MxMIndia

Category: Digital

  • Now 100 million active users on Nazara’s network

    Nazara Technologies acquires majority stake in Sportskeeda

    By A Correspondent

     

    Nazara Technologies has acquired a 67 per cent stake in Sportskeeda, a sports media platform. With this investment, Nazara adds 25 million monthly active users and closes in on 100 million monthly active users on its network.

     

    Said Sportskeeda CEO Porush Jain: “Nazara’s acquisition and investment into Sportskeeda is an important milestone in our journey. From our modest beginning as a multi-sport blog in 2009, we have become a one of a kind sports content platform. We have our eyes set on becoming the world’s largest multi-sport platform by leveraging Nazara’s geographical reach in the sports-crazy Middle East & Africa markets.”

     

    Added Nitish Mittersain, Founder and Managing Director of Nazara Technologies: “We at Nazara are building platforms for fan engagement across all aspects of sports entertainment and we believe that this move will serve a triple play offering to the 100 million strong network through content, competition and community across all emerging markets”.

     

     

  • Becomes the only news channel globally, to have achieved this feat

    Aaj Tak achieves 20mn subscriber landmark on YouTube

    By A Correspondent

     

    News channel Aaj Tak has crossed the 20 million subscriber mark on YouTube, notes a press release fGlobally, it is the only news channel that has crossed this landmark.

     

    Speaking on the occasion, Kalli Purie, Vice-Chairperson, India Today Group said, “It is not just a number, but the faith shown by 20 million subscribers in Aaj Tak. It is the unshakeable commitment to always be ‘Sabse Tez’ that helps Aaj Tak wins hearts and respect across platforms and audiences.”

     

  • Launches campaign for ‘SuperCoins’, the integrated rewards ecosystem

    Flipkart gets kidults to role-play popular movie characters in latest ad film

    By A Correspondent

     

    Featuring its popular kidults, Flipkart has brought in the characters of the film Munnabhai MBBS to educate consumers about its product offering, Flipkart SuperCoins.  Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop.

     

    Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said: “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for ‘Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

     

    Commenting on the campaign, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions added: “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task!”

  • The mandate entails end-to-end management of Zee Corporate’s social media and other platforms

    Fulcro bags Zee Corporate’s digital mandate

    By A Correspondent

     

    Fulcro, the recently rechristened digital marketing agency, has bagged the digital mandate for Zee Corporate, the official corporate communication channel for company news, people and financial results. The agency will be responsible for managing social media channels, creating awareness around internal and external HR initiatives, and using the digital platforms to create a more direct access to get people involved.

     

    Commenting on the association, Sabyasachi Mitter, Founder and MD, Fulcro, said: “We are honoured to have Zee Corporate on board and look forward to create a strong communication foundation for the brand across platforms. We plan to harness our digital expertise along with deep understanding of communication across all B2B and B2C practices to provide Zee Corporate a solution that helps them create an impact at the employer brand and group level. The team is enthralled with the association and is confident of achieving great milestones together.’’

     

     

  • Dream11 users created over 1 crore (1,03,17,928) fantasy teams to compete

    Dream11 hosts largest online fantasy cricket match

    By A Correspondent

     

    L-R Bhavit Sheth – COO & Co-Founder – Dream11, Harsh Jain – CEO & Co-Founder Dream11, Swapnil Dangarikar, Adjudicator, Guinness World Records

    Dream11 bagged the Guinness World Records title for hosting the largest online fantasy cricket match. This feat was achieved by Dream11 during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super Kings. Dream11 users created over 1 crore (1,03,17,928) fantasy teams to compete in this fantasy sports match.

     

    Said a Dream11 spokesperson: “Dream11 is excited to announce this record on India’s National Sports Day, as a dedication to our 7 crore+ users and their passion for sports. We are honoured to receive this certification from Guinness World Records. This global recognition is a validation of our belief in the rapidly evolving culture of sports fandom where more and more fans are seeking new avenues to immerse themselves in their favourite sports. This is resulting in a higher impetus for the sports ecosystem in India. We are deeply thankful to all our users who enjoy playing fantasy sports on Dream11 and made such an incredible feat possible for us!”

     

    Added Swapnil Dangarikar, Adjudicator, Guinness World Records: “After careful scrutinisation of all the evidence, I am very happy to confirm that Dream11 has set a new record for a Largest Online Fantasy Cricket Match with an impressive 1,03,17,928 teams participating.”

     

     

  • It is designed to provide readers with the latest trends and updates in the wedding industry

    Weddingz.in launches its bi-annual magazine

    By A Correspondent

     

    Wedding services platfrom Weddingz.in unveiled ‘The Wedding Trunk’, a 150- pager, bi-annual magazine designed to provide readers with the latest trends and updates in the wedding industry.

     

    Said Sandeep Lodha, CEO, Weddingz.in: “Being a pioneer in the industry, we aim to establish the brand as a one-stop-shop for everything related to weddings. While we continue to meet the discerning needs of the Indian wedding industry, we wish to establish a physical touchpoint with our consumers while being their go-to brand for all wedding-related woes and requirements. With ‘The Wedding Trunk’ we are consolidating our outreach to the end consumer, to-be married couples and professionals working in the space.”

     

    Commenting on the launch, Ruchita Choudhary, Head of Brand & Content, Weddingz.in added: “With the largest organic social media following (1.4 million followers on Instagram and 500k fans on Facebook) and highest engagement rates in the industry, launching this magazine was an obvious extension to our digital presence. Working on the intricacies of wedding planning and inspiration day in and day out, we felt that putting all this information together in a magazine would help us share this treasure trove of knowledge better and amplify its reach far and wide. The Wedding Trunk aims to help the new age couple plan their wedding better, covering all the tips, trends, do’s and don’ts that one needs to know to plan the perfect wedding!”

     

     

  • Shortlisted entries come from across sectors like FMCG, BFSI, M-Commerce & Health

    MMA India announces Smarties India 2019 shortlist

    By A Correspondent

     

    Mobile Marketing Association (MMA) has announced the shortlist of entries to the 2019 Smarties Awards in India. The winners will be announced on September 27 in Mumbai.

     

    As many as 99 entries have been shortlisted from across industries from the entries submitted. Those shortlisted for this year’s Awards include brands like Pepsico, MTV, Tata Chemicals, Google, Vodafone Idea, HDFC Life, Amazon Prime Video, Tanishq, LG, amongst other leading national and international brands. The leading agencies that worked in collaboration with these brands are Mindshare India, Performics India, Madison Media, Essence Global, Interactive Avenues, etc.

     

    A total of 13 senior level brand marketers made up the jury, namely, Ravi Santhanam of HDFC Bank, Pawan Sarda of Future Group, Abhishek Desai of P&G, Amit Sethiya of Syska Group, Asha Kharga of Axis Bank, Deepali Naair of IBM India & South Asia, Gauravjeet Singh of Unilever, Jayraj Jadhav of TATA AIG, Neel Pandya of L’Oreal, Nipun Marya of Vivo, Punitha Arumugam of Hotstar, Ravi Desai of Amazon, Rohit Dadwal of MMA and Sandeep Ranade of Kantar.

     

    Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank, who is also this year’s Jury Chair: “Consumer attention has almost entirely shifted to mobile platforms, pushing marketers from all industries to enter this space in order to reach the desired audience. We were truly impressed to see the variety of work showcased by marketers and agencies whose campaigns push the bar on creativity higher every year.”

     

     

  • Internet users in rural India are growing at the rate of 35 per cent

    IAMAI conclave highlights smartphone trends in India

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) conducted the fifteenth edition of its Marketing Conclave last week. The theme of the event was ‘Age of MadTech’ and the discussions were centered around ‘Future of Marketing.’

     

    Delivering the keynote address Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in rural India are growing at the rate of 35 per cent and Indians at large are expected to consume 18GB data per day by 2024.

     

    Manish Maheshwari – Managing Director, India Operations – Twitter | Panel Discussion

     

    Speakers at the conference were of the view that digital was the way forward for brands to achieve the highest RoI, and also to build trust and enagage with the consumers. The speakers opined that this being the age of millennials, digital would play a critical role to capture and engage with that generation. This would also pose exciting challenges for brands to capture their imagination.

     

    Commenting on the success of the conclave, Gaurav Chopra, Vice President, IAMAI said: “The conference is a great platform for aspiring marketers from various industries to discover the Age of MADTech. Experts from the marketing and advertising fraternity shared wonderful stories of how many brands have transformed/evolved with time using the right mix of marketing, advertising and technology. IAMAI strives to work with industry to push the envelope further for the betterment of the industry.”

     

     

  • Set to go live on September 17 on the Myntra app

    Myntra partners with Banijay Asia to launch digital reality show

    By A Campaign

     

    Wavemaker and Banijay Asia have partnered with Myntra to create a digital reality show – Myntra Fashion Superstar. The show is aimed at identifying country’s most sought after digital fashion influencer. The eight-part reality show will go live on Myntra app on September 17, 2019. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges.

     

    Speaking about the show, the Myntra spokesperson said, “Consumers these days look for experiences coming from people whom they can relate to, which are more authentic. Fashion as a category is highly dominated by influencers who play a huge role in consumer’s decision making journey. Rather than create for them, we realized that we should put them in the centre and create with them and take the game to the next level.”

     

    “Fashion and Entertainment dominate the lives of young Indians. To cater to their specific needs we decided to combine these two worlds and put together a truly unique and relevant reality show that’s bound to resonate with young India. We are delighted to have found a partner in Wavemaker to bring this idea to life”, says Deepak Dhar, Founder and CEO, Banijay Asia.

     

    Commenting on the initiative, Karthik Nagarajan, Chief Content Officer, Wavemaker said, “In Myntra Fashion Superstar, we landed on an idea that was the perfect marriage between audience centric, digital first content, which was also moving the needle on business goals. In Myntra, we had a client who was willing to push the boundaries and Banijay Asia was the perfect partner for us as their ability to create quality content and innovative concepts at scale, is unmatched in the country. We are delighted to partner with them for such a unique, path-breaking show that promises to merge the boundaries between reality television, digital content and fashion – creating a first of its kind genre along the way.”

     

     

  • Introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season

    Flipkart launches new advertising offerings

    By A Correspondent

     

    Flipkart is offering a slew of advertising innovations leading up to the festive season. In addition to the existing portfolio of display and search ads, ​video, new display formats and games ​are some of the new offerings which are now available for brands and sellers.

     

    Said ​Prakash Sikaria, Vice President at Flipkart: “The consumer’s journey of discovery online is evolving at a fast pace and at Flipkart, we offer our full-scale ecosystem for advertisers to engage consumers effectively online. With our insights on consumer searches and our understanding of Indian consumers across the country, we are excited to bring a host of innovations to advertisers today. We understand how India shops online and we look forward to enabling brands and sellers to connect with them in the best possible manner.”

     

     

  • This is a unique association for Microsoft in India in the online video space

    Eros Now collaborates with Microsoft to develop online video platform

    By A Correspondent

     

    Eros Now announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at its consumers across the globe.

     

    Commenting on the announcement, Rishika Lulla Singh, CEO- Eros Digital, said: “The Online Video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video.”

     

    Added Peggy Johnson, Executive Vice President, Microsoft, Corp: “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India.”

     

    Said Anant Maheshwari, President, Microsoft India: “India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content.  AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience.  We are very excited to work with Eros Now to redefine the online video watching experience for consumers.”

     

     

  • The account will be handled by the Dentsu arm’s Delhi office

    WatConsult bags digital duties for Goibibo

    By A Correspondent

     

    WatConsult has won the digital mandate for leading online travel company, Goibibo. The mandate includes digital media management and digital creative duties of the brand.

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo:  “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”