of the piece. Started in 1999 by former Leo Burnett adman Donald Gunn, it’s currently the largest, most authoritative source of league table on ad agencies. The 2013 edition considered 46 award shows – global, regional and national. While undoubtedly a definitive source of information on the varying creative fortunes of agencies, doing well in the Report has become an unhealthy obsession.

     

    Mr Pawar says sardonically, “It’s a great idea – for Donald Gunn. Or CEOs and creative guys looking to put notches on the belt. I don’t think it’s a good idea for work. Let’s not reduce creativity to accounting because that’s what these things do.” Adds a creative chief who wishes to remain anonymous, “I know the networks love Gunn but does the report motivate me to break the mould? Is it inspirational?

     

    Or just an impotent report card?” The latter has no place in an industry that’s playing it fast and loose, finding ideas from unlikely sources, some of whom are not agencies. The Gunn Report had not responded to our questions at the time of going to print.

     

    The alternative: Let the year be remembered not for who scored the maximum but for the best work. Irrespective of where it came from or what else the agencies who created those pieces won. In spite of being the top ranked Indian shop by Gunn this year, Mr Joshi, currently president – South Asia, McCann Worldgroup continues to have a purist perspective.

     

    “The creative world is more like a garden than a wrestling ring. We shouldn’t be trying to outshine each other but to complement each other. People will say ‘here comes Prasoon again with his poetry’, but I’ve said this since I was in school. Every child is unique but the moment you ask ‘kitne number aaye?’ you make him start thinking in those terms.”

     

    However, in spite of these pious and occasionally poetic sentiments, it’s unlikely that tallies are going anywhere. Because as KV Sridhar aka Pops, chief creative officer at SapientNitro points out Gunn and accounting are unnecessarily being pilloried. For one, the report is a lot more nuanced, measuring both the width as well as depth of wins.

     

    At worst, it represents a deeper malaise: “Gone are the days when creative people were obsessed with peer recognition. Awards are now more about business development. There’s nothing wrong (in wanting to win big) since this is how advertising agencies sell themselves. It’s both for the benefit of new marketers and to tell your existing clients ‘we’ve still got it.’”

     

    The obsession with tallies is less about creative oneupmanship. Says Mr Sridhar, “It’s the obsession of people like Martin Sorrell and Maurice Levy. It’s a global diktat to every agency since this is how a brand seeking to enter the country decides on who to start talking to. Every country head is measured by creative reputation as much as bottomline. If you deliver 21 per cent instead of 23 per cent you are sacked, but if you’ve got a creative reputation with 21 per cent, you get your bonus.”

     

    And so what it comes down to is this; when the agency man’s stuck at the wrong end of the barrel, even the most virtuous will start Gunning for more awards. Don’t blame the player, blame the game.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award

    Adland Nice Man Ramesh Narayan given a fitting Salute

    Ramesh Narayan being felicitated by AAAI President Arvind Sharma. Photograph: Sakshi Kapoor/dna

     

     

    By Shobhana Nair

     

    Veteran ad and media personality Ramesh Narayan was felicitated by the Advertising Agencies Association of India (AAAI) with the Lifetime Achievement Award last evening (Thursday, July 24) at an event attended by top ad and media trade professionals.

     

    Arvind Sharma

    Making his opening remarks, AAAI President Arvind Sharma said, “Everybody says do good to others but Ramesh is one guy who actually follows it. He practises it and has been doing it for over a quarter of a century. That’s why he has many admirers in the industry. He has made so much of a difference to the industry.”

     

    Mr Narayan started his career in the media in 1982 and established his agency Canco with no experience in advertising and without a client in hand. However, soon there were clients who came on despite having the bigger agencies empanelled and Canco had on its roster among the biggest advertisers in the country. Mr Narayan wound down his agency in 2006 even as there were some serious overtures for an acquisition.

     

    He has been active in all trade associations and instrumental in the organizing of the Ad Asia conventions in the country.

     

    Accepting the award from the AAAI, Mr Narayan thanked his friends and peers who had flown from all across the country on the occasion. He also remembered his father, the late CA Narayan, who had made the maximum impact on him.

     

    Said Nagesh G Alai, Group Chairman, FCBUlka: “Ramesh has been a long-time advertising veteran who believed in some ethical way of doing business. However, since the ethics were moving out of the business, he decided to move away rather than falling prey to it. Even after retirement, he has been quite active in terms of engagement with the industry like awards, recognition of young achievers so on and so forth.  He truly deserves the award because of his continuing engagement and professional approach to it. At a personal level, he is a good human being. I have known him for 25 years. He truly deserves it.”

     

    Summing up the sentiment of the fraternity, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, and Honorary Secretary, AAAI added: “A lot of credit for the work on policies and the strength of the AAAI goes to Ramesh. If one person deserves the Lifetime Achievement Award, it is him.”

     

    Some more comments and reactions to the felicitation of Mr Narayan:

    Sam Balsara, Chairman & Managing Director of Madison World: I think it’s a very well-deserved award for Ramesh. It is really creditable that even after so many years of him closing down his agency, he is still involved with the industry and continues to contribute substantially for the overall well being of the industry which I think is very creditable.

     

     

    Srinivasan K Swamy, Chairman and Managing Director, RK Swamy Hansa group: I nominated Ramesh Narayan for the AAAI Lifetime achievement award. The committee found him fit to honour him. I have known him for many decades and we have worked together for many years. It was thanks to Ramesh Narayan that we got the IBF and AAAI agreement signed. He is a very nice, humane, hospitable, caring and friendly guy. I have not come across any industry colleague who is as humane as him.

     

    Pradeep Guha, Managing Director, 9X Media: Truly anything that happens in this industry and certainly in the last 15 years, I can say Ramesh has had a role to play. The only thing is he is just too shy. He doesn’t take credit for anything. He’s the hidden hand in everything that happens in the industry and he continues to do so. Without him, our industry would have been a lot poorer. We are really blessed to have a person like him in our industry.

     

    K V Sridhar, Chief Creative Officer, SapientNitro: Ramesh Narayan is a wonderful human being. You can’t find a human being who is better than him in advertising. He has done such selfless service to the industry through AAAI and now with IAA. He is one of those industry veterans who has stood for the industry and represented the industry across many forums in the world. He has held the image of the industry and took that forward everywhere. That’s the reason why he deserves it. There are very few industry spokespersons as people look into their own business, agenda and people. But he has nothing.

     

    Bharat Patel, ISA Member and Independent Director, Birla Sun Life Asset Management: Ramesh Narayan has been the backbone of the Indian advertising especially for the associations like AAAI and IAA. I have not seen anyone like that who has supported advertising in India like this. These are people who have been successful in advertising but there has been no Ramesh Narayan who really got the advertising community together and achieved so much.

     

    Shekhar Swamy, Group CEO, R K Swamy Hansa: Ramesh Narayan is a great guy who has done many things for the industry and he deserves the award for the amount of time that he has put. He has worked selflessly into the promotion of the industry. We are here to celebrate with him. Congratulations to Ramesh!

     

     

    Partho Dasgupta, CEO, BARC: Ramesh is one of the greatest guys that I’ve met. I am here to wish him for the rest of his life. At the peak of his career, he renounced everything. How many people can do that? It is an amazing thing to do. So many people aspire to do so but will not be able to achieve it.

     

     

    Madhukar Kamath, Group Chief Executive Officer and Managing Director, DDB Mudra: If ever there’s a person who truly deserves this award then it is Ramesh Narayan. Apart from the accomplished professional that he is which I am not qualified to talk abou, Ramesh is one of the nicest persons in the industry. We require more and more of Ramesh Narayans. A person with no agenda, clear heart,  and one who wears his heart on his sleeves. He never says no and importantly, a person who gets things done. Ramesh is an idol for me. Less talk, more action is Ramesh Narayan.

     

    Rana Barua, CEO, Contract Advertising: It’s absolutely an honour to be here. He is one of the most silent and hard working people in the industry. Though he is very silent but he goes about doing things meticulously. This is something which should have happened many years before.

     

     

    Paritosh Joshi, Principal, Provocateur Advisory: “Ramesh Narayan is somebody who has given so much for the development of the industry. He had his own agency which he exited it. He moved on after spending so many years. The profit motive was gone for him. He was not running his agency anymore but here’s a guy who genuinely believes in the development of the broader communication professions. There are very few people who do that with a genuine sense of selflessness. Hats off to him on all fronts.”

     

  • Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday

    M G Parameswaran is new AAAI president

    M G Parameswaran

    By A Correspondent

     

    Senior advertising professional and advisor, FCB Ulka Advertising Pvt Ltd, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday. Nakul Chopra, CEO South Asia, Publicis Communications was elected Vice-President.

     

    Other elected members of the Executive Committee are: Nagesh Alai (Interface), Sam Balsara (Madison), Rana Barua (Contract), Ashish Bhasin (Aegis Media), Kunal Lalani (Crayons), Rohit Ohri (Dentsu Creative Impact), Pranav Premnarayen (Prem Associates), CVL Srinivas (GroupM), Vivek Srivastava (Innocean) and Srinivasan K Swamy (RK Swamy BBDO). Arvind Sharma as the immediate past president will be ex-officio member of the new execom.

     

  • The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore.

    Ogilvy & Mather to do branding campaign for Diu & Daman tourism

    By Vishal Dutta

     

    Diu & Daman, the Union territory located near Gujarat’s coastline, will promote itself as tourism destination through a branding blitz to be led by Ogilvy & Mather. The Centre has raised the budget allocation from Rs 550 crore, two years ago, to Rs 1,460 crore.

     

    “In the first week of August, we will unveil a logo for Diu & Daman Union Territory” said Bhupinder S Bhalla, Administrator, UT of Daman & Diu. The union territory is mainly flocked by tourists from dry Gujarat looking for liquor. The new plan will have other tourists interests too.

     

    “We will release the Vision 2020 document for Dadra & Nagar Haveli,” said Mr Bhalla, who was on a visit to Ahmedabad to unveil its first dedicated cycle track in Diu. Already 4.2 km has been build and 7 Km would be completed by 2014 with an estimated cost of Rs 37 crore that would provide connectivity between almost all parts of the city. Similar kinds of projects for Daman and Silvassa have also been planned.

     

    Mr Bhalla, who took charge as Administrator of both the Union Territories in September 2012 and approximately around the same year, when the Union Government increased its annual budget allocation from Rs 550 crore to Rs 1460 crore, he aggressively pursued to increase the infrastructure quality of the UT areas in Daman and Diu and Dadar Nagar Haveli (DNH).

     

    He said that about Rs 400-500 crore has been spend on islands infrastructure upgradation in last two years that includes old and new roads, bridges and other infra projects. While he had awarded long-term (10 to 20 years) solid waste management collection contracts to private players in DNH, the tendering process of Diu and Daman islands would soon get completed.

     

    Modern underground sewage system and solid waste management system will be implemented to develop the region. Silvassa, the capital city of Dadra and Nagar Haveli (DNH), has seen Rs 200-crore investments for tourism projects that include Rs 100 crore for a river front project on Daman Ganga.

     

    “I have to struggle to make others identify the island. Most of them believe that it’s near to Goa, while the reality is that it’s near to Gujarat” said Mr Bhalla. He further adds that Daman & Diu and Silvassa did not do much for developing tourism, but it developed on its own as a tourist destination mainly for the local population from Gujarat.

     

    “But now we intend to make a serious attempt to develop it as a tourist destination that matches global standards,” he said adding that the purpose of having a tourism promotion campaign and branding is to increase the average number of days stay from 1.7 days to 3 days for the tourist, but that can be achieved only if the infrastructure facilities are better in the island.

     

    Daman & Diu and Dadra & Nagar Haveli were under Portuguese rule till 1961.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

    94.3 MY FM rolls out the ‘The Shekhar Suman Show’

    MY FM has announced an exclusive show with Indian film actor and TV personality Shekhar Suman called ‘The Shekhar Suman Show’. The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday and will be aired across all 17 stations of MY FM.

     

    The show will see Shekhar Suman entertaining in his inimitable style on radio and will consist of one hour of nonstop fun, spoofs and parodies on every topic under the sun.

     

    Harrish M Bhatia

    Commenting on the new comedy show, Harrish M. Bhatia, CEO, 94.3 MY FM said “Shekhar Suman is a phenomenal talent and is spectacular at what he does. His spontaneity connects immediately with the listeners and I am sure that they will respond very warmly to his show. This further strengthens our content offering and puts us way ahead of the competition. I am sure our clients will leverage this innovative brand property and we will continue differentiating to stand out amongst competition.”

     

    On the launch of the show across the Network and bringing in celebrity quotient, Viplove Gupte National Programming Head said, “We have been consistently building on the content, and the entertainment quotient, the listener today looks at radio as a medium to entertain, educate and build around opportunities of humour and fun, we have kept our promise and in the days to come we will unveil some more surprises.”

     

  • The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands

    DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council

    By A Correspondent

     

    DDB Mudra Group has announced the re-constitution of its Executive Board and the creation of the Group Creative Council and the Strategic Planning Council.

     

    The Group Executive Board, will consist of the following members: Aneil Deepak, Head of Ideas, DDB MudraMax, Anurag Bansal, CFO, DDB Mudra Group, Deepak Nair, COO, 22feet Tribal Worldwide, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, Mandeep Malhotra, President, DDB MudraMax – OOH, Retail & Experiential, Rajiv Sabnis, President, DDB Mudra West, Sathyamurthy Namakkal, President, DDB MudraMax – Media, Sonal Dabral, Chairman & CCO, DDB Mudra Group.

     

    Given the new order of business and marketing challenges and increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax – OOH, DDB MudraMax – Experiential, DDB MudraMax – Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) offering a range of specialist solutions,  is perhaps in a unique position to meet these demands.

     

    Madhukar Kamath

    Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “Today we sit at the intersection of humanity, creativity, and technology. It is the age of Influence and it is an exciting time with enormous potential for brands and their future.  With DDB Mudra Group’s legacy, there really isn’t any other company in India that has the capability of delivering influential creative solutions through all marketing touch points. And with the Executive Board we aim to deliver just that.”

     

    The Creative Council will consist of Aneil Deepak, Head of Ideas, DDB MudraMax, Brijesh Jacob, Joint MD, 22feet Tribal Worldwide, Rahul Mathew, Creative Head, DDB Mudra West, Sambit Mohanty, Creative Head, DDB Mudra North, Vipul Thakkar, Creative Head, DDB Mudra South & East.

     

    Sonal Dabral

    Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, on the creation of the Group Creative Council said, “As we go about living our vision of being the most influential communications company in India, it is of paramount importance that we constantly evaluate and celebrate our creativity, our work. Our Creative Council will help us deliver just that. Creative leaders of the group coming together sharing work and ideas and helping each other become better and stronger every single day. In turn shaping DDB Mudra Group to be the very best.”

     

  • Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom

    Dentsu OOH firm Milestone Brandcom

    By A Correspondent

     

    Dentsu Aegis Network has announced the acquisition of Milestone Brandcom, the leading Out-of-Home (OOH) agency by taking a majority share in the firm. With the acquisition of Milestone Brandcom, combined with Posterscope – Dentsu Aegis Network’s global outdoor media agency – Dentsu Aegis Network gains much clout in the Indian OOH space in terms of quality and volume.

     

    Founded in October 2009 and led by founder and managing director Nabendu Bhattacharyya, Milestone Brandcom has more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division. Milestone Brandcom recently launched the ‘Milestone Optimizer’, a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, a first in India.

     

    Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

     

    Said Mr Bhattacharyya: “We are thrilled to join hands with the Dentsu Aegis Network and my entire team and I are looking forward to taking Milestone Brandcom to even greater heights. Being a part of a dynamic global group like Dentsu Aegis Network will help us be stronger together. OOH will become more and more important in India and we are confident that as market leaders we will be at the forefront of this progress.”

     

    Said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Milestone Brandcom is a highly awarded and well respected agency in India. This acquisition marks another significant step as we build a high quality and scaled group in India.  We welcome Nabendu and the team to the company.”

     

    Added Mr Bhasin: “Milestone Brandcom is not only a market leader but also a pioneer of several developments in the OOH industry in India. Posterscope was already amongst India’s fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service.”

     

  • The account will be handled by the Quasar Mumbai office

    Quasar wins digital mandate for Philips TV

    Quasar has won the digital duties for leading television brand Philips from PE Electronics Ltd. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media and digital media planning and buying. The account will be handled by the Quasar Mumbai office.

     

    Speaking on the announcement, Neeraj Sethi, CEO, PE Electronics said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

     

    Commenting on the win, Gaurav Nabh, Head, Quasar said, “We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned and earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association.”

     

  • The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm

    IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami

    By A Correspondent

     

    WPP CEO Sir Martin Sorrell and Times Now Editor-in-Chief Arnab Goswami will be engaged in a lively discussion on Monday, August 18 as part of the ‘IAA Conversations’ series of the Indian Chapter of the International Advertising Association. The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm.

     

    Srinivasan K Swamy

    “We find the IAA Conversations offering an excellent opportunity to engage two well-known media professionals in a meaningful dialogue on wide-ranging professional and personal topics. Sir Martin Sorrell, is one of the most important powerful media professionals in the world and our own Arnab Goswami is one of the most popular faces of news television in the country,” said Srinivasan K Swamy, President, IAA India Chapter & Vice President-Development, Asia Pacific.

     

     

    Bhaskar Das

    Dr. Bhaskar Das, Chairperson of the event said, “Both Sir Martin Sorrell and Arnab Goswami are great to listen to. And now when they sit together at the IAA Conversations, we are sure to not just have a lively session but also see some interesting insights coming up. People who follow ‘Frankly Speaking with Arnab’ will see a similar program but in a live format. An open-to-audience Q&A will follow the discussion.”