MxMIndia

Category: Digital

  • Partnership for two years

    Neeraj Chopra to endorse Disney Byju’s Early Learn App

    By Our Staff

     

    Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney Byju’s Early Learn App. It’s a two-year commitment.

     

    Said JSW Sports CEO Mustafa Ghouse: “While a lot has been written and said about Neeraj’s historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth. We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform.”

     

     

  • Aims to deepen portfolio of content IPs in gaming and esports ecosystem

    Nodwin picks up 10% in Rusk Media

    By Our Staff

     

    Nodwin Gaming, the material subsidiary of Nazara Technologies Limited, has acquired a strategic 10% stake in the digital content IP media network Rusk Media. It aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in Rusk Media.

     

    Said Akshat Rathee, Managing Director, Nodwin Gaming: “As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector. Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ.”

     

    Added Mayank Yadav, CEO, Rusk Media: “We’re excited to have NODWIN Gaming as a part of our journey to revolutionize entertainment for the Gen-Z & Millennial audience. We want to bring together the worlds of entertainment and esports and create digital-first IPs that are made for gaming fans.”

     

  • To establish real estate banking platform as a leader in the segment

    Indiassetz brings in Kapil Mishra as Brand & Creative Consultant

    By Our Staff

     

    Real estate banking platform Indiassetz has appointed Kapil Mishra as its brand and creative consultant. He will be overseeing marketing, social media, and related communications focused at building a strong brand presence and to establish Indiassetz as a leader in the segment

     

    Said Mishra: “It’s not sufficient for companies to do business differently. They should be seen as that too. The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology driven company, with wit and panache as its tone of voice.”

     

    Added Shivam Sinha, CEO of Indiassetz: “Mr Mishra joins us from one of the most important sectors for any business – communication and brand management. We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”

     

     

  • It is estimated that online gaming industry is touching the $2.8 billion dollar mark

    Dangal Games launches Fantasy Kabaddi ahead of PKL

    By Our Staff

     

    Dangal online skill-based gaming platform has announced the launch of ‘Fantasy Kabaddi’ for gaming aficionados ahead of the Pro Kabaddi League. This unified multi gaming platform has managed to carve a niche amongst the Indian gaming community and is accessible across the Android platform.

     

    Said Varun Mahna, Founder & CEO of Dangal Games: “With the launch of Fantasy Kabaddi, we are constantly researching and innovating our platform for making tech enabled gaming experience seamless. By drawing relevance and encouraging a competitive edge amongst the like-minded communities, our endeavour has been to provide a platform that not only entertains but is advanced enough for the physical sport lovers to engage with. Dangal Games has been reporting exponential growth year on year and have gained widened interest through meaningful connections with the users.”

     

    Added Ankit Anand, Business Head at Dangal Games: “We are aiming to reach 10 lakh+ user-base on Dangal Games through Fantasy Sports within six months period and 50Lac+ overall user base in the next 12 months. Fantasy sports as an industry, I think, will continue to grow. Currently there are more than 100 active apps promoting fantasy gaming on their platforms and reassures of the gaining popularity of the segment amongst the tech savvy generation.”

     

  • Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants

    Delhi HC restrains WhatsApp on Dainik Bhaskar group epaper circulation

    By Our Staff

     

    The Delhi High Court has passed an ad interim exparte order directing WhatsApp LLC to block/ take down the groups that are circulating the epapers of the Dainik Bhaskar group, as per a communique received from the newspaper (happened on December 24). Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants. DB Corp Ltd (Dainik Bhaskar) had earlier approached WhatsApp LLC through a legal notice with a request to block/ take down the offending groups as they were infringing the copyright and registered trademark(s) of the Dainik Bhaskar Group. WhatsApp LLC, however, in its response had declined the request seeking production of a court order.

     

    Recently, DB Corp Ltd (Dainik Bhaskar) approached the Delhi HC seeking directions to WhatsApp LLC to block/ take down certain groups operating on its instant messaging platform wherein the Group’s e-newspapers were being shared and circulated illegally and without authorisation. Users are neither permitted to download the epapers, nor are they permitted to share and circulate the same. Illegal and unauthorised sharing of E-Newspapers, across publications, has become rampant and is prejudicial to the interests of the publishers, notes the communique, adding: “Being aggrieved by such illegal and unauthorised sharing and circulation of its E-Newspapers, DB Corp Ltd (Dainik Bhaskar) considered it necessary to initiate legal action to protect its proprietary interests and, as aforesaid, has been granted an ad-interim ex-parte injunction in its favour.”

     

     

  • To enhance the brand’s digital presence and drive growth

    AdClear Digital Marketing bags mandate for Value Research

    By Our Staff

     

    Independent digital marketing agency AdClear has bagged the digital mandate for Value Research, an investment research company that empowers savers to invest wisely and achieve their lives’ financial goals.

     

    As part of the mandate, AdClear will be handling the entire digital marketing duties which include Social, SEO and Performance – this with the objective of giving the brand a robust online presence that will help it conquer new markets and move younger audience towards planned investment.

     

    Said Dhirendra Kumar, CEO, Value Research: “Value Research has been guiding Indian investors since 1990. We are embarking on an ambitious plan to reach a substantially larger investor base with our unique perspective. We have chosen Ad Clear to help us with digital initiatives encompassing brand knowledge and growth.”

     

    Commenting on the win, Gurbir Singh, CEO, AdClear added: “Value research is the most trusted name in India when it comes to investment advice. Its opinion is rooted in deep research, 29 years of experience and an inclination towards simplifying complex financial choices. Being financially wise early reaps great benefits in the long run and we see a great potential for growth not just in the mature audience but also the young earners. We are excited to partner Value Research and help it inculcate better financial decisions in a large but not yet fully tapped market.”

     

  • Orchestrates an ORM-first Christmas campaign

    Tata Sky Binge collaborates with Twitter

    By Our Staff

     

    Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from across the country, expressing gratitude and spreading joy & positivity.

     

    Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”

     

  • #Covid19, #UPElections2022, #Tokyo2020, #IPL2021 trended most on platform

    Koo launches ‘Voices of India’ Report

    By Our Staff

     

    Microblogging platform Koo has released a ‘Voices of India’ Report offering insights into how Indians across linguistic diversities think, feel and express themselves online on topics most relevant to them. The report is representative of user sentiments on the multi-lingual platform, which has witnessed 20mn+ downloads since its inception in March 2020.

     

    On the Koo App – #Covid19, #Tokyo2020, #IPL2021, #UPElections2022, #LakhimpurKheri trended the most among users. The platform had launched a slew of initiatives during the lethal second wave of the coronavirus to make it easier for people to find leads for hospital beds, oxygen cylinders, etc. and users alerted their communities and shared several precautionary measures.

     

    Politics and sports also garnered in much traction on the platform with #UPElections2022, #Tokyo2020 and #IPL2021 trending – as users shared their thoughts and opinions across languages. Virat Kohli and Olympic gold medallist Neeraj Chopra were among the most mentioned celebrities on the platform, as fans sent in their love and support to their sporting heroes.

     

     

  • The political satire features actor, host, comedian, Danish Sait

    Voot Select goes original for Kannada

    By Our Staff

     

    Voot Select, the Viacom18 OTT plaform, is set to launch its maiden Kannada-language series ‘Humble Politiciann Nograj’. The 10-episode web series is produced by Applause Entertainment in association with Firstaction Studios and Danish Sait. The show is written and directed by Saad Khan.

     

    Speaking on the launch of its first Kannada Original, Ferzad Palia, Head – SVOD & International Business at Viacom18 said: “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original, reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. Humble Politiciann Nograj is the first in a robust list of Regional originals that will drop over 2022. Over the next 12 months, we will significantly dial up our regional language roster, while we continue to strengthen our Hindi, international, sports and kids offering.”

     

  • To Director of CNN Digital for the Asia-Pacific region

    CNN Digital Worldwide promotes Steve George

    By Our Staff

     

    CNN Digital Worldwide has promoted Steve George to Director of CNN Digital for the Asia-Pacific region, based in Hong Kong. He will be responsible for digital content, strategy and publishing and leads a team of digital producers, reporters and editors across APAC. Prior to this role, George was a Senior News Editor for CNN Digital.

     

    Said Meredith Artley SVP & Editor In Chief of CNN Digital Worldwide: “Steve is an outstanding, trusted and thoughtful journalist and leader,” “I’m joined by the team in Hong Kong and CNN staff around the world in being thrilled that he is taking on this leadership role at this critical time.”

     

    Before joining CNN in 2016, George spent eight years in Beijing as a magazine editor, covering news and social affairs across the greater China region.

     

  • The acquisition will bring additional touchpoints to gaming, pop culture and esports

    Nodwin Gaming acquires stake in Planet Superheroes

    By Our Staff

     

    Nodwin Gaming, esports company and a material subsidiary of Nazara Technologies Limited, has acquired superheroes merchandising retailer – Planet Superheroes. This new addition will enable Nodwin Gaming to offer iconic global merchandise, notes a communique.

     

    Said Akshat Rathee, Founder and MD, Nodwin Gaming: “The Indian gaming and esports industry has witnessed a metamorphic rise in its fan base in recent years. The acquisition of Planet Superheroes will enable Nodwin Gaming to have another strategic touch point with fans that celebrates a common love for all things gaming, pop culture and esports. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others.”

     

    Added Jaineel Aga, Founder and CEO of PSH: “There is huge untapped monetization potential for gaming companies via merchandising and we share a common vision in realizing this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that Nodwin can provide us,”

     

  • Will lead the agency’s digital marketing services in the country

    M/Six appoints Sahil Sachdeva as National Digital Head

    By Our Staff

     

    Sahil Sachdeva
    Sahil Sachdeva

    M/Six, GroupM’s outcome-based agency, has appointed Sahil Sachdeva as the National Digital Head.

     

    In his new role, Sachdeva will be responsible for managing the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI driven marketing outcomes. He will focus on strategic and innovative solutions, this will include the continued development of integrated and ‘Always-on’ digital strategy that cuts across programmatic, paid, social, search & eCommerce.

     

    Said Saket Sinha, Senior Vice President and Head of m/SIX India: “Sahil has been a part of the family for a long time now. He brings with him in-depth knowledge and great expertise in the digital field. I am confident that Sahil will play a key role and help us elevate our business offerings and deliver the best to our clients in the digital space.”