MxMIndia

Category: PRODUCTS

  • Will handle the creative duties for all the products under the brand

    Lowe Lintas bags mandate for Jawa Motorcycles

    Classic Legends Private Limited has appointed Lowe Lintas, as its creative Agency on Record for the Jawa Motorcycles. The win is more special for the agency, as the team had also been the ones to relaunch the historic Yezdi for modern bikers two years ago.

    Speaking on the partnership, Ashish Singh Joshi – CEO, Classic Legends Pvt. Ltd said: “I am thrilled to welcome Lowe Lintas as the creative agency for our iconic brands, Jawa and Yezdi. Their rich experience with leading brands resonates deeply with the ethos of Jawa and Yezdi, capturing the true essence of our legacy. The ‘How Do You Jawa’ campaign, along with its bold and catchy anthem, has not only struck a chord with our audience but has also been applauded by industry peers. With Lowe Lintas on board, I am confident that we will continue to create impactful and memorable narratives for our beloved brands.”

    Added Sarvesh Raikar, Regional Creative Officer, Lowe Lintas Mumbai: “Jawa and Yezdi have been a huge part of not only my own childhood, but also for the team who worked on the pitch – our memories growing up are hard coded with the bike and when an opportunity came about to convert our enduring passion for these legendary machines into memorable communication for the brand, of course we grabbed it. As a team, we had the privilege of relaunching Yezdi a couple of years ago, and now to be able to do the same for Jawa is a once-in-a-lifetime opportunity, we were never going to miss out on it.

    Our individual and collective love for the bikes came through in the work we put together for them, in our hunger to partner with and grow the brand. And here we are, raring to go, and hoping to do some of our best work for the brand and make some magic together.”

  • A tribute to a mother’s unconditional support

    Soie rolls out new campaign

    Soie, the lingerie brand from Ginza, has rolled out its latest campaign titled ‘Weaving Deeper Bonds’.

    Said Amrit Sethia, Vice President of SOIE – Ginza Industries Ltd: “With this campaign, we want to pay tribute to the extraordinary dedication of mothers who make every day special through their unwavering support and unconditional love. By focusing on a mother’s return to her career after dedicating two decades to her family, we celebrate her resilience and the everyday sacrifices she makes. At SOIE, we strive to honor these deep connections and provide products that reflect the strength and grace of women, at every stage of their lives. Our lingerie and activewear collection is designed to support and empower, embodying the spirit of nurturing and self-empowerment that mothers exemplify.”

  • Chooses L&K Saatchi & Saatchi India as advertising partner

    Lauritz Knudsen Electrical and Automation unveils new campaign

    Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a  campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020.

    Directed by filmmaker Ashim Ahluwalia and featuring an anthem by Shankar Mahadevan, the film opens with a shot of L&T Switchgear’s original signage.

    Said Rajat Abbi, VP-Global Marketing, CMO, Schneider Electric India: “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”

    Added Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi: “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

    Said Atin Wahal, Executive Director, L&K Saatchi & Saatchi: “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

  • Celebrating the promise of freshness

    ID Fresh unveils new TVC Campaign

    ID Fresh Food has launched anew TVC campaign.

    Said Rajat Diwaker, CEO India,  iD Fresh Food: “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”

  • A "metaphorical" installation in the form of a Coke bottle

    Coke & Ogilvy unveil a new experiential campaign

    This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have unveiled a new experiential campaign tagged – Happy to Queue.

    The Happy to Queue experience at the Andheri Cha Raja celebration during Ganesh Utsav took the shape of a Coke bottle, where festival-goers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of the cola drink.

    Said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit: “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles.”

     

     

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  • Focuses on personal grooming range

    Morphy Richards campaign for straighteners

    Morphy Richards, the appliance company, had launched a campaign for its hair straighteners.

    Said Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals: “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.”

  • Conceptualised by creative agency, Studio Simple

    Foxtale launches first brand film

    Foxtale, a skincare brand for women, has unveiled its first brand film. To extend the authenticity and purpose of their first-ever brand film, Foxtale along with creative agency, Studio Simple, also conceptualised the original soundtrack that serves as the background score.

    Said Romita Mazumdar, founder and CEO of Foxtale: “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance. It is a visual celebration of individuality, highlighting the extraordinary potential each woman has. Through our products and our brand philosophy, Foxtale plays an integral role in these women’s lives – we work wonders for their glow while they work wonders in their lives. We are committed to empowering everyone to embrace their unique beauty with confidence, and this film reflects that core belief.”

  • On World EV Day

    NueGo launches a digital campaign

    NueGo, the intercity electric bus brand, unveiled a campaign christened ‘A Small Step’.  This was to commemorate World EV Day which was observed yesterday (September 9).

    Said Devndra Chawla, CEO and MD of GreenCell Mobility: “At GreenCell Mobility, we believe that every small step towards sustainability can make a massive difference. Our ‘A Small Step…’ campaign underscores the importance of individual responsibility in protecting our environment. With the world facing unprecedented challenges due to climate change, it’s crucial that we all take those small, manageable steps to secure a cleaner, greener future. Opting for electric mobility isn’t just a decision for today—it’s a step toward ensuring that the generations to come inherit a planet they can thrive on. We are proud to be leading this effort in the transportation sector with NueGo, making it easier for everyone to choose a more sustainable way to travel.”

     

     

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  • To strengthen domestic market presence, as company celebrates its centenary year

    Halder Group redesigns Odaana oil packaging

    Halder Group, manufacturers in the rice and edible oil industry, from West Bengal announced a rebranding initiative for its edible oil brand Odaana on the occasion of its centenary year.

    Said Keshab Kumar Halder, MD & CEO of Halder Group: “As a part of our centenary year, we successfully launched the Odaana branded soyabean oil and sunflower oil in the Indian market. This marks a crucial step in our journey to diversify our product portfolio and cater to the evolving needs of health-conscious consumers. Our refinery facility in Siuri, Birbhum, West Bengal ensures we deliver the highest standards of quality and perfection, envisioning a Better India through the collective betterment of its people. We are dedicated to fostering a spirit of unity and prosperity, building a Better India for generations to come.”

  • Partnership created by Leo Burnett South Asia

    Lay’s & Huemn collaborate

    Lay’s potato chips has teamed up with the fashion label Huemn to launch a limited-edition merchandise collection.

    Said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Lay’s is a brand that is part of culture and now with the Huemn partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic.”

    Added Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressing her delight on this association: “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this Pranav Misra, Co-Founder, Huemn said: “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and Huemn together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

  • She will soon be featured as a playable character within BGMI

    Deepika Padukone partners with Krafton as Brand Ambassador

    Krafton, makers of Battlegrounds Mobile India (BGMI), are partnering with actor-producer Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see the actor as the brand ambassador of BGMI.

    Said Sean Hyunil Sohn, CEO, Krafton India: “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

  • Patel is a typeface designer from Vadodara (Baroda)

    Vadodara’s Shaily Patel is Young Guns 22 finalist

    Vadodara -based typeface designer Shaily Patel is among the talented young finalists from 18 countries in The One Club for Creativity’s prestigious Young Guns 22 competition, celebrating global creative professionals age 30 or younger.

    Notes a communique: “Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  This year’s entries were judged by a diverse jury of 101 creatives — many of whom are past YG winners — from 45 countries.”

    This year’s winners will be announced on October 30, 2024, and celebrated at a special in-person party on November 13, 2024 at Sony Hall in New York.