MxMIndia

Category: PRODUCTS

  • For the second phase of Federal Bank News 18's Flagship programme

    Vidya Balan to raise awareness for cancer

    Federal Bank Hormis Memorial Foundation and News 18 Network have appointed Vidya Balan as the national ambassador for the second phase of the ‘Sanjeevani: United Against Cancer’ programme with Tata Trusts as knowledge partners.

    Said MVS Murthy, Chief Marketing Officer, Federal Bank:  “At Federal Bank, we work on building deep relationships with our customers. These relationships are further strengthened by our active participation in long-term initiatives to improve the quality of living. Sanjeevani is Federal Hormis Memorial Foundation’s flagship initiative, that has strapped itself with multiple partners for an uphill climb. We believe that constant stoking of knowledge leads to action, periodic action to an individual’s betterment and a collective of individuals uplifts the society to deservingly lead a good quality a life. The Foundation works at various levels including patient support, encouraging early testing, corporate and residential programs to enable screening, and, awareness building initiatives. The onus is on us to test regularly, detect early and push back the inevitability, just in case.”

    Added Deepshikha Goel Surendran, Head of Brand and Marketing Communications, Tata Trusts:  “As pioneers in cancer care, it has been our endeavor to encourage early detection through regular screening and to empower patients and caregivers. We are optimistic that this message of #TimeNikaaleinScreenKarein will resonate with both rural and urban audiences, not only positively impacting but also potentially saving lives.”

    Said Sidharth Saini, COO, News 18 Studios: “With a growing population and the rising number of cancer cases, the need for regular screenings has never been more urgent and important. We are grateful to have Vidya Balan as the brand ambassador for the campaign. With her presence and intervention, we aim to make conversations around cancer screening personal, heartfelt and stigma free, like a caring nudge from someone you trust. It’s not just information, but relatable advice that speaks to everyday people, making it easy to connect with and act on.

  • On preparing today for a secure tomorrow

    Rishabh Pant’s story powers HDFC Life’s campaign

    HDFC Life has launched its latest campaign featuring cricketer Rishabh Pant.

    Said Vishal Subharwal – Chief Marketing Officer and Group Head Strategy at HDFC Life: “Rishabh Pant’s bounceback story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”

    Added Vikram Pandey, Chief Creative Officer, Leo Burnett, South Asia: “Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heartwarming example of the real-life hero – Rishabh Pant, who has fought against all odds for his future. We hope this film will be inspirational to our audiences to plan for their family’s future.”

  • Film directed by filmmaker Shoojit Sircar

    Iqoo unveils film targeting Gen Z

    Iqoo, the smartphone brand of the Vivo group, has launched The Film #MyQuestStory, directed by  filmmaker Shoojit Sircar. The three-minute film features a message by content creator and actor, Bhuvan Bam.

    On the creative process, Ritu Sharda, CCO (North), Ogilvy, added: “Iqoo celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today, but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”

  • The 90-second film invites customers to celebrate the festive spirit

    South Indian Bank unveils Onam campaign

    South Indian Bank has unveiled its latest Onam campaign.

    Said Ramesh K P, Head of Marketing, South Indian Bank: “As we celebrate this Onam, South Indian Bank is proud to present a heart-warming story that reflects the core of our values; relationships built on care and trust. Our latest brand film beautifully portrays the strong bond between a mother and her daughters, symbolizing the deep connections we have nurtured with our customers for over 90 years.”

  • Conceptualised by VML

    Kareena Kapoor campaigns for Tirupati oil

    VML and Tirupati Edible Oils have launched a campaign celebrating the joy of healthy living. It stars actor Kareena Kapoor Khan.

    Said Shaileen Patel, General Manager, Business Development & Marcom at N K Proteins Pvt. Ltd.: “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family. Our continued association with Kareena Kapoor Khan as the brand ambassador only helps us to organically build our new proposition even stronger.”

    Added Sameet Soni – ECD VML India: “We look forward to festivals, meeting friends, family and celebrations. However, if you’re a foodie, you look forward to all the good food that’s served during these festivals. We wanted to celebrate the foodie in each of us with Kareena as brand ambassador.”

  • Conceptualised by Network Advertising and produced by 10 Films

    Vinod Cookware launches new TVC

    Vinod Cookware has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range.

    Conceptualised by Network Advertising and produced by 10 Films, the TVC depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consistent heat distribution and minimizes food burning.

    Said Shayondeep Pal, CCO of Network Advertising: “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    Added Shouvik Basu, Founder & Executive Producer of 10 Films: “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Said Sunil Agarwal, Director of Vinod Cookware,: “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • A symphony of two giants

    BrandMusiq crafts sonic identity for Jio BP

    BrandMusiq, the audio and sonic branding agency, has created the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: India’s Jio from Reliance and the global petroleum leader, British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.

    “The Mogo will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said HC Mehta, CEO of Jio BP.

    Added Rajeev Raja, Founder and Soundsmith, BrandMusiq: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE®️ expressed the scale, stature, and the soft power of the brand, while the Mogo or ‘musical logo’ summarized the confidence of a leader.”

  • With new proposition of 'Double Ayurveda for Double Skin Benefits'

    Chandrika relaunches in Tamil Nadu

    Soap major Chandrika has announced its relaunch in Tamil Nadu with the proposition: “Double Benefits through Double Ayurveda.”

    Said S Prasanna Rai, Chief Marketing Officer (CMO) of Wipro Consumer Care & Lighting: “We are delighted to launch the improved Chandrika Soap in Tamil Nadu, tailored specifically for this region. Our consumers prioritise skin protection, which led us to innovate with the ‘Double Ayurveda’ pack. This new formulation offers dual benefits of protection and glow, aligning perfectly with Chandrika’s longstanding Ayurvedic principles.

  • #BuiltforWinners

    VT Markets launches inaugural brand campaign

    Global multi-asset broker VT Markets launched its #BuiltforWinners campaign.

    Said Ludovic Moncla, Head of Strategic Operations at VT Markets: “In an environment where split-second decisions matter, it is accuracy, coupled with lightning-fast execution that gives you the upper hand. We believe in creating, in this sense, a distinct advantage for our traders in today’s financial arena.”

  • In honour of Menstrual Hygiene Day

    Pee Safe rolls out new campaign to tackle menstrual myths

    Pee Safe, a personal hygiene and wellness brand, has launched a video campaign on the occasion of Menstrual Hygiene Day. With the alarming statistic that eight in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

    Said Vikas Bagaria, Founder at Pee Safe: “We envision a world where periods are treated with the respect and normalcy they deserve. By challenging norms and fostering open dialogue, we aim to achieve a more supportive and period-friendly world for all.”

  • Featuring Ma Ka Pa actor and TV presenter

    Nerolac unveils new TVC campaign

    Kansai Nerolac Paints Limited (KNPL) has unveiled a new television commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.  It is conceptualised by FCB Ulka and directed by S. V Ashwathram.

    Said Rohit Malkani, Senior Vice President – Decorative Sales and Marketing, Kansai Nerolac Paints Limited: “We are delighted to launch two disruptive products in the Tamil Nadu market with our new TVC. Our consumer insights revealed that every consumer wants a “rich-look” i.e. sheen finish at a price point that is “light on pocket”. For this, we introduced Nerolac Beauty Little Master Sheen and Nerolac Suraksha Sheen which are unique to category products that democratise sheen for consumers. These products are part of ourexpanding Paint+ range that provide meaningful differentiation to consumers. They are the ultimate choice for consumers seeking high-performance sheen paints at an affordable price point.”

    Added Vishal Nicholas, Executive Creative Director at FCB Ulka: “Kansai Nerolac has a very potent asset in its iconic jingle. Refreshing its composition with such a lively, regional flavour was our way of celebrating its memorability. Keeping that at the heart of the film, we picked the visual devise of sunglasses to work as both, a proof of product performance as well as a cultural callback. Add in the absolutely vibrant frames, the novel nuances, the touches of humour and we knew we had a treat for the ears and the eyes.”

  • In today's competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike, says its founder

    Ivyclique rebrands itself as ‘WeInvert’

    Ivyclique is now WeInvert.

    Said Anjan Purandare, Founder and CEO, WeInvert: “In today’s competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike. Even established marketing giants, are seeking unique approaches to solve creative roadblocks.“