MxMIndia

Category: PRODUCTS

  • To represent the current stability of the company

    SquareFoot unveils a fresh brand identity with new logo

    By Our Staff

     

    SquareFoot has unveiled a new logo in a bid to revitalise and strengthen its commitment to the design community.

     

    The logo, which had been consistent since 2004, was designed for an upstart boutique brand in the conventional flooring segment in India. The new symbol demarcates the simple yet refreshing change and represents the current stability of the company.

     

    Gaurav Saraf, Jt MD, SquareFoot, said: “With the new brand identity, our goal is to strengthen the brand and make a visual impact in the digital world as well as in the physical world, where a new era will dawn for our company. The new logo allows relief from clutter, feels open and accessible, and showcases the iconic colour legacy that revitalises the brand, making it relevant to the contemporary audience.”

     

  • Features their home furnishing products

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea has launched its latest TVC campaign demonstrating multifunctional home furnishing solutions for consumers.

     

    The TVCs capture the essence of Ikea’s mission to create a better everyday life for the many people by providing well-designed, good quality, affordable, and sustainable home furnishing products.

     

    Anna Ohlin, Country Marketing Manager, IKEA India said: “We are aware of the evolving needs of our customers. With our new campaign, we are providing customers with endless possibilities while creating a functional living space for their homes. Our goal at IKEA is to ensure that living in a smaller space doesn’t compromise your comfort. Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes’ potential with IKEA’s home furnishing solutions.”

     

  • To promote Swing beverage brand

    The Script Room creates campaign for Paper Boat

    By Our Staff

     

    Swing, beverage brand from Paper Boat, has launched a new summer campaign called ‘Best Between Friends’, conceptualised and created by The Script Room. The campaign celebrates the evolving relationship between mothers and daughters and their growing friendship, which has replaced the more traditional, authoritative parental roles of yesteryears.

     

    Commenting on the campaign, Neeraj Kakkar, Co-founder and CEO of Paper Boat, said: “Swing’s latest summer campaign, ‘Best Between Friends’, delves deep into the evolving psyche of the contemporary mother. This campaign salutes her earnest endeavours to foster a bond of friendship with her child, a departure from the more traditional, authoritative parental roles of yesteryears. Working with Ramsam and The Script Room has always been an enriching and rewarding experience. Their insightful understanding of our brand often surpasses our own, bringing fresh and creative dimensions to the forefront.”

     

    Speaking about the partnership, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room, added: “With the mother brand ‘PaperBoat’ having now established a strong position with memories, it was a challenging and exciting task to define a new space for their offering ‘Swing’. It’s a brand that has been intuitive and personal, and the brand team has always managed to bring out the best from creative. The idea was to keep it simple and authentic. We’re hoping that this fresh take on the evolving relationships of mother and child will find a deep connect with young mothers, our primary audience. And we’re very excited to see the reactions to this interpretation of ‘Dil Chahta hai’ in this new context. We’re hoping that whoever watches it ends up smiling.”

     

  • Dentsu Creative's partner Orange Health Labs

    Ayushmann Khurrana promotes health tech start-up

    By Our Staff

     

    Dentsu Creative India has partnered with Orange Health Labs, a health-tech start-up, to launch the brand’s first-ever 360-degree campaign. Ayushmann Khurrana is the brand ambassador for Orange Health Labs. Through the campaign, Orange Health Labs highlights its unique offerings, which include home sample collection, rapid 2.5-hour testing, elimination of batch testing, and 100% accurate results.

     

    Speaking about the campaign, Dhruv Gupta & Tarun Bhambra, Founders, Orange Health Labs said: “Orange Health Labs was founded to enable the convenience of on-demand at-home collections and ensure report accuracy for consumers. This campaign is an attempt to raise awareness that you can now get both, only with Orange Health. We are excited to have Ayushmann as our brand ambassador, as he represents modern and logical choices through his work.”

     

    Indrajeet Mookerjee, President – South and West, Dentsu Creative India added: “In the backdrop of the pandemic, the healthcare industry became saturated with players, making it hard for consumers to make a choice. Our challenge was to devise a sharp and witty campaign to cut through the clutter and highlight Orange Health Labs’ core propositions of speed and accuracy.”

     

  • Partnership focused on innovative strategies and technology-driven solutions

    Mindshare drives home with media mandate of Maruti Suzuki

    By Our Staff

     

    Mindshare bags mandate for Maruti Suzuki. The agency emerged victorious after a competitive multi-agency pitch. As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.

     

    Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said: “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergize and optimize our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.”

     

    Added Helen McRae, CEO – Mindshare Asia Pacific: “This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency’s exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency’s commitment to delivering exceptional results for clients and driving growth for businesses in the region.”

     

    Prasanth Kumar, CEO – GroupM South Asia, expressed his excitement, said:  “We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency’s outstanding capabilities and offerings but also demonstrates GroupM’s commitment to delivering exceptional results for clients. It also demonstrates the agency’s ability to drive brands forward and build trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive Maruti Suzuki’s growth story forward.”

     

  • To fight pollution

    Otrivin nasal spray and Grey tie up with Twinkle magazine

    By Our Staff

     

    Otrivin Breathe Clean nasal spray with their agency partner Grey group tie up with Twinkle popular children’s magazine to fight pollution. This year, Aerowin, the first pollution superhero launched last year, made her debut in Tinkle popular children’s magazine and helped the kids in the story to fight the sources of pollution.

     

    Bineet Jain, Pain & Respiratory Lead – Area Marketing ISC, Haleon, said: “Otrivin’s Actions to Breathe Cleaner initiative aims to reduce the health impact of air pollution by providing easy to adopt actions that enable people to take control. The Pollution Superhero is one such part of the initiative to raise awareness and bring about impactful change.”

     

    Vivek Bhambhani, Sr. Executive Creative Director, Grey Group, added: “Kids are the future and it’s unfair that they have to suffer because of us. This Idea of Aerowin is designed to help kids realise that and also educate and empower them on the right ways to stop pollution around them.”

     

  • Film conceptualised by conceptualized by Team WPP@CP

    Colgate-Palmolive relaunches Strong Teeth toothpaste

    By Our Staff

     

    Colgate-Palmolive rolls out new campaign for its Colgate Strong Teeth toothpaste. The campaign reiterates the brand’s long-standing commitment to promoting oral health and hygiene by providing teeth nourishment.

     

    Directed by the renowned filmmaker Amit Ravindernath Sharma and conceptualised by Team WPP@CP.

     

    Commenting on the relaunch, Gunjit Jain, Vice President Marketing, Colgate-Palmolive India said: “Be it eating your favourite snack lose Calcium from our teeth as they suffer wear and tear daily. With our new campaign “ Paste Hi Nahi, Daanton Ka Poshan Hai Ye”,  we aim to spotlight the need for nourishment of teeth and how  Colgate Strong Teeth , with its unique technology of Arginine + Calcium Boost, is an excellent toothpaste to nourish your teeth and hence make them 2X stronger. Our dadi in the film has amazingly portrayed that importance, leaving us with the message that everyone needs to strengthen their teeth, aiming to become the ‘cutting machine.”

     

    Added Harshad Rajadhyaksha and Kainaz Karmakarof WPP@CP: “The story of a toothless granny vouching for a toothpaste, is bound to catch attention. The film delivers on functionality and fun. Humour is such a strong tool to drive home hardcore messages that stay with the consumers. Add to that the superb casting and direction by Amit Sharma. Colgate is an iconic brand with the best benefits in its category. The trick is in picking the strongest benefit and communicating it memorably.”

     

  • To resolve budgets for hotel reservations

    Goibibo launches new campaign

    By Our Staff

     

    Goibibo online travel booking brand has launched a new campaign. Titled #SabkaYaarDegaHazaar, the objective is to solve a peeve in the world of offers of hotel reservations. The film has been conceptualised by MagicCircle Communications and is live on YouTube from May 12.

     

    Notes a communique: “Building on this insight, Goibibo’s campaign #SabkaYaarDegaHazaar, just as the name suggests, offers a flat discount of 1000 to first-time customers. The brand aims to add real value for its customers through the sharp and attractive offer, a refreshing departure from traditional ‘Up to X% discounts’ that are often only perceived as a pull factor. The campaign is brought to life by a digital film featuring leading social media stars Prajakta Kohli, Vihan Samat, and Sanjana Sarathy. The film showcases the three friends chatting about their hotel bookings for a Goa vacation, highlighting the various considerations of travel budgets. The extra INR 1000 from Goibibo is a compelling proposition that helps the group realise their plan.”

     

  • Aims at strengthening market position of TCL in the TV industry

    TCL launches campaign with Sunrisers Hyderabad

    By Our Staff

     

    TCL, a consumer electronics and TV brand, has launched a brand campaign as part of its collaboration with Sunrisers Hyderabad (SRH). The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.

     

    The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik.

     

    Commenting on the campaign, Philip Xia, CEO, TCL India said: “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognized as a potentially powerful combination to bring high-end technology to cricketing fans nationwide.”

     

    As part of the campaign, a ‘Meet and Greet’ with fans was also organized with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.

     

  • As its new brand ambassador

    Pankaj Tripathi supports Xiaomi smartphones

    By Our Staff

     

    Xiaomi India smartphone and smart TV brand, has roped in actor Pankaj Tripathi as the brand ambassador for its smartphone category. With focus on innovation, and user-centric design, Xiaomi has gained popularity among consumers.

     

    Welcoming the award-winning actor to the Xiaomi family, Anuj Sharma, Chief Marketing Officer, Xiaomi India said: ‘’We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj’s association with Xiaomi India will take our brand to new heights, and we are excited about this association.”

     

  • To celebrate World Bee Day

    Marico Saffola Honey unveils new campaign

    By Our Staff

     

    This World Bee Day (May 20), Marico Limited’s Saffola Honey brands, launched the #BEE-llionaire campaign.  The campaign aimed to educate consumers and raise awareness on the importance of pollinators and the crucial role that bees play in our lives.

     

    Commenting on the new digital campaign, Sanjay Mishra, COO-India & CEO – New Business– Marico Ltd, said: “Saffola, the Masterbrand is known for its purpose and innovation and this Saffola Honey campaign is yet another instance of our commitment to make a difference. The central idea of the #Bee-llionaire campaign is to raise awareness about the importance of bees and their role in maintaining a healthy ecosystem. Through this fun and educational campaign, we want to encourage our consumers to do their little bit towards environment. We believe that every little action counts, and together we can make a big difference. On this special day, let us come together and be grateful to bees for their invaluable contribution to our world.”

     

  • With multimedia campaigns

    ACC & Ambuja Cement evoke nostalgia with the Great Khali

    By Our Staff

     

    ACC and Ambuja Cements, the cement and building material companies of the Adani Group, are back with multimedia campaigns featuring their ACC Suraksha Cement and featuring the wrestling superstar – the Great Khali, respectively.

     

    Said Ajay Kapur, CEO, Cement Business, said: “We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time.”