MxMIndia

Category: PRODUCTS

  • The beauty brand celebrates 25th Anniv

    Malaika Arora is brand ambassador for Anastasia Beverly Hills

    By Our Staff

     

    Anastasia Beverly Hills beauty brand is celebrating  its 25th anniversary with Malaika Arora as brand ambassador in India.

     

    Said Anastasia Soare, Founder & CEO Anastasia Beverly Hills: “Celebrating 25 years is a truly an exciting milestone for all of us at Anastasia Beverly Hills. It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honour our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anasatsia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first ever Brand Ambassador in India.

     

    Added Sanjali Giri ,Vice President, International Brands & Retail at House of Beauty: “ABH has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand. This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for India market. I am sure she will inspire beauty enthusiast across culture and age group to represent ABH in the true sense.”

     

  • Creates awareness around the need for quality feed

    Godrej Agrovet drives campaign for cattle health

    By Our Staff

     

    Godrej Agrovet Ltd (GAVL), a player in the cattle feed industry, has launched its new campaign. It is aimed to drive awareness amongst the farmers by emphasising on how a good quality feed is important for better health of the cattle and can lead to more milk output.

     

    Said Sandeep Kumar Singh, CEO – Animal Feed, GAVL: “Cattle health plays a critical role in enhancing their yield. With India having one of the highest livestock population and food contamination being one of the main concerns for consumers, we at GAVL are fully committed to provide good quality feed to our farmers. Using best quality ingredients to create a balanced diet for better health of the cattle, our aim is to enable farmers get maximum yield and prosper.”

     

  • Showcases convenience of video consultations with doctors in just 10 minutes

    BigB promotes MediBuddy in new campaign

    By Our Staff

     

    MediBuddy, a digital healthcare platform, has rolled out a brand campaign with actor Amitabh Bachchan to showcase the convenience of video consultations with specialist doctors in just 10 minutes.

     

    Speaking about the campaign, Satish Kannan, Co-founder & CEO of MediBuddy, said: “It’s been our vision to make high-quality healthcare accessible to a billion Indians. We constantly invest in technology to bridge the urban and rural healthcare divide. Our platform will provide our fellow Indians with the convenience of consulting a doctor on video in 10 minutes, ensuring accessibility to expert doctors and healthcare services. This will help them make informed decisions, leading to a healthier community. We are confident that the desired message to raise awareness about the convenience and accessibility of online video doctor consultations will create a shift in existing mindset amongst people at large and enable them to make healthier choices.”

     

    Added Saibal Biswas, Head of Marketing, Partnerships & PR at MediBuddy: “The new brand campaign is based on the fact that people usually make arbitrary decisions or procrastinate in seeking expert medical attention. It aims to create a top-of-mind recall for choosing online video doctor consultation actively challenging the accepted status quo. It emphasizes that accessing expert medical consultation can be as convenient as everyday online activities like banking, shopping, and food delivery. Mr Bachchan’s portrayal in the ad films echoes MediBuddy’s positioning as an expert caregiver who is always there to assist users during their healthcare journey. In the ads, Mr. Bachchan pops out of the mobile phone magically in a never seen before avatar, as a buddy and a living personification of the MediBuddy app.”

     

  • To promote product in the brand's marketing communications

    Athiya Shetty becomes face of Just Herbs

    By Our Staff

     

    Athiya Shetty

    Ayurvedic beauty brand Just Herbs, known for their herb-infused makeup products, has joined hands with actor Athiya Shetty as the face for its natural makeup line.

     

    Said Arush Chopra, CEO & Co-founder, Just Herbs: “Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats. Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.”

     

  • Note L’Oreal spells colour as color

    L’Oréal campaign for all-new hair colour range

    By Our Staff

     

    Professional hair brand L’Oréal Professionnel announced the launch of its all-new revamped Inoa hair colour.

     

    Sharing her thoughts, Mathilde Barthelemy-Vigier, General Manager – L’Oréal Professionnel India said: “L’Oréal Professionnel has been a pioneer in developing the professional beauty market, investing in groundbreaking research, technological advancements, and innovations. The launch of the new Inoa is our next big step to establishing our vision of providing science-backed innovations and technological breakthroughs. While we have improved the formula for an improved sensorial experience for the consumers, Inoa is truly now at the forefront of tech with the launch of an all-new hair colour diagnosis and consultation app – My Hair [iD]. The app will change the way we consult for colour, empowering our Pros with tech that truly elevates them and the consumers.”

     

    Commenting on the launch, Aditi Anand, General Manager Marketing – L’Oréal Professionnel India added: “Clean and personalised beauty are the top two barriers to hair coloration in India today.  trends in India. With the new Inoa launch, we are not just elevating but transforming the consumer experience with professional in -salon coloration.”

     

  • Rolls out a 35-second ad film

    Siddhant Chaturvedi is FCUK brand ambassador

    By Our Staff

     

    British brand French Connection, along with Myntra, has announced actor Siddhant Chaturvedi as its first brand ambassador in the country. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.

     

    Notes a communique: “Siddhant has made a promising start to his acting career with stunning performances in Inside Edge, Gully Boy, Gehraiyaan and Phone Bhoot. With a slew of exciting movie projects lined up and a thriving fan base, the actor is sure to leave a mark in the minds of the audiences. With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.”

     

     

  • Courtesy Brooke Bond Red Label and Ogilvy

    Paying homage to “India’s favourite social network”

    By Our Staff

     

    On the occasion of World Social Media Day, tea brand Brooke Bond Red Label, along with its creative agency- Ogilvy, have launched a film called Red Label – India’s favourite Social Network.

     

    Talking about the campaign, Shiva Krishnamurthy, Vice President, Food and Beverages, Unilever South Asia said: “Tea is India’s favourite social network. While this is obvious in hindsight, it is a refreshing way to pay tribute to India’s favourite drink. It is only befitting that India’s no. 1 tea brand, Brooke Bond Red Label does this. With its characteristic warmth, Brooke Bond Red Label brings out the uncanny applicability of social media terms to a cup of tea. We are excited to launch this campaign on World Social Media Day and hope that it resonates with all Indian chai lovers.”

     

    Add Harshad Rajadhyaksha and Kainaz Karmarkar, Chief Creative Officers, Ogilvy India added, “This campaign is thirteen years old! Our strategy partner Prem had shared this insight with us, back in 2010. Even today, it is super relevant. That is the power of this insight but that is also the power of tea. A simple but well-made cup of tea is the glue our country bonds over. Friends are made, friendships are rekindled and this tea time, is truly a time for togetherness. We love the way our director, Nobin Datta, has captured this. We hope the country loves it as much we do.”

     

     

  • Conceptualised by Ogilvy

    Eno unveils new TV commercial

    By Our Staff

     

    Eno, the antacid brand by Haleon (eka GSK Consumer Healthcare), has launched its new TVC titled ‘Ab Acidity Kyu Sehna Jab Eno Hain Na’.

     

    Conceptualised by Ogilvy, the TVC has been shot by Hemant Bhandari, director and co-founder of Chrome Pictures. Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian subcontinent at Haleon, said: “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

     

    Speaking on the occasion Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added: “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

     

  • On Doctor’s Day with Rishabh Pant and Mahima Chaudhry

    Sun Pharma launches nationwide initiative

    By Our Staff

     

    On the occasion of National Doctor’s Day, Sun Pharma launched an initiative, titled #SecondBirthDate, to celebrate and honour the contributions made by doctors.  As a part of this initiative, cricketer, Rishabh Pant and actor, Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives.

     

    Said Kirti Ganorkar, CEO – India Business, Sun Pharma: “Doctors play an instrumental role in our lives, offering their expertise, compassion, and unwavering commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity. Please join this national movement to extend gratitude to our doctors who truly deserve a collective thank you from all of us, not just today, but every day.”

     

    Commenting on the campaign idea, Rohit Devgun, Executive Creative Director & Kumar Saurabh, Group Creative Director, Ogilvy India added: “One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelizes the emotion of profuse gratitude. The campaign uses real-life narratives of public figures who are seen encouraging people to send personalized messages of gratitude to their doctors.”

     

    Said Shekhar Banerjee – Chief client Officer & Office Head, West – Wavemaker: “This activity is very special. In a world where social media serves as a platform for expression & interactions, An action always speaks louder than an Ad. We are happy that Rishabh Pant & Mahima Chaudhry believed in what we are trying to convey and change their date of birth across social handles to mark their second chance at life.”

     

  • Agency to drive strategy and growth

    Berger Paints awards its media account to Dentsu X

    By Our Staff

     

    Berger Paints has awarded its media mandate to Dentsu X, the media agency from Dentsu India.

     

    Under the direction of Anita Kotwani, CEO Media, South Asia, Dentsu, the team will collaborate to “develop cutting-edge strategies that improve the brand’s commercial success”. The agency will oversee media strategy, planning, buying, and execution to increase brand equity through offline media including print, television, and radio, nationally.

     

    Speaking on the win, Kotwani said: “The inclusion of Berger Paints to our portfolio holds massive significance. It represents a new chapter in Dentsu India’s journey, characterised by a renewed sense of purpose and a clear direction. Our network has been actively engaging in competitive pitches, with an intrinsic focus on securing remarkable victories that propel us toward an exciting future. We firmly believe in driving meaningful transformations, embracing change, and nurturing our talented workforce to deliver client-centric solutions and exceptional services.”

     

    Added KK Sai, Senior Vice President, and Head – Decorative Division, Berger Paints, who chaired the project: “The insights that the Dentsu X team brought to the table as well as their integrated media approach promises to give an innovative and bright spark to the media campaigns of Berger.”

     

  • The account will be managed by Bengaluru office

    Mullen Lintas wins mandate for Hubble Money

    By Our Staff

     

    Hubble Money has collaborated with Mullen Lintas for its first ad campaign. The agency will focus on creating differentiation for Hubble Money and support their vision to be a one-stop spending account that makes spending more rewarding.

     

    Speaking about the association, Mayank Bishnoi, Co-founder of Hubble said: “Hubble is a highly rewarding spending account that is designed for you to live your lifestyle fully. We want people to get more value out of their hard-earned money when they spend on their lifestyle. 90% of people’s spending happens from their own funds and there is a need for a dedicated spending account which helps people track and manage spends better while also helping them save money. That is why we created the Hubble Money – to help users spend smartly. Whether it is ordering food, buying new clothes, or going for a vacation, consumers can now save up to 10% on every purchase. We chose Mullen Lintas because of their sharp and focused strategic approach and very exciting creative expressions. They demonstrated great understanding of the platform and the task on hand, and we also liked their passion on display. We look forward to this partnership and in creating a new financial habit with Hubble.”

     

    Speaking about the win, Hari Krishnan, CEO of Mullen Lintas added: “Building a new category is always an exciting challenge. At Mullen Lintas, we adopt a ‘Challenger’ approach to brand building, and this helps when it comes to changing an existing behaviour or deep-rooted beliefs. Our intent is to make Hubble a new habit and a new way of life for consumers when it comes to spending/saving. We look forward to creating new benchmarks in the Fintech category with Hubble.”

     

  • For its True Curv range

    Leo Burnett creates Zivame campaign

    By Our Staff

     

    Zivame, the intimate wear brand, has launched a campaign for its True Curv range conceived by Leo Burnett.

     

    Said Khatija Lokhandwala, Head of Brand Marketing at Zivame: “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day.”