MxMIndia

Category: Digital

  • There has been a significant jump in the quality of the top shows in 2019, writes Shailesh Kapoor

    The Big OTT Growth Story: Chapter 2

     

    This is the second in a series of columns by Shailesh Kapoor on the OTT Growth Story in India. Click here for Chapter 1.

     

    By Shailesh Kapoor

     

    It’s raining OTT show launches. Over the last few weeks, about two-three major and another five-six minor OTT shows have been launching every week. At this rate, the number of OTT shows that launch in 2019 will be higher than the Hindi GEC shows launched over a five-year period (2015-19). And you may not be wrong in believing that this is just the start, and things can only get more exciting from here.

    While the launch rate has accelerated significantly in 2019, it has been accompanied by a parallel improvement in the quality of content too. Till last year, among the many OTT shows that launched, only a couple would pass muster on quality. Most of the shows that won audience appreciation were from the TVF stable. ‘Quantity over quality’ seemed to be the OTT mantra.

    While that mantra continues to hold true for the second line of OTT players in 2019, there has been a significant jump in the quality of the top shows in 2019. If we look at the Ormax Advocacy Score (a measure out of 100 on how well-appreciated a show was among the audience who watched it), 2019 has some strong candidates in the reckoning.

    November 2018’s launch Mirzapur (Amazon Prime Video) continued to get audience appreciation early this year. Then came the deliciously compelling Delhi Crime (Netflix), which continues to grow its audience base till date, six months since it launched in March.

    The big success of the year, however, is a somewhat low-profile show Kota Factory (TVF). Presented in Black & White, this funny and insightful series on the student life in the education hub Kota has received widespread acclaim from young audiences, become the third-most liked Indian OTT show till date on the Ormax Advocacy scale, after Sacred Games (Season 1) and TVF Pitchers.

    Another potential top-end show dropped last night: Amazon Prime Video’s The Family Man. The unusually-textured spy thriller cum family drama stands apart from the dark and gritty world that shows like Sacred Games and Mirzapur espouse.

    However, all good things come with a word of caution. Almost 80% of OTT shows that have launched still have an Advocacy Score below 50, symptomatic of active audience dislike, even rejection. Many of these have been actively promoted by the respective platforms, indicating that the platform sensed good potential in them. So, even though the top-end has become stronger, the success rate may still be a mere 15-20%, or even lesser. Quantity may still be prevailing over quality after all.

    The Top 10 Hindi films of 2019 based on audience advocacy (word-of-mouth) average at a staggering Advocacy Score of 73. The equivalent number for the OTT category in 2019 is only 60, which is only a notch higher than the Hindi GEC category average of the year. And the Hindi GEC category has not exactly been in the pink of its health in recent times.

    A long tail of flop shows will continue to be churned out in a category where everyone wants a share of the pie. 2019 has been good so far in providing a strong top layer of quality content. This layer now needs to expand from three to four shows to 10-15 shows a year. And 2020 may just be the year to achieve that.

     

     

  • The team created a unique experience for the audience

    Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

    By A Correspondent

     

    Sony Pictures Entertainment India has joined hands with Dentsu Webchutney, to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on Google Maps.

     

    Said Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India: “The challenge with Angry Birds 2 was that the game did not have the same recall as when the first instalment of the film had released. We had to find interesting ways of connecting with our target group. And the best way was to reconnect with the original gamers through such unique promotions.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “In today’s world, we need to find new, different and better ways of engaging the audience with the story to market a movie. The focal point of the movie is Birds and Pigs coming together to fend off attacks from the Eagles who want to take over their island. So, we thought what if we could bring this story alive on digital and create a real experience for our users. After some research we found 3 such identical islands that were unlabeled and we turned them into Angry Birds islands.”

     

     

  • Takes online shopping beyond just brands

    Snapdeal unveils festive ad campaign

    By A Correspondent

     

    Snapdeal has launched a festive season brand campaign that showcases the diversity and depth of products available on its platform. The campaign comprises multiple short films each highlighting the undiscovered stars of online shopping – products for everyday living at great prices.

     

    According to a Snapdeal spokesperson: “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online.”

     

    According to Mohit Dhar Jayal, co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience: “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment – all wrapped up in fun, accessible user experience, and super-affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab!”

     

    The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Added Ilenia Notarangelo, Creative Director, illo: “Snapdeal was one of the most fun and challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15 second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”

     

     

  • The performance will tour eight cities across 78 shows, starting November 2019

    Live Viacom18 to bring ‘Peppa Pig Musical’ to India

    By A Correspondent

     

    ‘Peppa Pig Musical’, the live theatrical adaptation of the popular animated series on TV, is coming to India. Live Viacom18 and BookMyShow have joined hands to bring Peppa along with her family and friends to the country. The Peppa Pig Musical will tour eight cities across 78 shows, starting November 2019.

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “Ever since its launch Peppa Pig has become a household name and an important part of our ecosystem. Owing to its growing demand and popularity, we’re thrilled to bring a one-of-its-kind live musical for the audience to feel closer to their favourite characters and witness this wonderful experience.”

     

    Added Kumar Razdan, Head – Theatricals, BookMyShow: “The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with Live Viacom18 for the Peppa Pig Musical, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences, all executed at par with global standards. We are certain that kids will love the musical, as much as they love the series,”

     

     

  • Mandate to bring technology and creative capabilities to strengthen Livspace’s footprint

    Livspace awards its digital mandate to Performics

    By A Correspondent

     

    Home interiors brand Livspace has appointed Performics  to handle its digital duties. Thee mandate is to bring in cross platform data analysis and digital capabilities for Livspace; merge it with creative thinking to result in innovative performance marketing solutions across various online channels for the brand.

     

    On the appointment of the agency, Kartikeya Bhandari, Chief Marketing Officer at Livspace said – “Livspace is the beginning of a new paradigm in home interiors in the country. Our technology and design capabilities seek to transform user journey from being fragmented offline to seamless and experiential online. At this pivotal juncture of exponential growth, we needed to bring on board best in class players who can complement our vision.

     

    In Performics, we found a passionate team with a thorough understanding of not only digital platforms but also curiosity to deep dive into our business challenges and connect them with performance marketing strategies. We believe this partnership will bring in a thinking team capable of innovations and together we hope to positively impact the ‘design to installation’ journey for our Livspace consumers”.

     

    Announcing the win, Pallav Jain, Co-CEO, Performics India said:

    “We are excited to work with Livspace, India and South East Asia’s leading home interior design and renovation platform, a future-facing, consumer-centric brand. Performics continues to redefine the digital space, through superior play in performance, search, data & analytics and we look forward to driving significant business outcomes for Livspace.”

     

     

  • After Hindi, Bengali, Tamil, Telugu; Marathi will be the fifth language supporting AdSense

    Google launches Adsense in मराठी

    By A Correspondent

     

    Building on the support for Indian language for ad solutions, Google India announced support for Marathi for Google AdSense. With this launch, Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi.

     

    Said Shalini Girish, Director- Google Customer Solutions, Google India: “Over the past few years, we have been working towards making our advertising products support Indian languages. With this launch, we now have support for five of the popularly spoken languages in India – that will help publishers and advertisers to create more content in the language and help advertisers connect with their users in local Indian languages seamlessly.”

     

     

  • Country’s leading creative agencies and brands showcase inspiring Thumbstopping work that redefines mobile storytelling in under ten seconds

    Facebook summit celebrates creativity in mobile video advtg

    By A Correspondent

     

    Earlier this week, Facebook India hosted its inaugural Thumbstoppers Summit, a platform in Asia for creativity in mobile video advertising.

     

    The summit opened with a keynote by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are driving curated video experiences, and enabling social video in the country giving businesses and people a range of ways to create, express, and communicate.

     

    Speaking about the initiative, Sandeep Bhushan, Director and Head, Global Marketing Solutions (GMS), Facebook India, said: “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to Stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results. Thumbstoppers is the most effective way to do storytelling for mobile video advertising, and it’s been heartening to see the marketing and advertising industry create and produce such inspiring Thumbstopping work in just five months.”

     

    The Summit also served as the concluding event for Thumbstoppers Challenge, which had invited members of the creative and advertising community to submit their short-form video stories with the aim of inspiring creative professionals, brands, and agencies to build for mobile as a medium. The contest saw more than 3500 entries from across the country. Of these, 60 entries were from brands from across verticals and industries with six films from Dove, Sofy, Vodafone, Unilever Sustainability, and Royal Enfield making it to the top 16 films that were recognised and unveiled for the first time today. All 16 winning films have been directed by adfilm maker Prakash Verma and the top four winners stand a chance to travel to Cannes next year.

     

    The top four winners include Rachita Kotwal from FoxyMoron in the category ‘Products We Love’ for the film ‘Fathers should be a part of their daughter’s menstrual journey’, Samriddhi Shah from Wunderman Thompson in the category ‘Breaking Stereotypes/Social Causes’ for the film ‘Just because home makers don’t earn, doesn’t mean they shouldn’t be respected’, Shib Nath Sen from Wunderman Thompson in the category ‘Start A Habit’ for the film ‘Peeing on roads!’ and Swati Subramanian from Leo Burnett in the category ‘Little Big Moments’ for the film ‘Divisive behaviour in our society towards people with different orientation/preferences’.

     

     

  • The Viacom18 OTT platform has collaborate with TikTok for a celeb chat show

    Voot works it up with TikTok

    By A Correspondent

     

    OTT platform Voot has collaborated with short video service TikTok to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in a new celebrity chat show – TikTok India presents “Work It Up”. Hosted by Sophie Choudry, the show will go live starting October 13 on Voot.

     

    ‘Work it Up’ is produced by Voot Studio which offers advertisers and brands creative, production expertise and interactivity offerings.

     

    Said Akash Banerj, Head – AVOD Business, Voot: “Voot has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched Voot Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30-seconder format. Work it Up created in association with TikTok India is one such initiative that will entertain while educating viewers.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”

     

     

  • The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives a scoop on how it is helping brands drive sales

    Majority of Instagram users willing to shop on the platform, notes WATConsult report

    By A Correspondent

     

    WatConsult, under its market research division, Recogn has launched its latest report on Instagram in India from a user’s perspective. The report focuses on the user’s point of view on Instagram, highlighting usage patterns, content like ability, celebrity influence and what pushes them to shop on the platform. Interestingly, ads on Instagram that are perceived to be appealing lead users to search for more information for the said products or services, enabling users to shop.

     

    More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority of them are likely to shop in the future as well. Instagram, which was perceived to be a discovery platform because of visual nature and stickiness, has over time transformed itself into a platform that induces discovery as well as an influence leading to a purchase decision.

     

    Here are some key findings of the report:

    Currently, Instagram has 117.1 million monthly active users and average time spent per user is 45 minutes

    Instagrammers spend most of the time on the platform in the evening between 4-8 PM

    For the users to be willing to purchase something on Instagram, they need to be made aware of the authenticity of the product. More than 75% of the shoppers have had a satisfactory experience while shopping from Instagram and a majority are likely to shop in the future

    84% of the users are influenced by the platform resulting in likelihood to shop via Instagram

    More than 50 per cent of the consumers have shopped using Instagram. Close to 75 per cent of the users from small metros and small towns have shopped using Instagram

    51 per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Instagram as a platform has grown tremendously in the last two years, and the user adaption rate is very quick. The app has a strong presence in the remotest of the city in our country. With this report, we are bringing forward to the industry, the behavioral patterns of the users, shopping habits and trends which can indeed add value to the brands in terms of shaping their marketing strategies.”

     

     

  • 5G is slated to potentially add between 0.35 per cent to 0.5 per cent to the GDP of India, notes a KPMG report

    An Intelligent, Immersive, Inventive World

     

    By A Correspondent

     

    KPMG in India in association with IMC and COAI launched a report on the TMT sector titled ‘Imagine a new connected world: Intelligent, Immersive, Inventive.’ at the India Mobile Congress 2019.  Among other highlights of the report, it notes 5G is slated to potentially add between 0.35 per cent to 0.5 per cent to the GDP of India. With potential still existing from existing technologies (2G, 4G) not fully exploited, India is expected to see a gradual migration to 5G by 2022. 5G is most likely to see widespread adoption by 2025 in India. Until then 2G, 4G and 5G will continue to co-exist. KPMG estimates that India Inc. has the potential to unlock USD48.69 billion (INR3408 billion) through the deployment of 5G over four years and the 5G contribution to annual GDP is likely be in the range of 0.35 – 0.5 per cent.

    The report takes a deep dive into the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR to name a few. While the current investment and focus is on creating an enriched omni-channel experience for customers, it is the use of bots and blockchain that are going to be game changers in enhancing customer experience over the next five years, as per the report. Further, on the need to address and allocate strategic importance to digital risk and data privacy, the reported highlighted that 57 per cent of the companies who have commenced work on digital transformation do not have a digital risk strategy, presenting a danger to the very existence of the organisations eventually.

    The report further throws light on the challenges in the implementation of the digital vision like financial stress in telecom industry, the high price of spectrum, inadequacy of a fibre network and the lack of device interoperability standards as well as suggests a way forward on how the industry could mitigate some of these challenges like the adoption of a sustainable and transparent pricing model, creation of Special Purpose Vehicles (SPV) to support international lending organisations, providing substantial investment into digital infra projects at cheaper interest rates, policy interventions in ease of doing business, and establishing funding mechanisms that provide grant funding to emerging tech start-ups.

    Said Satya Easwaran, Partner & Head – Telecom, Media and Technology sector, KPMG in India: “India has never been more alive in the telecom and technology space. We are excited to be a part of IMC 2019, at the core of all the action. There is a fundamental shift underway, with significant disruption and convergence in the roles of telecom and tech companies, as well as other sectors. This is leading to a wave of innovation and invention. It is imperative for companies to stay nimble from a strategic, business and customer experience standpoint, or else face potential losses or even bankruptcy. With the mobile data explosion over the last few years, rapid migration of customers to 4G, the advent of 5G in 2022, and all the associated technological possibilities in the next few years, we couldn’t be poised at a more pivotal juncture. There are some infrastructure and customer adoption challenges however, that we do need to address collectively as an industry. However as things stand right now, we are on the brink of an India which is intelligent, immersive, inventive.”

    Added Purushothaman KG, Partner and Sector Lead – Telecom, KPMG in India: “The future value that will be delivered through telecom operators is not by being the provider of ‘connectivity’ but as being a trusted partner and platform provider offering value and services and experiences to customers. We are living in exciting times where new technologies like 5G, IoT, AI and AR/ VR promise to revolutionise connectivity and unlock value by creating better, more secure and personalised experiences for everyone.”

    Commenting on the industry growth, Rajan S Mathews, Director General, COAI said: “The global digital revolution at present is led by the telecom industry, which is providing services beyond the conventional offerings of access, interconnectivity and applications. A testament to India gaining a competitive edge over its global players is the fact that it has the world’s cheapest mobile data at USD 0.25 per GB, resulting in higher usage by its citizens. Also, India has made great strides in other aspects of internet inclusion such as regional penetration and gender parity parameters. However, in order to deliver value in future, telecom operators will have to go beyond being the connectivity provider and become a trusted partner and platform providing value, services and experiences to customers.”

     

    Other Key technology trends of the digital ecosystem in India in 2019/2020

    :: Disruptive technologies: table stakes or future stars: KPMG surveyrevealed that while India Inc.’s current table stakes are on data analytics and cloud, IoT, blockchain and AI are projected to be strategic investments and robotics and AR/VR are the future stars

    > IoT will be the most immersive, intelligent and inventive of all technologies, and  soon be ubiquitous, incorporated into how we live, work and play

    > Blockchain is a technology trend that has seen wide implementation during 2019 and its applications will continue to expand beyond cryptocurrency

    > The survey ranked AI, AR/VR, cognitive computing and machine learning as the top technologies that will have the highest potential to generate immersive experiences but are nascent in terms of their evolution and adoption. AR, VR and AI will all come together to form ‘Extended Reality’ (XR)

    :: The transformation and adoption to the digital ecosystem:

    > Transformational changes in the telecom sector, technological advancements, positive policy intervention and increasing connectivity penetration have been key enablers of India’s digital dream.   KPMG in India analysis 2019 survey indicates that 43 per cent of companies have begun work on emerging technologies but almost 31 per cent are yet to develop a roadmap for digital strategy. The importance of digital transformation has been recognised but the journey in transformation is still evolving

    > As per the survey, sectors that are likely to be the most disrupted by emerging technologies are retail, then financial services and technology, in that order

    > 90 per cent of the respondents feel the need for product innovation with newer technologies and approaches is needed to enhance customer experience

    > While the current investment and focus is on creating an enriched omni-channel experience for customers imbibing AI and ML, survey respondents reckon face-to-face video communication, use of bots and blockchain that are going to be a game changer in enhancing customer experience over the next five years

     

    :: Digital risk and data privacy will need management screen time:With the near ubiquitous nature of digital technologies, digital risk acquires strategic importance and needs to be addressed. Adoption of multiple digital technologies by the enterprises exposes them to a myriad of vulnerabilities impacting consumers’ privacy. A data breach could ruin the reputation of organisations and it is important to note that the average total cost of data breaches in India in 2017 was INR 110 million (USD1.57 million) making it important to mitigate the security concerns.

     

    :: Challenges in the implementation of the digital vision:

    > Adoption of the National Digital Communications Policy 2018 (NDCP) needs to be done in a more efficient and productive manner

    > Financial stress in telecom industry coupled with high price of spectrum provides limited room for the industry to deploy and scale the digital infrastructure

    > Inadequacy of a fibre network and the lack of device interoperability standards are impacting the quality of technology implementation and limiting innovation in the sector

    > Enactment of the Personal Data Protection bill is a step in the right direction as far as data privacy is concerned but effective implementation and customer education is necessary to improve customer confidence in adoption of digital technologies.

     

    :: The need of the hour:

    Policy: Policy interventions relating to ‘ease of doing business’, RoW clearance, public-private partnership (PPP) models for infrastructure development, creation of a national portal to monitor and track development and adoption of emerging technologies, expediting the roll-out of smart cities, finalising the Personal Data Protection (PDP) bill, drafting an IoT policy and implementation of a national programme on AI will accelerate the adoption of digital technologies in the country. Additionally, in the long term, the domestic manufacturing for telecom equipment and fibre can be given a boost through direct tax incentives for reducing manufacturing cost, formation of special economic zones, increasing export incentives

    Investments: To promote investments in the sector, the government should create Special Purpose Vehicles (SPVs) to support international lending organisations and provide substantial investment into digital infra projects at cheaper interest rates

    Spectrum: As the country is gearing up for 5G, it is critical that the additional spectrum should comprise a mixture of coverage (i.e., lower frequency) and capacity (i.e., higher frequency) bands to ensure that networks can provide high speed, cost effective services in rural and urban areas

    Easing the financial burden of the sector: With the total levy of between 29 and 32 per cent in the form of GST, licence fee and spectrum usage charge (SUC) on the telecom sector, there is a clear need for levy rationalisation. The Universal Service Obligation Fund (USOF) contribution and SUC could be reduced to three per cent and one per cent respectively, to make the sector competitive. Further declaration of a three-year moratorium on spectrum payments to the government with abeyance on interest charge, refund of accumulated unutilised input tax of USD4.24 billion are some of the other demands of the debt-laden sector. The government could also consider doing away the levy of GST on government payments such as LF and SUC

    Ecosystem: Incubation hubs and accelerators along the lines of the Atal Incubation Centres (AICs) can be established, additional funding mechanisms like the VC funding scheme and Startup India which provide grant funding to emerging tech start-ups to facilitate their operation and business could be started, as well as the adoption of a sustainable and transparent pricing model

     

     

  • To provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface

    iProspect India launches voice assist interface

    By A Correspondent

     

    Would you rather have a voice assistant reading out your key business drivers than pour over Excel worksheets? Well, iProspect India has launched iProspect Voice Assist for its clients. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real-time and thus, help them make better decisions.

     

    Rubeena Singh

    Speaking on the new development, Rubeena Singh, CEO, iProspect India said: “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real-time information on campaigns and enabling them to decide on the go.”

     

    Karan Jaitapkar

    Added Karan Jaitapkar, EVP – Technology, iProspect India: “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

     

     

  • Byju’s sends out a powerful message in its new TVC featuring the Indian cricket team while urging every Indian to awaken their inner-student

    Byju’s reminds all to keep learning via latest ad film

    By A Correspondent

     

    Edtech major Byju’s has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign also unveiled BYJU’S’ mission to encourage every individual to ‘Keep Learning’.

     

    Conceptualised by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.

     

    Said Byju Raveendran, Founder & CEO, Byju’s – The Learning App: “As a homegrown company, it is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”

     

    Added Mrinal Mohit, Chief Operating Officer, Byju’s: “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”