By Our Staff
Pune-based Gera Developments has signed on actor Amitabh Bachchan as Brand Ambassador.
Said Rohit Gera, Managing Director of Gera Developments: “We are delighted to have legendary actor Mr Amitabh Bachchan as the face of Gera Developments. Mr Bachchan is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo. With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust are our key brand attributes. We saw an immediate resonance with brand Gera especially our trendsetting ChildCentric Homes. The resilience of brand Bachchan cuts across not just the general audience but even the elite.”