MxMIndia

Category: PRODUCTS

  • For the launch of the Zomato Dining Carnival

    Zomato collaborates again with Entourage Films

    Entourage Films has announce another collaboration with Zomato for the launch of the Zomato Dining Carnival.

    Said Sharat Katariya who directed the film: “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”

    Added Harshil Dhawan – Creative Head of Zomato, who has conceived the campaign:  “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50% off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”

    https://www.youtube.com/watch?v=IYwg9l_WhNg

  • Tool for Business Transformation, Communication Strategy, and Innovation

    Dentsu Creative launches ‘Future Mandala’

    Dentsu Creative has launches ‘Future Mandala’, a tool designed to equip brands with the insights and foresight necessary to innovate and build entirely new business ecosystems. Developed by Dentsu Tokyo in 2011, the tool has already been deployed in markets across the globe, and now, it’s poised to offer to Indian brands into a future of sustainable growth and market leadership.

    Said Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative: “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”

    Added Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative: “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems–from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data–from government reports, industry insights, and trends–giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”

  • Through a series of four digital films

    Sensodyne to celebrate Dentist Day

    Sensodyne, the oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has launched a four-film #DoctorsOfJoy campaign for World Dentist Day, observed on October 3.

    Said Kishlay Seth, Category Lead – Oral Healthcare at Haleon: “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life.  At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”

     

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  • Introduces Indri’s latest collectible expressions

    Indri Single Malt appoints BlackCab Agency for campaign

    BlackCab, a marketing agency, is partnering with Indri Single Malt Whisky, for a visual content campaign.

    Said a spokesperson from BlackCab: “Our goal was to create a campaign that not only highlights the craftsmanship of Indri’s exclusive collectible expressions but also taps into the cultural zeitgeist around the most watched series. By merging the worlds of whisky and fantasy, we’ve crafted a story that resonates deeply with connoisseurs and collectors.”

  • In partnership with IndianOil and powered by Mastercard

    RBL Bank launches campaign

    RBL Bank, in partnership with IndianOil and powered by Mastercard, has launched the IndianOil RBL Bank Xtra Credit Card, accompanied by a #FurtherAndBeyond campaign.

    Notes a communique: “What sets this launch apart within the BFSI (Banking, Financial Services, and Insurance) sector is its approach to blending financial services with experiential marketing. The campaign’s theme, “Further & Beyond,” embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.”

     

     

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    A post shared by Mastercard India (@mastercardindia)

  • To launch new Pujo Glam Collection

    Bata Shoes rolls out campaign for Pujo

    Bata has rolled out a new campaign to launch new Pujo Glam Collection featuring actors Neel Bhattacharya and Trina Saha.

    Speaking on the launch, Deepika Deepti, Head of Marketing, Bata India, said: “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

  • As brand ambassador

    John Abraham features in Aprilia RS457 ad campaign

    Piaggio Vehicles Pvt Ltd, the ‘purveyor’ of Vespa and Aprilia, has unveiled the first instalment of a cinematic digital ad campaign featuring actor and brand ambassador John Abraham.

    The campaign comprises four-film series directed by Nigel Simpkiss. The campaign is conceptualised and executed by Centrick, a boutique creative agency.

    Sharing his views, Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said: “Aprilia has always been about pushing boundaries. This campaign is a bold statement of our intent to redefine the motorcycle ownership experience. This campaign, brought to life by John Abraham’s charisma, perfectly captures the spirit of Aprilia. We are confident that it will resonate with our target audience and strengthen our position in the market.”

    Added  Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles: “We discovered a void in the market – While specs and performance are undeniably crucial, they alone do not ignite the passion that drives riders.  This campaign is a testament to our deep understanding of the modern rider. This campaign is about creating a movement, a community of riders who feel understood and celebrated. John Abraham, a passionate biker himself, brings an unparalleled authenticity to the campaign. His raw energy and connection with the Aprilia RS457 are palpable in every frame. We believe that Aprilia has the power to ignite a passion that goes beyond the ride itself. It’s about igniting emotions, not just showcasing features.”

  • With nearly 200 'picklers' from across Delhi and NCR

    Havas Play hosts pickleball event

    Havas Play India, the activation arm of Havas Media Network, hosted the Tata.ev Pickleball Weekend Fiesta (September 22). Nearly 200 picklers from across Delhi and NCR participated in this open team-format tournament.

    Commenting on their association with the Tata.ev Pickleball Weekend Fiesta 2024, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: “For Tata.ev, the Pickleball Weekend Fiesta perfectly embodies the blend of community, sustainability, and technology—values that lie at the heart of our mission. As one of the fastest-growing sports globally, Pickleball is gaining remarkable traction in India, with over 10,000 active players and an impressive annual growth rate of more than 30%, both in participation and court development. The sport’s unique blend of accessibility, low environmental footprint, and emphasis on inclusivity deeply resonates with our commitment to a greener, more inclusive future. By supporting events like this, we not only foster healthy, active communities but also promote collaboration that drives meaningful progress for both society and the planet.”

  • With superstar Abir Chatterjee

    Shalimar Agarbatti launches new ad campaign

    Shalimar Agarbatti Co, has roped in Bangla actor Abir Chatterjee as the face for its brand Avida in its new ad campaign.

    Said Alkesh Shah, Director, Shalimar Agarbatti Company Pvt.Ltd:  “Avida has been a household name in West Bengal for over a decade now, and the discerning Bengali trusts the quality and the mesmerisingly long-lasting fragrance of Avida. In the recent years, due to low-involvement and a weak retailer push, substandard agarbattis have started infiltrating the market.”

    The campaign strategy, concept and script has been created by Bengaluru-based Vipul Thakkar of Very Multimedia Solutions Pvt. Ltd.

  • Campaign created by Ogilvy Mumbai

    Clinic Plus launches campaign for Daughter’s Day

    Clinic Plus Shampoo launches a film campaign for International Daughter’s Day (September 22),

    Said Harman Dhillon, Executive Director at Hindustan Unilever, and Beauty and Well-Being General Manager, Unilever South Asia: “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    Added Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India: “People wish for a son. People wish for “just a healthy baby.” But no one ever wishes for a daughter. Clinic Plus, as a brand, stands for inspiring mothers to raise strong daughters. But how can a daughter be strong if she never feels wanted, or wonders if she was better off being a boy? This video is an appeal to all mothers to start wishing for daughters. To make them feel wanted. To make them strong. The thought was so powerful that it truly made us all wonder, how beautiful the world would be if it were filled with daughters.”

  • For the young and dynamic customers

    Yamaha launches Version 4.0 brand campaign

    India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in the Indian two-wheeler market. The campaign slogan – ‘Hear the Call Now’ is a progression of the previous one – ‘Have You Heard the Call?’ and targeted towards reaching out to new motorcycle riders who are coming of age, adding to their aspirations for Yamaha products.

    Said Eishin Chihana, Chairman, Yamaha Motor India Group of Companies: “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today. By introducing the 4th edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”

  • Featuring brand ambassador MS Dhoni

    Single.Id unveils its latest campaign

    Single.id, a cross-reward-programme-identifier for every payment card, operated by Enigmatic Smile, has rolled out its latest campaign featuring its brand ambassador Mahendra Singh Dhoni.

    Said Bish Smeir, CEO of Enigmatic Smile: “We’ve upped the ante this year and  doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle. Through this campaign,  we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”