Dentsu Creative has launches ‘Future Mandala’, a tool designed to equip brands with the insights and foresight necessary to innovate and build entirely new business ecosystems. Developed by Dentsu Tokyo in 2011, the tool has already been deployed in markets across the globe, and now, it’s poised to offer to Indian brands into a future of sustainable growth and market leadership.
Said Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative: “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”
Added Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative: “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems–from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data–from government reports, industry insights, and trends–giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”