Category: NEWS

  • Done deal? Mukesh Ambani to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% & 4G rights

    By R Sriram

     

    Reliance Industries is embarking on a major diversification into the media and entertainment sector with the Mukesh Ambani firm agreeing to fund a transaction that will result in a sizeable stake for itself in a company controlling two of the industry’s largest businesses, the Network18 Group and the Eenadu Group of channels run by the Hyderabad-based Ramoji Rao.

     

    People close to the transaction, which has a number of stages, told ET that an RIL subsidiary will help the promoter group of Network18 fund the rights issues of its two listed entities, Network18 Media and Investments, which runs the portal moneycontrol.com, and TV18 Broadcast Ltd, which operates a number of business and general news channels, notably CNBC TV18 and CNN-IBN.

     

    ET was not able to independently verify the amount to be invested by RIL, but people with direct knowledge of the transaction estimated it to be more than Rs 1,500 crore. The money from RIL will help Mr Raghav Bahl, the promoter of the TV18 Group, subscribe to the rights issues of both the listed companies, Network18 and TV18. The full amount expected to be raised through the rights issues is estimated at over Rs 3,500 crore.

     

    The boards of TV18 Broadcast and Network18 Media will meet on Tuesday to discuss plans for a rights issue. Mr Raghav Bahl did not respond to an email questionnaire; a Reliance group spokesperson also remained silent, while Mr B Sai Kumar, the CEO of Network18, declined comment.

     

    Times NOW and ET NOW, owned by Bennett, Coleman & Co. Ltd, the publisher of The Economic Times, compete with some of the television channels owned by Mr Bahl. The strategic investment by RIL will be used by the Network18 Group to retire debt and eventually buy out RIL’s stake in Eenadu, the pan-India vernacular language channels owned by Mr Ramoji Rao.

     

    RIL sources said they had invested Rs 2,600 crore in the Eenadu Group through a subsidiary giving it ownership of all businesses apart from its Telugu channel, in which it owns 49 per cent. The transaction, once complete, will result in RIL recovering most of its investments in Eenadu. Messages and an email sent after business hours to the office of Mr CH Kiron, the managing director of Ushodaya Enterprises, the holding company of the Eenadu Group, did not elicit any response.

     

    By its own admission before the Andhra Pradesh High Court, Reliance Industries has said it has invested Rs 2,600 crore in entities of Mr Nimesh Kampani-led JM Financial Group, which in turn had invested in Ushodaya Enterprises. The AP High Court is hearing a petition alleging the investment was a payoff to Mr N Chandrababu Naidu, the former chief minister of Andhra Pradesh, an allegation RIL has denied in its affidavit. RIL’s deal with Mr Bahl, likely to be announced on Tuesday, is expected to create a powerful national news and entertainment company spanning several regional languages as well as English and Hindi.

     

    RIL to get Exclusive Rights to Content

     

    RIL, people close to the transaction said, is expected to hold an economic interest equivalent to a 30 per cent stake in the promoter group of companies, with the original promoter Mr Bahl owning 51 per cent and all voting rights.

     

    Further, RIL will have exclusive rights to content from 30 channels and web properties of the two media houses, which will lend a competitive edge to its broadband services to be rolled out later this year.

     

    RIL is laying the groundwork for national 4G broadband services expected to be launched sometime this year. Content for broadband services is generally outsourced, but RIL will have an advantage over others with this transaction which will give its subscribers a wide variety of channels ranging from general entertainment to news and movies.

     

    Earlier on Monday, Mr Sai Kumar, in a letter to all employees of TV18, hinted at a solution to the group’s debt problems. “Let me also take this opportunity to tell you that we are very close to addressing our debt levels and related issues which have been reported by various media in the last few weeks. We will learn the details from Raghav pretty soon,” said Mr Sai Kumar, who took over as CEO after the sudden resignation recently of long-time CEO Mr Haresh Chawla.

     

    The money is likely to be invested directly in companies controlled by Mr Raghav Bahl, such as RB Holding Pvt Ltd and RB Investments Pvt Ltd. These companies own 30.34 per cent stake in Network18 Media while Mr Bahl holds 9.03 per cent in his name. Network18, in turn, is the main shareholder in TV18 Broadcast with a 49.98 per cent stake. The two companies have suffered heavily in the downturn triggered by the financial crisis of 2008-09. While revenue growth has been strong, profits have plummeted and borrowings have soared.

     

    At the end of March 2011, Network18 had debt of Rs 1,777.89 crore. Its profit for that year fell 87.27 per cent. TV18’s debt stood at Rs 550.54 crore while profit fell 17.40 per cent. The markets have punished the two companies. Network18′ s market cap is down 171.57 per cent since January 5, 2009 while TV18’s has fallen 560.23 per cent in the same period. Mr Bahl’s companies also have a distribution joint venture with the Chennai-based Sun Group, called Sun18. It is not known if Sun’s channels, among the strongest in the south, are a part of this arrangement. American giant Viacom too has a joint venture with Mr Bahl for producing movies.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

  • IPL sponsorship assessment in new TAM volumes

    By A Correspondent

     

    TAM Sports, a specialized division of TAM Media Research, which has done extensive work in the field of sports measurement and valuation in the past few years and specializes in measuring the sports sponsorship Return on Investment (ROI), announced the launch of special features on IPL 3 and IPL 4.

     

    TAM Sports has done an extensive assessment on IPL 3 & 4, focusing on the dynamics of TV audience and sponsorships. This series of TAM Sports publishing aims at benefiting sports associations, broadcasters, advertisers and sports marketing consultancies and help them understand the complexity involved in expecting ROI. TAM Sports started this initiative with IPL Season 1 and has also released a book on IPL Season 2.

     

    TAM Sports’ IPL 3 & 4 books will include an in-depth study on the event’s viewership dynamics, commercial and non-commercial advertising (product placement) that brings out the nuances with respect to visibility of brands and branding units along with a comparison across seasons.

     

    It will have a detailed study on consumer impressions, brand placement, on-screen and instadia advertising along with a special section on franchisee advertising done during IPL seasons 3 and 4. One part of this offering will also include an analysis on PR exposure received by the franchisees and various brands associated with IPL.

     

    Talking about the IPL 3 & 4 feature, LV Krishnan, CEO, TAM Media Research said: “Based on the overwhelming response to our earlier book series on IPL 1 & 2, we are glad to release the combined book volumes of IPL 3 & 4. These two volume will also highlight the insights on sports sponsorship ROI on various platforms – instadia, on-player and on-screen, along with throwing light on the tournament viewing analysis like audience profile, how various markets have responded to the event, impact of IPL on other genres with a special new section on franchisee advertising and print in-content placement. While TAM Sports has alays had a big focus on cricket due to its large audience and advertising base, we will also continue to provide more such insights in other sports like F1, tennis and football as well serve the respective industry for its business requirements.”

     

    Some observations from the TAM Sports IPL study are:

    • IPL seasons have been successful in reaching maximum audiences year after year. IPL Season 3 reached 41 + million audiences whereas IPL 4 reached 46+ million viewers.
    • IPL 3 & 4 garnered maximum contribution from CS 35 + age group whereas IPL Season 4 has seen increase in kids viewing.
    • In comparison with IPL 3, IPL 4 witnessed 33 per cent growth in overall advertising while commercial, on-screen and instadia advertising witnessed a growth of 21 per cent, 50 per cent and 33 per cent respectively.
    • Commercial advertising during IPL Season 4 increased by 21 per cent as compared to IPL Season 3.
    • IPL 4 saw utilization of 60+ instadia platforms.
    • On player advertising has witnessed 37 per cent growth.
    • 57 brands got exposure through 16 accessories platforms and contributed 2 per cent share of the total ‘instadia’ advertising.

    TAM is a joint venture between AC Nielsen Research Services (Nielson Company) & Kantar Market Research. Besides measuring TV Viewership, TAM also monitors advertising expenditure of television, print and radio through its division AdExIndia.

     

    Since 2004, it extended its presence in the PR measurement & analysis space for Corporate/Marketing Clients by setting up a separate division, Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track radio listenership for the Indian Radio Broadcast Industry.

     

    In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

  • ‘Silent Anthem’ is among 2011’s top 10 most-watched YouTube videos in India

    By A Correspondent

     

    With an Indian viewership of 1,150,509 and around 1,300 people’s comments, “The Silent National Anthem” video has made it to India’s top 10 most-watched YouTube videos of 2011.

     

    The official Google India Blog recently carried out an analysis to check ‘What were we watching the most in 2011?’ The research spooled back through videos and channels that absorbed collective global attention this year and compiled the list capturing the global view counts of popular videos uploaded throughout 2011.

     

    The research revealed that in India, the top 10 most-watched YouTube videos of 2011 were:

     

    1. Don 2 – Official Teaser
    2. RA.One – Teaser Trailer
    3. Agneepath Trailer – Official
    4. Singham – Trailer Full HD
    5. Star Light Star Bright – Mother Goose Club Nursery Rhymes
    6. MissionImpossible 4 – Ghost Protocol – Official Trailer
    7. The 7 Trumpets of Revelation | The Day Trumpet 1 Hits Earth
    8. iPhone 5 Concept Features
    9. Bodyguard – Official Trailer HD
    10. The Silent Indian National Anthem

     

    While more than 50 per cent of the list comprises trailers of Bollywood movies (the industry is known for high decibel media spends), The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.

     

    The premise ‘Patriotism knows no language’ was brought to life through hundreds of special kids with hearing/speech impairments singing the National Anthem in sign language for India’s 61st Republic day.

     

    BIG Cinemas, in association with the Mudra Group, released the video across its cinemas on 26 January, 2011.

  • Resolutions for 2012: I shall, I intend, I will…

    The new year means making new resolutions, and our industry is no different. MxMIndia spoke to the leading lights of the industry to find out about their resolutions for 2012.

     

    Tarun Rai, CEO, Worldwide Media

     

    The last few years have been very exciting for me and for Worldwide Media. The pace has been frenetic. The aim is to keep up the momentum. Keep up the excitement for everyone at Worldwide Media. We’ll need to be nimble and flexible since 2012 will bring some surprises. But we want to stay the course. Continue to produce great content for our readers and deliver value to advertisers. And provide opportunities to our employees. In my role as the AIM President, I want to raise the profile of our industry and get the attention it deserves from advertisers. Lots to do and we are raring to go.

     

    Mahesh Peri, Publisher, Outlook Group

    In this year I will really like to see digital media grow. I will like to embrace digital media and make it count on all the parameters. Not only do I want my own organization to do well in it, but the media industry on the whole.

     

    Sandeep Khosla, CEO, Infomedia18

    My professional goal is to take some of the publications we have to a number one brand. When I talk about brands I don’t just mean our publication business, but other media too where we are present – this includes doing well on the internet, ipad and blackberry apps. Also, this year we will also look forward to launching a couple of new magazines especially in the lifestyle segment. As far as personal goals are concerned, I will look forward to divesting more time and energy on philanthropic work, something that I have already been focusing on off late.

     

    Rahul Kansal, Chief Marketing Officer, Times of India Group

    My resolutions of late has been not to make any resolutions. But currently in my personal life I wasn’t to develop some more hobbies in a more passionate way. I have already embarked on trying to learn some music and I am taking it very seriously. There are too many professional goals and objectives to name. However, it is basically to ensure that Times of India and all our other brands remain buzzing, not only as newspapers but on all media generally.

     

    Harish Bijoor, Brand Expert and CEO of Harish Bijoor Consults Inc.

    My New Year resolution is not to make one this year. I have realized that when I make a resolution, something or the other bites into it and I am not able to keep my commitment hence breaking my resolution.

     

    Agnello Dias, Chairman and Co-founder, TapRoot India

    My resolution is to work towards making creativity work in other forms than just the way we have known advertising till now. It would be to look at creating other forms of creativity that can work as product valuation for the client and also create unique property for advertising agency which can be valued in the financial terms. Just to explain something like Kolaveri Di which could have been created by an agency.

     

    Dhunji S Wadia, President, Everest Brand Solutions

    Pitch Less – Win More: Use agency resources for existing clients who are paying for your services. Pitch only when the client is serious and not just interested in an agency fashion parade.

     

    Bottom-line and Not Mere Headlines: When acquiring new business, I would urge agency managers to look for bottom-line growth instead of just adding to the top-line (and creating headline news).

     

    Bring Sexy Back: Make the advertising business fun and attractive for all – people within the agency, clients and aspirants

     

    Spread The Good Word: Go to the right forums, seminars, institutes and keep waving the Industry flag high. There’s lots of good in the industry – it just needs the right evangelists.

     

    Mahesh Chauhan, Salt Brand Solutions

    2011 and Salt began my journey towards my dreams. 2012 will be all about continuation. So no doing the ‘new’, but doing a lot more of what we already do at Salt. And that really is about keeping things simple. Good company: There is a huge opportunity in the tough business environment of 2012. Clients today seek partnerships that deliver real value. We have traveled some distance in 2011. We must continue to become their preferred choice. Good work: Continue to focus on work. Continue to build on the enjoyment at work. Argue, fight, laugh, cry, shout, abuse, embrace: all for the simple cause of great work. Good looks: Continue to build on the capabilities at Salt. Continue to hire diverse and outrageous talent that makes us nervous. Foster them so that they create great work. All at Salt will look good! Continue to enjoy everyday. Continue to be simple. Continue to be true to Salt!

     

    Piyush Sharma, CEO, Media Transasia India

    On the first hand we will like to consolidate our existing businesses across the brands that we have launched over the last couple of years, while at the same time we will keep our eyes open to any new opportunity that might present itself in new spaces…just like we have done in the past. Here, I am talking about new product launches in magazine space in the Indian market.

     

    Manajit Ghoshal, CEO and MD, Mid Day Infomedia

    Very clearly, our goal and aim is to make Mid Day the number one and best local newspaper in Mumbai for young professionals. We have recently showed the best IRS figures in the recent IRS report and we will march towards our goal in 2012.

     

  • Sonali Vaidya to head HR at GroupM India

    By A Correspondent

     

    Sonali Vaidya

    GroupM, the leading media planning and investment agency of the country has just announced the appointment of Sonali Vaidya as Human ResourcesHead,India. Sonali Vaidya takes over from Gaurav Hirey, who will move toSingaporeto be a part of the GroupM Regional Talent Team and has also been appointed as HR Business Partner for Maxus (Asia Pacific). Ms Vaidya will be based in Mumbai and will report to Vikram Sakhuja, CEO South Asia, GroupM.

     

    Commenting on her new appointment, Ms Vaidya said: “I am excited to be a part ofIndia’s biggest and best media agency. Talent management is in its formative stages. There are huge opportunities for our businesses to realize the benefits of managing talent. I am looking forward to being a part of this journey and delivering delight to our employees and customers!”

     

    Ms Vaidya has over 14 years of experience in the human resources field across companies such as ABN-AMRO Bank, GE Consumer Finance and ESPN Star Sports. She joins GroupM from Alchemy Group, a financial services group, where she was Group HR Head. Ms Vaidya’s emphases are on building an extremely intensive talent management program to engage and grow GroupM’s talent internally.

     

    In his new role, Mr Hirey will lead the HR activities for the Region including recruitment, talent management and development, corporate social responsibility and employee relations. He will also support GroupM Talent projects in addition to this. He will report to Angela Ryan, the GroupM Global Talent Head and Neil Stewart CEO- Maxus Asia Pac.

     

    Gaurav Hirey

    Commenting on his new role, Mr Hirey said: “The last three and a half years have been an intoxicating journey and it is a delight to see GroupM become, not just the best place to work, but become the place where the best work. The focus on talent by the management team, especially from Vikram Sakhuja has been phenomenal. Our success in talent management is clearly reflected in the level of satisfaction we are delivering to our clients and our employees who have made us the employer brand of choice. I am extremely excited at my new assignment as it gives me an opportunity to learn and share best practices from across the region. It is my belief that the talent function in this industry can make a significant impact on our business and hence our clients.”

     

    Mr Sakhuja said: “We are delighted to welcome Sonali on board. She brings a wealth of commercial people management experience to the role. Gaurav has done a fabulous job in the past 3 years to bring scale, structure and credibility to the GroupM talent agenda that has gone from setting HR systems, to stepping up employee engagement and communication, to scaling up recruitment and performance management. His efforts to make GroupM one of the best places to work in has been validated by the Employer Branding Awards. We’re confident that Sonali will prove to be a great asset for our organization.”

     

    GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare.

     

  • Everest wins Augere’s Broadband Wireless Services business in India

    By A Correspondent

     

    Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services being launched under the brand ZOOSH in India. Augere is a pioneer in the broadband wireless services business and currently offers 4G services under the brand ‘Qubee’ in several countries in Asia and Africa. Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year and will be one of the first to launch 4G(TD-LTE) wireless broadband services in India and globally.

     

    Aiming to create a unique positioning for a new brand while competing with a host of well established brands, Augere India had initiated a rigorous pitch process for the selection of a creative partner to launch ZOOSH in India. After several rounds of presentations, business was awarded to Everest Brand Solutions.

    Everest is currently in the process of undertaking an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.

     

    Confirming the development, Mayur Tanna, Chief Commercial Officer, Augere Wireless Broadband India Pvt. Ltd said: “Augere wants to develop ZOOSH as a brand which the youth in India associate with as an enabler to fulfill their aspirations. The current broadband market in India is an extremely cluttered space with innumerable offerings that often leaves the consumer confused. Even the quality of services falls much short of the communicated promise. ZOOSH aims to be a credible Broadband Wireless Service provider that makes the Internet experience fast, reliable and easily accessible. We are very passionate about ZOOSH and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has created a strategy aligned with our vision.”

     

    Augere was established in September 2007 by an experienced team of global telecoms executives with the vision of delivering ‘broadband for all’. It is committed to achieving this through the delivery of fast, reliable broadband internet services in emerging markets using wireless networks.

    Augere currently has access to spectrum in Pakistan, Bangladesh, the states of Madhya Pradesh and Chhattisgarh in India, Uganda, Rwanda and Tanzania.

     

    Commenting on the win, Dhunji S Wadia, President Everest Brand Solutions said: “The Augere business is a significant acquisition in terms of scope and size. We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. This win also marks a good beginning to the year 2012.”

     

    Naveen Saraswat, COO, Everest Brand Solutions said: “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of ZOOSH. We look forward to building it into a strong brand in India.”

     

    Everest is the 2nd oldest agency in India, born in 1946 and has a glorious history, a robust brand name and reputation and has built some of the biggest brands in the market place – Parle Products, CNN IBN, GoAir, EMAMI, TATA Housing, AKAI, T-Series.

     

  • IDBI Federal’s new Childsurance “fail-safe” plan

    By Shubhangi Mehta

     

    IDBI Federal has launched their latest ad campaign to announce the launch of their child plan – IDBI Federal Childsurance(R) Dreambuilder Insurance Plan. Childsurance is unit-linked insurance plan with innovative features that ensures a perfect combination of optimum returns and safety that can help parents create a child plan that does not fail at maturity.

     

    The campaign has been conceptualized by Ogilvy & Mather and executed by Curious Films, and aims to differentiate Childsurance from other methods of planning for children’s education which may fall short at the last minute.

     

    The tagline ‘Plan jo Fail na ho’ emphasises the Childsurance plan’s positioning as “the child plan that does not fail”. The campaign taps into the insight of how most parents would not like to live with the regret that their children were not able to pursue the career of their choice, especially since they are responsible for planning their children’s education.

     

    The ads showcase people who missed their calling in life as they were unable to get admission for higher education due to lack of funds and the stories are portrayed with IDBI Federal’s trademark humorous storyline.

     

    Commenting on the ad campaign, Kawal Shoor – Head of Planning, Ogilvy & Mather Advertising said: “In a world of goody-goody child plan advertising, we wanted to ensure that IDBI Federal’s Childsurance stood out. And there’s nothing like some naked truth, well told, to set one apart in a sea of plastic emotions. Many of us have felt, sometimes very often, that had our fathers invested in a particular company stock, or bought that piece of land which was going cheap years ago, we would have been somewhere else. This uncomfortable truth became the cornerstone of our campaign. The challenge was to do it in such a way, that the campaign acts like a gentle pinch and yet land the key message of – a plan that never fails – powerfully.”

     

    Engineer
    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=WpYC26i6ru4 [/youtube]

    Mr. Aneesh Khanna – Sr. Vice President, Head – Marketing and Product Management, IDBI Federal Life Insurance said: “Choosing the right plan is very critical today, given the rising inflation in education costs. Childsurance has the in-built Waiver of Premium benefit which allows the planned accumulation of funds to continue even in the absence of the provider. This will ensure that the child’s education plans are not compromised due to lack of funds. Another key feature is the Systematic Allocator Fund which gradually moves the fund value from equity-based funds into debt-based funds as the plan approaches maturity. This diminishes the effect of a sudden drop in the equity market when your plan is close to maturity, at a time when you had to pay the planned fees for your child’s education.”

     

    Doctor
    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=Ksq2AEdZxuk[/youtube]

    Mr Khanna added: “Childsurance, with five unique features, can be the strong partner that parents seek to ensure that their children’s dreams come true, rather than see these dreams be compromised. This is captured humorously in our latest ad campaign.”

     

    The effort to choose the right child plan is further supported on ground by the S.T.A.R. Test, a unique test that can be done in 7-10 minutes, and helps customers understand their needs scientifically and create a customized plan to secure their child’s future.

     

    CREDITS:

     

    Advertiser: IDBI Federal Life Insurance Co Ltd

     

    Aneesh Khanna: Senior Vice President, Head-Marketing and Product Management, IDBI Federal Life Insurance Co Ltd

     

    Abhijeet Powdwal: VP, Marketing, IDBI Federal Life Insurance Co Ltd

     

    Alok Kalra: AVP, Brand, PR & Digital

     

    Creative Agency: Ogilvy & Mather India

     

    National Creative Director: Abhijit Avasthi

     

    Creative Director (Copy): Amitabh Agnihotri

     

    Creative Director (Art): Samir Sojwal

     

    Production:

     

    Film director: Vivek Kakkad

     

    Production House: Curious Films

     

     

  • Brands get a designer touch

     

    By Tuhina Anand

     

    Wendell Rodricks for Polo, Malini Ramani for Bata, Tarun Tahiliani for Timex… Some of the top Indian fashion designers have moved from their familiar territory of creating haute couture to creating new lines for popular brands.

     

    Wendell Rodricks has designed four new flavours called the Polo Fashion Flavours for Nestle’s Polo and has even given a funky new look to the staid-looking green and blue packaging of the mint.

     

    Malini Ramani, who is known for her bohemian style, has associated with Bata to come out with a new collection of footwear called Malini Ramani for Bata.

     

    Tarun Tahiliani has designed a special collection for Timex to help the brand break away from the sporty image it is associated with.

     

    Giving his views on this trend, Harish Bijoor, brand expert and CEO of Harish Bijoor Consults Inc. said: “I would call it bringing bizarre into branding. Fashion designers have no connect with the (product) category and it’s a stretch to think of them designing footwear or a designer mint. This is done to just get eyeballs and media share, and not necessarily about gaining market share.”

     

    For brands, it may be an effort to garner eyeballs, especially now, when they jostle with numerous others to grab the consumers’ attention.

     

    For Bata the association came at a time when they were looking at opportunities at designer footwear market inIndia. This, in fact, is the first time that Bata India has roped in a designer to design a special collection for them.

     

    On the reason behind associating with a fashion designer, Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited, said: “The designer market is unique and full of innovations and Bata, as a brand, believes in constant innovations to bring forth the best for their customers. Therefore, we decided to rope in Malini Ramani, who is one of the most coveted designers in the country.”

     

    The footwear major has had a positive feedback of its association with Malini Ramani and hopes to further strengthen this association and even look for similar opportunities with other designers in future.

     

    Mr Gopalakrishnan added: “With the increasing demand for footwear in the Indian market, it is essential for any brand to introduce various designs and variety often. BataIndiaoffers various footwear ranges in every category. We bring out new designs for our customers as per the global trends and standards every month. The entire collection is changed every quarter to cater to the changing needs of Indian consumer.”

     

    Besides the Malini Ramani collection, BataIndiahas genuine leather casual collection for men under Bata and North Star Collection for the young customers. For customers with an active lifestyle, Bata launched a new collection under the Weinbrenner brand with personalized branding. It has Marie Claire collection for women, Power brand for the sports enthusiasts and variety of designs in attractive colours for children under Bubblegummers and Baby Bubbles, besides school shoes for children.

     

    For Timex the association with Tarun Tahiliani was to give break to the stereotype image that the brand has been associated with. VD Wadhwa, MD & CEO of Timex Group India, said: “Timex has been perceived as a sporty and outdoorsy brand since its inception and we want to move beyond that image. To strengthen our connect with the women costumers; we associated with ace designer Tarun Tahiliani. The aim of this association was to establish credibility amongst the women customers at comparatively higher price points and cash in on the wedding and festive season.”

     

    Mr Wadhwa stated that the response has been tremendous as far the collection is concerned. In fact, many costumers have come back asking for more options in this line. Though Timex doesn’t have any plans to add to this collection with other designers.

     

    “Marketers are increasingly leaning on homegrown designers for business associations to launch signature or limited edition lines. All this is done to attract the young and ambitious Indian consumers who would happily pay a premium price to stand out in the crowd. Indian designers are the best bet, since each one of them has a specific style and can fuse Indian and international designs brilliantly to develop an aspirational product,” said Mr Wadhwa.

     

    Fashion designer Manish Malhotra has also been featured in La Opala Diva ads and there is a possibility that he may design for the crockery brand, though the plan has not been finalized yet.

     

    One may even recall that few years ago, Sabyasachi had designed Bombay Dyeing’s new bed and bath range. It is clear that the marketers have started tapping the designers to give a fresh appeal to their products.

     

    It could be to create an aspirational value or tap consumers that have remained away from the brands and lure them in. In a cluttered market, this may be the way to at least garner eyeballs and somewhere succeed in getting an increase in sales too.

     

    Polo image: Nestle.in, other images: courtesy company spokespersons

  • Disney XD launches Bengali and Marathi feeds

    By A Correspondent

     

    After garnering leadership status in the South, Disney XD, the quintessential action, adventure and comedy destination for boys is ready to capture attention of newer markets with the launch of Bengali and Marathi feeds.

     

    Natasha Malhotra, VP and GM, Walt Disney Television International India, said: “Disney XD, while including girls, mainly speaks to boys in the age group of 6-14 and delivers exciting stories around adventure, action, comedy while reflecting core Disney brand values of accomplishment and heroism. Disney XD has a unique content mix of live-action and animated programming. We are excited about expanding its reach by making it the first channel in the genre to be available in six languages. We will continue to build on it as we deliver great fun-filled, action-packed entertainment that is engaging and locally relevant.”

     

    Disney XD will launch a brand new show Scaredy Squirrel on January 9, 2012 (Mon to Fri 1 PM). Scaredy Squirrel is fun-filled series inspired by the popular book series by Mélanie Watt about a creative and quirky squirrel, as he tackles life’s daily challenges.

     

    “Disney XD enjoys loyalty and following from boys driven by Disney original animation shows such as Kick Buttowski: Suburban Daredevil and Marvel, the quintessential boy brand. These are wonderful examples of Disney’s on-going focus on creating great new properties with clearly defined character profiles and story patterns to position the channel as top of mind for boys,” Ms Malhotra added.

     

    The channel will also create a strong destination for Marvel branded characters and stories which have been a part of every boy’s growing up years with the launch of Spider-man on weekdays (Mon to Fri 2 PM).

     

  • Network18 and TV18 announce Rights Issues

    By A Correspondent

     

    Network 18 Media & Investments Limited, at the board meeting held on Tuesday, approved a Rights Issue of Equity Shares to raise an amount up to Rs 2,700 crore at a price to be determined by the Board in compliance with regulatory requirements, but not exceeding Rs 60 per equity share.

     

    TV18 Broadcast Limited has approved a Rights Issue of Equity Shares to raise an amount up to Rs 2,700 crore at a price to be determined by the Board in compliance with regulatory requirements, but not exceeding Rs 40 per equity share.

     

    Network18, being the promoter and holder of majority equity in TV18, would be subscribing to about Rs 1,400 crore in the TV18  rights issue – therefore, once this subscription amount is netted out, the Net Aggregate Rights Issue of both Network18 and TV18 will result in a fund raising of about Rs 4,000 crores.

     

    The contribution of the current Promoter Entities of Network18 in this Net Aggregate Rights Issue of both Network18 and TV18 will be about Rs 1,700 crores.

     

    TV18 will utilise the Rights Issue proceeds to repay the existing debt, fund the acquisition of ETV channels and fund working capital needs. Network18 will utilise the Rights Issue proceeds to repay the existing debt and subscribe to the Rights Issue of TV18.

     

    The promoters of Network18 will be subscribing to their entitlement in full. They also reserve the right to subscribe to any unsubscribed public portion of the Rights Issues.

     

    Raghav Bahl, the founder and promoter of Network18 and TV18, has informed that promoter companies have entered into an arrangement with Independent Media Trust, a trust set up for the benefit of Reliance Industries Limited, to secure the funding required for this purpose. Further, Mr Bahl will continue to retain the management and 51 per cent control over Network18 and 51 per cent control over TV18 through Network18.

     

    Both the Companies will be filing the Draft Letters of Offer for their respective Rights Issues shortly.

     

    Mr Bahl said: “This is a truly seminal moment in the 18-year-old history of Network18/TV18. By inducting such a significant amount of equity, our balance sheets will become among the strongest in the industry. Also, by acquiring this strategic control over several ETV channels, TV18 will have a bouquet of leading television channels. Riding on the imminent digital wave, I am convinced that this acquisition is a significant move which will catapult TV18 into the forefront of India’s broadcasting industry. The proposed preferred access arrangement with Infotel Broadband will ensure that our content & services will be available on India’s premier technology distribution platform. On a debt free basis, both Network18 and TV18 hope to strengthen their position in various media segments like news & entertainment broadcasting, consumer internet, digital & print publications, filmed entertainment, home-shopping, e-commerce and other emerging businesses.”

     

    The Board of Directors of TV18 Broadcast Limited (TV18) during its meeting also approved the acquisition of 100 per cent interest in Hindi news channels, namely ETV Uttar Pradesh, ETV Madhya Pradesh, ETV Rajasthan and ETV Bihar and ETV Urdu channel (ETV News Channels); 50 per cent interest in ETV Marathi, ETV Kannada, ETV Bangla, ETV Gujarati and ETV Oriya (ETV non Telugu GEC Channels); and 24.5 per cent interest in ETV Telugu and ETV Telugu News (ETV Telugu Channels).

     

    TV18 will have the Board and management control of ETV news channels and ETV non-Telugu GEC Channels. The Board has approved an outlay of up to Rs 2,100 crores for this acquisition. Legally binding agreements will be executed for this purpose. TV18 has an option to buy the balance 50 per cent interest in ETV non-Telugu GEC channels and an additional 24.5 per cent in ETV Telugu channels.

    Ernst & Young Pvt Ltd acted as advisors for financial and tax due diligence and valuation of the assets. The legal due diligence was carried out by Khaitan & Co.

     

    ETV is among the Top 5 most popularly viewed networks in the country. It was one of the first entrants in the regional markets and the channels have a considerable viewership base. One of the key strengths of ETV channels is their ability to attract and retain loyal viewers.

     

    On a combined basis, TV18 will be offering a unique mix of national and regional channels, catering to diverse genres like Hindi and regional entertainment, general news in English, Hindi and regional languages; business news in Hindi, English and regional languages; music, kids, devotional and infotainment channels.

    Including the soon-to-be-launched services/variants, this combined bouquet of over 25 channels will be the most powerful and potentially profitable TV operation in the country, especially since India’s television industry is on the verge of a digital revolution.

     

    As a part of the deal for acquisition of ETV Channels, Network18 and TV18 have also entered into a Memorandum of Understanding with Infotel Broadband Services Limited, a subsidiary of Reliance Industries Limited, under which the companies and their associates will have the right to distribute the content of all the media and web properties of Network18; and programming and digital content of all the broadcasting channels (including the ETV channels being acquired by the company) through 4G Broadband Network of Infotel, which shall have preferential access to this content on a first right basis as a most preferred customer.

     

    Infotel Broadband Services Limited is setting up a pan-India world class broadband wireless network, using state of the art technology. As per Images Year Book, more than 70 per cent of India’s population is below 35 years, and 50 per cent of the population is below 25 years of age. This young educated population will be keen to access quality content through wireless devices, thereby ensuring a rapid growth in subscribers similar to the growth of tele-density in India during the last ten years.

     

    The key advantage for millions of viewers will be the ability to enjoy an uninterrupted, high quality, 24-hour viewership, even while they are on the move. This tie-up with Infotel will enable Network18 and TV18 to build on their first-mover advantage for the distribution of their content through the latest broadband technology.

     

  • New English daily in Pune from Aaj ka Anand group

    By Akash Raha

     

    Pune is all set to welcome a new English daily. The 40-year-old Aaj ka Anand group is set to bring out the newspaper in a joint venture with  content firm Media Next Private Limited .  Aaj ka Anand publishes a Hindi morning daily, Aaj ka Anand and a Marathi eveninger, Sandhya Anand and has interests in real estate and also runs a budget hotel in the city.

     

    Media Next is a multimedia content service provider whose Chairman is senior Pune-based journalist Mr Anand Agashe. The managing editor of the newspaper will be Mr Agashe, and Ms Vinita Deshmukh, also a veteran Pune journalist and RTI activist, has been appointed as the editor.

     

    Speaking on this development Mr Agashe said, “Pune is becoming a cosmopolitan city and its demographics are changing, with the rise of middle class and upper middle class, whose preferred language for communication is English. The Aaj ka Anand group thought it was necessary to have a English daily which would complement its Hindi and Marathi newspapers.”

     

    While Aaj ka Anand will own the newspaper, the content will belong to Media Next. The application for the newspaper is currently being processed and the name of the English daily is hence still under wraps. According to Mr Agashe, the English newspaper is all set to be launched in the next two to three months.

     

    While Marathi dailies are the dominant players, Pune is already crowded with several established players like The Times of India, Indian Express, DNA and Sakaal Times in the English space. Mid-Day too has a Pune edition. The entire print revenue generated in Pune is said to be between Rs 500-525 crore.

     

    Speaking on this development, Jaisurya Das, Managing Director of Xanadu Consulting Group and a veteran on the Pune market said, “I admire their guts to come out with a English daily, because to get a product differentiated is going to be very difficult and they are not known as market leaders. Aaj ka Anand is a fairly low profile group, which has been active only in the Hindi and Marathi market catering to a B1, B2 or C1, C2 kind of an audience.”

     

    Mr Das feels that there are a couple of issue the group has to work on. “The first thing is, it is not a marketing savvy group, unless they are going to bring a whiz kid. The second is that they have to come up with excellent and differentiated content. I am not saying that there is no room in the Pune market for a newspaper. If you bring in a daily with highly localized local content, it might work. It’s a tough call and unless the group delivers differentiated content and comes up with an aggressive marketing strategy, there is going to be a lot of bloodshed ,” he added.

     

  • Journo-authors: Telling a story, both ways

     

     

    By Archita Wagle

     

    “Modern journalism, which is about 100 years old, has a tradition of journalists going on to write books,” feels Naresh Fernandes, Editor, Time Out and author of Taj Mahal Foxtrot: The Story of Bombay’s Jazz Age, which was launched recently at the Goa Literary Festival.

     

    And probably that is the reason that so many take the plunge from writing a story to writing a book. So then in spite of having a day job, why does a journalist, whether a reporter or one of the editing team, take the time and trouble to write a book.

     

    Sometimes it is just the desire to share the experiences that the person has gone through like Rashmi Kumar, Features Editor, Deccan Herald, whose first book, Stilettos in the Newsroom is an effort to chronicle her experiences in the newsroom. “I felt that I was a misfit in the newsroom, I was not well-connected or aggressive or as street smart as others. I still am not. But I was always sure that I wanted to write,” she said.

     

    Sometimes it is a personal passion that translates into a book, as with Arunava Sinha, Head, ibnlive.com and cricketnext.com, who translates Bengali classics and contemporary literature. Mr Sinha said that he has been translating for a long time but he started publishing only five years ago.

     

    There is a story waiting to be told in every subject, so how does a journalist decide on the topic to base his/her book on? Is it something that they are passionate about, or something that they want to explore in depth? Mr Fernandes’ Taj Mahal Foxtrot was an idea that took root when he was doing an article on jazz for Man’s World. “While doing the article I realized that there was a story in there aboutBombay’s cosmopolitanism. I decided to explore the idea in-depth in a book.”

     

    For Siddharth Bhatia, author of The Navketan Story Cinema Modern and consulting editor, Asian Age, the book was something he had toyed with for years. “I was fascinated by films made in the 50s and 60s, especially those made by Navketan. I would have written this book much earlier but it was only recently that Devsaab agreed to give time for the book.”

     

    Writing a book while continuing with the day job of being a journalist isn’t an easy task. Sitting up late at night, working on weekends, fitting time around a busy schedule become a part of a journalist-author’s life. There are times when they suffer from the classic writers’ block. They go away, keep the book aside, take sojourns, or sometimes just keep hacking away. But they don’t give up. And if they do, the publishers are always there to remind them. “I pitched the idea to the publishing house and they accepted. After that I just kept it aside, it was they who reminded me that I had a book to write,” said Ms Kumar.

     

    If one were to look at the books that have been written by journalists over the years, one notices that there is a mix of fiction and non-fiction. Though almost all journalists agree that non-fiction is easier to write as it deals in facts, something that is a “natural progression from being a journalist” as Mr Fernandes says, but he is also quick to point out that writing non-fiction is tougher than fiction as “we have to construct the narrative out of facts, we can’t let our imagination take over when we hit a blank spot”.

     

    Writing is a book is never easy but what after the book is written or even halfway complete, how easy or difficult it is to get it published. Do the journalists pitch their proposals to the publishing houses or vice versa?

     

    Priya Kapoor, director, Roli Books explained the process of publishing a non-fiction book. The publishers have a commissioning program. Sometimes there might be an event of interest like the IPL controversy. They then research on what has been written about the topic, who has been covering it, how has the person covered the topic and then approach the person they feel is best suited for writing the book.

     

    “When we commission non-fiction books, 70 percent of the time, we approach them. Sometimes it is because the person has been covering the subject for a long time or because they have access and contact required to do the book or if writing about the topic excites them,” she added.

     

    She illustrated her point by citing an example: After 26/11, Roli decided to come out with a compilation of articles and perspectives on the terror attack in a book. Everyone was working around the clock. It was here that the journalistic discipline of sticking to deadlines came useful. The book was on the stands in January the following year.

     

    That makes it sound as if it is easy for the journalists to get their books published. But that is not the case all the time. “It is not very easy for journalists either to pitch for getting a book published. We might get an extra point for our ability to adhere to deadlines, but that is all that we get as an advantage,” feels Mr Bhatia. He is the first one to point out that he isn’t an authority on films, but when he approached the publisher, Harper Collins, something did click and the rest has been published as Cinema Modern, a look at Navketan, cinema in the 50s and 60s and India’s history along the way.

     

    But not all journalists stick to writing non-fiction. Some like Sidin Vadukut, Sonia Faleiro and Rashmi Kumar also venture into fiction. “I would not say it is all fiction. My book is part fiction and part autobiography. I have left it to the reader to figure out which is fact and what is fiction,” explained Ms Kumar, whose book Stilettos tracks the journey of Radhika Kanetkar’s slow raise in the world of newspaper and finally her wedding.

     

    Some even venture into other territories like translating. Arunava Sinha has already translated works like My Kind of Girl by Buddhadeva Bose, considered to be one of Bengal’s foremost writers of the 20th century, Harbart by Nabarun Bhattacharya and Three Women by Rabindranath Tagore. Mr Sinha would love to give up his day job but agrees that he doesn’t get paid enough to pursue his passion full time. “It is not a profession, but a passion. Money is not my primary consideration,” he stated.

     

    After the book is complete, it goes to the editor to be edited. How easy is it for a journalist to give up something that s/he has toiled for to another person who will very critically edit it? Most reporters say that they are used to the fact that their ‘copies’ would be ruthlessly edited. As Mr Bhatia very succinctly puts it, “The book editors have a particular way of editing. They look at continuity, the flow of the book, contradictions in chapters and so on. I was fortunate to work with one of the best editors of Harper Collins. He pointed out several things that I would have never noticed as I was too close to the subject.”

     

    Even Ms Kapoor agrees, “It is not as if journalists interfere more with the editing process than any other writer. But sometimes looking at a particular subject we might give them some leeway, with respect to their sources and contacts.”

     

    But Ms Kumar begs to differ, being from the editing side of the business. “I never had a problem with the way my story was edited. But I also edit copies and that is something that is now internalised. I made sure that the material I submitted was clear and concise,” she said.

     

    Mr Fernandes took nearly eight years to complete his book, working around his job. Bhatia could only focus full time on the book after he quit his job. Mr Sinha makes it a point to sit at night and focus on his translations. Ms Kumar is now ready with her second “tongue-in-cheek” book on a 30-something girl’s matrimonial adventure search. But they are not ready to quit. “After all one day I will retire from my day job, but I can continue to write as long as I want,” says Mr Bhatia. Indeed aptly summed.

     

    Coming attractions

     

    After the release of Mumbai Mirror editor Meenal Baghel’s debut novel Death in Mumbai, which Priya Kapoor, Director, Roli Books describes as a “well written and well researched book which makes the effort to get inside each character, 2012 will see the release of S Husain Zaidi’s book “From Dongri to Dubai” on Mumbai’s underworld and the history of gangsters.

     

    Mr Zaidi, resident editor of Asian Age/ Deccan Chronicle, already has two books on the underworld connection to his credit, Black Friday (which was made into a film) and Mumbai Queens, which chronicles the tales of Mumbai’s female gangsters.

     

    He took four years to complete the book according to Priya Kapoor. If there are no further developments or twists, the book is set to be released in the first quarter of 2012.