By Our Staff
TCL, a consumer electronics and TV brand, has launched a brand campaign as part of its collaboration with Sunrisers Hyderabad (SRH). The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.
The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik.
Commenting on the campaign, Philip Xia, CEO, TCL India said: “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognized as a potentially powerful combination to bring high-end technology to cricketing fans nationwide.”
As part of the campaign, a ‘Meet and Greet’ with fans was also organized with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.