MxMIndia

Category: PRODUCTS

  • Launches new TVC campaign for the South markets

    Lux Cozi ropes in Vijay Deverakonda as brand ambassador

    By Our Staff

     

    Lux Industries Limited, innerwear manufacturers, has roped in actor Vijay Deverakonda as the brand ambassador of Lux Cozi for the South market. It has launched a new 30-second TVC campaign titled ‘Super Feel’ created by Yellow Beetle Films.

     

    Said Ashok Todi, Chairman, Lux Industries: “Lux Cozi has witnessed remarkable growth since its inception and has been keeping a stronghold in the inner garment sector by its constant innovation and marketing strategies to connect with the audience. Being a consumer-driven brand, we believe in appointing brand ambassadors who help our customers connect better with us. We are confident that Vijay’s onboarding as an ambassador of Lux Cozi, will help us to collaborate better with our consumers in the South.”

     

    Added Deven Munjal, Director, Yellow Beetle Films: “While working on the ad, the only thing we focused on was the word ‘feel’.  Lux Cozi being an undergarment brand, has always focussed on comforting the consumers with a feel-good factor when one wears it. We curated the TVC keeping that in mind. We thoroughly enjoyed working with Vijay and making the TVC; we hope that it will be loved by every single consumer as well.”

     

  • New partnership to further strengthen the healthcare enterprise

    Kapil Dev to endorse QMS MAS as brand ambassador

    By Our Staff

     

    QMS MAS (Medical Allied Services), onboarded Kapil Dev as its brand ambassador. Continuing their association further, the platform has also rolled out their new advertisement Q Devices. The company provides customised scientific solutions for healthcare promotion to customers. 

     

    Speaking about the ad and the vision of the brand, Dr Guddi Makhija, the co-founder of QMS MAS, said: “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”

     

  • Targeted at people who are looking at selling their houses

    NoBroker.com rolls latest brand campaign

    By Our Staff

     

    NoBroker.com, online property portal, has launched a new campaign #SellFasterWith NoBroker, which is targeted at people who are looking at selling their houses. 

     

    Speaking on the campaign, Saurabh Garg, Cofounder & Chief Business Officer of NoBroker.com, said: “Selling a property at the right price is a challenging task. It is not easy as involvement of mediators brings in a lot of bias and unnecessary pressures and many times, sellers do not even get the right price. With NoBroker, selling a property is no more a stressful process but a fast, hassle-free, and transparent one. Our relationship managers take care of the end-to-end process from shortlisting buyers, verifying them, and ensuring complete paperwork. NoBroker ensures that there is complete autonomy and independence in the transaction. We understand that buying or selling a property is a big transaction and expectations of both the parties should be aligned to ensure speedy sale transactions.”

     

    The #SellFasterWith NoBroker campaign has been developed in-house by NoBroker.com and will be featured on multiple channels, including TV, Radio, OOH, BTL, FB, YT, Google over the 6 weeks. The video for the campaign can be found here:

     

     

  • Highlights a gamut of loan offerings and financing solutions

    Aditya Birla Finance unveils a new campaign

    By Our Staff

     

    Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd., has rolled out its new campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers, be it SME Loans, Loan Against Property, Business Loans, Personal Loans etc.

     

    Commenting on the launch, Rakesh Singh, Aditya Birla Finance Ltd., said: “At Aditya Birla Finance Ltd., customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers’ needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”

     

  • A range of teas to honour the distinct flavours inspired by the streets of India

    Tata Tea Premium – Street Chais of India launched

    By Our Staff

     

    Tata Consumer Products Limited launched Tata Tea Premium – Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. The range includes four iconic variants inspired by the signature flavours from the streets of India – Kolkata Street Chai, Mumbai Cutting Chai, Purani Dilli ki Mithai Chai, and Hyderabadi Irani Chai. Rapper and songwriter Aarya Jadhao performed at the launch.

     

    Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said: “The Tata Tea Premium Street Chais of India is a unique tea collection that aims to replicate the authentic flavours of the street chai available throughout India. Mumbai boasts a strong tea culture, with many roadside tea stalls and popular tea houses serving a variety of delicious, aromatic teas. The Mumbai Cutting Chai from Tata Tea Premium Street Chais of India is an effort to bring alive the same street chai culture of Mumbai. We are joined by rapper Arya Jadhao, who has crafted a rap that vividly captures life in Mumbai’s bustling metropolis. Our goal with Tata Tea Premium Street Chais of India is to provide a flavourful experience that transports you on a journey through the bustling streets of Mumbai with every sip.”

     

  • Conceptualised by Mind Your Language Creative Services

    Tanishq launches digital film to celebrate Ugadi collection

    By Our Staff

     

    Tanishq Jewellers, brand from the house of Tata, has launched a digital film to commemorate the Ugadi festival on 22 March. Tanishq’s first-ever digital film for Andhra Pradesh & Telangana is a celebration of brand’s Ugadi collection ‘Vardhini’. It is conceptualised by Tanishq and Mind Your Language Creative Services.

     

    Speaking on the launch of the film and the collection, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said:“Today, women are yearning to carve an identity for themselves and are creators of their own narrative. The film is a tribute to the women who prosper and thrive in all their might and the Vardhini collection is truly a celebration of her extraordinary beauty and beliefs that make her stand apart.”

     

    Deepan Ramachandran, Creative Director- Mind Your Language!, added: “Tanishq, like the protagonist Swati in our Ugadi film, has always stood out with their progressive and new thoughts. Their brief to us was to straddle the conventional celebration of Ugadi with the new-age thinking of today’s woman. That’s when we asked ourselves – Why shouldn’t today’s woman dream differently? We found the answer in the story of Swati.”

     

  • Campaign created by Ogilvy

    Dabur unveils black toothpaste for white teeth

    By Our Staff

     

    Dabur Herb’l Charcoal Toothpaste has launched a first brand campaign. Conceptualised by Ogilvy, it targets millennials and Gen Z for unconventional way of getting sparkling white teeth using black toothpaste.

     

    Binit Kumar, Category Head – Oral Care, Dabur India Limited said: “Dabur Herb’l Charcoal is completely new addition to the portfolio and we felt that since it’s a paste for the new age consumers we should have some fun with the communication so that it makes the point as well as connects with the audience. What we had at the end was a commercial which we hope breaks the norms and gets a bright smile on the consumer’s face, though it not being a white toothpaste.”

     

    Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”

     

  • With Sara Ali Khan as its brand ambassador

    Shopsy by Flipkart launches new campaign

    By Our Staff

     

    Shopsy by Flipkart, hyper-value e-commerce platform, launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform’s affordable pricing and the expansive product range curated especially for customers seeking value.

     

    Created and conceptualized by Leo Burnett Orchard, the campaign features an ad film that showcases the interactions related to online shopping that family members engage in, something that most Indians relate to.

     

    Commenting on the campaign, Adarsh Menon, Senior Vice President & Head – New Businesses, Flipkart, said: “At Shopsy, it is our constant endeavor to offer a shopping experience that blends affordable pricing, wide selection and pan-India availability with the latest trends and evolving needs of the consumer. Leveraging this deep understanding of our customers’ needs, ‘Aaj Shopsy Kiya Kya’ campaign is a recreation of a real-life scenario where the families of Shopsy’s customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform.”

     

  • To oversee the brand's social media management and product launches

    Sociapa bags digital mandate for Pansari Epicure

    By Our Staff

     

    Marketing Agency, Sociapa bags digital mandate for Pansari Epicure, a product of Pansari Foods. The mandate will include services like the brand’s social media management, product launches, and campaign and strategy planning for Pansari Epicure which comes from the house of Pansari Foods. The B2B brand offers a complete range of high-quality food ingredients for hotels, restaurants and cafes.

     

    Dheeraj Raj, founder of Sociapa, said: “As an expert in the realm of brand communication and image building, we are delighted to have the opportunity to collaborate with Pansari Epicure, a brand that effectively captures the burgeoning hospitality industry through their customer-centric solutions.”

     

    We are well-versed in addressing the communication objectives and image-building expectations of such brands and are thrilled to extend our specialized knowledge to a trusted Indian entity like Pansari Foods. Our enthusiasm for this partnership is further fueled by the prospect of enhancing our proficiency in this segment.

     

    Rakhee Yadav, Senior Marketing Manager – Pansari Group added: “With Sociapa we are sure we will take our new launches to a great height on our social media to our end consumers. The team is dedicated and clear in their thoughts and approach towards work. We look forward to achieving new milestones with them.”

     

  • Film target Gen Zs and Millennials during stress of exams

    Mars Wrigley’s Snickers unveils two new Exam Bar Campaigns

    By Our Staff

     

    Mars Wrigley’s Snickers chocolate unveils two new exam bar campaigns. The latest digital and TVC films introduces two new characters – Alexander and Einstein  and captures the daily struggles of Gen Zs and Millennials. The campaign is available in nine languages including Hindi, Tamil, Kannada, Malayalam, Telegu, Bengali, Oriya, Gujrati, and Marathi on both TV and digital platforms.

     

    Talking about the launch of the new Snickers films, Varun Kandhari, Director of Marketing, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. The campaign has a simple message that while stress and hunger can get to the best of us, one can always grab a Snickers. The films are also relatable for younger generations dealing with highly stressful situations such as exams and have an universal appeal. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

  • To feature in upcoming ad campaigns and promotional activities

    PNG Jewellers signs Madhuri as brand ambassador again

    By Our Staff

     

    PNG Jewellers signs Madhuri Dixit as its brand ambassador again for the next two years. Dixit will feature in PNG Jewellers’ upcoming advertising campaigns, social media content, and other brand promotional activities, starting with the Gudhi Padwa campaign.

     

    Said Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers: “We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. Our association with Madhuri goes back a long way. She and her family have been our customers for many years. She is still India’s sweetheart and a dancing diva beyond competition. Her values are aligned to ours as well. This association will help us to strengthen our brand’s image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth. PNG Jewellers will be launching at least 5 more stores in the next financial year.”

     

  • Highlights product offerings and responsible gaming

    A23 gaming platform launches new brand films

    By Our Staff

     

    A23 (Head Digital Works), multi-gaming platform, launched a fresh cluster of brand films under its ‘Chalo Saath Khelein’ campaign featuring actress Rakul Preet Singh. With the initial leg of these ad films, the brand highlights a variety of online rummy formats available on the A23 Rummy application on which users can play online together with friends and family.

     

    The brand film coincides with the ongoing cricket season and the upcoming IPL.

     

    Speaking about the campaign, Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said: “At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers.”