MxMIndia

Category: PRODUCTS

  • The resilience of brand Bachchan cuts across not just the general audience but even the elite, said Gera Developments MD Rohit Gera

    Big B is Brand Ambassador of Gera Developments

    By Our Staff

     

    Pune-based Gera Developments has signed on actor Amitabh Bachchan as Brand Ambassador.

     

    Said Rohit Gera, Managing Director of Gera Developments:  “We are delighted to have legendary actor Mr Amitabh Bachchan as the face of Gera Developments. Mr Bachchan is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo.  With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust are our key brand attributes.  We saw an immediate resonance with brand Gera especially our trendsetting ChildCentric Homes. The resilience of brand Bachchan cuts across not just the general audience but even the elite.”

     

  • The blitz is conceptualised by Lowe Lintas Delhi

    Lowe Lintas campaign for HP Chromebook

    By Our Staff

     

    Leading laptop brand HP India has launched its latest range of HP Chromebook laptops with a multi-film campaign conceptualised by Lowe Lintas Delhi.

     

    Said Prashant Jain, Chief Marketing Officer, HP India: “We are delighted to introduce this new campaign for HP Chromebook. This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms.”

     

    Speaking on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said: “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”

     

     

  • Cycle Pure Agarbathi has launched a new ad campaign to promote Cycle Naivedya Cup Sambrani

    Cycle Naivedya Sambrani unveils new ad film

    By Our Staff

     

    Speaking on the campaign, Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “The Naivedya Cup sambrani is yet another progressive innovation from Cycle that aims to keep Indian tradition alive for the benefit of future generations. The films show a progressive portrayal of the older generation who introduces the younger generation to the convenience of lighting the cup sambrani. As a brand, we thrive on continuous innovation and have a legacy of 75 years of original product creation. The cup sambrani paved the way from the creation of a cup sambrani segment in the market. We feel humbled to be able to contribute creatively and meaningfully to india’s rich legacy and keep our time-honoured traditions alive”.

     

     

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  • Produced by Ogilvy

    Dove Men+Care is back with a film

    By Our Staff

     

    Dove Men+Care, men’s grooming brand, is back with a film that captures the transformation of the modern man.

     

    Commenting on the brand film, Harman Dhillon – Vice President – Skin Care, Colour Cosmetics and Dove Masterbrand said: “Our brand has been built with a spotlight on superior care. With the launch of Dove Men+ Care, our purpose is to inspire every man to experience the transformative effects of care on themselves and those around them. This philosophy is deeply ingrained in our products, which provide the care men need without sacrificing on performance. Our first launch is the 2-in-1 Shampoo+Conditioner that exemplifies our unwavering commitment to offering exceptional care. In our latest brand film, we deliberately chose a football match as the backdrop, to beautifully showcase the power of care even amidst fierce competition.”

     

    Added Zenobia Pithawalla – Senior Executive Creative Director & Mihir Chanchani – Executive Creative Director, Ogilvy: “Dove Men+Care is created for the new age man, who understands the power of care. In this communication, we show how modern men in the most competitive scenarios, won’t shy away from revealing their caring side. Dove Men+Care celebrates men who do not bow down to the stereotypes of masculinity – men who are comfortable showing their caring side and take great pride in self-care.”

     

  • Produced by The Titus Upputuru Company

    PVR INOX promotes horror genre with campaign

    By Our Staff

     

    PVR-Inox Ltd has rolled out a marketing campaign to promote the movies in the horror genre. The film has been produced by The Titus Upputuru Company, and we received the release published in one of our favourite fonts: Baskerville.

     

    Speaking about the campaign, the director of the film, Titus Upputuru said: “It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge. There were several elements that we used to create the atmosphere of fear. The colours, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”

     

    Added Shony Panjikaran – General Manager & Head, Sony Pictures Releasing International, India: “We embarked on a thrilling journey with PVR INOX, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema. From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR INOX.

     

  • The film series has been created by Supari Studios

    Godrej Interio launches campaign

    By Our Staff

     

    Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.

     

    Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”

     

    Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”

     

  • To help expand its footprint

    Adfactors PR wins mandate for Eveready

    By Our Staff

     

    Eveready India Industries Ltd. the battery, flashlights and lighting products major, has awarded its public relations mandate to Adfactors PR.

     

    Said Anirban Banerjee, Senior Vice President & Business Unit Head – Battery & Flashlight: “We are thrilled to appoint Adfactors PR as the communication partner for Eveready. It is essential for us to be more visible amongst our target audience and to let our consumers know that we are more than just batteries. Given the strategic expertise of Adfactors PR we intend to further strengthen our brand position & recall as well as scale up the arc of influence among key opinion leaders, media and Gen-Z cohorts for our overall business. It is especially important to shape the stories of various new launches, including a state-of-the-art range of Rechargeable Flashlights, Ultima Alkaline Batteries, Coin Batteries, Instacharge Emergency LED bulbs and more.”

     

    Added Adfactors PR Chief Executive Officer Nijay N Nair: “As portable energy and smart lighting solutions gain importance, it is an appropriate moment for Eveready India to harness the tremendous power of public relations to expand its footprint. With our pan-India presence, Adfactors PR is well-placed to turbocharge Eveready’s communications campaign and ensure its products gain greater popularity across geographies. Brand Eveready will now build on its glorious century-long legacy and will reach even greater heights over the coming years. We are delighted to take on this mandate.”

     

  • Expands to Strategic Response Management

    RFPIO rebrands company to Responsive

    By Our Staff

     

    RFPIO, strategic response management software, has announced it is rebranding the company to Responsive given the expansion in the breadth of response use cases it supports beyond RFPs.

     

    Founders Ganesh Shankar, AJ Sunder and Sankar Lagudu established the company in 2015 after collaborating on RFPs at their previous company.

     

    Said Ganesh Shankar, CEO, Responsive: “We always knew we were building a solution that was capable of doing far more than just fixing broken RFP processes. Today, our solution has become the industry-leading strategic response management platform that enables response teams to address a wide variety of business use cases, helping them increase revenues, mitigate risks, and provide better employee experiences. Given this significant expansion of our overall value proposition as well as the company’s overall momentum, now’s the time to rebrand the company to Responsive. We are excited about the company’s journey thus far, and even more excited about the path ahead.”

     

  • To boost brand

    Filter Coffee partners with Sereko Skincare

    By Our Staff

     

    Filter Coffee Co, a leading digital marketing agency, has proudly announced a partnership with Sereko, a skincare brand in the field of psychodermatology.

     

    Said Malvika Jain, Founder & CEO of Sereko: “We are thrilled to introduce Sereko, India’s first Psychodermatology skincare brand. Our mission is to revolutionize the skincare industry by integrating the power of the mind into the healing process. With our innovative products and cutting-edge formulations, we aim to deliver transformative results, enabling individuals to unlock their true beauty potential.”

     

    Added Anuja Deora Sanctis, Founder of Filter Coffee Co: “We are honoured to collaborate with Sereko, an industry pioneer in Psychodermatology. Through our strategic partnership, we aim to leverage our expertise in digital marketing to amplify Sereko’s brand presence and empower individuals to embrace a holistic approach to skincare.”

     

  • As their AI creative design partner

    Ajio joins hands with Megalodon

    By Our Staff

     

    Fashion destination and house of brands Ajio has joined hands with Megalodon, AI marketing communications company, as their AI creative design partner.

     

    Megalodon will bring its cutting-edge AI-driven design capabilities to Ajio’s brand strategy. This collaboration will enable Ajio to deliver personalised and impactful experiences to its customers, fostering a deeper connection and driving brand loyalty.

     

    Says Rashi Agarwal, Founder, Megalodon:”We are thrilled to be chosen as AJIO’s AI design partner. Ajio has established itself as a trendsetter in the fashion industry, and we are excited to collaborate with them on their journey towards AI-driven design excellence. Our   expertise in AI creativity and marketing, combined with AJIO’s vision and innovative spirit will enable us to create unique and captivating experiences that resonate with customers and elevate the brand to new heights.”

     

    Added Sahid SK, AI Head & Co Founder, Megalodon: “In today’s fast-paced digital landscape, where customer expectations are evolving rapidly, brands must adopt innovative approaches to stay ahead. AJIO recognizes the immense potential of AI in reshaping the future of fashion and enhancing the customer experience.”

     

  • The TVC has been conceptualized by Tilt Brand Solutions

    Kohli gets ‘great sleep’ on Duroflex

    By Our Staff

     

    Duroflex, sleep solutions provider, has launched their first campaign with national brand ambassador Virat Kohli, featuring its Energise Mattress range. The campaign aims at promoting quality sleep and explores the benefits of making healthy choices to ensure longevity in health.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “The new brand campaign with Virat Kohli embodies our core belief. Virat is a benchmark for fitness and an inspiration to many. He perfectly aligns with our ‘Great sleep leads to great health’ philosophy, enabling us to spread this message to a wider audience We aim to demonstrate the strong connection between a well-rested mind and body and peak performance, with none other than the exceptional performer like Virat.”

     

    The TVC has been conceptualised by Tilt Brand Solutions and executed by Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions adds: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • To highlight benefits of flexible repayment solutions for MSMEs

    Godrej Capital launches brand campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of the Godrej group, launched its brand campaign, #IssLoanMeinLoadNahi. The campaign has been strategically planned around launching their business loans for MSMEs in 31 markets across India to enable access to credit for business owners to invest in their businesses’ growth. It is conceptualised by Creative Land Asia.

     

    Elaborating on the campaign, Nalin Jain, Chief Marketing Officer of Godrej Capital, said: “This campaign is rooted in the idea that a loan should never feel like a burden. At Godrej Capital, we firmly believe that a loan should symbolize empowerment and growth. Our goal is to transform how loans are perceived and facilitate business expansion through our innovations, flexible payment options, and digital-first approach. We aim to become the lender of choice for MSMEs and help them grow their businesses to their potential.”

     

    Added a spokesperson from Creative Land Asia: “The idea was to communicate the brand message with an engaging visual. We wanted to differentiate Godrej Capital’s flexible offering by personifying the feeling of being weighed down by an inflexible loan. Like always, everything boils down to the client team’s conviction on backing an idea that’s not predictable.”