Category: NEWS

  • Vidyut Tech rebrands, unveils new logo

    Vidyut Tech (VT), a Bengaluru-based EV financing startup, has announced an extensive rebranding to reflect its vision of building a full-stack EV ecosystem.

    Highlighting on the larger vision of the brand, Xitij Kothi, Co-Founder, Vidyut, said: “As we have evolved over the years, we’ve consistently pushed the boundaries to embrace a customer-centric approach within our business model. Today is another step in that direction. We are thrilled to unveil our new identity, which allows us to effectively communicate our mission to build a full-stack trusted EV ecosystem. Our new logo represents more than just a name change; it symbolises our dynamic and compassionate brand, deeply committed to enhancing every aspect of our customers’ journey. This rebranding underscores our values and commitment to providing comprehensive services that ensure a seamless and worry-free EV ownership experience.”

  • Ad Club Bangalore Launches ‘LogoJam’

    The Ad Club Bangalore has launched LogoJam, a logo revamp challenge event designed to crowdsource a fresh, vibrant brand identity. Designers from across India are invited to craft a new brand identity that reflects The Ad Club’s commitment to “creativity, community, and the cutting-edge future of advertising”. The contest will run from July 8 to 19, 2024 and the winner will receive a monetary reward of INR 50,000.

    “We are in the process of re-visioning the role of Advertising Club Bangalore and our aim with LogoJam is to be collaborative and inclusive in our approach to set the new identity of Ad Club Bangalore,” said Laeeq Ali, President of The Ad Club Bangalore. “The new identity should symbolize Ad Club Bangalore’s core values of innovation, collaboration, leadership, and excellence. It will capture the spirit and future-forward approach of this community-focused, non-profit organisation. From events like the Inspiration Room series to a vibrant member network, the club is committed to fostering a thriving community of advertising professionals,”

    Winners of the “LogoJam” challenge will not only receive a monetary reward of INR 50,000 but will also gain significant exposure through a publication feature in The Ad Club platforms, offering unparalleled recognition and potential future collaborations with The Ad Club and its members.

    “As Ad Club Bangalore evolves, we believe our visual identity too should evolve. I am excited to lead this initiative to find the new identity that will be a beacon of our commitment to lead the advertising industry into a new era,” added Nigel Mathew, a member of the executive committee.

  • How accurate media representation can promote empathy and acceptance of diversity

    How accurate media representation can promote empathy and acceptance of diversity

    Shruti PushkarnaJuly is Disability Pride Month. It started initially in 1990 when the landmark legislation, Americans with Disabilities Act (ADA) was signed into a law. Since then, it’s celebrated every year to honour the achievements, experiences as well as struggles of those living with some form of disability. Typically, you’ll see Instagram, X (Twitter) and LinkedIn flooded with posts from disability advocates, rights activists and people with disabilities in general, sharing their stories and lived experiences through this month.

    Interestingly, disability has been in the news for the past couple of months. And this is not confined to conversations within the disability rights groups. Cinema and OTT are rife with it.

    On May 10, a film inspired by the real life of visually impaired industrialist Srikanth Bolla was released in theatres. Rajkumar Rao plays the lead role of Srikanth, showcasing on screen the various odds stacked up against a person with blindness in the mainstream world. It is one of the few exceptional portrayals without any inspiration porn or pitiful pathos around the character’s disabling condition.

    Srikanth is born blind into a farmer family in Andhra Pradesh. His uneducated parents were urged by relatives and surrounding community to bury the blind child as they would be burdened by his lifelong dependency. Of course they decided otherwise. The boy perseveres myriad challenges to end up becoming the first international visually impaired student at Massachusetts Institute of Technology (MIT). Today, he runs a Rs 150 crore company, Bollant Industries, also employing other persons with disabilities.

    My favourite part, there are several moments in the film where I feel Srikanth is annoyingly arrogant. He is just as human as anyone else. There is nothing ‘divyang’ about him. He is a relatable guy who made it big with his hard work and determination, also with immense support from his teacher. But he has his follies. And that’s good representation. Life as it is, with or without disability.

    Also, last I checked, the film had grossed Rs 59.58 crore in India and 3.34 crore internationally. Inclusion not only makes sense for sensitisation but also has the potential to make bucks!

    Another recent film with a disabled protagonist is Chandu Champion. Starring Karthik Aryan, the movie recounts the story of Muralikant Petkar who survived nine bullets in the 1965 Indo-Pak war and won India’s first Paralympic gold medal.

    Muralikant grew up in a small village in Maharashtra with an ambition to win a gold medal for India in the Olympics. He is mocked for his dream by fellow schoolmates, neighbouring community and even his own father. But life takes its own turns, and Petkar ends up in the Army, where he trains for boxing. Unfortunately, while on duty, he is injured in an air raid which leaves him with multiple gashes and a spinal cord injury. Olympics might be out of bounds but his coach introduces him to Paralympics and some world renowned para champions. After rigorous training, Petkar builds a world record and bags gold for 50m freestyle swimming in 1972 Germany Games.

    Yet another account of aspiration, grit and acceptance. Also, entertaining. The film amassed Rs 59.1 crore in India by the third week since its release.

    Srikanth was born with a disability. Muralikant acquired one on the job. The direction their lives took were a mere outcome of their defiance and commitment towards mastering everything they were initially denied.

    I’m currently watching an American detective TV series (Monk) on Netflix which first aired in 2002. It follows Adrian Monk, a private detective with multiple phobias and obsessive compulsive disorder which are heightened after his wife’s murder. A case he is unable to resolve. There are several episodes which have a complex interplay of disability, race and other diverse identities. There is often an exaggeration of the condition to generate humour but it’s undercut with Monk’s brilliant curiosity, attention to detail and ability to close cases.

    Two decades later, when neurodiversity is a household term and mental illness is no longer belittled, a series involving ADHD, OCD, anxiety disorder et cetera is being consumed with a different (refined) lens altogether.

    The evolving representation of disability in media is indicative of the progress society has made towards inclusivity and awareness. As nuanced stories like these reach wider audiences, they not only promote empathy and understanding but also underscore the potential for commercial success when inclusion is prioritised.

     

    Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 95-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

  • Approach Entertainment ropes in Tushar Gondalia as Gujarat Head

    Tushar Gondalia
    Tushar Gondalia

    Approach Entertainment Group, an integrated media and entertainment company, has appointed Tushar Gondalia as the new Head for its Gujarat operations. This move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

    Sonu Tyagi
    Sonu Tyagi

    Said Founder and MD Sonu Tyagi on the appointment: “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

  • Pocket FM partners with One Source

    Integrated marketing consultancy One Source has partnered with audio series platform Pocket FM for its public relations mandate.

    Regarding the partnership, Rahul Nag, Director – Communications and Partnerships, Pocket FM, said: “One Source impressed us with their focus on driving business impact and their commitment to partnering with brands. As we pioneered a new entertainment category globally with audio series, it was crucial to find partners who share our vision and align with our strategic approach. One Source proved to be the perfect fit, understanding our goals and aligning seamlessly with our strategy.”

    Added Sandeep Rao, Co–founder and Co-Chief Executive Officer, One Source: “This collaboration is a testament to the business impact work we have delivered with partners across the globe. Our focus as a consultancy has always been on growing our partners’ businesses, thereon growing ours. We are excited to collaborate with Pocket FM in the next phase of our mutual growth and build a category which is poised to disrupt the future of global entertainment.”

  • Ravi Shastri joins Petzzco as Principal Advisor & Brand Ambassador

    Petzzco, the pet care service provider, has named former cricketer and commentator Ravi Shastri as its principal advisor and brand ambassador.

    Commenting on the association, Raj Kantak, Founder, Petzzco, said: “Pet-lovers often have a strong bond with their pets and look for guidance and recommendations from people they admire. Since Ravi Shastri is an avid pet-lover himself, he can connect with Petzzco’s target audience on an emotional level. Having Ravi Shastri as a brand ambassador can significantly increase Petzzco’s brand awareness. His association with the company will generate positive media attention and public interest.”

  • Canva unveils first local brand campaign

    Canva, the visual communication platform, unveiled its inaugural brand marketing campaign ‘Dil Se, Design Tak’.

    Said Chandrika Deb, Growth and Marketing Lead for Canva India: “In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation,” adding: “To demonstrate our commitment and build a truly local brand in India, we launched this campaign to highlight how Canva is leading the charge when it comes to visual communication at work. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each and every one of us, and our creativity can flourish at work and in everyday life, with Canva.”

  • Shaadi.com campaign takes a jab at dating apps

     

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    Matchmaking platform Shaadi.com has launched its latest ad campaign ‘Red Flags Se Savdhaan’, highlighting the pain-points of looking for potential “green flag” partners in a world full of commitment phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process.

    Said Adhish Zaveri, VP Marketing, Shaadi.com: “As someone deeply invested in understanding modern day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seem to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

  • Food For Thought: TV’s Pop Culture Problem

    Food For Thought: TV’s Pop Culture Problem

    Shailesh KapoorScrolling through TV ratings reports a couple of weeks ago, I could not help noticing Laughter Chefs. The show, launched on Colors on June 1, 2024, is doing better numbers than most reality shows, including established franchises, have managed in the last year or so. A rating of 1.5 on the weekends, over a duration of 1.5 hours (sometimes longer), is no mean feat in a category where 1.5 is now seen as a successful number even for mainline fiction content. And here’s a low-cost non-fiction show that comes without much fanfare, and manages to score very well, largely on account of engagement (time spent).

    I ended up watching an episode, and then a few more. The show is irresistibly unapologetic about its loose format, which is in itself a loose adaptation of the iconic Tamil show Cooku With Comali, which created the most unlikely hybrid TV genre ever – comedy-based cooking competition! In Laughter Chefs, a string of TV stars, recognised via their work in fiction series, comedy shows and/or Bigg Boss, take part in a cooking competition, where the rules are limited to the bare minimum.

    There’s nothing here that can add to your knowledge, or inspire you, nor strike an emotional chord. It’s pure fun, but a lot of it at that, if you find cheesy Hindi comedy in the mainstream format palatable (all puns intended). I particularly liked the specific use of Bollywood songs in the background to enhance the comedy. It’s not a lazy selection of popular songs, but songs across the decades, including many from the 90s, that have been handpicked to dial up the humor at that very moment. I almost wanted to watch more just for this reason.

    Why is this show not being spoken about more? A search on social media only gives you fan posts, where fanbases of stars in the show are propping their favorites. But there is no media coverage in the trade media on this show, and its unexpected numbers. There’s no analysis on non-fiction comedy finally delivering in the prime-time, after The Kapil Sharma Show had faded away a couple of years ago.

    This absence of coverage is TV’s growing problem. As it is, not too many GEC properties are managing to make any impact whatsoever. But when one does, it has to rely on native channel marketing and organic buildup of word-of-mouth. There’s no social media or general media narrative at all. In an age of extreme content clutter, a worthy property may never find some of its potential audience, because television has moved out of the pop culture even for the most ‘mass’ audiences, it seems.

    Marketing departments at TV networks should be focusing on this as one of their objectives. Because programme, or even channel, marketing will only take you so far, if you are not relevant to the prevailing zeitgeist.

  • THE NRI SENTIMENT

    THE NRI SENTIMENT

    Kunal SinhaAbout one month after the election results were announced and the new government took charge, what do non-resident Indians feel, and what are their expectations?

    I spoke to several senior executives in Indonesia and China about their wishlist from the new government.

     

    Political participation and cooperation

    NRIs seek greater inclusion in the political process. They expect the right to vote in Indian elections without having to be physically present in India, ensuring their voices are heard even from abroad. However, only about 118,000 NRIs registered to vote in the Lok Sabha 2024 elections, out of which 12,000 were eligible voters, predominantly from Kerala.

    The logistical challenges of traveling back to India to vote means many NRIs cannot participate directly in the electoral process. Additionally, they desire representation in legislative bodies or advisory councils, allowing them to voice their concerns and interests directly. Engagement in policy-making processes that affect the diaspora is also crucial, as it ensures that their unique perspectives and needs are considered in the governance of India.

    Poonam Sagar, Founder of Indoindians, Jakarta says, “OCI/PIO are said to have all rights as an Indian citizen except to vote & own agricultural land – however in reality there are many differences in policies, paperwork and taxation.”

    Soumen Biswas, Founder, Smartfactory4u, Shanghai, says, “Since moving to China in 2006, I’ve seen India’s global reputation soar during Modi’s tenure. As an NRI, I would be thrilled to see India-China relations improve even more rapidly.” According to many Indian business folk resident in China, the potential for India China trade is immense, and mutually beneficial as the balance of world power tilts eastwards.

     

    Business and Investment

    In fiscal year 2023- 24, the Indian diaspora, scattered across the globe, set a record by sending more than $100 billion in remittances to their families back home in India. This figure not only surpassed the previous milestone but also emphasised the key role of the Indian diaspora in India’s financial inflows.

    It’s worth noting that these remittances exceeded the combined net Foreign Direct Investment level and portfolio investment amounting to $54 billion. The scale at which Indians received their remittances in 2023 even exceeded the GDP of 11 countries recorded in 2022.

    While NRIs have been repatriating such large sums back to India, they find it almost impossible to raise funds for their own ventures overseas.

    Bipin Mishra, Founder and CEO, Ketitik.com, makes an appeal to policymakers in India. “As an Indian national running a startup in Indonesia, we would love if grants and support provided by Government of India is passed to us as well.  It has become very difficult for Indians to invest in Non Indian startups, if an exemption can be made for Indians to invest in Indian-owned foreign based start-ups, it will be a great”.

    Sagar would like the government to ease the repatriation of money from NRE accounts to NRIs, as well as make it easier for NRIs to invest in various financial schemes in India. “NRI’s need to maintain an active Indian phone number to manage their bank accounts etc in India – despite the advances in technology, this is still an issue. Aadhar card is required for most transactions in India, but it is difficult to get for NRI’s who have been overseas for many years and for OCI/PIO. Also, property sale TDS should be at par with resident Indians; after all NRI’s are also Indian citizens,” she explained.

     

    Connectivity and fostering cultural ties

    In December 2019, India and China were connected through 539 direct passenger flights. Now there are none.

    IndiGo and Air India had operated flights to China while Air China, China Southern Airlines, and China Eastern Airlines, had connected Beijing, Shanghai, and Guangzhou to Indian cities.

    The two countries suspended these flights during the Covid-19 pandemic and subsequent border clashes in June 2020. Flights have not resumed four years on. In the absence of direct flights, travelers between India and China must rely on connecting flights through third countries, such as Hong Kong, Bangkok, and Singapore. The detour adds time and cost.

    The lack of direct flights between the two nations poses major challenges for hundreds of Indians who study in China as well as the families of many Indians, including businessmen, who began to work in China after travel restrictions were lifted by both countries in 2022.

    Low levels of air connectivity are also a hindrance to trade and tourism between India and Indonesia. The island nation’s Hindu heritage can be leveraged for enhancing traffic into India, and much more can be done to promote various Indian destinations amongst the Indonesian population. “Tourism in India is underdeveloped while it has a massive potential. With safety measures and promotions, I would love to have more of my Indonesian friends travel and marvel at India,” says Mishra.

     

    Personal and family

    Many NRIs maintain close ties with their home country, and eventually wish to return. They expect the government to make that return smooth and hassle free. Sagar would like to see an enhanced duty-free allowance upon transfer of residence, and an increase in health insurance coverage. There also needs to be opportunities for NRI children to participate in national level entrance exams through satellite examination points at the Indian embassy in different countries.

    Biswas says: “Religious and communal harmony is the most important for Indians living in India. However, it gets more crucial for Indian expats. It has the ability to impact their survival in some parts of the world. Hence. I hope that the government continues to ensure that religious harmony remains intact.”

    He added: “I wish to see the government put significant effort into improving civic sense in our society. Great nations are built on the foundation of responsible and thoughtful citizens. Promoting civic awareness through social media, educational videos, and campaigns at transport hubs, schools, and workplaces can foster a more conscientious and responsible society, helping to build a stronger nation.”

     

    Kunal Sinha is a senior strategy and foresights executive based in Kuala Lumpur, Malaysia. He is the author of several books including The Future of India’s Rural Markets and Raw – Pervasive Creativity in Asia. He writes for MxMIndia every other Monday. His views here are personal.

     

  • First-ever Olympic Esports Games to take place in 2025

    The International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s Executive Board and will be presented at the IOC session ahead of the Paris 2024 Olympic Games.

    Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, India’s esports scene is on track for further growth.

    Expressing his enthusiasm for the groundbreaking development, Akshat Rathee, Co-founder and MD of Nodwin Gaming, said: “Nodwin Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, Nodwin Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

    Commented Roby John, CEO and Co-founder at SuperGaming: “The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports.”

    “We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said Vishal Parekh, COO, CyberPowerPC India.

  • Neeraj Chopra and PV Sindhu campaign for Visa

    Ahead of the Olympic Games Paris 2024, Visa digital payments has unveiled its new campaign ‘Small steps, Olympic dreams’ with Olympic champions Neeraj Chopra and PV Sindhu.

    Said Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa: “At Visa we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals.  The ‘Small steps, Olympic dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realise their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be.”

    Conceptualised by Leo Burnett India the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals and moving closer to them – one step at a time.

    Speaking about the campaign Sachin Kamble, Chief Creative Officer, Leo Burnett India added: “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”