MxMIndia

Category: PRODUCTS

  • Creatives executed by Leo Burnett

    Saif is brand ambassador for Lay’s Gourmet

    By Our Staff

     

    Lay’s potato chips has roped in actor Saif Ali Khan as brand ambassador for its premium range slow-cooked kettle chips Lay’s Gourmet. A TVC showcasing Lay’s Gourmet chips as a flavour of the actor’s fine taste has been unveiled. He will continue to be a pivotal part of all future Lay’s Gourmet campaigns.

     

    Said Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India: “We are thrilled to welcome Saif once again as a member of the Lay’s family, this time as the face of our range of slow-cooked premium kettle chips, Lay’s Gourmet. His impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as the connoisseur of finer things. We’re confident that our fans will embrace him as the face of Lay’s Gourmet, just like they’ve been savouring the well-deserved experience and rich taste of these delightful chips.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett: “When we think of royalty, we often associate it with opulence and grandeur. However, true royalty is characterized by a focus on quality and perfection, which is precisely what makes Lay’s Gourmet stand out. Crafted from fine ingredients, each chip is a testament to the pursuit of the best flavour and experience. And who better than the Nawab of Pataudi himself, Saif Ali Khan, who embodies the spirit of quality and sophistication, to bring alive the experience of Lays Gourmet.”

     

  • To focus on providing nutrition and education for malnourished children in Pune

    PepsiCo’s Quaker launches nutrition programme

    By Our Staff

     

    The PepsiCo Foundation, the philanthropic arm of PepsiCo, PepsiCo R&D team and brand Quaker launched ‘Bowl of Growth’ a special nutrition focused programmed in partnership with NGO Mamta HIMC in Pune to provide 1,000 children aged three to five years with wholesome nourishment each day. The interventions under the Bowl of Growth programme are designed with focus on three key pillars – Nutrition, Awareness, and Education.

     

    Said Dr Pietro Antonio Tataranni, MD, Chief Medical Officer and Senior Vice President, R&D Life Sciences, PepsiCo: “Through our pep+ (PepsiCo Positive) commitment, we are focused on providing positive choices that are better for people and for our planet. The ‘Bowl of Growth’ program is an important step in our efforts with Quaker to support underserved communities in India through education and awareness of the issue of malnutrition, along with the importance of millet and other critical nutrients in a child’s diet.”

     

  • "Timex – Choice of The Titans"

    Timex launches campaign with Gujarat Titans

    By Our Staff

     

    Timex India has launched a campaign in association with IPL team Gujarat Titans.

     

    Speaking on this association, Deepak Chhabra, Managing Director Timex Group India said: “We are thrilled to unveil our latest campaign, ‘Timex – Choice of The Titans,’ in association with Gujarat Titans. Looking at the team’s thrilling performance on ground, we are even more stoked about the success of the campaign among our fans and followers. We look forward to this collaboration with Gujarat Titans and an action-packed season ahead. Timex has a long-standing reputation as a trusted timekeeper, and the Gujarat Titans epitomizes excellence in cricket. We are geared up to increase our consumer base countrywide through this association.”

     

  • Offers flexibility for furniture rental and purchase

    Furlenco unveils new identity

    By Our Staff

     

    Furlenco, the furniture and lifestyle brand, unveiled its new brand identity. In its new avatar, Furlenco has expanded its services to offer customers more options to access furniture by allowing them to rent, purchase new or refurbished furniture, and even sell it back when they no longer need it.

     

    Said Nitesh Mohandas, Chief Business Officer of Furlenco: “Always moving fast and first, Furlenco has created furniture with innovative designs and trendy aesthetics. The first to build the rental category, we are now poised to further disrupt the furniture market by providing people with a bouquet of services to rent, buy new or refurbished items and sell back. Besides expanding our product and service offerings, we are taking a nuanced approach by helping customers view furniture as core building blocks in creating their dream homes. Naturally, we are thrilled to announce our rebranding to provide customers with more services than before. Since customer empathy constitutes the cornerstone of all our endeavours, we will continue working towards making Furlenco 2.0 a truly customer-friendly platform.”

     

  • "Nothing Compares to What's Next"

    Sotheby’s Realty launches new campaign

    By Our Staff

     

    Sotheby’s International Realty announced the launch of its new advertising campaign, “Nothing Compares to What’s Next,” at the Global Networking Event held in Las Vegas.

     

    Said Amit Goyal, Managing Director of India Sotheby’s International Realty,:“’Nothing Compares to What’s Next’ campaign showcases our commitment to providing exceptional attention to style and detail. By partnering with our industry-leading agents, clients can confidently curate a vision for their next place or next stage of life, and our team will expertly guide them to make it a reality.”

     

  • Conceptualised and created by DDB Mudra

    Indeed unveils new brand campaign

    By Our Staff

     

    Indeed, the job search app, has unveiled a new campaign that connects job seekers with relevant work opportunities.  Built on the theme of ‘Let Jobs Find You’, Indeed’s goal is to continue to create awareness among all job seekers. The ad campaign is conceptualiced and created by DDB Mudra.

     

    Said Nishita Lalvani, Director,  Indeed India and SEA: “Having observed the Indian labour market scenario for close to more than a decade, we strongly understand the unique perspective and requirements of Indian job-seekers, and offer customised solutions to help India get to work.”

     

  • TVC conceptualised by Contract

    Yardley London launches new campaign with Kriti Sanon

    By Our Staff

     

    Yardley London has launched a new TV commercial on its range of perfumes. In the TVC, actor Kriti Sanon is the voice of the brand. The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”

     

    Added Sagar Mahabaleshwarkar, CCO, Contract: “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”

  • Campaign conceptualised by TBWA India

    Kinder Joy brings Tom & Jerry and Hello Kitty collectibles

    By Our Staff

     

    Kinder Joy, the confectionery brand of Ferrero, manufacturers of sweet-packaged products, has launched its new TVC campaign continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India. With this new TVC launch, the brand is now announcing their limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.

     

    With these limited-edition collectibles, Kinder Joy continues to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.

     

    Speaking on the campaign film, Amedeo Aragona, Regional Marketing Manager Indian Subcontinent – Kinder Brands at Ferrero said: “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”

     

  • To empower people living with type 2 Diabetes

    Fitterfly launches campaign to fight diabetes

    By Our Staff

     

    Fitterfly, a  health-tech company, has launched the #WorryNot campaign, a multi-platform initiative to support people living with type 2 diabetes. The campaign aims to help people live worry-free, happy, and healthy lives with the help of technology and personal coaching.

     

    The three films launched as part of the #WorryNot campaign showcase the daily struggles of a person with diabetes – especially food restrictions, lack of motivation to exercise, and the effect of blood sugar fluctuations on sleep. These relatable situations are portrayed in a light-hearted manner followed by the coaches’ interventions which make life easier for the character.

     

    Said Dr Arbinder Singal, Co-Founder and CEO, Fitterfly: “Science and technology have advanced and it is now possible for people to know what exactly works for their blood sugar and defeat diabetes in a simple and worry-free manner. We need to get this message across to each and every person living with diabetes. We want to create awareness and hope, inspire them to take action and live better. Our #WorryNot campaign is aimed at collating a huge bank of user-generated content about the daily struggles people living with diabetes face, and to provide them with a support system comprising of nutritionists, clinicians, fitness experts, and physios, as well as psychologists. We believe that with the right guidance, people with diabetes can enjoy their daily life without any worries.”

     

  • The new ad film conceptualised by Lowe Lintas, Kolkata

    Saif Ali Khan roped in as brand ambassador for Dollar hosiery

    By Our Staff

     

    Dollar Industries, hosiery brand has collaborated with Saif Ali Khan as the face of Dollar Lehar,the affordable product segment of the brand. The new ad film conceptualised by Lowe Lintas, Kolkata and directed by Uzer Khan is set in the backdrop of Rajasthan.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “The lines of distinction between top metros and the rest of India is fast blurring when it comes to making a fashion statement. Increasing disposable incomes coupled with the aspiration to look as stylish as their metronome brethren cuts across Tier 2 & Tier 3 cities. As India’s homegrown innerwear brand, we decided to create a level playing ground for both our premium and economy segment and therefore we needed a communication which would appeal to these new evolving consumer segment who aspire for value-for-money fashion. The first step in that direction was to rope in Mr Saif Ali Khan to add to the style quotient of Dollar Lehar and then have a communication that would reflect his uber-cool persona through a witty plot and a memorable execution in the campaign Mastiki Lehar.”

     

  • To showcase the confluence of modern and retro worlds of motorcycling

    TBWA creates campaign for TVS Ronin motorcycle

    By Our Staff

     

    TBWA creates campaign for TVS Ronin motorcycle to showcase the confluence of modern and retro worlds of motorcycling. The motorcycle has been engineered ground up with unique tech features like Dual channel ABS, Rain and Urban modes and Bluetooth connectivity with voice and Ride Assistance, in a retro design package. Its brand philosophy- Live the Unscripted life – stems from the motorcycle’s unique capabilities, in the city and on the open road.

     

    Vimal Sumbly, Head Business – Premium, TVS Motor Company said: “The TVS RONIN motorcycle has been designed from a blank canvas to reflect the spontaneous, fluidic, versatile and multi-faceted young rider of today. We want our viewers to know there is no right or wrong while living life on your terms. The brand inspires them to explore new things and varied experiences in life without fearing the result. We want them to live the #Unscripted life. And with the TVS RONIN, we are opening many possibilities for them to do it.”

     

    Govind Pandey CEO TBWA India, the agency that conceptualized the idea for the brand, said: “TVS RONIN, the motorcycle defies categorisation. It appeals to modern day ‘Ronins’ who refuse to be boxed, people who are open-minded about possibilities. People who have a knack for making connections between seemingly unconnected people and situations . And creating unexpected surprises. This film represents a serendipitous merger of two genres that ends up creating something unexpectedly delightful.”

     

  • The film highlights how our lives revolves around our moms

    Jindal Stainless and Social Panga Release Mother’s Day Film

    By Our Staff

     

    Jindal Stainless along with integrated creative and digital agency Social Panga has launched a digital campaign this International Mother’s Day (May 14). The film highlights how our lives tend to make more sense when our moms are around.

     

    Head of Corporate Communications, Jindal Stainless, Sonal Singh, said: “This campaign is dedicated to the backbone of our homes, the true heroes whose selfless love and sacrifices for their children knows no bounds – our mothers. Though the campaign storyline connects a mother’s unconditional love to home-cooked food, the connection between a mother and child is far more universal and deeper. We hope the campaign rekindles our gratitude towards our mothers.”

     

    Gaurav Arora, Co-Founder of Social Panga, added: “The idea that ‘when a child moves away from their home for the first time, they often face the initial struggle of making it on their own’ is everyone’s story. Our aim was to encapsulate that feeling with the selfless love of our mothers, so the audience can find their own story within this movie. As a corporate brand, Jindal Stainless itself has thousands of employees living outside their homes, and thus, the movie brings the point home in the sense of the employees finding the advertising efforts of their employer, relatable.”