MxMIndia

Category: PRODUCTS

  • Appears in a bobblehead form for the ad campaign

    Kohli bats for Digit Insurance

    By Our Staff

     

    Digit Insurance launched its latest Pay As You Drive (PAYD) brand campaign “Drive Less, Pay Less” with its brand ambassador Virat Kohli. The ad campaign was launched ahead of the much-coveted Asia Cup 2023.

     

    Virat Kohli, who appears in a bobblehead form for the ad campaign, is seen grooving to the “Do the Digit-Digit” anthem on the car dashboard, unable to keep calm knowing Digit customers will pay less car insurance premium if they drive less. The PAYD add-on offers discount of up to 85% from erstwhile motor tariff in Own Damage Cover of car insurance to customers who drive less than 10,000 km in a year (around 28 km/day).

     

    Speaking about the newly-launched ad campaign, Tanya Marwah, Head – Marketing and Corporate Communications, Digit General Insurance, said: “The discount offered under PAYD add-on is relevant to rather a large part of the Indian population, especially as many people living in cities don’t drive excessively and use the public transport or cab services despite having cars at home. But since people hardly track their daily commute or look at their odometers regularly, they don’t realize how less they drive in a year. These add-ons are for such people, who honestly shouldn’t be paying as high as people who drive a lot. And at Digit, we have made sure that the process to get this discount is super simple as it is not based on future driving behaviour, or telematics or app to track the driving, but just the average kilometres driven per year since you had the car, which can easily be seen in the odometer reading.”

     

  • Unveils new range of tractors

    MS Dhoni brand ambassador for Swaraj Tractors

    By Our Staff

     

    Swaraj Tractors of the Mahindra Group released its new TV commercial (TVC), featuring Brand Ambassador, MS Dhoni.

     

    The ‘Naya Swaraj’ campaign coincides with the introduction of a new range of Swaraj tractors, which marks a transformative leap in the brand’s approach towards holistic solutions.

     

    Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd. said: “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honor for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.”

     

  • Essence perfumes unveils new brand TVC

    By Our Staff

     

    Essence perfumes unveils its new brand TVC. The campaign is conceived and executed by Shreyansh Innovations.

     

    Said Nidhi Gupta, CMO, French Essence: “French Essence is the epitome of luxury fragrances, embodying the essence of France in every drop. The TVC, shot amidst the grandeur of a palace in Europe, resonates with the brand’s commitment to delivering an experience that is nothing short of extraordinary. The opulent backdrop perfectly complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France, even from the comfort of their homes. This TVC is not just a visual delight; it is an olfactory escapade. As the aromatic notes unfold, viewers can immerse themselves in the romance and the craftsmanship of France. French Essence’s TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations.”

     

    Shreyansh Baid, Founder & Director, Shreyansh Innovations, added: “The task at hand was to revamp the brand’s positioning while preserving its playful and carefree essence, with a greater emphasis on the product line. That is when we introduced ‘Very Very French’ as the new tagline. Our launch includes a brand-new film that is fun and fresh. It transports you to a quintessential French night, evoking the imagery we all associate with the charm of France.”

     

  • Highlights cutting out the ambient noise around you

    Cheil releases new campaign for Samsung Galaxy A14 5G

    By Our Staff

     

    Cheil India has released a campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.’

     

    Added Vikash Chemjong, CCO, Cheil India: “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

     

  • To further amplify its influence and impact

    CashKaro onboards Genelia Deshmukh as Brand Ambassador

    By Our Staff

     

    CashKaro, the cashback and coupons app, has announced its collaboration with actor Genelia Deshmukh, as its brand ambassador.

     

    Commenting on the announcement, Rohan Bhargava, Co-Founder, CashKaro and EarnKaro said: “We are delighted to welcome Genelia Deshmukh to the CashKaro family. Her infectious energy, authenticity, and widespread appeal make her the perfect ambassador for CashKaro, as we continue our journey of reshaping the online shopping experience for millions of Indians. This partnership starts a new and exciting chapter as we remain committed to our  promise of offering our users unmatched value, convenience, and savings.”

     

    Further adding to this, Swati Bhargava, Co-Founder, CashKaro & EarnKaro added: “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”

     

  • With Anil Kapoor

    Lowe Lintas unveils campaign for Dosti 1 Mumbai

    By Our Staff

     

    Lowe Lintas Mumbai unveils an advertising campaign in partnership with Dosti Realty for its latest Dosti 1 Mumbai project. The campaign features actor Anil Kapoor.

     

    Commenting on the campaign, Anuj Goradia, Director of Dosti Realty, said: “Our mission was to create an exciting opportunity for homebuyers across the Mumbai Metropolitan Region to become a part of this grand township project. I am extremely pleased with the distinctive campaign that has emerged from our partnership with Lowe Lintas, our strategic marketing and sales partner, The Guardians Real Estate Advisory, and our enduring brand ambassador, Anil Kapoor. I believe this campaign will establish new standards in the real estate sector.”

     

    Added Likhit Pamarti, CMO of The Guardians Real Estate Advisory:  “The Guardians aims to make a significant impact in the real estate arena with the launch of Dosti 1 Mumbai. To achieve this, we embarked on creating a bold campaign that celebrates the emotions of homebuyers, reaching across the Mumbai Metropolitan Region with a well-planned media blitz. We relied on Anil Kapoor’s timeless charisma to infuse an effortless sense of trust and reliability into the campaign, aligning perfectly with Dosti Realty’s long-standing image of trust and transparency cultivated over several decades. I am delighted to say that the campaign has shaped up beautifully, and I am confident that the launch of Dosti 1 Mumbai will be a resounding success.”

     

    Sharing the enthusiasm on the launch, Sagar Kapoor, CCO, Lowe Lintas said: “When we received the brief from Dosti. It was very clear from day one to us that the Dosti 1 Mumbai is one of its kind and a unique project. The challenge therefore for us was to derive a campaign which would break the clutter in the category and something that people are not used to seeing. With Anil Kapoor the campaign development therefore became a lot more interesting for us. As it allowed us to conceive the idea that made it seamless to connect both Anil Kapoor and Dosti 1 Mumbai as both have the unique qualities and offering to the consumers and viewers.”

     

  • To drive investor awareness around Large & Mid- cap category

    Tata Asset launches campaign

    By Our Staff

     

    Tata Asset Management company, as a part of its ‘Desh Kare Nivesh’ initiative has launched its new investor education campaign – ‘Yeh Jugalbandi Hai Sahi’, to spread awareness on large and midcap category. The asset management company emphasises that stability and growth in investments can be achieved through investments in large and midcap category.

     

    The brand has used various art forms, such as music and dance, as a central theme to illustrate the advantages of large and midcap category. The campaign is based on the insight that, much like different instruments come together to create harmony in music, a balanced investment portfolio can be achieved by investing in large-cap and mid-cap category.

     

    On the launch, Ashish Pawar, Head – Marketing, Tata Asset Management, said: “We are delighted to launch our new campaign – ‘Yeh Jugalbandi Hai Sahi’, as a part of ‘Desh Kare Nivesh’ initiative. We have leveraged various art forms like music and dance, to explain the art of investment and further educate investors about large and midcap category. The fusion of large-cap and mid-cap investments meets the current demand, combining the stability of established companies with the growth potential of emerging ones to create a sustainable and moderately rewarding financial composition.”

     

  • Conceptualised by Kondurkar Studio

    Irth from Titan launches new digital campaign

    By Our Staff

     

    Irth from the House of Titan, has launched a new digital campaign showcasing its canvas bags. It is conceptualised by Kondurkar Studio.

     

    Said Kanwalpreet Walia, CMO of Titan Company Limited: “Every woman’s journey is unique and truly theirs to define. IRTH canvas bags are perfect for days when women want to express their unique selves. The campaign is an extension of the same thought, expressing moments that are easy, breezy and light. The new IRTH Canvas Bags film beautifully represents those carefree moments while you carry all your joyful things in the light white bag.”

     

    Added Amrish Kondurkar, founder of Kondurkar Studio: “The campaign mirrors the canvas itself! “Light, easy, white” not merely showcases products, but truthfully captures the spirit of the material itself. Rooted in brand thought, “Yours to define”, this campaign is simply another taste of freedom felt on a breezy day, where natural light illuminates the bags’ texture and nuances, bringing out their timeless elegance as they get carried away with their best friends – the women”.

     

  • Prabhuji Sweets and Namkeens

    SRK & Rashmika partner to promote snacks

    By Our Staff

     

    Prabhuji Sweets and Namkeens, has announced an exclusive partnership with Shah Rukh Khan and Rashmika Mandanna.

     

    Commenting on the partnership,  Manish Agarwal – MD, said: “Prabhuji Sweets and Namkeens have long been treasured as a cornerstone of India’s snacking tapestry. While our delectable creations have remained India’s delight, our association with Shah Rukh and Rashmika is a testament to our aspiration to showcase the essence of our flavors to the Indian Palette. Our commitment to delivering unparalleled taste experiences remains unwavering.”

     

  • Shed light on prevalent forms of cyber fraud

    Bajaj Allianz & Fibe launch campaign on online safety

    By Our Staff

     

    Fibe (formerly EarlySalary) consumer lending app has partnered with Bajaj Allianz General Insurance Company to launch “Freedom from Fraud” campaign. This campaign represents a significant stride for the brand in its mission to educate customers on the nuances of online safety, shedding light on prevalent forms of cyber fraud and providing insights on safeguarding themselves.

     

    Commenting on this campaign, Sudesh Shetty Founding Member and Director of Marketing of Fibe said: “The campaign ‘Freedom from Fraud’ highlights our dedication to offering a complete secured solution. we wanted to also use this as an opportunity to introduce  a new product, Cyber Insurance with Bajaj Allianz General Insurance Company  It is an initiative for all our customers and to help them educate about typical digital scams. We are also providing them with the resources they need to keep them safe in the modern digital environment.”

     

    Added Akshay Mehrotra CEO and Co-founder of Fibe:  “We are unwavering in our commitment to safeguarding our customers’ financial well-being. Our ‘Freedom from Fraud’ campaign stands as a testament to this dedication. In a world increasingly challenged by cyber threats, we have taken proactive steps to empower customers with the knowledge and tools needed to protect themselves from fraud. Our partnership with Bajaj Allianz General Insurance Company along with this campaign not only signifies our relentless pursuit of security but also our profound belief in the importance of financial freedom. We aim to build a safer, more secure digital landscape for our customers in the future.”

     

  • To focus on Housekeepers of the industry

    Hilton India launches campaign

    By Our Staff

     

    On the occasion of the International Housekeepers Week (10th – 16th Sept), Hilton India Hotels announced #YouAreTheSparkleAndShine, a digital campaign spotlighting the housekeeping teams in the hospitality industry, marking the first time that the industry’s housekeeping staff is being celebrated with a dedicated digital campaign.

     

    Speaking on the campaign, Sabu Raghavan, Vice President – Human Resources at Hilton India said: “Hilton India regards its housekeeping staff as one of the most important pillars contributing to the success of our daily operations. Their unwavering commitment to upholding standards, their attention to detail in crafting a welcoming atmosphere, and their dedication to ensuring each guest’s comfort, truly set the tone for the exceptional hospitality experience that we aim to provide. We are thrilled to be launching #YouAreTheSparkleAndShine, in partnership with LBB, one of India’s leading recommendation platforms to hail and applaud the fraternity and hard work of the housekeeping champions.”

     

  • Spotlights state-of-the-art diaper manufacturing factory in Mandideep, Bhopal

    P&G brand Pampers unveils new campaign

    By Our Staff

     

    Pampers, baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

     

    Said actor Nakuul Mehta and vocalist Jankee Parekh: “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.”

     

    Added Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India: “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us. We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents.”