MxMIndia

Category: PRODUCTS

  • Actor Vijay Raaz lends his voice to the digital video

    Aditya Birla Group observes World Environment Day

    By Our Staff

     

    In honour of World Environment Day on June 5, the Aditya Birla Group has initiated the #BigOnCircularity campaign to promote awareness on sustainability. As part of the campaign, the group has unveiled a digital video titled, #YehDuniyaGolHai, showcasing the voice of actor Vijay Raaz.

     

    The Group also released a longer version of the digital video that captures sustainability milestones, innovations and goals of its businesses.

     

    Notes a communique: “At the forefront of building a sustainable future, the Aditya Birla Group keeps circularity at the core of all its business decisions.  Driven by a mission to minimise the environmental footprint, the Group is implementing innovative recycling practices to foster circularity across its products and businesses. Last year, the Group repurposed, recycled and co-processed over 11.9 million tonnes of waste, showcasing its commitment to responsible waste management practices.”

     

  • As Vice President, Marketing

    Havmor appoints Rishabh Verma

    By Our Staff

     

    Havmor Ice Cream, a part of Lotte Wellfood Co. Ltd, has appointed Rishabh Verma as Vice President, Marketing.

     

    Said Komal Anand, Managing Director of Havmor Ice Cream: “We are delighted to have Rishabh Verma on board as our Vice President, Marketing. With his extensive experience and proven track record, Rishabh brings immense value to Havmor Ice Cream. I am confident that together we can build brand’s strong foundation and drive growth to newer heights.”

     

    Prior to joining Havmor Ice Cream, Verma was associated with brands like Biryani by Kilo, JK Foods (Dairy and Snacks), Schmitten Luxury Chocolates, Godfrey Phillips and HCL Info Systems Ltd.

     

  • To commemorate World Milk Day

    Nutralite launches influencer campaign

    By Our Staff

     

    Nutralite launched an influencer campaign to commemorate World Milk Day, celebrated annually on June 1.

     

    Conceptualised and executed by Tonic Worldwide, the primary objective of this campaign was to promote the concept of incorporating the goodness of milk into Nutralite’s dairy range, which includes their Nutralite Doodhshakti Butter and Ghee products.

     

    Notes a communique: “By collaborating with popular social media influencers, such as Nisha Agarwal, Sabhya and Mommy, Monika Saha, and others, Nutralite successfully reached a wide audience on social media, inspiring them to include milk in their daily routines by incorporating the hashtag #KhaaneMeinDoodhKiShakti.”

     

  • The occasion: The  ‘Big End of Season Sale’ event, hopes to bring close to 200,000 sellers and more than 10,000 + brands

    Flipkart’s sale promoted on Times Square, NYC

    By Our Staff

     

    What’s a big bang sale of Indian e-commerce major doing by spending top dollars for a billboard on Times Square. And this is not outside the Times of India building in Mumbai or New Delhi, but the original one in New York City. Why? Well, we don’t know. But it’s all about creating an impact, and we guess the folks in the Bengaluru-headquartered company think this could grab the right eyeballs.

     

    The occasion: The  ‘Big End of Season Sale’ event, hopes to bring close to 200,000 sellers and more than 10,000 + brands The brand: Flipkart Speaking about the event, Abhishek Maloo, Senior Director, Flipkart Fashion said, “At Flipkart, the ‘End of Season Sale’ is truly a festival for us and is an opportunity to bring joy to stakeholders across our ecosystem. This season, the festival is the biggest fashion celebration and we decided to channel this into our advertising endeavours. For the first time ever, we’re extending the shopping euphoria across oceans, all the way to Times Square. Season after season, this event has received immense appreciation from customers across India, unlocking tremendous growth for the sellers and brands on our marketplace. It is our constant endeavour to provide an expansive range of the latest fashion apparel, footwear and accessories, made accessible by a seamless technology-led shopping experience. As India avails best value on the most sought after brands, we intend to enthral shoppers globally with India’s festive fervour.”

     

     

  • To celebrate the beginning of the new academic year

    Croma rolls out Back to Campus campaign

    By Our Staff

     

    Croma has launched a series of digital films as part of its Back to Campus campaign. The engaging films embody the spirit of Gen Z students and the vital role electronics play in their lives. The films seamlessly integrate laptops, tablets, smartphones, smart watches, headphones, and earphones, showcasing Croma’s commitment to providing a wide range of options to cater to the diverse needs of students.

     

    Conceptualized by the in-house creative team at Croma, directed by Jeet Lotia, and executed by Useful Garbage Creations, the digital films highlight the campaign’s theme, ‘We Got You.’

     

    Said Shibashish Roy, Chief Operating Officer, Croma: “The beginning of an academic year is a time filled with possibilities and endless opportunities,”. “We recognize the significance of this transition in the lives of students and want to assure them that even though everything is about to change, we will always be there for them. Our tagline — #WeGotYou – embodies this sentiment as well as our commitment to providing the best products and a seamless shopping experience as they embark on this new leg of their journey. So, whether you’re looking for a laptop or a wireless headphone, a smartphone, or a tablet, know that we will always have your back.”

     

  • It is conceptualised by DDB Mudra

    McDonald’s North & East evokes nostalgia with its new TVC

    By Our Staff

     

    McDonald’s India – North and East has launched its latest TVC taking viewers down memory lane, showcasing familiarity with the brand across generations. It is conceptualised by DDB Mudra.

     

    Talking about the launch of the TVC, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our customers have fond memories associated with our brand.  This TVC takes the viewers down the memory lane and helps her re-live the Joyous and ‘happy times she had with loved ones at McDonald’s. Through thoughtful gesture of care, love and reciprocity, the TVC gently touches heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’, We are hopeful of this resonating well with our customers.”

     

  • The campaign is titled ‘My Account Starts Today’

    HSBC unveils new campaign with Virat

    By Our Staff

     

    HSBC India has unveiled its latest advertising campaign featuring its new brand influencer, Virat Kohli. The campaign is titled ‘My Account Starts Today’ and will run across media formats.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “Our collaboration with Virat Kohli reflects HSBC’s deep-rooted positive sentiments and unwavering commitment to India. With our extensive range of products and services, we are strategically positioned to support multiple facets of India’s economy, poised for enduring growth. This campaign serves as a testament to our dedication to growth and our aspiration to become the preferred international financial partner for our clients.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing- Wealth and Personal Banking, HSBC India said, “The campaign holds a special place in our hearts as it resonates with our core purpose of ‘Opening up a world of opportunity’.  In India, cricket’s ability to transcend boundaries seamlessly integrates with our objective. Through the campaign, we are reiterating our dedication to provide new opportunities to our clients. As a brand we are committed to long-term success, investing in the growth and forging an emotional connection with our customers.

     

    https://youtu.be/fE0xfLRsbW0

     

  • To launch ‘Har Ghar Startup’ DTH platform service

    Suniel Shetty ties up with Tata Play

    By Our Staff

     

    Tata Play, content distribution platform, launches a new platform service – Har Ghar Startup – for budding entrepreneurs and Start-up enthusiasts. Tata Play and actor Suniel Shetty’s FTC Talent have come together to make knowledge on the Start-up sector accessible through Har Ghar Startup. It can help potential entrepreneurs to set up their own business and help existing entrepreneurs to expand by providing access to mentors and aid in getting government funding.

     

    Har Ghar Startup’s content is produced and curated in association with FTC Talent and is supported by NITI Aayog and Atal Tinkering Labs (ATL). The library includes shows like Horses Stable, Har Ghar Karobar, Inside Industries, Business Ki Paathshala, Star Startups, amongst others, along with vignettes comprising of titles like Startup shots which captures Quick tips and Startup mantras, to name a few. The service is available on 510 and is free for all Tata Play subscribers. For anytime, anywhere access, the content is also available on the Tata Play mobile app.

     

    Commenting on the launch, Tata Play’s MD & CEO, Harit Nagpal said: “With this initiative, we aim to help self-starters by connecting them with the best start-up experts from across the country.”

     

    Congratulating Tata Play and FTC TALENT on this initiative, G20 Sherpa, GOI, Amitabh Kant added: “In the past decade, India has taken massive strides towards creating a quality entrepreneurship ecosystem. Under the leadership of our Prime Minister Mr. Narendra Modi, who envisions India as a global powerhouse across sectors, we have strived to enable a steady rise in the country’s business environment. My heartiest congratulations to Tata Play and FTC TALENT on taking this goal of Atmanirbhar Bharat forward with a unique service like Har Ghar Startup. Tata Play’s precedence and reach through the medium of satellite Television, will help us reach millions of homes and provide inspiration to every enterprising individual. I hope more and more Indians benefit from such initiatives.”

     

    Said Shetty: “As an entrepreneur, I often found myself trying to seek useful information through different mediums with little or no success. After speaking with several other business owners across India, I realised that the lack of accurate information on the subject is a country-wide gap. Har Ghar Startup is my first step towards creating a knowledge-sharing ecosystem for budding and established entrepreneurs. I am excited to join forces with Tata Play to take a step towards making India Aatmanirbhar with this initiative.”

     

  • To strengthen its leadership positioning in chicken

    McDonald’s announces NTR Jr as its brand ambassador

    By Our Staff

     

    McDonald’s India (West and South) announces NTR Jr as its brand ambassador. The brand launches a new TVC conceptualized by DDB Mudra, under the theme #DontExplainJustShare.

     

    The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone.

     

    Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said: “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”

     

    Rahul Mathew’s, Chief Creative officer and Executive Director, DDB added: “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”

     

  • Campaign conceptualized and executed by Wondrlab

    Alia Bhatt features in new campaign of MCaffeine

    By Our Staff

     

    MCaffeine, the caffeinated brand for personal care, has launched a new campaign, ‘Up For Life’, featuring Alia Bhatt. This campaign presents a series of ads aimed at highlighting the unique and energizing qualities of the brand’s caffeine-based products through Alia’s portrayal. It includes two brand films, one featuring Alia grooving in her own space, while the other showcases her fresh style of greeting, characterized by eccentric energy.

     

    Responding to the vision behind ‘Too Much To Handle’ and the buzz surrounding it, Tarun Sharma, CEO & Co-Founder at mCaffeine, said: “In this campaign, with Alia, we are defining the after-effects of using mCaffeine’s Coffee Body Wash range. The experience that comes with the Caffeine rush is surreal. It pumps you up so much that it becomes difficult to handle! It helps you bring out your true inner self and gets you ready for life.”

     

    Adding to this, Vaishali Gupta, Chief Growth Officer and Co-Founder said: “We have always pledged to distinguish our products from what the industry has to offer. The inclusion of our single yet hero ingredient, Caffeine, has carved a niche that sets us apart. It is not only the benefits of Caffeine that help create an impact but also the energizing after-effects it adds to an individual’s lifestyle.”

     

    Amit Akali, CCO & Co-founder, WYP Wondrlab India added: “MCaffeine is a unique body care product. That’s why we adopted a unique quirky tone of voice with crazy situations like getting an MRI. The point is that someone’s energy isn’t just infectious but makes them the life of any situation. Alia’s natural enthusiasm and fun personality were just the perfect brew.”

     

  • Reflecting the company's commitment to reshaping the digital future

    Dhiway unveils a new brand identity

    By Our Staff

     

    Dhiway, a blockchain technology company based out of Bangalore, has unveiled its new brand logo as part of the brand’s ongoing evolution.

     

    Said Pradeep KP, Co-Founder & CEO, Dhiway: “Dhiways’ new logo and brand represent the company’s transition into its next chapter. We see Dhiway as an integral part of the effort to build a sustainable future for verifiable data exchange infrastructure. We focus on robust, scalable products based on open standards that enable data interoperability. Changing the status quo and reimagining the digital future are big challenges. Of course, we understand that we do not have everything figured out. But we are heading in the right direction”.

     

    Says Satish Mohan, Co-Founder & CTO, Dhiway: “There is an emerging need to provide a robust infrastructure which will work at scale to address the trust deficit in digital transactions,”  “The CORD project offers a protocol for discovery and engagement with verifiable data streams. The exercise of rebranding was not just about logos and icons – it builds a foundational narrative of our work which can be easily understood and is relatable in terms of the vision and impact.”

     

  • For ready-to-eat and ready-to-cook products

    Tata Sampann Yumside launches new campaign

    By Our Staff

     

    Tata Consumer Product launches a new campaign for Tata Sampann Yumside’s range of ready-to-eat and ready-to-cook products. The campaign “Aap Prem se khaiye, Duniya rukegi” is more than just a celebration of the new range. It is an invitation to savour the joy of eating, and to embrace the happiness that comes with every delicious meal.

     

    Commenting on the launch of the new campaign, Deepika Bhan, President – Packaged Foods, Tata Consumer Products, said, “At Tata Consumer Products, we understand the needs of our consumers for convenient meal options that do not compromise on taste or quality. With Tata Sampann Yumside, we are proud to offer an innovative range of delicious and easy-to-prepare meals for those who seek convenience. Our new campaign ‘Aap Prem se khaiye, Duniya rukegi’ encourages everyone to cherish the happiness that comes with every delicious meal and take a moment to enjoy their food, no matter how busy, or in the case of the film adventurous their day may be- indicating that the world can wait! Tata Sampann Yumside represents a significant opportunity for Indian consumers who are seeking convenient and tasty meal solutions. The Yumside range complements our core portfolio of offerings in the foods category and opens up newer opportunities in this fast-growing segment. We are confident that the Tata Sampann brand will help amplify the differentiation and quality credentials of the products. This will help us synergize the foods portfolio better and take the new TATA Sampann Yumside range to the next level of growth, strengthening our presence in the RTE and RTC categories.”